it takes more

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Post on 29-Mar-2016

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  • it takes more London Marcom presents

    The making of the campaign

  • it takes more to create a scalable integrated, global campaign

  • it takes more to create a scalable integrated, global campaign

    Every single image we sell has a story behind it. Of the passion we have for photography. The incredible lengths our photographers go to in creating their images. The art direction, production values and technical skill involved. In short, it takes more to create our premium creative stills.

    Marcom London is proud to have created the concepts behind this campaign and were looking forward to working with our project owners to roll out the rest of the campaign this year.

    Heres the story of the making of the campaign.

  • great brief promote our premium creative stills and why theyre worth the money.

  • build the team

  • the creativebrainstorming

  • 3 onsite work sessions with agency

    6 rigorous round table discussions on image selections

    1 croissant-fuelled eureka moment to write campaign line

  • the campaignso far

  • launch

  • health and wellness

  • modern families

  • business

  • vacations

  • 6 banner sets x18 versionsacross all CCTLDs

  • ...and 96 iStock vector icons

    6 banner sets x18 versionsacross all CCTLDs

  • results to date

  • $315.5k associated revenue

    129 new registrations

    466 new orders

  • where next?

  • inlinelandingpage

  • behind the scenes video

  • branded facebook and youtube channel

  • photgrapher interviews

  • thank you