Presented by

Soroush Mohammad Ebrahim

2

Sensor devices are becoming widely available

- Programmable devices- Off-the-shelf gadgets/tools

3

More “Things” are being connected

Home/daily-life devices

Business and

Public infrastructure

Health-care

…

IOT“Things having identities and virtual personalities operating in smart spaces using intelligent interfaces to connect and communicate within social, environmental, and user contexts.” OR

“A world-wide network of interconnected objects uniquely addressable, based on standard communication protocols.” (EPoSS 2008)

IOT ECOSYSTEM

• A business ecosystem which comprises of the community of interacting companies and individuals along with their socio-economic environment, where the companies are competing and cooperating by utilizing commonly shared core assets related to the interconnection of the physical world of things and the virtual world of the Internet.

• The core assets may be in the form of hardware and software products, platforms or standards that focus on the connected devices, on their connectivity, on the application services built on top of this connectivity, or on the supporting services needed for the provisioning, assurance and billing of the application services.

FORECAST

• Within the M2M submarket, GSMA (2011) expects the main vertical segments to be the following:

• Automotive (revenue opportunity USD 202 billion)

• Healthcare (revenue opportunity USD 97 billion)

• Consumer electronics (revenue opportunity USD 445 billion)

• Utilities (revenue opportunity USD 36 billion).

TRENDS

WHAT IS THE VALUE?

WHERE DOES IT COME FROM?

ARCHITECHTURE

ENDLESS OPPORTUNITIES

Vertical Market Application Scenarios Retail Automation & Integration / Overview

• Smart Shelf

• Smart POS

• RFID Solutions

• Monitoring & Tracking

• People counter

• Scanning and weight

control

• Smart Trolleys

• Payment systems

• Queue management

• Anti-theft systems

• Security & surveillance

• Vending and reverse

vending machines

• …

M2M Applications Everywhere in Retail:

Vertical Market Application Scenarios Retail Automation & Integration / Many Shops & Services

Security &

Surveillance

Smart Shelf

Smart Cashier System

People

Traffic

Analysis

Vending

Machines

RFID

RFID

Transportation

Logistics

Shop

Services

Gateway

M2M Integration

Platform

Vertical Market Application Scenarios Retail Automation & Integration / Many Shops & Services

Retail

Services

Gateways

Shop

FutureData Services

FutureData Consumers

ServicesAgencies

Dashboards

Alerts

DeviceManagement

DiagnosticsPrognostics

Location BasedServices

Suppliers

Security

NewFeatures

Security &

Surveillance Transportation

Logistics

M2M Integration

Platform

Surveillance

Edge Controller

Vending Machines

KioskApplication

Focus Group Testing

Stock / ShelfMonitoring

Asset Management

Retail Automation & Integration / Platform View

Vertical Market Application Scenarios

Counter

SMART HOMES

• Remote metering • Significant reductions in consumption patterns due to the

possibility to remotely switch on the home appliances at off-peak times with lower tariffs.

• Home automation allows remote control of home systems, including heating, ventilation, and air conditioning (HVAC) systems, lighting, and home appliances, such as washing machines and dish washers.

• Home automation promises its users the possibility to reduce the time spent on routine tasks, accompanied by the convenience, cost reduction and peace of mind.

• Home security• Another set of applications may trigger an alarm whenever a

valuable object (wallet, laptop) leaves the home without authorization.

TRANSPORTATION &

LOGISTICS

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Motion sensor

Motion sensor

Motion sensor

ECG sensor

Internet

INSURANCE

• Young and middle-aged people could receive sensors to monitor certain key parameters and these parameters would be analyzed by medical experts periodically.

• Customers and users will receive information about warnings concerning certain parameters and proposals how to reduce them and improve one’s health status.

IoT-adapted manufacturing processes

• In IoT-adapted manufacturing processes (with situation-aware smart machines and robots), manufacturing lines can customize products during the production process.

• This is cheaper, more flexible, and there is less need for human interaction.

• This also facilitates decentralization of business processes to decrease the complexity of supply-chain processes.

• The customers are owners of production lines, warehouses, automated storage facilities, or similar.

• Systems need to be set up by B2B partners, so B2B channels are used to reach customers.

• Focal actors in this business model would be the producers of smart supply chains and robots or machines for supply chains

BUSINESS MODELS DOMAIN

CONSIDRABLE FACTS!

• Inter-industry and inter-ecosystem opportunities and trends

• Co-opetitive opportunities for value co-creation and co-capture

• Opportunity triggering technologies within existing businesses

• Creating and seizing an opportunity in becoming the IoTmarket makers

• Bundling things with easy-to-use-and-adopt services

• Providing smart solutions addressing the end-user’s needs, wants and desires

• Identifying the compelling value proposition, especially regarding price or efficiency.

CHALLENGES!LEGAL,ETHICAL,POLITICAL,SOCIAL

QUESTIONS?

THANKS FOR YOUR ATTENTION!