India’s Tourism Policy ,19824/26/2014

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The tourismpolicy waspresented forthe 1st time inboth houses ofParliament onNovember3,1982.

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The policy document contains fivemain objectives of the tourism policyof the Government of India.

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According to it , the Governmentobjectives are to so develop tourism that :

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♠ It becomes a unifying force nationally andinternationally fostering betterunderstanding though travel.

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♦ It helps to preserve, retain and enrich thecountry ’s world view and life-style , its culturalexpression and heritage in all theirmanifestation .

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The prosperity that tourism brings mustcause accretion and strength rather thandamage to the social and cultural values

and depletion of the country’s naturalresources. “ In tourism , India must presentitself on its own terms – not as an echo orimitation of other countries, other cultures

and life styles.’’

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ܤ It brings socio-economic benefits to thecommunity and the state in terms ofemployment opportunities, incomegeneration , revenue generation for thestates, foreign exchange earnings and,in general, causes human habitimprovement.

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It gives a direction and opportunity to thecommunity and the country throughinternational and domestic tourism tounderstand the aspirations and view pointsof others and thus to bring about a greaternational integration and cohesion.

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It offers opportunities to the youth of thecountry not only for employment but also for

taking up activities of nation building characterlike sports, adventure etc. and for themoulding of the youth of the country.

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In view of the rising share of tourism inearning foreign exchange and itscontribution towards creating internationalgoodwill and understanding, the policydocument states that high priority would beaccorded to the development of internationaltourism and increasing attention to fosterregional tourism .

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It underscores the importance of domestictourism and refers to the insufficient facilitiesavailable to the lower middle class andpoorer section of society , with particularreference to the pilgrim traffic, and proposesto provide cheap accommodation throughDharamshalas and Sarais.

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Due emphasis is given to thedevelopment of culture tourism andefforts to provide adequate touristfacilities at major cultural centers in aplanned manner in co-ordination withother agencies.

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The plan of action in the policy statementemphasizes the adoption of schemesyielding economic returns and generatingsocial benefits would get preference.

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Greater emphasis would be ondeveloping backward areas havingancient monuments, natural scenery,festivals and local handicrafts etc.

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Efforts would also be made todevelop youth hostels to facilitate themovement of youth from differentparts of India and from abroad to helpachieve the objectives.

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The development of touristinfrastructure would thus be taken upin five to ten year perspective.

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In regard to marketing strategy , thepolicy suggest the need to develop touristtraffic from neighbouring countries.

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It highlights the necessity of exploring newmarkets and the development of touristtraffic from West Asia and North Africancountries .

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