it strategy - the journey to digital transformation

25
Are you on the right PATH? IT Strategy The Journey to Digital Transformation Reza Zaraatkar https://uk.linkedin.com/in/ rezazaraatkar

Upload: reza-zaraatkar

Post on 28-Jul-2015

198 views

Category:

Technology


2 download

TRANSCRIPT

Page 1: IT Strategy - The Journey To Digital Transformation

Are you on the right PATH?

IT Strategy The Journey to Digital Transformation

Reza Zaraatkarhttps://uk.linkedin.com/in/rezazaraatkar

Page 2: IT Strategy - The Journey To Digital Transformation

The FEARS we don’t face become our LIMITS

ROBIN SHARMAhttps://www.youtube.com/watch?v=n9EgH-QxaUI

Why

Page 3: IT Strategy - The Journey To Digital Transformation

2009 - The world’s biggest taxi company

owns no taxis

2004 - The world’s biggest media company creates no

content

1999 - The world’s most valuable retailer holds no inventory

2008 - The world’s largest accommodation provider holds no estate

Value: $150 to $200 Billion

Value : $200 BillionValue : $40 Billion

Value : $10 Billion

A D

igit

al R

evolu

tion

!

Page 4: IT Strategy - The Journey To Digital Transformation

Dig

ital

Mob

ile R

evol

ution

Big data

Artificially Intelligent Computer Systems – IBM Watson

Cloud Computing5G Networks

Internet of Things

Cognizant Computing

BYOD

3D PRINTING

Page 5: IT Strategy - The Journey To Digital Transformation

Intel President Renee James - 2014

“We were very successful, but success can breed complacency and fear.............Where Intel also failed was identifying mobile devices like the iPhone as technology good enough for consumers to check email, watch video, perform other

general tasks and otherwise enjoy many of the features offered by desktop computers and laptops.“We didn’t appreciate that the iPhone was the advent of

mobile and ultra mobile computing.”

Missing on The Mobile Revolution Is COSTLY

Page 6: IT Strategy - The Journey To Digital Transformation

Life as a Business Partner!!!

IT Business

Business don’t know what they needPoor / vague requirements Poor involvement and cooperation with ITPoor business processes Poor / short term business strategy No business case or justification for IT projectsPropose solutions rather than requirements

IT is too slow and deliver poor quality serviceLack of urgencyOut of touch with business and customersTake too long to deliver projects IT costs too much Not user/customer focused applicationsNot a Partner

Page 7: IT Strategy - The Journey To Digital Transformation

Not Game ChangersNot Trusted AdvisorsNot Business Peers

Don’t Speak in Business TermsDon’t know IT’s Value PropositionDon’t Manage Projects as Business Investment

GARTNER (2014) on the Gap between the BUSINESS & IT

80% to 90% Thought

ACCORDING TO GARTNERSurvey of CEOs about IT

Page 8: IT Strategy - The Journey To Digital Transformation

IT

vs ‘

Shad

ow

IT’

Shadow IT, along with the term "Stealth IT," to describe solutions specified and deployed by departments other than the IT, mainly by external suppliers hired by the business.

Page 9: IT Strategy - The Journey To Digital Transformation

Humans have limits that technology does not — we’ll always be somewhat behind the eight ball in that way. But the winners of the slow revolution will be the ones who realize that the most

important variable in the equation is the rate at which their customers change. Only when you understand what that change is and how rapidly it is progressing can you then adjust your

internal changes appropriately.

The Slow Revolution: Matching Human Change to the Speed of TechnologyChris Bucholtz is the content marketing manager at CallidusCloud

The Catching Game – Human vs Technology

Page 10: IT Strategy - The Journey To Digital Transformation

Rigi

d IT

Infr

astr

uctu

re

ORGANIC GROWTH Hard to Change and Adapt

Old solutions to modern problems

Too much Fire fighting

Long delivery time and poor deployment

High Failure Rate

ComplexSlow to Respond To Changes

Page 11: IT Strategy - The Journey To Digital Transformation

Cultural Challenge

Ways of Thinking

Behaviour

Values

Principles ..

HARD TO CHANG: The Invisible Part

NO 1 Barrier to Agile Adoption

In a recent survey of CEO’s over half of them believe consultants fail to deliver on culture change programmes!

Page 12: IT Strategy - The Journey To Digital Transformation

Customer Centric v s Organisation CentricCul ture

Seeing Through The ‘Looking Glass’

Page 13: IT Strategy - The Journey To Digital Transformation

The S&P 500, or the Standard & Poor's 500, is an American stock market index based on the market capitalizations of 500 large companies having common stock listed on the NYSE or NASDAQ.

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

-10.0%

-20.0%

-30.0%

-40.0%

-50.0%

Customer Experience

Leaders 43%

S&P 500 Index14.5%

Companies with No Focus on Customer

Experience33.9%

Customer experience leaders outperform the market

6-Year Stock (market) Performance of Customer Experience (CxP) Leaders verses S&P 500 (2007-2012) and CxP Laggards

Cum

ulati

ve R

etur

n

Page 14: IT Strategy - The Journey To Digital Transformation

WHAT ARE KEY THREATSCustomers are

empowered Competitors are not what or who they used to be

Technology is enabling people— but disrupting business

“Most companies recognize that they cannot turn a blind eye to such a powerful force shaping human behaviour. What worked yesterday to attract, engage and retain customers may be fast becoming obsolete. So how can companies develop a customer relevant digital business when change is the only constant and best practices are being redefined at warp

speed?”

Page 15: IT Strategy - The Journey To Digital Transformation
Page 16: IT Strategy - The Journey To Digital Transformation

Now What ?!!

Page 17: IT Strategy - The Journey To Digital Transformation

DEVELOPE A CUSTOMER FOCUSED STRATEGY

(Customer Led)

Margin & Cost Conscious(Not Cost Driven)

Technology Fuelled(Not Technology Driven)

FOLLOW YOUR CUSTOMERNot your competitor!

Page 18: IT Strategy - The Journey To Digital Transformation

Customer Experience is the BRAND

Delight Your Customer

Flex Your Platform

Re-Orient Your Business

Agile Culture

Transform the business and operating models

toward customer-centricity and agility while

infusing innovation and analytics into the core

culture.

Effective, Agile, Delivers ROI

Power the business and customer experiences by optimizing the marketing, content, and commerce

technology and operations–scaled as needed to perform.

Robust, Scalable, Deployed Fast

Page 19: IT Strategy - The Journey To Digital Transformation

Technology – fuelled, customer-led disruption will continue to arrive on our doorsteps unexpectedly

Page 20: IT Strategy - The Journey To Digital Transformation

Every company, no matter the product or service, is now a technology company too, by default!

Page 21: IT Strategy - The Journey To Digital Transformation

“Moving forward, companies will need to pursue digital transformation in order to survive, let alone be market leaders. It is often complex and requires

thoughtful investment. Yet the vision must be to continually renew the strategy, culture, operating model and infrastructure to flex the business on

an ongoing basis. Because anticipating customers’ needs and exceeding their expectations is

essential in a customer-relevant digital world.”

Commit To Think And Act Differently

Page 22: IT Strategy - The Journey To Digital Transformation

As a Partner....

Chest of secretsOrder takers / operatorsA necessary evil

Known, trusted advisorsBusiness peersBusiness game changers

Reshape Stakeholder Perception

Page 23: IT Strategy - The Journey To Digital Transformation
Page 24: IT Strategy - The Journey To Digital Transformation

Strategic Role of The IT Business Partner

Company StrategyEngaged, integrated, get involve and get out of your box

Customers / Business RelationshipUnderstand and focus on the customer journey and get IMMERSED / ENGAGED.Be a partner / peer

Roadmap & InvestmentManage proactively, shape and provide insight

InsightMonitor, research and advise on new technology. Focus on customer journey and customer focused solutions and digital transformationInnovate

Page 25: IT Strategy - The Journey To Digital Transformation

THANK YOU

Happy Agile House