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ITALIAN GI EXPERIENCE

Embassy of Italy

Tokyo, 12 December 2014

OVERVIEW/1

Italy is the first EU country for number of products protected by geographical indications

The number of PDO/PGI has been growing constantly

The number of people/resources/spaces dedicated to GI-products has been increasing steadily, as it is its revenue

Prosciuto di Carpegna

Zafferano dellAquila

Prosciutto di San Daniele

Bra

Chianti Classico

Aceto Balsamico di Modena

Gorgonzola

Asiago

Pecorino sardo

Ricotta Romana

Mozzarella di Bufala Campana

Arancia Rossa di Sicilia

Melanzana Rossa di Rotonda

Caciocavallo di Silano

Basilico Genovese

Canestrato Pugliese

OVERVIEW/2

Molise (oil)

Mela Alto Adige

Valle dAosta Fromadzo

Lenticchia di Castelluccio di Norcia

OVERVIEW/3

Italy has a total of 267 registered products, protected by geographical indications:

161 PDO

106 PGI

7 billion revenues at production sites*

8.9 billion worth of national consumption *

2.5 billion worth of exports *

* Source Qualivita/Ismea/Istat

ITALIAN TOP QUALITY AGRICULTURAL PRODUCTS

* Source Qualivita/Ismea/Istat

Case stud

The latest Italian GI:

Pecorino Crotonese(registered on November 27th, 2014)

CASE STUDY

GEOGRAPHICAL DISTRIBUTION/1

* Source Qualivita/Ismea/Istat

GEOGRAPHICAL DISTRIBUTION/2

Northen Italy 45%

Italian Islands11%

Southern Italy 23%

Central Italy 21%

* Source Qualivita/Ismea/Istat

PRODUCERS PERSPECTIVE/1

* Source Qualivita/Ismea/Istat

PRODUCERS PERSPECTIVE/2

Will increase Will remain stable Will decrease Do not know n.a.

* Source Qualivita/Ismea/Istat

POSITIVE ACTIONS/1

Public seminars

Conferences

Ads

Partnerships with the private sector, both on the producers and the consumers side

Latest initiatives: Memorandum Of Understandingsigned by Italian Ministry of Agricultural, Food and Forestry Policies, Consortium of GI products Aicig and online platform eBay

POSITIVE ACTIONS/2

Product-info

Geo-localization

Alert

Community

Among the partnerships with the private sector, MiPAAf and ISMEA provide, to all interested parties:

FOR MORE INFORMATION

Among others

Italian Ministry of Agricultural, Food and Forestry Policies: www.politicheagricole.it

Portal PDO-PGI: www.dop-igp.eu

Consortium of GI products: for foods

For foods: www.aicig.it

For wines: www.federdoc.com

ISMEA Services: www.ismeaservizi.it

http://www.politicheagricole.it/http://www.dop-igp.eu/http://www.aicig.it/http://www.federdoc.com/http://www.ismeaservizi.it/

Thank you for your attention

Embassy of Italy

Tokyo, 12 December 2014

ITALIAN GI EXPERIENCEOVERVIEW/1 3OVERVIEW/3ITALIAN TOP QUALITY AGRICULTURAL PRODUCTSCase studGEOGRAPHICAL DISTRIBUTION/1GEOGRAPHICAL DISTRIBUTION/2PRODUCERS PERSPECTIVE/1PRODUCERS PERSPECTIVE/2POSITIVE ACTIONS/1POSITIVE ACTIONS/2FOR MORE INFORMATIONThank you for your attention