it expo west 2010 general session: cloud computing nigel williams svp sales
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IT Expo West 2010 General Session: Cloud Computing Nigel Williams SVP Sales. 2009 Annual Revenue: $3.7B Employees: 5,200 Legacy and pedigree in support of wholesale customers with a pure IP fiber optic network Supporting mission critical applications for 000’s of enterprise customer - PowerPoint PPT PresentationTRANSCRIPT
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IT Expo West 2010
General Session: Cloud ComputingNigel WilliamsSVP Sales
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2009 Annual Revenue: $3.7B
Employees: 5,200
Legacy and pedigree in support of wholesale customers with a pure IP fiber optic network
Supporting mission critical applications for 000’s of enterprise customer
Majority of Tier 1 cloud providers & SI’S on-net with Level 3 TODAY
Level 3 Today
53,000 intercity route miles and more than 27,000 metro route miles
More than 100,000 buildings lie within 500 feet of the Level 3 network
Network and telephone numbers in rate centers serving over 85% of U.S. households
CLEC provider in all 50 US States
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Industry Dynamics – The IT Managers Nightmare
Customer Expectation
Tolerance
OPEX
Regulatory
ISV Model
= Capacity Planning Nightmare
Loyalty
Real-Time
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How do you plan for so many variables?
Application Capacity/ScalabilityDR and Replication
Data Center CapacityPrivate or HostedServer Capacity
VirtualizationProcessing Capacity
Network Capacity
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ON DEMAND SERVICES
FLEXIBLE PRICING MODELS
LOWER COSTS
RESOURCE POOLING
IMPROVED SLA’S
So What Enterprise IT Managers Want…. again
ELASTIC CAPACITY
DELIVERY OF SOFTWARE APPLICATION
DATA STORAGE, RETREVAL AND MANIPULATION
ON DEMAND PROCESSING CAPACITY
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Cloud Adoption Today
Non Mission Critical Application
Success primarily in SMB
Network Connectivity thruPublic Internet
Security Implications
Regulatory Compliance
Application Sensitivity
Enterprise SLA’s ???
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Application Sensitivity Impacts Cloud Adoption
Would
ISV
PaaS
PUBLICINTERNET
OPEN/INTERACTIVEWEB BASED APPLICATION
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Network Access Methodology Impacts Application Performance and Customer Experience
Public
Shared Software
Shared Computing
Shared Network Delivery
Private
Dedicated Software
Dedicated Computing
Dedicated Network
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Leveraging the Level 3 infrastructure to deliver differentiated access
Level 3 Adaptive Cloud
Cloud Services Business Users
Cloud providers will offer services differentiated by
application sensitivity, criticality, QoS and performance
Access methodology varies by segment and application sensitivity
One size does not fit all
The cloud must deliver the right quality of service and security
SMB
Finance &Healthcare
Retail & Manufacturing
Large Enterprise
ConsumerPaaS
BUSINESS CRITICAL
SECURITY SENSITIVE
LATENCY SENSITIVE
Private Line(SONET)
NON CRITICAL
Private VPN(MPLS)
IaaS
Wavelength(DWDM)
The InternetSaaS
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Tier 1 Cloud Service
Providers
Tier 2 Cloud Service
Providers
Communitiesof
Interest
FinancialServices Providers
HealthcareSolution
Providers
Entertainment and MediaSolutions
Mid-Marketand state/local
gov.
Large Enterprise
Communitiesof
Interest
Financial ServicesOrganizations
Healthcare Providers
Media and Entertainment Industry
Level 3 – Delivering the Adaptive Cloud
Leveraging the scale of our network to
connect enterprise
customers to multiple cloud
providers
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IBM and Level 3 at NAB – Media Workflow
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Level 3 Approach to Cloud Services
All the components are complex but exist today - business models need to adapt
Alliances and partnerships are key to enterprise flexibility and innovation
Focus on core business and not compete with solution providers and VAR’s
Enable SI’s, VAR’s, and Agents that wish to sell and deliver cloud services
Continue to expand network footprint directly to cloud providers and enterprise customers
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Summary
Bringing together buyers and sellers over a network optimized for cloud delivery
Industry trends and complex capacity planning driving cloud services
Enterprises demand differentiated access based on application sensitivity
Level 3 will leverage network infrastructure and strategic partnerships to meet enterprise demand
Level 3 creates an opportunity for agents/VAR’s that want to play in this market