IoT & M2M: WTF?Mobile Monday Helsinki 9.3.2015 Mikko Eerola @tulensrma Idean

Idean global studios & partners

Idean studios

Partners

FINLAND

USA

Our view on IoT is based on:

+200 projects for different interfaces annually

IoT/M2M think tanks with leading industry experts during

2014-2015

CES 2015, Las Vegas

“All our devices will be connected in 5 years”

Samsung

MWC 2015, Barcelona

"We're going from connecting cars to connecting the full eco system”

Hans Vestberg, CEO, Ericsson

Amount of connected devices per household

1990 1995 2000 2005 2010 2015 2020

KEY PHASES in the IoT phenomenon

Sensors spread to our surroundings and connect to internet

Customer value-add

Sensors spread to our surroundings and connect to internet

Customer value-add

Sensors spread to our surroundings and connect to internet

Sensors start to communicate with each other and other data

sources

Open data source

Customer value-add

Sensors start to communicate with each other and other data

sources

07:00 08:30 13:00 16:45

Sensors spread to our surroundings and connect to internet

Sensor networks anticipate our

needs

Customer value-add

Sensors start to communicate with each other and other data

sources

Sensor networks anticipate our

needs

Open data source

07:00 08:30 13:00 16:45

Sensors spread to our surroundings and connect to internet

Artificial Intelligence makes

our life easier and we can’t live without our

favorite services

Customer value-add

in the future service ecosystem

Key ingredients Visible for the user

Invisible for the user

User Experience

ApplicationDevice for controlling

Brand

Data abstraction

Security & privacy

Communication & connectivity

Communication hardware

Data storage

Sensor hardware

Payments Analytics

Operating system

Why is

experience design so important for IoT

services?

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Sensor

IoT sensors are rather uncommon today

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Sensor

Soon, they will spread everywhere

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Standard x

Standard y Standard z

But they won’t necessarily talk to each other

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Microphone

Accelerometer

Bio sensor

Magnetometer

Proximity sensor

GPS

Camera

Touch sensor

Temperature sensor

Gyroscopic sensor

Light sensor

And each device may feature a…

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Log

Verify

Notify

Communicate

Monitor

Record

Locate

Find

Comfort

Etc.

Control

They may have a task to…

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Gestures

And are controlled by various interfaces…

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All this piles up to a…

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Microphone

Accelerometer

Bio sensor

Magnetometer

Proximity sensor

GPS

Camera

Touch sensor

Temperature sensor

Gyroscopic sensor

Light sensor

+

Log

Verify

Notify

Communicate

Monitor

Record

Locate

Find

Comfort

Etc.

Control

Various standards

Competing ecosystems

Large amount of services

Great confusion

An overwhelming amount of notifications

Too many interfaces Too many apps

Lack of interoperability Lack of common EXPERIENCE

That’s why

experience design is so important for IoT

services.

EXAMPLES

New in CES 2020New in CES 2015

•  Keeps an inventory of your fridge content

•  Keeps the fridge tidy

•  Prepares a weekly menu based on the contents of the fridge

•  Buys food online

•  Cooks food

•  Monitors your health and optimizes your diet

A kitchen super robot

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5

3

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6

Mon Tue

. . . . . . . . . . . . .

Wed Thu Fri

Prepares a weekly menu and cooks it for you at your home

Keeps your fridge filled and tidy

29 €/M24M contract

Driverless car sharing service

Make your car a money maker instead of cost unit

New in CES 2020New in CES 2015

Sign in & personal setting

DRIVERLESS CAR OWNER Sign in & personal setting

Service checks automatically when your car is available for sharing

USER COMMUNITY

User requests a ride

Your car is rented to user community

The rental fees are automatically disbursed to your bank account

Car authenticates the user with bio ID and opens the doors

Car charges the user based on actual usage and bio ID

The car gives user ratings automatically based on sensor data

User can rate the car

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5

3

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New in CES 2020New in CES 2015

Robot looks after the pet’s needs.

Senior citizen can relax and enjoy the company of a loyal

friend

Pet robot takes care of… •  Daily exercise. Takes the dog

out for a walk and takes care of the safety of the pet (e.g. traffic monitoring)

•  Feeding. Takes care of daily needs of the pet. E.g. fills the food and water bowls and orders the food from an online store.

•  Health monitoring. Monitors and reports pet’s health condition.

Pet nurse robot

Gives a lonely senior citizen a chance to enjoy a company of a pet

Improving facility management productivity

with industrial internet

Industrial Internet: two becomes one

Superior productivity is reached when amachine communicates with an aggregator and the aggregator creates meaningful activities.

Data is the new oil, but if the oil is not refined and used, there is no value.

Value creation happens when a task is completed

SOL leaps towards Industrial Internet

A new, lean approach to be ready for the data generated by automation systems and physical spaces. Vision to create a facility maintenance service of 2020.

Piloting in a tough environment

Every second counts