Green Management and environmental sustainability : a case of

IT Green Center

Group No 6 Ankita Singh (PGP04055)

Joohi Shrivastav (PGP04066)Prabhav Chauhan (PGP04077)

Namrata Sankhere (PGP04088)Srija Palit (FPM01012)

ABOUT WELCOMENVIRON

• WelcomEnviron is ITC Hotels vision for a greener world with the guiding principle of 'Reduce, Reuse and Recycle'.

• Each hotel has its own programme, encompassing local participation, creating awareness among employees and focuses on conservation of resources through energy-saving tools, environment-friendly material and other best green practices.

• Mr Niranjan Khatri is the General Manager WelcomEnviron initiative.

• ITC Green Center is the headquarter for hotels businesses & is a physical evidence of ITC’s Commitment to sustainability.

• Belief of WelcomEnviron – Conducting businesses with passion by parallel showing respect for the environment.

SUSTAINABILITY COMMITTEE

ROLE – To review, monitor & provide

strategic direction to the company’s green practices towards

fulfilling its triple bottom line objectives

CHALLENGES –• To identify solutions for already built hotels with limitations of design & construction. • Measures to be in sync with hotel operations & guests’ convenience.• Phased approach required in implementation – gradual process.• Involve all stakeholders to promote green management• Seek Employees’ & managers’ support to make it a belief rather than empty rituals.

Economic•“Embedding Sustainability in Business”•Direct Employment to ~29k people

Social•“Investing in Social Development”•E- choupal programme.•Ideas pertaining to sustainable Community

Development.

Environmental•“Adopting a Low Carbon Growth Path and a

Cleaner Environment Approach”•41.2% Energy Consumed from Renewable

Resources as of 2012-13.

THE TRIPLE BOTTOM LINE

ITC Green Centre & its features

“It’s a monument in it’s own right”

“ITC Green Centre is one of the 11 buildings in the world to earn the elite LEED platinum designation”

At 170,000 square feet, ITC Green Centre is the world’s largest 0% water discharge, non- commercial Green building

ITC Green Centre has a 30% smaller carbon footprint.

ITC has created a pioneered eco-friendly building for the hospitality industry to follow

ITC GREEN CENTRE

Design

Energy

Air qualityWater

Resource

DESIGN

• The L-shaped architecture – Allows glare-free natural light in the heart of the building– Always keeps one part of the façade in the shade

• High ceilings– Affects the inside temperature and air quality, reducing

use of air conditioners

• Cooling effect by water bodies placed in front of the building

WATER

• 100% of the rainwater that falls on the building harvested – interlocking tiles designed

• 100% of all the water recycled including waste water through its sewage treatment plant

• Hosting of indigenous plants which require very little water.

• Waterless urinals

• Sewage treatment facility uses Fluidised Aerobic Bioreactors reduce the space necessary for the facility, power and operating costs

ENERGY

• Natural light during daytime -business concluded by sundown -very little energy to light the building at night

• The high albedo roof coating reflects visible and infra red radiations- reduces the roof surface temperature by 30 degrees and air conditioning usage in the top floor by 10-15%

• 250mm thick walls, double glazed windows and high performance glass reduce entry of solar heat by more than 65%.

• Sun used efficiently for all hot water needs- saved approximately 30,000 kilowatts per hour in 2008-09.

• Air conditioning is ChloroFluoro Carbon (CFC) free.

AIR QUALITY

• designated smoking zones in convenient locations with their own exhaust fans

• Open-able windows in 90% of all regularly occupied areas • an external air-economizer draws in 100% fresh air into the

building. • the CO2 monitoring system maintains carbon dioxide levels

based on the number of occupants and the conditions outdoors.

RESOURCE AND MATERIAL

• “reduce, reuse and recycle”

• over 40% of the materials used in construction available within 800 kilometers of the building site- cost effective and easy renewal

• Carpets made from 100% recycled yarn

• Storage bins on every floor for recyclable materials like paper, cardboard, glass, plastic and metals.

• WoW – Wealth out of waste initiative.

ITC HOTELS’ GREEN PRACTICES AT A GLANCE

ManagementStakeholder

Suppliers

Society

Government

Shareholders

CustomersManagers

Employees

INTERNAL STAKEHOLDERS EXTERNAL STAKEHOLDERS

“The ITC Mission : To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value”

SHAREHOLDERS

• Studies conducted by (IHEI 1996) reveals that 90% of guests preferred to stay in green hotels.

• Potential Reasons - Increasing awareness, societal pressure & an opportunity to contribute to the society by taking forward a step towards eco – friendly environment.

• Survey findings (AHLEF, 2008)

Tourism will grow by 25%

Luxury Eco-tourism as

fastest growing segment as of

2007.

Green travel options booked by 23 % of travel

agents.

CUSTOMERS

SUPPLIERS

Gives a chance of working in

an eco-friendly manner

Improvement in suppliers’

societal image

MANAGERS / EMPLOYEES

Helps in Brand Building for gaining

customers.

Hotel industry has benefited through

improving corporate image and resource and energy efficiency Extensive training

programmes to sensitize

employees.

SOCIETY/COMMUNITY

Create awareness among citizens regarding eco

practices

Other firms get influenced to work

towards green certification

GOVERNMENT

Aiding Govt. in economic

development through Give Indiawhere ITC provides domestic help, jobs to PH, plant saplings

etc.

Delhi Govt. & TERIEco-Green

Educational Programmes.

Setting Benchmarks for the government

to follow. - Govt. took steps like

specifying energy performance parameters.

RECENT NEWS ABOUT ITC’s GREEN INITIATIVES

62Cr. Profit contributed through hotel business due to improved financial performance by ITC Grand Chola.

THANK YOU !!!!

”If all new buildings were designed to the same standards as the ITC Green Centre is , we could eventually cut global energy use and greenhouse

pollution by more than 20%, and save money at the same time”

“ITC Green Centre uses half as much energy as conventional buildings and energy savings means that it will pay back its additional up-front cost in only

SIX years”