1.Is Inbound Marketing For You?

2. Are You Looking To... Generate leads that can be turned into long-term customers? Achieve sustainable and predictable results? Develop a cohesive marketing strategy? Increase the effectiveness of each individual marketing tactic you use? 3. Inbound Marketing Can Transform Your B2B Sales Channel By Educating, Engaging, and Interacting with all your potential prospects you can: 1.Attract more visitors to your website 2.Convert more visitors to qualified leads 3.Nurture leads into customers 4. If You Want To Keep Pace With Marketing Trends And Early-adopting Competitors, Its Time To Think About Inbound Marketing 5. Whats Really Changed? Internet Marketing Email Marketing Permission Marketing Word of Mouth Marketing Content MarketingThere has been a gradual shift in the directional flow of the sales process;The customer is drawn to the seller, rather than vice versa 6. Inbound Marketing Is About Pulling Customers In, Not Pushing Your Message Out, And It Uses Content As The Attraction 7. Content Works Like Compound InterestIt builds itself over time and literally compounds the interest your target customers have in what you have to say 8. Content is your currency. Spend it wisely 9. Inbound Marketing Is A Process Traffic Building Attracting people to your site Sales Growth Turning leads into customersLead Generation Turning visitor into leads ROI Analysis Using analytics to improve performance 10. The Key Elements Of An Inbound Marketing Campaign Set SMART Goals Develop Buyer Personas Make an Offer Create a Conversion Path Develop WorkflowsEmail Blog Leverage Social Media Analyze 11. With Inbound Marketing, Patience Is Critical. You Have To Give People A Reason To Pay Attention 12. The reality is, customers buy when theyre ready to buy, not when youre ready to sell. The key is to nurture them effectively with the right content stream so when they are ready to buy, they buy from you 13. The Key Challenges Of Inbound Marketing Do I have a process for creating high-quality content? When and what do I send to keep prospects engaged? How do I determine if my content is good? How do I find the time and resources? What is the best type of 14. Most Successful Inbound Marketing Campaigns Have 3 Components Preparation Promotion Analysis 15. 1. Preparation Set SMART Goals Build Conversion Define Buyer Paths Personas Set-up Workflows Develop Remarkable Content 16. 2. Promotion Blog About Topics Related To Your Offer Email Existing Contacts Talk About It On Social Media Create PPC and Display Ads 17. 3. Analysis Track Every Step Of The Process: Email SEO Display PPC Calls-to-action Social Media Landing Pages Blogging 18. Next Steps To Inbound Marketing Success Take a look at your existing marketing strategy Talk to your marketing team about whether inbound is the right step Analyze your marketing position relative to inbound marketing Put together your own plan 19. Want To Learn More About Inbound Marketing?