ith tourismlink: european standard b2b distribution tourist sector
DESCRIPTION
Tourosmlink project is the european standard for B2B distribution in the tourist sector, developed by ECTAA, HOTREC, ITH, U. Boconni and ZNTRANSCRIPT
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Metasearchers C.R.S.
On line Travel Agent
TraditionalTravel Agent
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• Continue growth of distribution channels and platforms. B2B2B2C
• Mobile devices
• Social media
• Flash booking
• Our client is Multi channel
• Not conected systems and platforms. Complexity
Web 2.0mobility
on lineReputation
Cloudcomputing
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EU funded initiativeA EU funded demonstration initiative to:
• Improve ICT adoption by SMEs in the Business to Business tourism industry
• Improve the competitiveness of the Tourism industry, by enhancing business relationships between source markets and destinations
To facilitate the connection of SMEs to global digital value chain, through the development of simple, low-cost, easy to use
and interoperable solutions.
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Università Commerciale Luigi BocconiScientific support
HOTRECEU association representing hotels, restaurants and cafes
ECTAA EU association of travel agents and tour operators
Instituto Technologico Hotelero (ITH) Builder of the platform
ZN.be Communication agency
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TOURISMlink tasks 2012 – 2014:
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Business to business on line platform, modular and focused in interoperability. Developed for SME to manage and distribute all the tourist offer in each destination (Hotel + Complementary Offer)
Open and standard technnical framework, no license costs, SAAS (Software As A Service), Cloud computing service.
If we all use the same B2B platform, we reduce costs and capture sinergies in technnical development and mantenience.
Hotel
Complementary Offer
Travel Agent
Tour Operator
Online Travel Agent
Meta Searchers
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Supply side in Rimini
Retailers (TA) in Romania
Retailers (TA) in Portugal
Retailers (TA) in Greece 3º pilot
Supply side Croacia
Retailers (TA) in Germany
Retailers (TA) in Sweden
Retailers (TA) in Belgium
2º pilot
Supply side Valencia
Retailers TA Czech Republic
Retailers (TA) in Finland
Retailers (TA) in Croatia
1º pilot
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Testing phase with 3 pilots
Testing phase with 3 pilots
Meeting with Amadeus – 16th April 2012
Supply side Valencia
Retailers TA Czech Republic
Retailers (TA) in Finland
Retailers (TA) in Croatia
Supply side Croacia
Retailers (TA) in Germany
Retailers (TA) in Sweden
Retailers (TA) in Belgium
Supply side in Rimini
Retailers (TA) in Romania
Retailers (TA) in Portugal
Retailers (TA) in Greece
1º pilot
2º pilot
3º pilot
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• More than 500 companies with credentials in the platform• 241 Companies have already sold through the platform.• Reservations (2011-sept 2013): 59.722• Turnover (2011-sept 2013): more than 25 million €• 4 PMS integrated in the platfform• 26 OTAs integrated in the channel manager
Valencia Pilot experience:
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Valencia Pilot experience:• PMS already integrated:
• OTAs in the channel manager:
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Benefits for the TA and hoteliers:• Industry driven. ECTAA and HOTREC
• Provide destinations with wider distribution systems in source markets in 9 ≠ countries (outbound small TA’s/OTA’s in Chezc Republic, Finland, Croatia, Germany, Sweden, Belgium, Romania, Portugal, Greece). Europe wide geographical scope
• Provide source markets the possibility to offer new products (new niches market: including variety of complementary offer)
• Basic management tools for hoteliers: PMS, Channel Manager, BI, CRS → free until July 2014
• Compatible existing IT systems. Interoperability
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Benefits for the hoteliers:• Basic management tools for hoteliers: PMS, Channel Manager, BI, CRS → free
until July 2014 (usual market price: 6.000/18.000€/year/ hotel)
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TOURISMlink Modules-
PMS
Business Intelligence
CRM
CRSChannel Manager
YieldManagement
CMS
Hotels – Restaurants – Complementary Offer TA Tour Operators
PMS CRS Channel M Other Total
Brands: Microsfidelio (Opera), Tesipro, Protel, Grupotel, Navision, Ruralgest, ICG Software (FrontHotel)
BookAssist, Sulcus,Booking CRS
Rate Tiger, Travelclick, Parity Rate, RateGain
CRM, CMS, BI, Yield management tools
Costs: hotel per year
1.200-4.000€ / hotel / year
3%-6% revenue:3.000€– 10.000€ / year
800-1.800€ / hotel / year
500-1.500€ / hotel /year
6.000€ -18.000€ / hotel/year
(*)The costs, the business model and the governance model has to be approved by HOTREC and the European Commission. This is a first approach not validated yet
• Free for 50 companies in destinations during pilots phase • As from end of the project (July 2014), maintenance fee
to be paid:• 1-2% comission fee per transaction is possible• With a minimun amount between 500/1.000€ per
year depending on the dimensions of accommodation
Hoteliers to inform about values achieved along year → help partners define right costs after July 2014
Companies in the pilot will have special conditions!!
Business model (*)
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• Continue testing phase with pilots in Valencia region, Croatia and Rimini region and the 9 source markets.
• Business and Governance models are being discussed.
• Presentation event mid 2014
• End in July 2014: delivery of technological standard to EC
TOURISMlink Status
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Your contribution counts!
Get in contact
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www.tourismlink.eu16
facebook.com/tourismlink17
twitter.com/TOURISMlink18
Accommodation back office functionalities
Central Reservation System (CRS)• Hotel reservation system• Booking Engine
Channel Manager• Distribution channel manager• immediate and automatic integration and adaptation of
all data
Business intelligence (BI) • Report system, willanalyze and report data from sales.• Pre-defined reports• Available in the coming months!
property management systems (PMS)• Property Management• Tourismlink software
TOURISMlink back office features includes a comprehensive and flexible web-based Property Management System that helps to manage hotel operations seamlessly through its Frontdesk, Booking Engine, Distribution channel manager and Data mining.
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