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Although best known for its service to the manufacturing / engineering sector and the aggregate industry, Irelands also has a growing presence in the Synthetic conveyor belting market which covers the food processing, paper, print and packaging, and waste recycling sectors.

As Managing Director Colin Millar pointed out, Irelands now offer 1000’s of different competitively priced belt solutions that cover every application, making its product portfolio one of the most comprehensive in the country incorporating belts up to 6500mm wide and extreme levels of cut – tear and abrasion resistance!

To further reinforce its position in the marketplace, Irelands has recently launched a new website – www.irelandsconveyors.com - covering every aspect of its activities, including detailed product descriptions, combined with high quality photography and product brochures of its entire conveyor belting and component ranges.

“We are delighted with the new website and its fantastic functionality. The site will enable our customers to find exactly what they are looking for. We were very limited with what we could do with our previous website; however our new site is a much more proactive and extensive platform to promote our business and our products.”

“Utilising our content management system (CMS), we have the facility to manage the content of the website in-house. We can now set up, manage and maintain our website without having an

advanced degree in geekery. We can include additional pages, brochures, product specification, videos and news features as required by our customers and the business as we further develop our activities,” explains Marketing Manager Martin Mayo.

Irelands have also developed a Search Engine Optimisation (SEO) strategy to go hand in hand with the launch of the new website.

“Going live with the new website is just the beginning. The next challenge is to get potential visitors to the website and in doing so convert them into Irelands customers. Search Marketing is vital for any business to succeed

online. Potential customers are looking every day on Search Engines like Google and Bing for the products and services that we offer.”

Added Martin Mayo: “There have been so many positive developments going on within the Irelands business that we needed to update and inform the industry. We are no longer a company that just serves the heavy end of the market; we have been growing our activities in other sectors, for example, with our ongoing development of our light duty / synthetic conveyor belting – although we are also fully committed to serving the needs of the heavy duty sector. That will always remain part of our core activity.”

BrochureThe company has just released its latest full colour brochure to promote its Synthetic Belting products. Comments Chris Price, Synthetic Belting & Light Duty Products Manager: “We offer an extensive range of Synthetic conveyor belting and applicable accessories to suit all industries; this new brochure will help us get that message across to a wider audience.”

The synthetic duty industrial conveyor belts are manufactured with various base fabrics like polyester. The belts are oil,

Irelands ConveyorsDiscover More

Already well-established and well respected, Irelands have entered a new era of business activity. With over 55 years’ trading experience in supplying conveyor belting and components, this County Antrim headquartered company has undergone a period of restructuring and part re-branding and is now well placed to serve the needs of a much wider customer base.

waste recycling sectors. are looking every day on Search Engines like Google and Bing for the products and services that we offer.”

Added Martin Mayo: “There have been so many positive developments going on within the Irelands business that we needed to update and inform the industry. We are no longer a company that just serves the heavy end of the market; we have been growing our activities in other sectors, for example, with our ongoing

Brochure

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heat and abrasion resistant and meet FDA, 2005/79/CE & HACCP Standards.

FDA / Food Grade BeltingThe range also includes food grade belting. These PU coated belts are hygienic, lightweight and extremely long lasting. They are manufactured to the highest standards and compile with FDA, EU, EC and HACCP regulations.

“The food and pharmaceutical sectors are steadily growing and our belting range is ideal for these markets,” adds Chris Price. “The food grade belts are resistant to oil, chemicals and grease; they are non-marking, taste free and odourless, and they benefit from high levels of wear resistance.”

Onsite Belt Fitting ServiceIrelands do not just come along and fit belts; we will inspect them for your complete system and perform any necessary repairs in liaison with your engineers.

Irelands experienced fitters along with high speed modern vulcanising presses can complete the task at hand in a safe and efficient manner.

Irelands Site surveys – Conveyor engineers will complete a site survey free of charge of your conveyor systems again reducing down time because

we can react quicker with the information stored on our system.

Light and Medium Duty Bespoke Conveyors “We can now also provide competitively priced custom designed conveyor systems – any length, any width - for a broad range of applications; we are happy to discuss customers’ individual requirements to enable us to come up with a solution that best suits their needs,” says Sales and Project Manager Jason Sorrie. “Our highly experienced team can take the project from concept right through to commissioning.”These systems are targeted

at specific sectors, such as materials handling, manufacturing, recycling and light industrial and engineering.

“In addition to our modern fleet, we have also recently invested in new fuel efficient vehicles that cut our carbon footprint, while enabling our team to service customers with last minute orders and express deliveries, and we are looking forward to adding to our fleet as Irelands expands to meet our customer needs.”

After Sales Irelands also take pride in its after sales support for customers. It incorporates an onsite belt fitting and repair service, highly experienced service teams, all Ireland coverage and prompt

response, keeping downtime to an absolute minimum.

The after sales package also provides:

• Full Support & Technical Service • On-site Maintenance • On-site Vulcanising • Highly Skilled Professional

Workforce • Full Health & Safety Training • Competitive Pricing• FREE Quotations • FREE Advice &

Recommendations • FREE Belt Surveys

& Inspections • FREE Conveyor Surveys

& Inspections

With 55 years of experience already under its belt, there is no doubt this newly restructured company is fully geared to take advantage of the opportunities that the future may present.

Contact DetailsTo find out more about what Irelands can do for you, contact:

Irelands Conveyors

30 Church Road, BallynureCo Antrim, BT39 9UF

Tel: 028 9335 2844

Or log on to www.irelandsconveyors.com

Chris Price, Synthetic Belting & Light Duty Products Manager

Sales and Project Manager Jason Sorrie