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ISTD - Briefs 2012


  • istd2012International Society of Typographic Designers

  • istd2012studentassessmentInternational Society of Typographic Designers

    Dear Tutors and Students

    We are delighted to have Jack Zipes as our project partner in our 37th year of Student Assessments. Jack has written and translated many books of Fairy Stories and Fables. His constant delight in the investigation and exploration of tales and his work with children and adults in schools and colleges across the globe reflects our own international remit and our desire to maintain education as a constant in ISTD.

    As ISTD founder Vincent Steer said, our purpose is to bring together in friendship and mutual help, all those with a love of the printed word. What could be better than to work with Jack Zipes tales of transformation to look and the nature of the book and the transforming power of typography.

    In this introduction I usually address aspects of our process that we have either amended or that we consider worth bringing to your attention. However, the most significant change is that we, very reluctantly, have had to increase the registration fee to 35. Our annual cost increases now make it impossible to avoid the rise, but maintaining the quality and thoroughness of our assessment and its benefits to student requires much effort and cost.

    One way of participating universities/institutions mitigating the rise in fees would be through Institutional Membership which offers a 20% reduction on the registration fee, along with other benefits to the institution.

    Another point that is overlooked by many is that our assessment is not specific to undergraduates but is also open to postgraduate students. As the nature of postgraduate study broadens, we are keen to offer those students the opportunity to participate. Finally, as ever, I thank my colleagues on the ISTD Education Team, Board, members and the others from around the world whose entirely volunteer efforts make our annual Assessments possible.

    John McMillanEducation Director

    This document may have been accessed through our website or, as is the case for many institutions, has been mailed directly to those tutors on our Education database. By mailing education with your contact details you can receive subsequent project briefs and associated information by email.ISTD2011


    Jack Zipes

  • The Societys education activities are generated and co-ordinated by the ISTD Education Team. Originally a group of design academics with a geographic coverage of the British Isles, it has expanded to represent our international activities and members in professional practice.

    The Student Assessment projects are the result of months of correspondence by email, Skype and meetings, involving all members of the team, other members of ISTD and others who share our common interest and commitment to typographic education.

    John McMillan University of Ulster, Northern Ireland ISTD Education Officer

    Becky Chilcott chil3, Fremantle, Australia ISTD Deputy Chair/Australasia Co-ordinator

    Ivan Cooper Educational Consultant, England

    Jeanne Cummins Arts University College at Bournemouth, England

    David Dabner Letterpress consultant, England

    Brenda Dermody Dublin Institute of Technology, Ireland Ireland Co-ordinator

    Jonathan Doney Spitfire Press, Taunton, England

    Robert Harland Loughborough University, England

    David Herbert Dundee, Scotland

    Mike Hope Educational Consultant, England

    Alison Johnson University of Teesside, Middlesbrough, England

    John Kortbaoui Notre Dame University, Louaize, Lebanon Middle East Co-ordinator

    Sabina Monza-Goday Eina School of Design and Art, Barcelona Spain/Portugal Co-ordinator

    Marc Peter on-idle, London, England

    David Quay Amsterdam, The Netherlands

    Jack Renwick The Partners, London, England

    Freda Sack Foundry Types, London, England ISTD Past President

    Barrie Tullett University of Lincoln, England

    Tiffany Turkington-Palmer FlowSA, Johannesburg Africa Co-ordinator

    istd2012education teamInternational Society of Typographic Designers

  • The criteria we use for assessment reflect what we require as elements for submission. We see these as an expression of appropriate practice for student designers and part of our support for typographic education. All of these criteria are used in the assessment of each project in both print and screen-based formats.

    TYPOGRAPHIC INTERPRETATION (50%) Typographic interpretation, creativity and control must be central to your proposals. Evidence of creative and innovative thinking is essential. Each project requires sensitive integration of words and images. However, we discourage the overt use of imagery and suggest a subtle and sensitive approach to the inclusion of any illustrative content. Remember that your solution must be essentially typographic. The hierarchy of information in both print and screen formats must be clearly expressed through the inclusion and formatting of at least 500 words of text into your submission. Typographic detailing is essential. Check spelling, punctuation/quote marks widows/orphans, hyphens/dashes, rags, justification/rivers . . . Legibility, whether in print or on screen, must be considered and resolved. Consideration, where appropriate, should be given to the relationship between sound and movement (screen-based submissions).

    RESEARCH AND DEVELOPMENT (20%) All submissions must be supported by relevant primary and secondary research material. Your research and development work should show that a range of ideas have been explored before developing your selected concept. Make sure that you present this material in an order that allows us to follow your thought and design process. Design development on screen must be described through hard-copy evidence. The total amount of this material should not exceed the equivalent of one a3 layout pad. You must cite fully your bibliographic/web sources and, where relevant, credit images.

    STRATEGY (10%) Each submission must be accompanied by a strategy of 5001,000 words, describing the thought process underpinning your design proposals. It should express what has driven your concept and its design development not just a retrospective description of the various elements or a log of what you did. While the strategy will be read by assessors you should write it to be understood by a client.

    SPECIFICATIONS (10%) Typographic, production and broadcast specifications, must be included in all submissions. This must be reflected in or reflective of your detailed treatment of text matter. Using your layouts, create fully annotated typographic specifications and grid(s). Samples of paper stock and other materials used in print production should be attached. Refer to the Specifications Guides later in this document.

    PRESENTATION (10%) Presentation is important but no substitute for a weak idea. Ensure that screen-based submissions have been tested for use. Occasionally we cannot open files. These proposals, that otherwise may have succeeded, sadly fail. All submissions must incorporate a non-returnable DVD/CD with pdf(s) of images that reflect concept design development form and usage layout/grid system media/material choices typographic choice typographic detailing These should combine development and presentation images of the outcome(s). When submitting, ensure that you indicate your project choice, by number, and whether screen or print, on a label from the last sheet of this file fixed firmly to your portfolio. Finally, check that all of the requirements of your chosen brief are included and clearly identified. Submit work in one robust, clearly labelled, portfolio no larger than a2.

    istd2012assessmentcriteriaInternational Society of Typographic Designers

  • ENTRYFull-time under- and post-graduate students at universities and colleges internationally are eligible. As membership of the Society is awarded to successful entrants, only the work of individual students can be assessed.

    ISTD does not accept entries that are the collaborative work of two or more students. All entries should be in English unless given prior approval by the Education Officer.

    ONLINE REGISTRATIONDetails of how to register and pay are available on our website. Please make sure you read the Frequently Asked Questions (FAQs).

    Registration for all assessments must be carried out by named tutors not by students using our website online system. This allows online payment of fees and can issue invoices where required.

    FEESThe Registration fee is 35 per student submission (Institutional Member 28).Submissions that are submitted for assessment and have not been registered and/or have not paid the Registration Fee will not be assessed.

    REGISTRATION DEADLINESMain/UK 17 February 2012Ireland 24 February 2012Middle East 20 April 2012South Africa 14 September 2012Australasia 21 September 2012

    On Registration, further information, including arrangements for delivery and return, will be sent to you.

    Please meet the Registration Deadline as this allows us to gauge the number of assessors required.

    DEADLINES FOR SUBMISSIONS The Deadline for submission of work to each of our Assessments will be confirmed on the Registration Deadline for that assessment but will generally be around 34 weeks later.ASSESSMENTEach submission is assessed by a two-person team, usually comprised of a member from education and one from industry. All material is examined, taking around 3040 minutes. The outcome is ratified by a team of Moderators who mai