Is Usability Taking a Nose Dive?

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This presentation was hosted by NELAUX (Northeast Los Angeles UX, www.meetup.com/NELAUX/) and LAUX at the Art Center College of Design in Pasadena in June 2014. Video of the presentation and the Q&A that followed is available at http://t.co/vcNr42VRdw After all of us who work in UX and usability spent so many years trying to get people to pay attention to the user, Steve Jobs finally went ahead and created the tipping point for us. More people than ever are aware of the value of user-centered design, and some have even made it to the corporate C-level. Theres more user research happening than ever before, and the whole Lean Startup movement is profoundly user-centric. It may feel like were succeeding. But are we, really? While he was updating Dont Make Me Think, Steve had occasion to look around and ponder how things are going out there, usability-wise, and ended up thinking that things may not be going as well as we might thinkor hope. In this interactive session, he discusses things like: Mobile standards: Why does it feel eerily like 1999 again, in the wild and wooly days before Web Standards? Flat design: A really good thing, or the devils handiwork? Responsive design: Have we considered the possibility that its just creating sites that are equally unusable on any size screen? Touch screens and glasses and watches! Oh, my. Are we really ready for whole new interface design challenges?

TRANSCRIPT

  • NELAUX, Pasadena June 20, 2014 Is Usability Taking a Nose Dive?
  • Awareness
  • Sorry I know what my slides should be like Im just not that guy The big, evocative photos guy And Im not even sorry Im not that guy Bullets it is and a template straight out of Office 2004 But you can read it from the back of the room, right? 2001 Steve Krug
  • The premise On the one hand, it seems like usability is in better shape than ever 2001 Steve Krug
  • After years of crying in the desert suddenly were pop- u- lar Or at least it seems like we are Thank Steve for it Or maybe Steve and Jony He/they convinced people that usability was a crucial part of his/their enormously successful secret sauce They did the big case study for you can make money by making things that people can use 2001 Steve Krug
  • Mostly good news Granted, usability is now a wholly owned subsidiary of its newfound big cousin, User Experience Design (UXD) But theres more awareness than ever of the whole idea of creating things people can actually use 2001 Steve Krug
  • But Some people heard it as you can make money by making things that people really enjoy using Some heard it as by creating delightful experiences So for some people usability now equals delightful experience which can easily translate to beautiful, novel, and cool stuff 2001 Steve Krug
  • Usabilitycirca 2001 Useful: Does it do something people need done? Learnable: Can people figure out how to use it? Memorable: Do they have to relearn it each time they use it? Efficient: Does it do it with a reasonable amount of time and effort? and maybe even: Effective: Does it get the job done? 2001 Steve Krug
  • New, improved usability Now includes: Desirable: Do people want it? Delightful: Is using it enjoyable, or even fun? 2001 Steve Krug
  • My [relatively unchanged] definition Something is usable if A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish some desired goal without it being more trouble than its worth. 2001 Steve Krug
  • Travel with me back in time Well, OK, only about a year I was working on the new edition of Dont Make Me Think Felt the need to get out of the building Made an effort to go beyond my usual routines Looked at a lot of sites Suddenly had that I think were not in Kansas anymore feeling 2001 Steve Krug
  • Some things looked the same as ever Or better than ever A feeling of maturity 2001 Steve Krug
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  • On the other hand Many looked like mobile sites that had been fed growth hormones Had the feeling you could read them from outer space 2001 Steve Krug
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  • Mobile to desktop creep? Everything centered Lots of uninformative graphics Very little info on the screen at one time Loss of visual hierarchy Everything on one page 2001 Steve Krug
  • Flat design Dont get me started 2001 Steve Krug
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  • Show of hands Flat design: A passing trend A great leap forward The devils handiwork 2001 Steve Krug
  • Granted, this was never a good idea 2001 Steve Krug
  • So what bothers me about Flat? Duck-and-cover threat of skeuomorphism There were really only a few egregious examples And they never really hurt anybody I thought wed won the cool vs. usable battle People finally understood that it can be as cool as you want, as long as it works, too I hadnt had that argument in years 2001 Steve Krug
  • Dont get me wrong I am not a luddite In fact, Im a hopeless early adopter Im ecstatic that my Surface Pro 3 arrived today in Boston Almost all of my PCs for the last 15 years have been tablets Only problem was the 45-minute battery life, two inch thickness, and 4 pound heft 2001 Steve Krug
  • Dont get me wrong I bought iPad the day it came out I try so many apps that I cant do Update All 2001 Steve Krug
  • Were making more ambitious things Technology is allowing things to do a lot more Accelerometers the size of a grain of sand that cost pennies to make GPS satellites Gorilla Glass The Cloud 2001 Steve Krug
  • Its moving awfully fast Developing UX for a new technology takes time A shift as rapid as desktop > mobile requires some catching up New devices may come faster than new usable interface ideas 2001 Steve Krug
  • 2001 Steve Krug Source: LukeW (google: First Person User Interfaces)
  • Im worried about the little guy Greater demands Things have to be cooler Things have to be more functional Things have to be multi-platform Vague emerging standards Too much to learn 2001 Steve Krug
  • Developers are the new MDs Theres so much more to know Its hard to keep up Show of hands: Do you ever feel like theres just too much to know? 2001 Steve Krug
  • Developers are the new MDs Faking cultural literacy Karl Taro Greenfeld, New York Times, 5/24/14 Its never been so easy to pretend to know so much without actually knowing anything. What we all feel now is the constant pressure to know enough, at all times, lest we be revealed as culturally illiterate. What matters to usis not necessarily having actually consumed this content firsthand but simply knowing that it exists and having a position on it, being able to engage in the chatter about it. 2001 Steve Krug
  • 2001 Steve Krug
  • 2001 Steve Krug Replacing progress with innovation skirts the question of whether a novelty is an improvement: the world may not be getting better and better but our devices are getting newer and newer. From The Disruption Machine: What the gospel of innovation gets wrong by Jill Lepore, The New Yorker, 6/23/14
  • 2001 Steve Krug Photo Jeff Jeffords www.divegallery.com
  • 2001 Steve Krug Thanks for all the fish Send any questions, feedback, gripes to skrug@sensible.com
  • 2014 Steve Krug

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