israeli lens #8 - architecture photography

Fine Art Photography Magazine

May 2015#8

ARCHITECTURE

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Israeli Art Market

The company has three business lines which include: http://israeliartmarket.com which showcases the top Israeli artists in photography, contemporary art and Judaica;

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6/ 5 Architectural Photography Tips 12/ 10 InteriorPhotography Tips From The Professionals 16/ Interview With Aviv Kurt 32/ Raskin & Perelman48/ Lior Avitan76/ Shai Epstein90/ Hen Berkoviz 108/ Lika Ramati 124/ Denis Kravtsov 144/ Omri Talmor - "Stasis" 164/ Yoav Peled 188/ Gila Azulay 202/ Gil Dor 216/ Most Influential Photographers - Martin Turner

224/ Elsewhere - Jason Peterson 236/ Elsewhere - Mohammad Reza Domiri Ganji

TABLE OF CONTENTS

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The New Magazine for Contemporary Fine Art Photography

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5TipsArchitectural Photography 5By Josh Johnson

Tips

Copyrighted To Martin Turner © All Rights Reserved


TipsArchitectural Photography

Architecture is an incredibly fascinating area of design. The seemingly impossible physics, the play of light, the masculine textures, it all comes together to create an incredible sense of fantasy and wonder.

The magic of great architecture is highlighted and even amplified significantly when presented by the right photographer. These 5 tips and tricks will help you find an approach that results in amazing images.

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Tip 1: Find the Fantasy When you approach a structure, try to find a crop that makes the reality of the building seem impossible. To illustrate, consider how the image above feels like an optical illusion. It's as if Escher himself took a photo of one of the fantastical places that occupied his mind.

Also notice how the hard lines are positioned in such a way that it feels like the building is immense and could continue forever. For all we know

the edges of the building are right outside the crop of the photo, but that illusion of infinite potential is strong.

Tip 2: Master Symmetry The idea that symmetry is beautiful is an inescapable notion. When we see it in creatures, plants, art, architecture or anywhere else we are mysteriously drawn in and captivated. Whether it's that our brains enjoy the fun of spotting repetition or that there's just less information to process, we can't help feel that symmetry is good and right.


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When you're shooting architecture, the simplest place to start is with the symmetrical aspects. Find something that repeats, stick two or more of them tightly in the frame and you'll have the potential for a great shot.

Tip 3: Look Up Some of my favorite architecture abstracts instill a dramatic sense of vertigo not by looking downward, but upward. Impossibly tall structures have a tendency to fascinate and terrify us at the same time and images like the one above bring that fear to

the surface. If you stare long enough to really let yourself get taken in, you almost feel as if you're going to fall into the sky.

Any time you're up against a tall structure, whether it be man made or natural, try taking a shot looking straight up from the bottom. Make sure to adjust your ISO and aperture so that the sky detail isn't blown out, it's often the texture and drama in that vast cloudy background that really makes the photo.

Copyrighted To Martin Turner © All Rights ReservedCopyrighted To Martin Turner © All Rights Reserved


Tip 4: Twist that Camera When you're shooting any sort of abstract, resist the tendency to level the camera as you would with a typical shot. Instead explore every angle and rotation to make the image that much more captivating.

The photo above uses an extreme rotation to add a lot of visual interest. It makes you want to twist your head to find the proper viewing angle, which isn't always obvious and can leave you wondering.

Tip 5: Lighting is Everything Whenever you have the opportunity, come back to an interesting building at different times of the day to watch as the sun plays across the surface and shadows envelop or escape the crevices.

Consider the lighting exactly like you would in high and low key portrait situations. Sometimes you'll want strong prevalent shadows for a dramatic look while other times a bright, almost flat appearance will make a more powerful statement.



10 InteriorPhotography

Tips From The Professionals By Tom McCallum

With the rise in interior design websites and blogs, the need for excellent interior photography and expert 3D renderings of inside spaces is at an all time high. Alongside eye-catching initial designs, architecture firms, real estate agents, restaurants, cafes and hotels must get their interior photography right or risk being lost in the crowd. To help you keep up with the trend, here are our top 10 interior photography tips …

1. Go and stand in the cornerBut don’t face the wall. Squashing yourself as tightly into the corner as you can go will give you the widest perspective of the interior before you, allowing you to capture more of what makes it special. Try all of the corners of every space to see what the perspective from each of them is like. Some interior design photographers press their camera against the wall to get as wide an angle as possible.

2. It’ll be alright with good lightInterior photography lighting is so important that it’s almost a specialism in itself. You need to balance the lighting so there are no overly dark shadows or overly bright highlights. Use the light that is available to you in the room – lamps, overhead lighting, fireplaces, and natural light from windows. Play around with different combinations

of lights to try to achieve the best for every space. As a general rule, you are looking for soft lighting, so try shooting with natural light from the windows during the photography ‘golden hours’ – early in the morning or late in the afternoon.

3. Organise the space prior to the shootDon’t just start shooting the interior at random – think about the image you want to capture before taking the photographs. Add features to a room to create a certain atmosphere, if you think the scene on its own is dull. Some carefully placed cushions or a stack of newspapers can give your interior photography some much needed character. Walk around the space and get a feel for it before implementing the interior photography tips in this article.4. Equip yourself for successWhen photographing interiors, a wide angle is a good starting point. You should purchase a


purpose built wide angle lens for the best results. A 16mm to 24mm lens will allow you to get a great perspective from the corners of the space. Always take a standard lens along too for the close ups of details you might want to capture to support the wide angles. Depending on the space, you may even want to take a macro lens to capture fine details, for example in a five star hotel or a quirky retreat.

5. Straighten yourself outEnsure that all the vertical lines in your interior image are going straight up and down and not converging at the top and bottom. Use a tripod with a spirit level to ensure the lines of the features – bookcases, doors, windows, tables, etc. – are all parallel within the frame. If the lens is tilted slightly up or down the lines will be going diagonally, providing an unwanted distraction to the viewer and detracting from the impact of the interior. The interior will appear to be falling away or tipping towards the viewer.

6. Don’t trust your handsAll professional interior photographers know that nobody has a hand that’s as steady as a sturdy tripod. If you want a crisp, clear and professional looking photograph of your interior, make sure you use a tripod. A blurred image will not only make the photographer look like an amateur but the interior designer will suffer from your mistake as well.

7. Use your apertureDepth of field is an important tool in the interior photographer’s arsenal. If there is some unwanted detail in the background of the shot, you could always blur it out with a smaller f-stop. Alternatively, if you’re shooting a grand space you might want a smaller aperture (bigger f-stop) to make sure the entirety of the scene is in sharp focus.8. Shoot from on highTo add a sense of grandeur, try shooting a wide angle from high up in the corner while keeping

the camera straight. Look for a good vantage point up a staircase, or bring along a step ladder to help you reach those dizzy heights. Make sure you don’t end up cutting out half of the frame, however.

9. Don’t be afraid to use post-productionPost-production is a huge asset to interior photography. It’s very rare that an interior design


image comes out exactly as you want it to look, with the difficulties of shooting in a confined space with awkward lighting. Try to make sure you get the composition correct first time round to prevent the excessive need for vertical correction, and keep post-production to a minimum – contrast, highlights and shadows, and cropping.

10. Get creativeInterior photography is seeing a resurgence in

creativity that comes with its popularity. Use these 10 interior photography tips as a basis for your images but feel free to judge the scene before you with your artistic eye. Experiment with different angles, apertures and lighting to see what you can come up with.


AVIV KURTInterview With

"... My goal is to first identify what the real need of the customer, wrap it in the knowledge that he needs, give him the

most accurate solution to produce clearly with his expert advice ..."

Aviv Kurt, a graduate of the Product Design Department at "Shenkar" and "studio" photography school. Do photography products, food and jewelry, photo studio, Architecture photography, Business Identity photographs, aerial photography, photojournalism and public relations, portraits and catalogs.Today, with 20 years of experience in the

photographic industry, he provides his customers an interesting viewpoint, original and unique to each project, with a focus on marketing and increasing sales.


In the Beginning: The story starts with my journey around the world, where I caught the bug. I shot a lot, I've posted pictures from my Journey "Masa Aher" and in a photography book "exposure". I studied photography at the College of Art "studio" and I majored in industrial design at Shenkar which contributed to me a lot. In Parallel way, in order to make a living I worked in agriculture and carpentry, I worked in the family business and produces cotton harvest garden furniture and swings the seat of our carpentry shop.

How did you find yourself in photography, after four years of studying industrial design?I went to study industrial design at Shenkar that I've always loved to research products, interested me the ergonomics of the product, how to produce it, material and form. I enjoyed school very much and I'm still interested in it. When I graduated, I opened a design studio and quickly realized projects are detained and sometimes canceled, due to procrastination or budgets, and I cannot be bothered to see immediate results, and in some cases work is done in vain. All my life I photograph my own pleasure and never stopped. I did not want to film events, despite the thrill of working with people, working hours in the evening did not suit me. At that time, a friend asked me if I could take pictures of a winery for some client and a publication designer asked me to shoot a project she designed. I responded to the challenges, and the

results impressed me very much. I realized that I had a talent for shooting interior design and designed spaces, I realized I was in the right place.

How do you get to work on a new project?My goal is to first identify what the real need of the customer, wrap it in the knowledge that he needs, give him the


most accurate solution and produce clearly with his expert advice. I'm interested in his design style and where it designates the project. Once you decide on the day of shooting, I update the client what he should prepare to be given an authentic feeling and photography establishes a connection with the viewer.Arrive at the location and do a quick tour to figure out what filming. I understand

the direction of the sun during the day and builds Picture Day thereunder. I'm starting to deploy Lighting- support natural light flashes, and then begins to place the camera angles best suited to space. Together we locate items and furniture optimal way and I balance the lighting. The first images are made with a wide lens for understanding space. And then I can break away from the tripod and


create atmospheric frames and closer. In most cases I strive to natural and authentic photography, natural lighting, space when guiding the atmosphere. In contrast, the photography of modern interior design often has more appropriate lighting and visual imaging. What do I need as an architecture photographer?Important features are patience and perfectionism, you can not be doing a sloppy job. To extract the maximum from a project, without giving up. Can you give us some tips for Interior Photography?

First, arrange the area you want to shoot, take distractions like a trash bag sticking out of it, a filled sink and so on. Tip Two: Open the windows and let all the light to enter. As the camera or smartphone will receive more light, so that a better picture will emerge for sure. You can adjust the light with curtains if there is. You should try not to shoot in front of a bright light, but in areas with relatively balanced lighting. Another tip is to photograph places lower height standard.

Copyright to Dafna Navarro. Israeli Art Market © 2014, All rights reserved. No part of this magazine may be re-used without the written permission of the publisher. The content of this magazine is for informational purposes only and is, to the best of knowledge, correct at the time of publication.

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israeli lens #8 - architecture photography

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