ipsos consumer confidence: may 2014

59
Global @dvisor A Global @dvisory April 2014G@56 The Economic Pulse The Economic Pulse of the World Citizens in 25 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective

Upload: ipsos-mori

Post on 23-Aug-2014

400 views

Category:

News & Politics


0 download

DESCRIPTION

This month has seen Ipsos MORI’s Economic Optimism Index reach record levels (LINK), with 53% of Britons now expecting to see an improvement in the economy over the next 12 months. This turnaround in economic confidence is underlined by the latest findings from the Ipsos Economic Pulse – a monthly tracker of the global mood, running in 25 countries. In April 2013, just 13% of the British public said the economy was in “good shape”. Now that figure stands at 37%.

TRANSCRIPT

Page 1: Ipsos Consumer Confidence: May 2014

Global @dvisor

A Global @dvisory – April 2014– G@56

The Economic Pulse

The Economic Pulse of the World Citizens in 25 Countries Assess the Current State of their

Country’s Economy for a Total Global Perspective

Page 2: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 2

• The survey instrument Global @dvisor is conducted monthly in 24 countries via the Ipsos Online Panel system. A 25th

country, Egypt, was conducted via CATI (telephone) methodology.

• For the results of the survey herein, an total sample of 19,605 adults age 18-64 in the US and Canada, and age 16-64 in all

other countries, was interviewed between April 1st to April 15th 2014. Approximately 1000+ individuals were surveyed in

Australia, Brazil, Canada, China, France, Germany, Great Britain, India, Italy, Japan, Spain, and the United States of America.

Approximately 500+ individuals were surveyed in Argentina, Belgium, Hungary, Indonesia, Mexico, Poland, Russia, Saudi

Arabia, South Africa, South Korea, Sweden and Turkey.

• The results reported include n=560 in Egypt, a 25th country included in the Global Economic Pulse, conducted April 20th-

27th.. The sample in Egypt was conducted via CATI (telephone) methodology and has a margin of error of +/- 4.1% points, 19

times out of 20.

∙ In addition to above mentioned sample, the results in this report include n=509 fielded in the Republic of Ireland. The sample

in Ireland was conducted via online methodology and has a margin of error of +/- 4.3% points, 19 times out of 20.

• In countries where internet penetration is approximately 60% or higher the data output is comparable the general population.

Of the 24 countries surveyed online, 15 yield results that are balanced to reflect the general population: Argentina, Australia,

Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United

States. The nine remaining countries surveyed –Brazil (45.6% Internet penetration among the citizenry), China (41%), India

(11.4%), Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), Saudi Arabia (49%), South Africa (17.4%) and Turkey

(45.7%)—have lower levels of connectivity therefore are not reflective of the general population; however, the online sample in

these countries are particularly valuable in their own right as they are more urban/educated/income than their fellow citizens

and are often referred to as “Upper Deck Consumer Citizens”.

• The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5

percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility

intervals, please visit the Ipsos website.

These are the findings of the Global @dvisor Wave 56 (G@56), an Ipsos survey conducted between April 1st to April 15th , 2014.

Page 3: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 3

Analytic Components…

There are three analytic components that make up the findings of this monthly Economic Pulse report.

Each question is tracked and analyzed from questions dealing with:

• Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

The currently perceived macroeconomic state of the respondent’s country:

• Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

The currently perceived state of the local economy:

• Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

A six month outlook for the local economy:

Page 4: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 4

THE

WORLD

at a

GLANCE

Page 5: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 5

Global Economic Pulse Welcomes Ireland This Month

Globally, a glimmer of hope appears as four in ten (39%) of respondents around the

world rate their national economies as ‘good,’ up one point from last month.

The Global Economic Pulse welcomes Ireland this month for one-time participation in

the dataset, also known as “plug and play”. Irish respondents reflect national economic

confidence sentiments similar to the global average (34% rate national economy as

‘good’, compared with 39% overall) and slightly weaker sentiments related to their local

economy (17% in Ireland compared with 28% overall). Two in ten (22%) expect the

local economy to be stronger in the next six months, compared with one quarter (26%)

in all countries surveyed.

Kieran O’Leary, Public Affairs Research Director in the Ipsos Dublin office:

“After six years of turmoil in the Irish economy, confidence has

been returning recently. This is a common theme across numerous

consumer confidence surveys, including our own local measurement

which is standing at its highest point in 10 years. With falling

unemployment levels and, more recently, rising house prices,

consumers are feeling more bullish about the prospects for the

economy. However these increases are likely quite fragile and

with a range of new tax measures hitting the economy during

2014, consumer confidence could yet fall back again.”

Ireland

National economy: 34%

Local economy: 17%

Future local economy: 22%

Page 6: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 6

After a steady couple of months, the average global economic assessment of

national economies surveyed in 24 countries is on the rise this month as 39%

(+1 point) of global citizens rate their national economies to be ‘good.”

Saudi Arabia (89%) continues to lead the global ranking by a significant margin, with

these countries following behind: Germany (76%), China (68%), Sweden (66%),

Canada (64%), India (60%) and Australia (60%). Those least likely to rate their

national economies as ‘good’ are in France (9%), Italy (10%), Spain (10%), Argentina

(17%), South Africa (16%) and Mexico (19%).

Countries with the greatest improvements in this wave: Russia (50%, 11pts), South

Korea (23%, 7pts), Hungary (24%, 7pts), Australia (60%, 6pts), the United States

(36%, 5pts), Italy (10%, 4pts) Spain (10%, 4pts), Indonesia (50%, 4pts) and Turkey

(44%, 4pts).

Countries with the greatest declines: Sweden (66%, -14pts), Mexico (19%, -5pts),

Egypt (32%, -4pts), South Africa (18%, -3pts) and Canada (64%, -2pts).

Global Average of National Economic Assessment

Up One Point: 39%

Page 7: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 7

When asked to assess their local economies, 28% agree the state of the current

economy in their local area is ‘good,’ on the global aggregate level. This is up

one point since last sounding.

Saudi Arabia (64%) tops the list in terms of local economy assessments, followed by

China (52%), Germany (52%), Sweden (49%), Canada (40%), Australia (40%) and

India (38%). Spain (9%) is the lowest-ranking country on this measure, followed by

Italy (11%), France (13%), Hungary (13%), Argentina (13%), Japan (14%) and Egypt

(14%).

Countries with the greatest improvements in this wave: Brazil (31%, 9pts), Saudi

Arabia (64%, 7pts), Turkey (37%, 7pts), South Korea (21%, 7pts), Belgium (24%, 5pts)

and Australia (40%, 4pts).

Countries with the greatest declines: Sweden (49%, -11pts), Argentina (13%, -4pts),

Egypt (14%, -4pts), Canada (40%, -4pts), South Africa (15%, -2pts), Germany (52%, -

2pts), Mexico (17%, -2pts) and Poland (19%, -2pts).

Global Average of Local Economic Assessment (28%)

Up One Point

Page 8: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 8

A two-point improvement is seen (to 26%) among global citizens who expect

their local economy will be stronger six months from now.

For the first time since 2010, Saudi Arabia (59%) tops Brazil (58%) on this measure.

The rest of the highest-ranking countries are: India (53%), Indonesia (46%), Egypt

(41%), China (41%), Mexico (31%) and Argentina (31%). Only 7% of those in France

expect their future local economies will be “stronger” in the next half year, followed by

Belgium (11%), South Africa (11%), Sweden (13%), and Japan (13%).

Countries with the greatest improvements in this wave: Saudi Arabia (59%, 10pts),

Egypt (41%, 8pts), Russia (26%, 7pts), China (41%, 5pts) and Indonesia (46%, 4pts).

Countries with the greatest declines: South Africa (11%, -4pts), Argentina (31%, -

2pts), Sweden (13%, -2pts), Japan (13%, -2pts) and Spain (18%, -1pts).

Global Average of Future Outlook for Local Economy

(26%) Up Two Points

Page 9: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 9

Those Countries Where the National Area Economic Assessment…

is

HIGHEST

this month

has experienced an

IMPROVEMENT

since last sounding

has experienced a

DECLINE

since last

sounding

is

LOWEST

this month

Saudi Arabia 89% Russia 11 Sweden 14 France 9%

Germany 75% South Korea 7 Mexico 5 Italy 10%

China 68% Hungary 7 Egypt 4 Spain 10%

Sweden 66% Australia 6 South Africa 3 Argentina 17%

Canada 64% United States 5 Canada 2 South Africa 18%

Australia 60% Italy 4 France 1 Mexico 19%

India 60% Spain 4 Argentina 1 South Korea 23%

Indonesia 50% Turkey 4 China 1 Hungary 24%

Russia 50% Indonesia 4 Germany 1 Poland 25%

Turkey 44% Poland 3 Brazil 26%

Belgium 40% Belgium 3 Japan 26%

Great Britain 37% Saudi Arabia 3 Egypt 32%

Thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

1. National Economic Assessments: Countries at

a Glance Compared to the Last Wave…

Page 10: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 10

1. National Economic Assessment: Regions at

a Glance Compared to the Last Wave…

REGION

(in descending order by NET)

NET

‘Good’

CHANGE

(since last

sounding)

BRIC 51% 3%

North America 50% 2%

APAC 48% 4%

Middle East/Africa 46% N/C

G-8 Countries 38% 2%

Europe 33% 1%

LATAM 21% 1%

Thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

Page 11: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 11

2. Local Economic Assessment: Countries at

a Glance Compared to the Last Wave…

Those Countries Where the Local Area Economic Assessment…

is

HIGHEST

this month

has experienced an

IMPROVEMENT

since last sounding

has experienced a

DECLINE

since last

sounding

is

LOWEST

this month

Saudi Arabia 64% Brazil 9 Sweden 11 Spain 9%

China 52% South Korea 7 Argentina 4 Italy 11%

Germany 52% Turkey 7 Egypt 4 Argentina 13%

Sweden 49% Saudi Arabia 7 Canada 4 France 13%

Australia 40% Belgium 5 South Africa 2 Hungary 13%

Canada 40% Australia 4 Mexico 2 Egypt 14%

India 38% Spain 3 Poland 2 Japan 14%

Indonesia 37% United States 3 Germany 2 South Africa 15%

Turkey 37% Russia 3 Great Britain 1 Mexico 17%

Brazil 31% Indonesia 3 Poland 19%

Russia 31% India 3 South Korea 21%

United States 28% Italy 1 Belgium 24%

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy

Page 12: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 12

REGION (in descending order by NET)

NET

‘Strong’ Top 3 Box (5-6-7)

CHANGE (since last sounding)

BRIC 38% 4%

North America 34% N/C

APAC 33% 3%

Middle East/Africa 33% 3%

G-8 Countries 27% 1%

Europe 24% N/C

LATAM 20% 1%

2. Local Economic Assessment: Regions at

a Glance Compared to the Last Wave…

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy

Page 13: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 13

Countries where the Assessment of the Local Economic Strengthening …

is

HIGHEST

this month

has experienced an

IMPROVEMENT

since last sounding

has experienced a

DECLINE

since last sounding

is

LOWEST

this month

Saudi Arabia 59% Saudi Arabia 10 South Africa 4 France 7%

Brazil 58% Egypt 8 Japan 2 Belgium 11%

India 53% Russia 7 Sweden 2 South Africa 11%

Indonesia 46% China 5 Argentina 2 Japan 13%

China 41% South Korea 4 Spain 1 Sweden 13%

Egypt 41% United States 4 Hungary 14%

Argentina 31% Indonesia 4 Poland 14%

Mexico 31% Belgium 3 Australia 17%

Turkey 27% Germany 3 Italy 17%

Russia 26% India 3 South Korea 18%

United States 23% France 2 Spain 18%

Germany 21% Hungary 2 Canada 19%

Great Britain 21% Italy 2

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

3. Six Month Outlook on the Local Economy: Countries

at a Glance Compared to the Last Wave…

Page 14: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 14

3. Six Month Outlook on Local Economy: Regions at

a Glance Compared to Last Wave…

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

REGION (in descending order by NET)

NET

‘Stronger’ CHANGE

(since last sounding)

BRIC 44% 3%

LATAM 40% N/C

Middle East/Africa 34% 3%

APAC 31% 3%

North America 21% 2%

G-8 Countries 18% 2%

Europe 15% 1%

Page 15: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 15

DETAILED FINDINGS

Page 16: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 16

Assessing The Current Economic

Situation …

Detailed Tables B.3

…in Their Country

Page 17: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 17

Now thinking about our economic situation, how would you describe the current economic

situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

Global Citizens Assess the Current Economic Situation in their

Country as “Good”

39%

89%

75%

68%

66%

64%

60%

60%

50%

50%

44%

40%

37%

36%

34%

32%

26%

26%

25%

24%

23%

19%

18%

17%

10%

10%

9%

Total

Saudi Arabia

Germany

China

Sweden

Canada

Australia

India

Indonesia

Russia

Turkey

Belgium

Great Britain

United States

Ireland

Egypt

Brazil

Japan

Poland

Hungary

South Korea

Mexico

South Africa

Argentina

Italy

Spain

France

‘Very Good / Somewhat Good’

*Ireland was included as “plug and play” country this month and is not reflected in the aggregate.

Page 18: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 18

Global Average Tracked - Global Citizens Assess the Current

Economic Situation in their Country as “Good”:…

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

32% 29%

38% 38% 39% 39% 40% 41% 40% 42% 41% 41% 40% 41%

38% 40% 41% 40% 40%

38% 39% 38% 39% 38% 39% 39% 39% 38% 37% 37% 38% 38% 37% 36% 35% 36% 37% 37% 36% 36% 39%

36% 36% 39%

36% 37% 37% 37% 39% 38% 38% 39%

0%

10%

20%

30%

40%

50%

60%

70%

No

v/0

8

Ap

r/0

9

No

v/J

an

/10

Ap

r/1

0

Ma

y/1

0

Ju

n/1

0

Ju

l/1

0

Au

g/1

0

Se

p/1

0

Oc

t/1

0

No

v/1

0

Dec

/10

Jan

/11

Fe

b/1

1

Ma

r/1

1

Ap

r/1

1

Ma

y/1

1

Ju

n/1

1

Ju

l/1

1

Au

g/1

1

Se

p/1

1

Oc

t/1

1

No

v/1

1

Dec

/11

Jan

/12

Fe

b/1

2

Ma

r/1

2

Ap

r/1

2

Ma

y/1

2

Ju

n/1

2

Ju

l/1

2

Au

g/1

2

Se

p/1

2

Oc

t-1

2

No

v-1

2

De

c-1

2

Jan

-13

Fe

b-1

3

Ma

r-13

Ap

r-13

Ma

y-1

3

Ju

n-1

3

Ju

l-1

3

Au

g-1

3

Se

p-1

3

Oc

t-1

3

No

v-1

3

De

c-1

3

Jan

-14

Fe

b-1

4

Ma

r-14

Ap

r-14

Total Good

1

Page 19: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 19

Sep

‘11

Oct

‘11

Nov

‘11

Dec

‘11

Jan

‘12

Feb

‘12

Mar

‘12

Apr

‘12

May

‘12

Jun

‘12

Jul

’12

Aug

’12

Sep

’12

Oct

‘12

Nov

‘12

Dec

‘12

Jan

‘13

Feb

‘13

Mar

‘13

Apr

‘13

May

‘13

Jun

‘13

Jul

‘13

Aug

‘13

Sep

‘13

Oct

‘13

Nov

‘13

Dec

‘13

Jan

‘14

Feb

’14

Mar

’14

Apr

’14

Total 39% 38% 39% 38% 39% 39% 39% 38% 37% 37% 38% 38% 37% 36% 35% 36% 37% 37% 36% 36% 39% 36% 36% 39% 36% 37% 37% 37% 39% 38% 38% 39%

Argentina 59% 54% 55% 52% 55% 47% 51% 38% 45% 34% 37% 34% 36% 36% 33% 37% 40% 37% 30% 31% 25% 26% 28% 27% 31% 31% 26% 26% 28% 21% 18% 17%

Australia 61% 62% 67% 68% 70% 66% 62% 64% 61% 61% 58% 59% 62% 61% 61% 63% 59% 59% 57% 62% 54% 57% 57% 56% 62% 64% 63% 58% 59% 57% 54% 60%

Belgium 31% 25% 24% 19% 22% 16% 24% 21% 28% 29% 34% 35% 36% 28% 15% 21% 27% 25% 25% 29% 27% 27% 37% 38% 36% 34% 31% 30% 40% 37% 37% 40%

Brazil 55% 55% 59% 56% 62% 63% 54% 59% 49% 52% 58% 51% 56% 57% 51% 55% 52% 47% 48% 42% 42% 35% 26% 28% 30% 35% 34% 35% 37% 26% 24% 26%

Canada 66% 66% 62% 63% 65% 65% 64% 62% 62% 62% 63% 65% 66% 68% 64% 66% 66% 65% 65% 59% 63% 66% 65% 66% 64% 66% 68% 63% 62% 63% 66% 64%

China 65% 65% 62% 55% 64% 72% 71% 62% 63% 60% 67% 53% 58% 63% 63% 64% 68% 69% 72% 64% 66% 59% 66% 62% 61% 65% 61% 72% 63% 69% 69% 68%

Egypt 64% 56% 36% 32%

France 7% 6% 7% 5% 6% 7% 9% 9% 9% 9% 8% 9% 6% 6% 5% 7% 5% 7% 6% 5% 3% 5% 6% 9% 8% 10% 5% 6% 8% 8% 10% 9%

Germany 63% 64% 64% 61% 70% 71% 68% 68% 69% 66% 68% 69% 68% 60% 63% 63% 65% 64% 64% 67% 62% 66% 69% 67% 69% 68% 73% 73% 75% 74% 76% 75%

Great Britain 17% 11% 10% 8% 13% 10% 14% 12% 10% 12% 11% 14% 14% 15% 17% 13% 13% 16% 12% 13% 21% 19% 23% 24% 24% 29% 26% 27% 28% 36% 36% 37%

Hungary 4% 2% 3% 2% 2% 3% 4% 4% 3% 4% 3% 5% 4% 4% 3% 5% 8% 6% 6% 7% 13% 10% 12% 11% 14% 10% 12% 17% 17% 14% 17% 24%

India 69% 75% 69% 68% 65% 74% 79% 72% 70% 58% 60% 68% 58% 58% 60% 68% 60% 65% 63% 66% 62% 60% 53% 54% 40% 51% 52% 56% 58% 61% 58% 60%

Indonesia 42% 35% 50% 46% 45% 40% 35% 36% 40% 41% 40% 46% 40% 46% 52% 50% 53% 53% 45% 48% 41% 44% 42% 53% 31% 45% 41% 42% 40% 45% 46% 50%

Italy 8% 8% 6% 5% 5% 6% 6% 5% 3% 3% 4% 5% 6% 6% 5% 5% 5% 4% 4% 4% 4% 6% 5% 8% 6% 5% 6% 6% 5% 7% 6% 10%

Japan 8% 6% 7% 8% 8% 9% 9% 8% 9% 9% 7% 11% 11% 9% 7% 6% 9% 16% 17% 20% 27% 18% 21% 21% 24% 21% 24% 25% 27% 29% 25% 26%

Mexico 25% 28% 32% 30% 24% 29% 31% 33% 28% 28% 32% 29% 34% 32% 39% 35% 38% 32% 31% 29% 31% 31% 28% 30% 23% 22% 22% 21% 20% 23% 24% 19%

Poland 27% 30% 28% 27% 27% 21% 27% 25% 25% 28% 33% 22% 19% 21% 18% 20% 17% 19% 15% 19% 16% 16% 20% 23% 20% 22% 24% 22% 24% 25% 22% 25%

Russia 27% 23% 25% 30% 30% 28% 33% 33% 36% 33% 29% 28% 31% 27% 29% 26% 24% 31% 27% 33% 30% 31% 34% 30% 31% 27% 29% 28% 28% 32% 39% 50%

Saudi Arabia 89% 83% 89% 86% 86% 90% 89% 88% 88% 83% 85% 84% 80% 79% 79% 82% 86% 85% 80% 80% 81% 85% 84% 82% 87% 85% 80% 82% 86% 85% 86% 89%

South Africa 34% 39% 32% 32% 42% 40% 36% 35% 33% 38% 39% 38% 31% 26% 22% 22% 33% 20% 19% 23% 31% 19% 20% 25% 21% 27% 27% 27% 24% 17% 21% 18%

South Korea 21% 18% 26% 21% 17% 17% 20% 22% 20% 21% 18% 17% 24% 16% 15% 15% 16% 21% 20% 14% 17% 18% 17% 20% 20% 19% 21% 17% 17% 23% 16% 23%

Spain 3% 5% 3% 4% 4% 4% 4% 3% 3% 3% 3% 4% 4% 3% 3% 2% 3% 4% 5% 3% 4% 4% 4% 5% 6% 4% 5% 6% 7% 8% 6% 10%

Sweden 74% 69% 73% 74% 72% 73% 70% 71% 64% 75% 71% 81% 65% 72% 69% 57% 73% 69% 73% 70% 72% 71% 76% 70% 71% 67% 77% 60% 72% 69% 80% 66%

Turkey 61% 59% 54% 58% 55% 58% 58% 51% 49% 51% 51% 56% 50% 44% 48% 47% 48% 51% 53% 55% 48% 50% 47% 46% 46% 50% 48% 45% 43% 39% 40% 44%

United States 15% 14% 19% 21% 21% 19% 22% 27% 23% 26% 25% 28% 26% 24% 28% 31% 29% 32% 31% 31% 33% 31% 33% 34% 33% 23% 30% 35% 35% 31% 31% 36%

For All Countries Tracked: Citizens Assess the

Current Economic Situation in their Country as “Good”

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

Page 20: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 20

39%

50%

23%

24%

60%

36%

10%

10%

44%

50%

40%

89%

25%

26%

60%

26%

37%

68%

17%

9%

75%

64%

18%

32%

19%

66%

Total (+1)

Russia (+11)

South Korea (+7)

Hungary (+7)

Australia (+6)

United States (+5)

Spain (+4)

Italy (+4)

Turkey (+4)

Indonesia (+4)

Belgium (+3)

Saudi Arabia (+3)

Poland (+3)

Brazil (+2)

India (+2)

Japan (+1)

Great Britain (+1)

China (-1)

Argentina (-1)

France (-1)

Germany (-1)

Canada (-2)

South Africa (-3)

Egypt (-4)

Mexico (-5)

Sweden (-14)

Countries Ranked and Marked By Change In Assessment From Last Month

(Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert

country]? Is it very good, somewhat good, somewhat bad or very bad?

% Very Good / Somewhat Good Green marks countries experiencing improvement;

Blue marks countries with no change from last month;

Red marks countries experiencing a decline…

Page 21: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 21

11%

7%

7%

6%

5%

4%

4%

4%

4%

3%

3%

3%

2%

2%

1%

1%

-1%

-1%

-1%

-1%

-2%

-3%

-4%

-5%

-14%

Countries Ranked by Net Improvement, Decline or No Change Compared to

Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

Russia (+11)

South Korea (+7)

Hungary (+7)

Australia (+6)

United States (+5)

Indonesia (+4)

Italy (+4)

Spain (+4)

Turkey (+4)

Belgium (+3)

Poland (+3)

Saudi Arabia (+3)

Brazil (+2)

India (+2)

Great Britain (+1)

Japan (+1)

Argentina (-1)

China (-1)

France (-1)

Germany (-1)

Canada (-2)

South Africa (-3)

Egypt (-4)

Mexico (-5)

Sweden (-14)

Page 22: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 22

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

Assessing the Current Economic Situation by All Regions:

64%

50%

45%

21%

51%

33%

61%

48% 51%

38%

71%

51%

46%

10%

20%

30%

40%

50%

60%

70%

80%

Ap

r 20

07

Oct

20

07

Ap

r 20

08

Nov 2

008

Ap

r 20

09

Nov/J

an

/10

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

p 2

010

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

p 2

011

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa

Very Good / Somewhat Good

Page 23: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 23

North American (Canada/US) Countries

Assessing the Current Economic Situation

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

2

47%

36%

80%

64%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ap

r 20

07

Oct

20

07

Ap

r 20

08

No

v 2

008

Ap

r 20

09

Nov/J

an

201

0

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

No

v 2

010

De

c 2

010

Jan

20

11

Fe

b 2

011

Ma

r/1

1

Ap

r/11

Ma

y/1

1

Jun

/11

Jul/11

Au

g/1

1

Se

pt/

11

Oct/

11

Nov/1

1

Dec/1

1

Jan

/12

Fe

b/1

2

Ma

r/1

2

Ap

r/12

Ma

y/1

2

Jun

/12

Jul/12

Au

g/1

2

Se

p/1

2

Oct/

12

Nov/1

2

Dec/1

2

Jan

/13

Fe

b/1

3

Ma

r/1

3

Ap

r/13

Ma

y/1

3

Jun

/13

Jul/13

Au

g/1

3

Se

p/1

3

Oct/

13

Nov/1

3

Dec/1

3

Jan

/14

Fe

b/1

4

Ma

r/1

4

Ap

r/14

United States Canada

Very Good / Somewhat Good

Page 24: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 24

LATAM Countries

Assessing the Current Economic Situation

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

42%

26%

50%

17%

42%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Ap

r-07

Oct-

07

Ap

r-08

Nov-0

8

Ap

r-09

Nov-0

9/J

an

-10

Ma

r-1

0

Ap

r-10

Ma

y-1

0

Jun

-10

Jul-

10

Au

g-1

0

Se

pt-

10

Oct-

10

Nov-1

0

Dec-1

0

Jan

-11

Fe

b-1

1

Ma

r-1

1

Ap

r-11

Ma

y-1

1

Jun

-11

Jul-

11

Au

g-1

1

Se

pt-

11

Oct-

11

Nov-1

1

Dec-1

1

Jan

-12

Fe

b-1

2

Ma

r-1

2

Ap

r-12

Ma

y-1

2

Jun

-12

Jul-

12

Au

g-1

2

Se

p-1

2

Oct-

12

Nov-1

2

Dec-1

2

Jan

-13

Fe

b-1

3

Ma

r-1

3

Ap

r-13

Ma

y-1

3

Jun

-13

Jul-

13

Au

g-1

3

Se

p-1

3

Oct-

13

Nov-1

3

Dec-1

3

Jan

-14

Fe

b-1

4

Ma

r-1

4

Ap

r-14

Brazil Argentina Mexico

Very Good / Somewhat Good

1

Page 25: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 25

European Countries Assessing the Current Economic Situation

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

59%

75%

27%

9% 10%

64% 66%

55%

37%

53%

40%

28%

10%

2%

24%

50%

25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Apr-

07

Apr-

08

Apr-

09

Ma

r-1

0

Ma

y-1

0

Jul-1

0

Sep-1

0

No

v-1

0

Jan-1

1

Ma

r-1

1

Ma

y-1

1

Jul-1

1

Sept-

11

No

v-1

1

Jan-1

2

Ma

r-1

2

Ma

y-1

2

Jul-1

2

Sep-1

2

No

v-1

2

Jan-1

3

Ma

r-1

3

Ma

y-1

3

Jul-1

3

Sep-1

3

No

v-1

3

Jan-1

4

Ma

r-1

4

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

Very Good / Somewhat Good

1

Page 26: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 26

APAC Countries Assessing the Current Economic Situation

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

81%

60%

88%

68%

92%

60%

27%

26%

53%

50%

27% 23%

50%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Oct-

07

Ap

r-08

No

v-0

8

Ap

r-09

Nov-0

9/J

an

-10

Ma

r-1

0

Ap

r-10

Ma

y-1

0

Jun

-10

Jul-

10

Au

g-1

0

Se

p-1

0

Oct-

10

No

v-1

0

De

c-1

0

Jan

-11

Fe

b-1

1

Ma

r-1

1

Ap

r-11

Ma

y-1

1

Jun

-11

Jul-

11

Au

g-1

1

Se

pt-

11

Oct-

11

No

v-1

1

De

c-1

1

Jan

-12

Fe

b-1

2

Ma

r-1

2

Ap

r-12

Ma

y-1

2

Jun

-12

Jul-

12

Au

g-1

2

Se

p-1

2

Oct-

12

No

v-1

2

De

c-1

2

Jan

-13

Fe

b-1

3

Ma

r-1

3

Ap

r-13

Ma

y-1

3

Jun

-13

Jul-

13

Au

g-1

3

Se

p-1

3

Oct-

13

No

v-1

3

De

c-1

3

Jan

-14

Fe

b-1

4

Ma

r-1

4

Ap

r-14

Australia China India Japan Russia South Korea Indonesia

Very Good / Somewhat Good

4

Page 27: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 27

G8 Countries

Assessing the Current Economic Situation

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

55%

37%

80%

64%

27%

9%

59%

75%

28%

10%

27% 26%

65%

50% 47%

36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%A

pr-

07

Oct-

07

Ap

r-08

Nov-0

8A

pr-

09

Nov-0

9/J

an

-10

Ma

r-1

0A

pr-

10

Ma

y-1

0Jun

-10

Jul-

10

Au

g-1

0S

ept-

10

Oct-

10

Nov-1

0D

ec-1

0Jan

-11

Fe

b-1

1M

ar-

11

Ap

r-11

Ma

y-1

1Jun

-11

Jul-

11

Au

g-1

1S

ept-

11

Oct-

11

Nov-1

1D

ec-1

1Jan

-12

Fe

b-1

2M

ar-

12

Ap

r-12

Ma

y-1

2Jun

-12

Jul-

12

Au

g-1

2S

ep-1

2O

ct-

12

Nov-1

2D

ec-1

2Jan

-13

Fe

b-1

3M

ar-

13

Ap

r-13

Ma

y-1

3Jun

-13

Jul-

13

Au

g-1

3S

ep-1

3O

ct-

13

Nov-1

3D

ec-1

3Jan

-14

Fe

b-1

4M

ar-

14

Ap

r-14

Great Britain Canada France Germany Italy Japan Russia United States

Very Good / Somewhat Good

2

Page 28: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 28

BRIC Countries

Assessing the Current Economic Situation

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

42%

26%

65%

50%

88%

60%

90%

68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ap

r-07

Oct-

07

Ap

r-08

Nov-0

8A

pr-

09

No

v 0

9/J

an 1

0M

ar-

10

Ap

r-10

Ma

y-1

0Jun

-10

Jul-

10

Au

g-1

0S

ept-

10

Oct-

10

Nov-1

0D

ec-1

0

Jan

-11

Fe

b-1

1M

ar-

11

Ap

r-11

Ma

y-1

1Jun

-11

Jul-

11

Au

g-1

1S

ept-

11

Oct-

11

Nov-1

1D

ec-1

1Jan

-12

Fe

b-1

2M

ar-

12

Ap

r-12

Ma

y-1

2Jun

-12

Jul-

12

Au

g-1

2S

ep-1

2O

ct-

12

Nov-1

2D

ec-1

2Jan

-13

Fe

b-1

3M

ar-

13

Ap

r-13

Ma

y-1

3Jun

-13

Jul-

13

Au

g-1

3S

ep-1

3O

ct-

13

Nov-1

3D

ec-1

3Jan

-14

Fe

b-1

4M

ar-

14

Ap

r-14

Brazil Russia India China

Very Good / Somewhat Good

3

Page 29: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 29

Middle East/African Countries

Assessing the Current Economic Situation

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?

Is it very good, somewhat good, somewhat bad or very bad?

51%

44%

73%

89%

38%

18%

64%

32%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

N09

/J1

0

Ma

r-1

0

Ap

r-10

Ma

y-1

0

Jun

-10

Jul-

10

Au

g-1

0

Se

p-1

0

Oct-

10

Nov-1

0

Dec-1

0

Jan

-11

Fe

b-1

1

Ma

r-1

1

Ap

r-11

Ma

y-1

1

Jun

-11

Jul-

11

Au

g-1

1

Se

pt-

11

Oct-

11

Nov-1

1

Dec-1

1

Jan

-12

Fe

b-1

2

Ma

r-1

2

Ap

r-12

Ma

y-1

2

Jun

-12

Jul-

12

Au

g-1

2

Se

p-1

2

Oct-

12

Nov-1

2

Dec-1

2

Jan

-13

Fe

b-1

3

Ma

r-1

3

Ap

r-13

Ma

y-1

3

Jun

-13

Jul-

13

Au

g-1

3

Se

p-1

3

Oct-

13

Nov-1

3

Dec-1

3

Jan

-14

Fe

b-1

4

Ma

r-1

4

Ap

r-14

Turkey Saudi Arabia South Africa Egypt

Very Good / Somewhat Good

N/C

Page 30: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 30

Assessing The Economy…

Detailed Tables B.6

…In Their Local Area

Page 31: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 31

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

Citizen Consumers Who Say The Economy In Their Local Area

is Strong…

28%

64%

52%

52%

49%

40%

40%

38%

37%

37%

31%

31%

28%

25%

24%

21%

19%

17%

17%

15%

14%

14%

13%

13%

13%

11%

9%

Total

Saudi Arabia

China

Germany

Sweden

Australia

Canada

India

Indonesia

Turkey

Brazil

Russia

United States

Great Britain

Belgium

South Korea

Poland

Mexico

Ireland

South Africa

Egypt

Japan

Argentina

France

Hungary

Italy

Spain

% Strong (Top 3: 5-6-7)

*Ireland was included as “plug and play” country this month and is not reflected in the aggregate.

Page 32: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 32

Citizen Consumers Who Say The Economy

In Their Local Area is Strong

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31% 29% 30% 30% 30% 31%

29% 30% 29% 29% 29% 29% 29% 30% 29% 29% 28% 29% 27% 27% 27% 27% 26% 27% 27% 27% 27% 28%

26% 27% 28% 27% 28% 28% 27% 28% 27% 27% 28%

0%

10%

20%

30%

40%

50%

60%

70%

Apr/

10

Ma

y/1

0

Jun/1

0

Jul/10

Aug/1

0

Sept/

10

Oct/10

No

v/1

0

De

c/1

0

Jan/1

1

Fe

b/1

1

Mra

/11

Apr/

11

Ma

y/1

1

Jun/1

1

Jul/11

Aug/1

1

Sept/

11

Oct/11

No

v/1

1

De

c/1

1

Jan/1

2

Feb

/12

Ma

r/12

Apr/

12

Ma

y/1

2

Jun/1

2

Jul/12

Aug/1

2

Sep/1

2

Oct/12

No

v/1

2

De

c/1

2

Jan/1

3

Feb

/13

Ma

r/13

Apr/

13

Ma

y/1

3

Jun/1

3

Jul/13

Aug/1

3

Sep/1

3

Oct/13

No

v/1

3

De

c/1

3

Jan/1

4

Feb

/14

Ma

r/14

Apr/

14

Total - % Strong (Top 3: 5-6-7)

1

Page 33: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 33

Sep

‘11

Oct

‘11

Nov

‘11

Dec

‘11

Jan

‘12

Feb

‘12

Mar

‘12

Apr

‘12

May

‘12

Jun

‘12

Jul

’12

Aug

’12

Sep

’12

Oct

‘12

Nov

‘12

Dec

‘12

Jan

‘13

Feb

‘13

Mar

‘13

Apr

‘13

May

‘13

Jun

‘13

Jul

‘13

Aug

‘13

Sep

‘13

Oct

‘13

Nov

‘13

Dec

‘13

Jan

‘14

Feb

‘14

Mar

‘14

Apr

‘14

Total 30% 29% 29% 29% 29% 29% 30% 29% 29% 28% 29% 27% 27% 27% 27% 26% 27% 27% 27% 27% 28% 26% 27% 28% 27% 28% 28% 27% 28% 27% 27% 28%

Argentina 36% 35% 36% 34% 35% 29% 30% 23% 27% 17% 24% 22% 22% 21% 20% 23% 23% 22% 23% 22% 24% 20% 22% 20% 24% 26% 24% 22% 20% 20% 17% 13%

Australia 43% 49% 46% 47% 47% 46% 43% 42% 39% 43% 41% 38% 41% 42% 40% 42% 40% 40% 39% 42% 37% 38% 39% 37% 38% 39% 40% 36% 38% 39% 36% 40%

Belgium 21% 18% 16% 14% 15% 11% 16% 14% 19% 19% 20% 19% 22% 18% 13% 13% 17% 14% 15% 15% 14% 19% 22% 22% 22% 20% 20% 20% 23% 21% 19% 24%

Brazil 39% 44% 49% 46% 50% 44% 41% 41% 41% 39% 51% 41% 36% 42% 38% 44% 38% 39% 38% 36% 35% 28% 28% 31% 31% 32% 33% 33% 30% 23% 22% 31%

Canada 48% 48% 44% 45% 45% 46% 44% 44% 45% 46% 48% 44% 46% 44% 43% 42% 47% 46% 47% 41% 41% 47% 45% 44% 44% 45% 47% 44% 42% 41% 44% 40%

China 53% 48% 48% 48% 52% 49% 59% 53% 46% 44% 50% 50% 51% 47% 54% 47% 51% 50% 56% 48% 48% 43% 48% 47% 46% 49% 49% 53% 45% 52% 51% 52%

Egypt 12% 19% 18% 14%

France 12% 15% 12% 12% 12% 13% 15% 13% 15% 14% 14% 15% 13% 10% 12% 12% 13% 12% 12% 12% 6% 10% 12% 11% 11% 12% 10% 12% 12% 12% 12% 13%

Germany 43% 41% 43% 41% 45% 48% 47% 47% 47% 48% 45% 48% 47% 39% 43% 44% 48% 45% 47% 47% 43% 43% 48% 43% 50% 45% 50% 51% 51% 51% 54% 52%

Great Britain 17% 13% 13% 13% 16% 15% 18% 13% 13% 15% 14% 14% 16% 15% 17% 14% 14% 15% 14% 14% 15% 20% 20% 21% 17% 21% 22% 20% 21% 25% 26% 25%

Hungary 9% 8% 8% 7% 8% 6% 7% 7% 8% 7% 7% 8% 7% 8% 8% 7% 6% 7% 8% 9% 9% 10% 12% 11% 10% 10% 9% 12% 15% 12% 13% 13%

India 47% 47% 48% 48% 47% 51% 56% 54% 50% 39% 46% 48% 43% 41% 44% 45% 39% 39% 41% 36% 40% 38% 36% 34% 27% 32% 32% 36% 34% 37% 35% 38%

Indonesia 31% 26% 34% 33% 31% 26% 25% 28% 27% 28% 29% 29% 26% 36% 34% 33% 37% 41% 30% 34% 29% 31% 33% 36% 26% 32% 30% 31% 31% 33% 34% 37%

Italy 13% 12% 10% 10% 10% 12% 12% 9% 8% 7% 8% 9% 9% 8% 10% 8% 9% 9% 8% 6% 8% 8% 8% 8% 8% 7% 7% 6% 7% 9% 10% 11%

Japan 5% 7% 6% 5% 7% 6% 6% 7% 7% 8% 6% 8% 8% 6% 5% 5% 5% 7% 7% 9% 12% 8% 10% 11% 12% 10% 12% 13% 12% 16% 13% 14%

Mexico 21% 21% 23% 22% 22% 28% 25% 27% 22% 20% 19% 19% 24% 22% 27% 24% 21% 23% 23% 24% 20% 23% 18% 22% 18% 20% 20% 13% 20% 17% 19% 17%

Poland 24% 24% 19% 21% 24% 18% 22% 20% 23% 20% 24% 18% 16% 18% 17% 16% 14% 15% 14% 16% 13% 16% 14% 14% 19% 16% 22% 18% 18% 16% 21% 19%

Russia 18% 23% 18% 19% 21% 21% 23% 18% 22% 19% 16% 17% 17% 20% 18% 16% 20% 22% 17% 19% 20% 20% 20% 17% 21% 17% 22% 18% 16% 22% 28% 31%

Saudi Arabia 64% 58% 67% 64% 69% 65% 69% 65% 64% 67% 71% 48% 47% 53% 53% 54% 59% 57% 55% 53% 57% 56% 58% 56% 57% 63% 56% 56% 58% 58% 57% 64%

South Africa 26% 26% 25% 23% 26% 26% 29% 26% 30% 27% 29% 26% 23% 24% 18% 18% 26% 20% 17% 21% 24% 20% 23% 20% 17% 20% 22% 25% 18% 17% 17% 15%

South Korea 16% 16% 18% 17% 12% 15% 16% 17% 16% 19% 14% 13% 17% 14% 14% 15% 14% 17% 15% 16% 17% 18% 13% 16% 20% 20% 18% 16% 17% 21% 14% 21%

Spain 6% 8% 8% 6% 6% 7% 6% 5% 4% 6% 6% 5% 7% 6% 5% 5% 5% 5% 6% 5% 7% 7% 6% 7% 8% 7% 7% 7% 6% 8% 6% 9%

Sweden 52% 55% 43% 48% 49% 45% 46% 53% 51% 54% 48% 55% 44% 52% 51% 47% 52% 51% 53% 49% 53% 48% 56% 53% 50% 54% 52% 49% 55% 51% 60% 49%

Turkey 45% 42% 44% 45% 35% 41% 37% 41% 40% 40% 38% 37% 35% 32% 36% 35% 35% 34% 37% 40% 36% 36% 38% 35% 35% 37% 38% 37% 31% 31% 30% 37%

United States 18% 16% 19% 23% 22% 24% 23% 20% 23% 22% 28% 28% 23% 23% 22% 25% 22% 28% 23% 27% 28% 28% 29% 29% 28% 25% 26% 27% 29% 25% 25% 28%

Citizen Consumers Who Say The Economy

In Their Local Area is Strong

% Strong (Top 3 5-6-7)

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

Page 34: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 34

28%

31%

64%

21%

37%

24%

40%

38%

37%

31%

9%

52%

13%

11%

14%

13%

25%

52%

17%

19%

15%

28%

13%

40%

14%

49%

Total (+1)

Brazil (+9)

Saudi Arabia (+7)

South Korea (+7)

Turkey (+7)

Belgium (+5)

Australia (+4)

India (+3)

Indonesia (+3)

Russia (+3)

Spain (+3)

China (+1)

France (+1)

Italy (+1)

Japan (+1)

Hungary (N/C)

Great Britain (-1)

Germany (-2)

Mexico (-2)

Poland (-2)

South Africa (-2)

United States (-3)

Argentina (-4)

Canada (-4)

Egypt (-4)

Sweden (-11)

Countries Ranked and Marked By Change In Assessment From Last Month

(Left Column):

Green marks countries experiencing improvement;

Blue marks countries with no change from last month;

Red marks countries experiencing a decline.

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong

economy today and 1 means a very weak economy…

Page 35: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 35

9%

7%

7%

7%

5%

4%

3%

3%

3%

3%

1%

1%

1%

1%

0%

-1%

-2%

-2%

-2%

-2%

-3%

-4%

-4%

-4%

-11%

Countries Ranked by Net Improvement, Decline or No Change Compared to

Last Month:

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong

economy today and 1 means a very weak economy…

Brazil (+9)

Saudi Arabia (+7)

South Korea (+7)

Turkey (+7)

Belgium (+5)

Australia (+4)

India (+3)

Indonesia (+3)

Russia (+3)

Spain (+3)

China (+1)

France (+1)

Italy (+1)

Japan (+1)

Hungary (N/C)

Great Britain (-1)

Germany (-2)

Mexico (-2)

Poland (-2)

South Africa (-2)

United States (-3)

Argentina (-4)

Canada (-4)

Egypt (-4)

Sweden (-11)

Page 36: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 36

All Regions

Assess the Strength of Their Local Economy

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

32%

34%

25%

20%

21% 24%

37%

33%

21%

27%

46%

38%

35%

33%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%M

ar

201

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

No

v 2

010

De

c 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

No

v 2

011

De

c 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

No

v 2

012

De

c 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

No

v 2

013

De

c 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

% Strong (Top 3 5-6-7)

Page 37: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 37

North American Countries Assess the Strength of Their Local Economy

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

% Strong (Top 3 5-6-7)

20%

28%

44%

40%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%M

ar

201

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

2

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

United States Canada

N/C

Page 38: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 38

LATAM Countries Assess the Strength of Their Local Economy

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

38%

31%

19%

13%

20%

17%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

p 2

010

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Brazil Argentina Mexico

% Strong (Top 3 5-6-7)

1

Page 39: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 39

European Countries Assess the Strength of Their Local Economy

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

27%

54%

14% 12% 13%

6%

44%

60%

16%

26%

15%

19% 18%

10% 11%

13%

29%

21%

0%

10%

20%

30%

40%

50%

60%

70%

Ma

r-1

0

Ap

r-10

Ma

y-1

0

Jun

-10

Jul-

10

Au

g-1

0

Se

pt-

10

Oct-

10

Nov-1

0

Dec-1

0

Jan

-11

Fe

b-1

1

Ma

r-1

1

Ap

r-11

Ma

y-1

1

Jun

-11

Jul-

11

Au

g-1

1

Se

pt-

11

Oct-

11

Nov-1

1

Dec-1

1

Jan

-12

Fe

b-1

2

Ma

r-1

2

Ap

r-12

Ma

y-1

2

Jun

-12

Jul-

12

Au

g-1

2

Se

p-1

2

Oct-

12

Nov-1

2

Dec-1

2

Jan

-13

Fe

b-1

3

Ma

r-1

3

Ap

r-13

Ma

y-1

3

Jun

-13

Jul-

13

Au

g-1

3

Se

p-1

3

Oct-

13

Nov-1

3

Dec-1

3

Jan

-14

Fe

b-1

4

Ma

r-1

4

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

% Strong (Top 3 5-6-7)

N/C

Page 40: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 40

APAC Countries Assess the Strength of Their Local Economy

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

56%

40%

61%

52%

61%

38%

4%

14%

23%

31%

16%

21%

37% 37%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Australia China India Japan Russia South Korea Indonesia

% Strong (Top 3 5-6-7)

3

Page 41: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 41

G8 Countries Assess the Strength of Their Local Economy

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

% Strong (Top 3 5-6-7)

16%

25%

44%

40%

14% 13%

27%

52%

18%

11%

4%

14%

23%

31%

20%

28%

0%

10%

20%

30%

40%

50%

60%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Great Britain Canada France Germany Italy Japan Russia United States

1

Page 42: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 42

BRIC Countries Assess the Strength of Their Local Economy

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

% Strong (Top 3 5-6-7)

38%

31%

23%

31%

61%

38%

61%

52%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Brazil Russia India China

4

Page 43: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 43

Middle East/ African Countries Assess the Strength of Their Local Economy

Rate the current state of the economy in your local area using a scale from 1 to 7,

where 7 means a very strong economy today and 1 means a very weak economy.

29%

37%

49%

64%

26%

15%

12%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Julo

20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Turkey Saudi Arabia South Africa Egypt

% Strong (Top 3 5-6-7)

3

Page 44: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 44

Assessing the Strength of The Local

Economy…

Detailed Tables B.7

…Six Months From Now

Page 45: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 45

Citizen Consumers Who Say The Economy in the Local Area to

be Stronger in The Next Six Months…

Looking ahead 6 months from now, do you expect the economy in your local area to be much

stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

26%

59%

58%

53%

46%

41%

41%

31%

31%

27%

26%

23%

22%

21%

21%

19%

18%

18%

17%

14%

14%

13%

13%

13%

11%

8%

7%

Total

Saudi Arabia

Brazil

India

Indonesia

China

Egypt

Argentina

Mexico

Turkey

Russia

United States

Ireland

Germany

Great Britain

Canada

South Korea

Spain

Australia

Hungary

Poland

Italy

Japan

Sweden

South Africa

Belgium

France

% Much Stronger / Somewhat Stronger

*Ireland was included as “plug and play” country this month and is not reflected in the aggregate.

Page 46: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 46

31% 30% 30% 29% 28% 28% 28% 29% 27% 27% 28%

26% 27% 27% 26% 25% 24% 24% 24% 24% 24% 25% 24% 26%

24% 24% 23% 23% 23% 23% 22% 23% 23% 24% 25% 24% 23% 23% 23% 23% 23% 24% 24% 24% 23% 26% 25% 24%

26%

0%

10%

20%

30%

40%

50%

60%

70%

Ap

r 2

01

0

Ma

y 2

01

0

Ju

n 2

010

Ju

l 2

010

Au

g 2

01

0

Se

pt

20

10

Oc

t 2

01

0

No

v 2

01

0

Dec

20

10

Jan

20

11

Fe

b 2

011

Ma

r 2

011

Ap

r 2

01

1

Ma

y 2

01

1

Ju

n 2

011

Ju

l 2

011

Au

g 2

01

1

Se

pt

20

11

Oc

t 2

01

1

No

v 2

01

1

Dec

20

11

Jan

20

12

Fe

b 2

012

Ma

r 2

012

Ap

r 2

01

2

Ma

y 2

01

2

Ju

n 2

012

Ju

l 2

012

Au

g 2

01

2

Se

p 2

01

2

Oc

t 2

01

2

No

v 2

01

2

Dec

20

12

Jan

20

13

Fe

b 2

013

Ma

r 2

013

Ap

r 2

01

3

Ma

y 2

01

3

Ju

n 2

013

Ju

l 2

013

Au

g 2

01

3

Se

p 2

01

3

Oc

t 2

01

3

No

v 2

01

3

Dec

20

13

Jan

20

14

Fe

b 2

014

Ma

r 2

014

Ap

r 2

01

4

Citizen Consumers Who Say The Economy in the

Local Area to be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Global Total

% Much Stronger / Somewhat Stronger

2

Page 47: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 47

Sep

‘11

Oct

‘11

Nov

‘11

Dec

‘11

Jan

‘12

Feb

‘12

Mar

‘12

Apr

‘12

May

‘12

Jun

‘12

Jul

’12

Aug

’12

Sep

’12

Oct

‘12

Nov

‘12

Dec

‘12

Jan

’13

Feb

‘13

Mar

‘13

Apr

‘13

May

‘13

Jun

‘13

Jul

‘13

Aug

‘13

Sep

‘13

Oct

‘13

Nov

‘13

Dec

‘13

Jan

‘14

Feb

‘14

Mar

‘14

Mar

‘14

Total 24% 24% 24% 24% 25% 24% 26% 24% 24% 23% 23% 23% 23% 22% 23% 23% 24% 25% 24% 23% 23% 23% 23% 23% 24% 24% 24% 23% 26% 25% 24% 26%

Argentina 52% 50% 47% 45% 42% 43% 47% 44% 44% 38% 39% 40% 41% 40% 40% 42% 41% 39% 38% 38% 36% 41% 37% 41% 39% 37% 41% 37% 39% 37% 33% 31%

Australia 16% 16% 18% 16% 19% 16% 16% 16% 14% 16% 15% 16% 16% 17% 18% 18% 12% 17% 15% 14% 14% 14% 15% 19% 29% 21% 20% 18% 15% 16% 16% 17%

Belgium 8% 8% 4% 5% 6% 5% 7% 6% 8% 8% 8% 8% 10% 8% 6% 5% 9% 4% 7% 6% 6% 5% 7% 16% 12% 12% 9% 10% 14% 11% 8% 8%

Brazil 65% 74% 72% 71% 74% 69% 71% 75% 67% 69% 66% 65% 70% 74% 73% 73% 72% 69% 70% 68% 64% 59% 60% 64% 63% 62% 62% 61% 68% 64% 58% 58%

Canada 15% 19% 19% 19% 21% 20% 22% 20% 21% 18% 19% 17% 18% 21% 15% 18% 17% 18% 18% 16% 15% 17% 17% 19% 17% 16% 20% 16% 18% 18% 18% 19%

China 44% 39% 42% 32% 39% 34% 42% 36% 39% 34% 38% 36% 32% 35% 45% 35% 43% 45% 46% 38% 39% 38% 39% 35% 35% 39% 40% 44% 40% 40% 36% 41%

Egypt 61% 49% 33% 41%

France 2% 2% 2% 2% 2% 4% 6% 5% 9% 6% 5% 4% 4% 3% 4% 3% 3% 2% 3% 3% 3% 3% 4% 5% 5% 6% 3% 5% 6% 4% 5% 7%

Germany 16% 12% 15% 13% 18% 20% 17% 17% 20% 14% 13% 16% 14% 11% 13% 15% 15% 22% 18% 18% 14% 15% 15% 17% 19% 16% 20% 21% 19% 19% 18% 21%

Great Britain 10% 8% 9% 7% 10% 9% 12% 10% 9% 9% 9% 9% 9% 10% 12% 8% 7% 10% 9% 9% 12% 12% 17% 17% 15% 18% 20% 17% 20% 24% 21% 21%

Hungary 6% 5% 6% 3% 5% 6% 8% 7% 7% 6% 7% 6% 5% 7% 6% 5% 8% 9% 8% 9% 8% 10% 8% 11% 11% 10% 11% 14% 17% 13% 12% 14%

India 54% 56% 50% 50% 50% 56% 57% 55% 54% 50% 53% 53% 48% 44% 50% 53% 46% 45% 47% 45% 46% 45% 43% 40% 41% 42% 43% 46% 51% 48% 50% 53%

Indonesia 29% 28% 32% 37% 32% 28% 26% 26% 31% 31% 32% 32% 31% 41% 36% 39% 41% 40% 36% 35% 33% 33% 34% 37% 35% 37% 38% 35% 38% 42% 42% 46%

Italy 10% 11% 21% 12% 15% 19% 19% 14% 12% 10% 12% 12% 13% 9% 11% 11% 14% 17% 14% 12% 15% 12% 13% 14% 14% 13% 9% 13% 14% 13% 15% 13%

Japan 7% 10% 6% 7% 8% 8% 12% 9% 7% 7% 8% 7% 7% 5% 8% 8% 18% 20% 24% 23% 28% 15% 18% 15% 18% 18% 15% 15% 19% 18% 15% 13%

Mexico 34% 36% 39% 39% 36% 42% 46% 43% 39% 39% 37% 41% 43% 40% 40% 38% 47% 40% 38% 38% 39% 40% 34% 33% 35% 32% 33% 27% 34% 34% 29% 31%

Poland 19% 15% 13% 16% 16% 12% 15% 12% 16% 15% 13% 11% 8% 10% 12% 11% 9% 11% 12% 13% 10% 12% 12% 13% 11% 16% 13% 12% 17% 14% 14% 14%

Russia 15% 20% 17% 15% 17% 15% 20% 14% 18% 14% 11% 13% 17% 14% 15% 15% 14% 14% 15% 16% 16% 14% 13% 13% 14% 15% 15% 15% 14% 17% 19% 26%

Saudi Arabia 57% 53% 54% 60% 63% 57% 59% 57% 57% 52% 59% 47% 46% 44% 47% 48% 53% 56% 53% 51% 51% 51% 52% 51% 51% 48% 49% 51% 52% 49% 49% 59%

South Africa 15% 16% 20% 16% 16% 21% 16% 15% 15% 13% 20% 22% 11% 14% 10% 14% 15% 13% 10% 13% 14% 16% 12% 13% 11% 15% 14% 16% 12% 13% 15% 11%

South Korea 15% 14% 14% 12% 11% 14% 11% 14% 15% 14% 13% 15% 16% 13% 12% 15% 19% 14% 17% 14% 15% 17% 14% 17% 15% 18% 13% 13% 14% 15% 14% 18%

Spain 15% 23% 17% 21% 18% 15% 18% 16% 14% 18% 13% 12% 12% 11% 11% 9% 14% 15% 15% 12% 16% 15% 15% 17% 21% 15% 19% 19% 18% 18% 19% 18%

Sweden 14% 11% 16% 12% 16% 12% 17% 15% 10% 15% 10% 14% 16% 19% 12% 10% 9% 12% 15% 13% 10% 12% 9% 13% 13% 15% 11% 10% 13% 13% 15% 13%

Turkey 40% 35% 28% 35% 31% 34% 39% 34% 25% 30% 29% 26% 27% 23% 24% 26% 26% 34% 31% 25% 27% 27% 27% 25% 26% 28% 26% 26% 24% 26% 26% 27%

United States 17% 16% 20% 23% 26% 26% 26% 25% 25% 24% 28% 28% 30% 25% 29% 24% 24% 25% 23% 24% 25% 23% 26% 26% 23% 22% 22% 23% 25% 21% 19% 23%

Citizen Consumers Who Say The Economy in the Local Area to

be Stronger in The Next Six Months…

% Much Stronger/Somewhat Stronger

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 48: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 48

26%

59%

41%

26%

41%

46%

18%

23%

8%

21%

53%

7%

14%

13%

31%

17%

19%

27%

58%

21%

14%

18%

31%

13%

13%

11%

Total (+2)

Saudi Arabia (+10)

Egypt (+8)

Russia (+7)

China (+5)

Indonesia (+4)

South Korea (+4)

United States (+4)

Belgium (+3)

Germany (+3)

India (+3)

France (+2)

Hungary (+2)

Italy (+2)

Mexico (+2)

Australia (+1)

Canada (+1)

Turkey (+1)

Brazil (N/C)

Great Britain (N/C)

Poland (N/C)

Spain (-1)

Argentina (-2)

Japan (-2)

Sweden (-2)

South Africa (-4)

Countries Ranked and Marked By Change In Assessment From Last Month

(Left Column):

Green marks countries experiencing improvement;

Blue marks countries with no change from last month;

Red marks countries experiencing a decline.

Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat

stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 49: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 49

10%

8%

7%

5%

4%

4%

4%

3%

3%

3%

2%

2%

2%

2%

1%

1%

1%

0%

0%

0%

-1%

-2%

-2%

-2%

-4%

Countries Ranked by Net Improvement, Decline or No Change Compared to

Last Month:

Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat

stronger, about the same, somewhat weaker, or much weaker than it is now?

Saudi Arabia (+10)

Egypt (+8)

Russia (+7)

China (+5)

Indonesia (+4)

South Korea (+4)

United States (+4)

Belgium (+3)

Germany (+3)

India (+3)

France (+2)

Hungary (+2)

Italy (+2)

Mexico (+2)

Australia (+1)

Canada (+1)

Turkey (+1)

Brazil (N/C)

Great Britain (N/C)

Poland (N/C)

Spain (-1)

Argentina (-2)

Japan (-2)

Sweden (-2)

South Africa (-4)

Page 50: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 50

All Regions - Citizen Consumers Who Say The Economy in the Local Area to

be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

34%

21%

48%

40%

19% 15%

34%

31%

20%

18%

55%

44%

38%

34%

0%

10%

20%

30%

40%

50%

60%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

% Much Stronger/Somewhat Stronger

Page 51: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 51

North American Countries - Citizen Consumers Who Say The

Economy in the Local Area to be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

31%

23%

38%

19%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Ma

r 201

0

Apr

20

10

Ma

y 2

01

0

Jun 2

01

0

Jul 201

0

Aug 2

010

Sept

201

0

Oct 20

10

No

v 2

010

De

c 2

010

Jan 2

01

1

Feb

201

1

Ma

r 201

1

Apr

20

11

Ma

y 2

01

1

Jun 2

01

1

Jul 201

1

Aug 2

011

Sept

201

1

Oct 20

11

No

v 2

011

De

c 2

011

Jan 2

01

2

Feb

201

2

Ma

r 201

2

Apr

20

12

Ma

y 2

01

2

Jun 2

01

2

Jul 201

2

Aug 2

012

Sep 2

012

Oct 20

12

No

v 2

012

De

c 2

012

Jan 2

01

3

Feb

201

3

Ma

r 201

3

Apr

20

13

Ma

y 2

01

3

Jun 2

01

3

Jul 201

3

Aug 2

013

Sep 2

013

Oct 20

13

No

v 2

013

De

c 2

013

Jan 2

01

4

Feb

201

4

Ma

r 201

4

Apr

20

14

United States Canada

% Much Stronger/Somewhat Stronger

2

Page 52: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 52

LATAM Countries - Citizen Consumers Who Say The Economy in

the Local Area to be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

79%

58%

32% 31%

34% 31%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

201

1

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Brazil Argentina Mexico

% Much Stronger/Somewhat Stronger

N/C

Page 53: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 53

APAC Countries - Citizen Consumers Who Say The Economy in the

Local Area to be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

36%

17%

57%

41%

66%

53%

11%

13%

17%

26% 21%

18%

31%

46%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

p 2

011

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Australia China India Japan Russia South Korea Indonesia

% Much Stronger/Somewhat Stronger

3

Page 54: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 54

European Countries - Citizen Consumers Who Say The Economy

in the Local Area to be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

% Much Stronger/Somewhat Stronger

23% 21%

5%

7%

28%

18% 19%

13%

18%

21%

18%

11%

20%

17%

22%

14%

23%

14%

0%

5%

10%

15%

20%

25%

30%

35%

40%M

ar

201

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

1

Page 55: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 55

BRIC Countries - Citizen Consumers Who Say The Economy in the

Local Area to be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

79%

58%

17%

26%

66%

53%

57%

41%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Ma

r 201

0

Apr

20

10

Ma

y 2

01

0

Jun 2

01

0

Jul 201

0

Aug 2

010

Sept

201

0

Oct 20

10

No

v 2

010

De

c 2

010

Jan 2

01

1

Feb

201

1

Ma

r 201

1

Apr

20

11

Ma

y 2

01

1

Jun 2

01

1

Jul 201

1

Aug 2

011

Sept

201

1

Oct 20

11

No

v 2

011

De

c 2

011

Jan 2

01

2

Feb

201

2

Ma

r 201

2

Apr

20

12

Ma

y 2

01

2

Jun 2

01

2

Jul 201

2

Aug 2

012

Sep 2

012

Oct 20

12

No

v 2

012

De

c 2

012

Jan 2

01

3

Fe

b 2

01

3

Ma

r 201

3

Apr

20

13

Ma

y 2

01

3

Jun 2

01

3

Jul 201

3

Aug 2

013

Sep 2

013

Oct 20

13

No

v 2

013

De

c 2

013

Jan 2

01

4

Feb

201

4

Ma

r 201

4

Apr

20

14

Brazil Russia India China

% Much Stronger/Somewhat Stronger

3

Page 56: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 56

G8 Countries - Citizen Consumers Who Say The Economy in the

Local Area to be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

% Much Stronger/Somewhat Stronger

18%

21%

38%

19%

5%

7%

23%

21%

11%

13%

20%

17%

17%

26%

31%

23%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Great Britain Canada France Germany Japan Italy Russia United States

2

Page 57: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 57

Middle East/African Countries - Citizen Consumers Who Say The

Economy in the Local Area to be Stronger in The Next Six Months

Looking ahead six months from now, do you expect the economy in your local area to be

much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

32% 27%

44%

59%

38%

11%

61%

41%

0%

10%

20%

30%

40%

50%

60%

70%

Ma

r 2

01

0

Ap

r 20

10

Ma

y 2

01

0

Jun

20

10

Jul 20

10

Au

g 2

010

Se

pt

20

10

Oct

20

10

Nov 2

010

Dec 2

010

Jan

20

11

Fe

b 2

011

Ma

r 2

01

1

Ap

r 20

11

Ma

y 2

01

1

Jun

20

11

Jul 20

11

Au

g 2

011

Se

pt

20

11

Oct

20

11

Nov 2

011

Dec 2

011

Jan

20

12

Fe

b 2

012

Ma

r 2

01

2

Ap

r 20

12

Ma

y 2

01

2

Jun

20

12

Jul 20

12

Au

g 2

012

Se

p 2

012

Oct

20

12

Nov 2

012

Dec 2

012

Jan

20

13

Fe

b 2

013

Ma

r 2

01

3

Ap

r 20

13

Ma

y 2

01

3

Jun

20

13

Jul 20

13

Au

g 2

013

Se

p 2

013

Oct

20

13

Nov 2

013

Dec 2

013

Jan

20

14

Fe

b 2

014

Ma

r 2

01

4

Ap

r 20

14

Turkey Saudi Arabia South Africa Egypt

% Much Stronger/Somewhat Stronger

3

Page 58: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 58

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

Page 59: Ipsos Consumer Confidence: May 2014

A Global @dvisory – April 2014– G@56

The Economic Pulse 59

For information about this and other Global @dvisor products contact http://www.ipsosglobaladvisor.com/ or:

John Wright Senior Vice President and Managing Director, Global @dvisor Ipsos Public Affairs +1 (416) 324-2002 [email protected]

Keren Gottfried Senior Research Manager, Global @dvisor Ipsos Public Affairs +1 (416) 572-4481 [email protected]

The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact:

Chris Deeney Senior Vice President and Managing Director Ipsos Public Affairs +1 (312) 665-0551 [email protected]

Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos.