ip multimedia subsystem a key enabler for convergence muscat, may 25th 2006
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IP Multimedia Subsystem A Key Enabler for Convergence Muscat, May 25th 2006. Jean-Luc Scherer Technical Manager, Sales Support MEA. Brand-name. etc…. Communication Revenues. Advertising Revenues. Content Distribution Revenues. etc…. Flat-Fee VoIP. etc…. - PowerPoint PPT PresentationTRANSCRIPT
Slide titleIn CAPITALS
50 pt
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IP Multimedia SubsystemA Key Enabler for Convergence
Muscat, May 25th 2006
Jean-Luc SchererTechnical Manager, Sales Support MEA
Top right corner for field-mark, customer or partner logotypes. See Best practice for example.
Slide title 40 pt
Slide subtitle 24 pt
Text 24 pt
Bullets level 2-520 pt
[email protected] IMS – A key enabler fro Convergence 2006-05-232 (8)
Convergence of business modelsExample: US “Battleground”
• Communication Revenues
etc…
Internet
Wireline
Wireless
Brand-name etc…
Flat-Fee VoIP etc…
Cable
• Content Distribution Revenues
• Advertising Revenues
• E-commerce/ Financial Revenues
• Gaming, Gambling
Top right corner for field-mark, customer or partner logotypes. See Best practice for example.
Slide title 40 pt
Slide subtitle 24 pt
Text 24 pt
Bullets level 2-520 pt
[email protected] IMS – A key enabler fro Convergence 2006-05-233 (8)
Operator Business Model
Operator Business area
own & 3rd party content& applications
OpenControlled SL
transport backbone
Channel provider
Enterprise
content & applications
“proprietary”service layer (SL)
transport backbone
Walled garden
Residential
3rd party content& applications
3rd party “SL”
transport backbone
Bit-Pipe
Mobile
You Need to increase ARPU while controlling OPEX
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Slide title 40 pt
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Text 24 pt
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[email protected] IMS – A key enabler fro Convergence 2006-05-234 (8)
Service Layer
IMS - A Standards view
IP Backbone
TeS IMS
CableCable
RANRAN
2/3G/Evolved 3G
WLAN
WiMAX
BBABBAWirelineWirelineaccessaccess
Access Layer
PoCPoC
ASASMessagingMessaging
ASASGLMSGLMS
ASASPresencePresence
ASASMultimediaMultimediaTelephonyTelephony
ASASWeShareWeShare
ASAS
ContentProviders
ApplicationProviders
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Slide title 40 pt
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Bullets level 2-520 pt
[email protected] IMS – A key enabler fro Convergence 2006-05-235 (8)
Creating a new consumer experience Source: Mikael E Björling, ConsumerLab
Start from the Address Book with
presence
Select how to communicate
Add participants
Add media
Richer Communications enabled by IMS
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Slide title 40 pt
Slide subtitle 24 pt
Text 24 pt
Bullets level 2-520 pt
[email protected] IMS – A key enabler fro Convergence 2006-05-236 (8)
Interactive Communication
Any Device • Freedom – when, where and what• Personal – content, ads, pay,...• Control – access and spending• Easy to use...
Personal
Richer Media Enabled by IMS Example: IMS IPTV Evolution – It is now just about TV!
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Slide title 40 pt
Slide subtitle 24 pt
Text 24 pt
Bullets level 2-520 pt
[email protected] IMS – A key enabler fro Convergence 2006-05-237 (8)
Conclusions
Convergence is happening today
IMS is THE common standard Fixed, Mobile and Cable Networks which will allow interoperability and global reach
It allows faster service development and reduces overall OPEX for the operator
It offers richer P2P communications and can be used to interact, personalize and share content
It supports and develops the operator business model
Top right corner for field-mark, customer or partner logotypes. See Best practice for example.
Slide title 40 pt
Slide subtitle 24 pt
Text 24 pt
Bullets level 2-520 pt
[email protected] IMS – A key enabler fro Convergence 2006-05-238 (8)
Top right corner for field-mark, customer or partner logotypes. See Best practice for example.
Slide title 40 pt
Slide subtitle 24 pt
Text 24 pt
Bullets level 2-520 pt
[email protected] IMS – A key enabler fro Convergence 2006-05-2310 (8)