ith tourismlink: european standard b2b distribution tourist sector

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Tourosmlink project is the european standard for B2B distribution in the tourist sector, developed by ECTAA, HOTREC, ITH, U. Boconni and ZN

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Page 1: ITH TOURISMlink: European standard B2B distribution tourist sector

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Page 2: ITH TOURISMlink: European standard B2B distribution tourist sector

Metasearchers C.R.S.

On line Travel Agent

TraditionalTravel Agent

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• Continue growth of distribution channels and platforms. B2B2B2C

• Mobile devices

• Social media

• Flash booking

• Our client is Multi channel

• Not conected systems and platforms. Complexity

Web 2.0mobility

on lineReputation

Cloudcomputing

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Page 3: ITH TOURISMlink: European standard B2B distribution tourist sector

EU funded initiativeA EU funded demonstration initiative to:

• Improve ICT adoption by SMEs in the Business to Business tourism industry

• Improve the competitiveness of the Tourism industry, by enhancing business relationships between source markets and destinations

To facilitate the connection of SMEs to global digital value chain, through the development of simple, low-cost, easy to use

and interoperable  solutions.

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Page 4: ITH TOURISMlink: European standard B2B distribution tourist sector

Università Commerciale Luigi BocconiScientific support

HOTRECEU association representing hotels, restaurants and cafes

ECTAA EU association of travel agents and tour operators

Instituto Technologico Hotelero (ITH) Builder of the platform

ZN.be Communication agency

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Page 5: ITH TOURISMlink: European standard B2B distribution tourist sector

TOURISMlink tasks 2012 – 2014:

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Page 6: ITH TOURISMlink: European standard B2B distribution tourist sector

Business to business on line platform, modular and focused in interoperability. Developed for SME to manage and distribute all the tourist offer in each destination (Hotel + Complementary Offer)

Open and standard technnical framework, no license costs, SAAS (Software As A Service), Cloud computing service.

If we all use the same B2B platform, we reduce costs and capture sinergies in technnical development and mantenience.

Hotel

Complementary Offer

Travel Agent

Tour Operator

Online Travel Agent

Meta Searchers

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Page 7: ITH TOURISMlink: European standard B2B distribution tourist sector

Supply side in Rimini

Retailers (TA) in Romania

Retailers (TA) in Portugal

Retailers (TA) in Greece 3º pilot

Supply side Croacia

Retailers (TA) in Germany

Retailers (TA) in Sweden

Retailers (TA) in Belgium

2º pilot

Supply side Valencia

Retailers TA Czech Republic

Retailers (TA) in Finland

Retailers (TA) in Croatia

1º pilot

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Testing phase with 3 pilots

Page 8: ITH TOURISMlink: European standard B2B distribution tourist sector

Testing phase with 3 pilots

Meeting with Amadeus – 16th April 2012

Supply side Valencia

Retailers TA Czech Republic

Retailers (TA) in Finland

Retailers (TA) in Croatia

Supply side Croacia

Retailers (TA) in Germany

Retailers (TA) in Sweden

Retailers (TA) in Belgium

Supply side in Rimini

Retailers (TA) in Romania

Retailers (TA) in Portugal

Retailers (TA) in Greece

1º pilot

2º pilot

3º pilot

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Page 9: ITH TOURISMlink: European standard B2B distribution tourist sector

• More than 500 companies with credentials in the platform• 241 Companies have already sold through the platform.• Reservations (2011-sept 2013): 59.722• Turnover (2011-sept 2013): more than 25 million €• 4 PMS integrated in the platfform• 26 OTAs integrated in the channel manager

Valencia Pilot experience:

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Page 10: ITH TOURISMlink: European standard B2B distribution tourist sector

Valencia Pilot experience:• PMS already integrated:

• OTAs in the channel manager:

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Page 11: ITH TOURISMlink: European standard B2B distribution tourist sector

Benefits for the TA and hoteliers:• Industry driven. ECTAA and HOTREC

• Provide destinations with wider distribution systems in source markets in 9 ≠ countries (outbound small TA’s/OTA’s in Chezc Republic, Finland, Croatia, Germany, Sweden, Belgium, Romania, Portugal, Greece). Europe wide geographical scope

• Provide source markets the possibility to offer new products (new niches market: including variety of complementary offer)

• Basic management tools for hoteliers: PMS, Channel Manager, BI, CRS → free until July 2014

• Compatible existing IT systems. Interoperability

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Page 12: ITH TOURISMlink: European standard B2B distribution tourist sector

Benefits for the hoteliers:• Basic management tools for hoteliers: PMS, Channel Manager, BI, CRS → free

until July 2014 (usual market price: 6.000/18.000€/year/ hotel)

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TOURISMlink Modules-

PMS

Business Intelligence

CRM

CRSChannel Manager

YieldManagement

CMS

Hotels – Restaurants – Complementary Offer TA Tour Operators

PMS CRS Channel M Other Total

Brands: Microsfidelio (Opera), Tesipro, Protel, Grupotel, Navision, Ruralgest, ICG Software (FrontHotel)

BookAssist, Sulcus,Booking CRS

Rate Tiger, Travelclick, Parity Rate, RateGain

CRM, CMS, BI, Yield management tools

Costs: hotel per year

1.200-4.000€ / hotel / year

3%-6% revenue:3.000€– 10.000€ / year

800-1.800€ / hotel / year

500-1.500€ / hotel /year

6.000€ -18.000€ / hotel/year

Page 13: ITH TOURISMlink: European standard B2B distribution tourist sector

(*)The costs, the business model and the governance model has to be approved by HOTREC and the European Commission. This is a first approach not validated yet

• Free for 50 companies in destinations during pilots phase • As from end of the project (July 2014), maintenance fee

to be paid:• 1-2% comission fee per transaction is possible• With a minimun amount between 500/1.000€ per

year depending on the dimensions of accommodation

Hoteliers to inform about values achieved along year → help partners define right costs after July 2014

Companies in the pilot will have special conditions!!

Business model (*)

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Page 14: ITH TOURISMlink: European standard B2B distribution tourist sector

• Continue testing phase with pilots in Valencia region, Croatia and Rimini region and the 9 source markets.

• Business and Governance models are being discussed.

• Presentation event mid 2014

• End in July 2014: delivery of technological standard to EC

TOURISMlink Status

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Page 15: ITH TOURISMlink: European standard B2B distribution tourist sector

Your contribution counts!

Get in contact

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Page 16: ITH TOURISMlink: European standard B2B distribution tourist sector

www.tourismlink.eu16

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facebook.com/tourismlink17

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twitter.com/TOURISMlink18

Page 19: ITH TOURISMlink: European standard B2B distribution tourist sector

Accommodation back office functionalities

Central Reservation System (CRS)• Hotel reservation system• Booking Engine

Channel Manager• Distribution channel manager• immediate and automatic integration and adaptation of

all data

Business intelligence (BI) • Report system, willanalyze and report data from sales.• Pre-defined reports• Available in the coming months!

property management systems (PMS)• Property Management• Tourismlink software

TOURISMlink back office features includes a comprehensive and flexible web-based Property Management System that helps to manage hotel operations seamlessly through its Frontdesk, Booking Engine, Distribution channel manager and Data mining.

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