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Is your company ready for the LinkedIn era?

Social networking has given life a different dimension! It has created a replica of

physical society in a virtual platform. People, companies, groups and foundations

exist in both physical and virtual worlds now. How one portrays one and how one

utilizes social networks is up to his or her needs. A corporate entity in society

may use various social networks to cater to its various needs, basically for

staying connected.

Social networks enables companies to share selective information, that

information which plays a major role in molding the perception about the

company. Social network boom started in the last decade a number of social

networking sites emerged, some for personal, some for professional and some in

general. LinkedIn is one among them. Launched in 2003, LinkedIn now has more

than 60 million members. It pitched in as a social networking site for

professionals and still maintains this status. Most of the executives in Fortune

500 companies are LinkedIn members. Adding on to this fact, every second, a

new member joins LinkedIn. With so many professionals online, it makes itself

the best platform for Business-to-business networking.

Grabbing an opportunity on LinkedIn is never difficult as one can get so many

connections. Professionals can promote their company by putting the company

URL and also posting about the blog. Any company can get started with the

promotional or marketing activities with a representative starting a personal

account and then creating a group for the brand, or adding the company. One

can start discussions, share news, post jobs and create subgroups. A LinkedIn

company profile will carry

• Information about the company.

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• Location

• Industry

• Recommendations

• Company website

Keywords

Experience

Contact

The representative’s profile using which the group is as important as that of the

company as it is linked to the group always. Any person willing to join the

group will first have a view of the representative’s profile. Hence the

representative’s profile must be rich in company information, URL links,

captions, pictures, Blog URLs, key words etc. There are applications

available, like Box.net, Slideshare, Company Buzz, TripIt etc, which the

user can use to optimize. The person handling must engage frequently in

sync with other networking sites such as Facebook and Twitter. The blog

updates must be updated simultaneously.

LinkedIn was used primary for recruitment purpose and now it has launched a

beta level service that lets companies promote their products and services, and

show customer recommendations for each product or service. LinkedIn offers

two ways to promote the company, via a “direct ad” for the company or a

branded product or service, or a special promotional offer associated with a

specific product or service. LinkedIn is a huge resource of information and helps

find authentic business partners. It is basically used either to get in touch with or

to do a background search. Hence a Company profile must be rich in accurate

information, and flaunt their recommendations. LinkedIn thus becomes a

favourite for the small firms who cannot afford much for marketing and

recruitment purposes.

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With the kind of reputation LinkedIn has got, the business deals attained through

it are perceived to be genuine. There are plenty of success stories shared by

LinkedIn on their site (http://press.linkedin.com/success-stories/). Businesses

depend on Social Networking largely these days, either for searching business

partners, employees or for background search. LinkedIn when used to the fullest

will definitely help organizations taste success.