iot presentation at augsburg college

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The IoT Landscape of Today How The Internet of Things is Driving a New Wave of Entrepreneurship Justin Grammens Augsburg Class of ’96 Code42 - Arduino.MN - IoTHackDay.MN

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Learn how the landscape of the Internet of Things is defined today and how IoT is driving a new wave of entrepreneurship.

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Page 1: IoT Presentation at Augsburg College

The IoT Landscape of Today

How The Internet of Things is Driving a New Wave of Entrepreneurship

Justin Grammens Augsburg Class of ’96

Code42 - Arduino.MN - IoTHackDay.MN

Page 2: IoT Presentation at Augsburg College

#IoT Landscape Today

❖ What is the Internet of Things?!

❖ Why Should You Care?!

❖ Who Are the Major Players?!

❖ What Are the Key Sectors?!

❖ What Are the “Expert” Predictions?!

❖ Who Will WIN?

Page 3: IoT Presentation at Augsburg College

What is the Internet of Things?

❖ Definition: Interconnection of uniquely identifiable embedded computing-like devices within the existing Internet infrastructure ( source: Wikipedia )!

❖ People often forget that data is nothing without analytics. Monitoring, management, etc. are important!!

❖ My definition: Measuring data to quantify it from the physical into the digital world and make better decisions on how we live our lives.

Page 4: IoT Presentation at Augsburg College

Why Should You Care?❖ Major technology convergence coming.!

❖ Bigger than the explosion of mobile in 2007!

❖ Cheap hardware and low cost networks!

❖ 3D printing for low volume runs!

❖ Low cost cloud infrastructure!

❖ Consumer appetite for monitor and tracking things!

❖ Standards starting to emerge - BLE, NFC, Zigbee, 6LoWPan!

❖ Ubiquity of mobile devices for data access

Page 5: IoT Presentation at Augsburg College

Why Should You Care?

❖ The costs to compete is dropping every day!

❖ Open source hardware is having the same effect as open source software!

❖ Investors have been pouring money into IoT!

❖ $4 billion invested in IoT over the past year!

❖ $1.1 billion investment for startups in 2013

Page 6: IoT Presentation at Augsburg College

Who are the Major Players?❖ Google - Purchased Nest for $3.2 billion!

❖ Intel - $529 million revenue from IoT Division vs. only $51 million from mobile unit.!

❖ Apple - Homekit / HealthKit!

❖ Samsung - Purchased SmartThings for $200 million!

❖ Hundreds of other companies for industrial applications!

❖ But, there’s a bigger rival than all of them…

Page 7: IoT Presentation at Augsburg College

Who are the Major Players?❖ KICKSTARTER!!

❖ https://www.kickstarter.com/projects/hello/sense-know-more-sleep-better!

❖ https://www.kickstarter.com/projects/sparkdevices/spark-core-wi-fi-for-everything-arduino-compatible!

❖ https://www.kickstarter.com/projects/igorramos/recap-record-calls-on-pc!

❖ https://www.kickstarter.com/projects/smartthings/smartthings-make-your-world-smarter

Page 8: IoT Presentation at Augsburg College

What are the Key Sectors?❖ Technology adoption curve. For IoT:!

❖ Consumer = still in early adopter!

❖ Commercial = solidly in early majority

Page 9: IoT Presentation at Augsburg College

What are the Key Sectors? ❖ Kickstarter projects are too focused on the consumer.!

❖ Building a start up? Focus on the business sector!!

❖ Don’t need to solve the entire problem. Focus on one:!

❖ Sensors!

❖ Apps!

❖ Cloud!

❖ Integration Services

Page 10: IoT Presentation at Augsburg College

Major Players

Page 11: IoT Presentation at Augsburg College

Expert Predicitions

❖ 13 Billion internet connected devices in 2013!

❖ 50 billion internet connected devices in 2020 - phones, chips, sensors, implants and devices of which we have not yet conceived!

❖ Already a shortage of IT professionals in Big Data!

❖ Application security !

❖ $7.1 trillion by 2020 ( it was $1.9 in 2013 )

Page 12: IoT Presentation at Augsburg College

Expert Predicitions

Page 13: IoT Presentation at Augsburg College

Who Will Win?❖ Products and platforms with an open development environment

and open standards.!

❖ Predictive analysis ( i.e. machine learning and “acting on”the data that you are receiving ).!

❖ Ability to measure at more minute levels becomes important!

❖ Peer mesh ( continues to work in offline when NOT connected to the internet ).!

❖ Extremely low power device or svn has a way to harvest energy.!

❖ Use LEAN methodologies to test your ideas and iterate quickly.

Page 14: IoT Presentation at Augsburg College

Thank You

❖ Questions?!

❖ Contact me at: [email protected]!

❖ Visit http://iothackday.mn to kickstart your idea!!

❖ Visit http://arduino.mn for local meetups. First Thursday of the month.