iserve media planning tool

Online AdvertisingIntreset Based Targeting TechnologyTM

Prepared By:Khalifa HassanE-Commerce HeadAMIRAL Management Corporation AMC©2009

iServe Ad Network

iServe Ad Network - Facts

Facts

• 7+ Million unique users,• 500+ Million impressions per month,• 22+ Premium Publishers (International/Middle Eastern),• Complete site transparency.

• Direct Response: optimize to target CPA• Branding: channel targeting to build up impression

coverage

• Select your sites from the network• Set CPM or CPC or Flat Fee• Optimize to CPA• Test and learn• Full support and consultation

iServe Ad Network - Key benefits

iServe Ad Network

Reach• Reaches every conceivable

audience in online environments.

• Including: Blogs, Forums, online game pages, premium content sites, in-video, and social networks.

Relevance• Reaches 8 million internet

users per month.• Target by combining

categories, interests, geography, specific sites, unique users or time.

ROI• Category level reporting,

Placement Performance Reports, conversion tracking, and Google Analytics info.

• Measure reach, ad effectiveness and frequency.

Easy of Execution• Text, image, flash,

commerce, interactive component, and user-initiated click-to-play video ads.

• Budget can set bids for clicks or impressions.

Challenge

• Although ,media planning is very important for marketers’ operations, it is not performed as efficiently as one might suppose

• The planner is faced with many different kind of problems that make it difficult to arrive to objective decisions.

Media Palnning Problems

Media PlanningProblems

Insufficient Media Datafor Creative Ideas

Time Pressures

Measuring AdvertisingEffectiveness

Traditional Online Advertsing Planning Setps

Just follow and Go to the Traditional Websites

The result will be a traditional plan

1

2

Traditional Planner, will do

Creativity

TimeExecution[Difficult]

Creative Online Advertsing Planning Setps

Researching for Suitable Websites

Contacting the Websites’ Owners

Checking Websites’ Traffic

Choosing the Suitable Banners

Negotiating the Cost[Rate Card]

Providing and Discussing the Plan with Boss/Client

Editing

Measuring campaign Success

Rejected

Approved

1

2

3

4

5

6

8

7

Creative Planner, will do

Execution[Difficult]

CreativityTime

Our Methodology

Our Methodology

TRACKINGTARGETING PLANNING

Targeting

Interest Based TargetingTM

• iPoint, is our business intelligence solution that collects internet users data [such as interests , opinions,…]in the blogs, online communities and forums, and translates it into Marketing researches updated daily to help Marketer to build his online campaign based on online marketing research.

• Example: if the advertiser is working in the automotive field, iPoint will advice him to distribute his budget with the same percentage of the internet users interest ( 60% automotive websites, 20 sports,15% news,5% entertainment).

• Crawl 50 Million Posts daily for demographics and users sentiments.• Identify the Profiles associated with the buzz in social networks.• Provide daily intelligence for ad placements.• Serve Interest Based ads.• Automatically update ad serving based on “Spoken” changes in the

social networks.• Real time accurate reporting.

Interest Based TargetingTM

Planning

• New Media Planning tool Uses Actual Customer interest to Identify the Best Media Opportunities.

Planning - Media Planning Tool

MediaPlanning Tool

Advertiser DataBudget,

Geo TargetingLanguage

…

Web-Wide DataSites located in

iServe Ad NetworkGoogle Ad Network

….

Site #1

Site #2

Site #3

Site #4

Site #5

Site #6Site #7

Site #8

Media Planning Toolidentifies sites with

the highestconcentration of

customers that Fit advertiser market brief

Site #9

Site #9

Site #9

• Media Planning Tool helps Marketer(s) to plan his creative online advertising campaign in 3 minutes, just in 4 steps : 1. Inserting advertising brief (geo targeting, age, gender….),• Identifying the campaign budget,• Playing a selection game between offered banners based on iPoint marketing

research,• Download Media Plan Sheet And getting separated profile for each website that has

been selected.



Step #1 : Select Targeting [Country, Age, Gender, Time, and Date]

Step #2 : Identify Budget [ for CPM, CPC, flat Fee , …. ]

Step #3 : Select Placements[Based on iPointTM market research]

Step #4 : Download Media Plan SheetAnd Get separated profile for each website that has been selected

Tracking

• Which online advertising works? Which doesn't. Advertising tracking is an essential tool if we are to make our advertising and marketing more effective.

• iServe Solution provides Tracking Service that is Free , and iServe Tracker will show you:o Click-thru Rates [CTR].o How many responded to your online ads.o How many responses lead to sales/subscriptions/...o Your ROI (return on investment) for every advertising campaign.o Which ad copy or text brings the best results.o Confirmation of your PPC (pay-per-click) results.

Tracking

Rate Cards

• Starting from 0.90 $ to 1.60 $

Rate Cards

CPTM [Cost Per Targeted Thousand Impressions]

• Starting from 0.06 $ to 0.19 $

PPC [Pay-per-click]

Pay-per-click (PPC) advertising has become a popular option for many online advertisers. The promise of PPC advertising is as beautiful as it is simple: You only pay for the visitors that actually click on your Ad.

So you are guaranteed the multiple impressions and on Ad Network this amounts to millions of impressions!

• Starting from 280 $ to 1,900 $

Flat Fee [Monthly Basis]

All below rate cards for advertising on premium website

For more information, please contact us:

AMIRAL Management Corporation[AMC]29 Farid Street Heliopolis - Cairo – EgyptPhone : 002 – 24149944Email: [email protected]

iMediaStreams, LLC211 Warrent Street,Innovation Zone Newark, NJ 07103Phone:+1 973 565 915110E-mail: [email protected]

iserve media planning tool

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