ip 101: why care about intellectual property: score webinar

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Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions. @maryjuetten @traklight SCORE: AUGUST 13 TH , 2015

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Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

@maryjuetten@traklight

SCORE: AUGUST 13TH, 2015

IP 101: BUSINESSWHY CARE ABOUT IP?

MAXIMIZE VALUE & MINIMIZE RISK

Business World

Got intellectual property? Why care…

100% of all companies have IP.

Capturing innovation (and thus value) is hard.

Start on the right Trak

Do NOT start with creating a campaign, pitch, or business

plan.

THIS APPLIES TO ALL FINANCING!

QUESTIONWHAT PERCENTAGE OF A NEW BUSINESS’

VALUE IS INTANGIBLE OR IP?

A. 100% B. 10% C. ~80% D. ~90%

Over 80% of a business’ value is in their IP.

IP theft costs US companies $300 billion

annually

700K new startups annually

vs. 20% protected IP

after 1st year

Exclude competition: Attract investment (including crowdfunding);

Leverage and license.

When do you need an IP strategy?

Avoid IP loss, infringement,

or business failure.

When do you need an IP strategy?

QUESTION

DO YOU BELIEVE YOU OR YOUR

COMPANY HAS IP?

Patents (Utility & Design)

What is IP?

Copyright©

What is IP?

Trademarks

What is IP?

Image courtesy: Shelby Asistio

™ ℠ ®

Trade Secrets—unsung heroes

What is IP?

Image courtesy: Beverley Goodwin

QUESTIONFOR THOSE WHO DID NOT BELIEVE

THAT THEY OR THEIR COMPANY HAS IP,

WHAT ABOUT NOW?

Branding

Restaurant

Name

Image courtesy: MG Siegler

QUESTION ARE YOUR BUSINESS NAME AND

PRODUCT (S) NAME REGISTERED YET AS

TRADEMARKS – STATE OR FEDERAL?

IP Misconceptions

IP is just for tech startups or tech companies, and patents are the only IP for inventors.

IP Misconceptions

Domain = TM

IP Misconceptions

Homepage

If I pay for it, I own it.

IP Misconceptions

Software

Patents mean right to make or sell.

IP Misconceptions

Prototype

Trade secrets are the easiest to protect because there is no

registration.

IP Misconceptions

You can copy anything without a copyright ©

IP Misconceptions

QUESTION

IS IP PROTECTION SOLELY FOR PRODUCTS OR SERVICES THAT YOUR BUSINESS SELLS?

What: Business Plan/Funding Presentation• Idea

• URL• Name• Know how• Employees• Contractors

QUESTION

CAN EVERYONE THINK OF ONE POTENTIAL

NEW PIECE OF IP TO INVENTORY?

Questions?

Use our Free Business Risk Assessment

Mary Juetten

[email protected]

@traklight

Slides available on slideshare.net/Traklight

@maryjuetten

Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.