iof preso facebook

Facebook Mission:Give people the power to share and make the world more open and connected.

500MUsers worldwide

0M

50M

100M

150M

200M

250M

300M

350M

400M

450M

500M

550M

Facebook’s growth

More than 500million users Across 70 Different Languages

500 M

2007

2008

FacebookOpen Registration

Facebook becomes available internationally

2010

Rosa’s step-dad joins Facebook

More than halfof users return daily

250M+mobile users each month

30M users in the UK, 15M return daily

15M+ Daily reach in UK

Episode 1 World Cup Final

13M 13M

The web is being rebuilt around people

10’s

DiscoverSearch

00’s

Browse

90’s

Facebook Tips

Create a public Facebook Page

▪ Chose a memorable title:

you can’t change it later

▪ Once you have 25 fans,

you can claim a vanity URL

▪ Upload a nice photo

▪ Include information about

your business & how to

find you

Design a customised landing

tab

▪ Add a customised

landing tab so

people arrive at a

more bespoke

experience.

Facebook Tips

Set clear guidelines on your page from the start

Facebook Tips

Encourage community Interaction

Crowd sourcing ideas can be not only an excellent source for

innovation, but also an effective means for establishing goodwill.

Facebook Tips

Offer deals, discounts and promotions exclusively for

Facebook fans

Consumers are choosy

with their personal

endorsement. Give

people a reason to tell

the world that they

“like” your brand.

Companies like

Wildfire, Inc help you

run promotions through

Facebook.

Facebook Tips

A picture is worth a thousand words

Photos are highly engaging and good for a global fan base.

Facebook Tips

Get instant feedback

Use your Facebook page like an instant focus group

Facebook Tips

Comments & Comment Moderation

• New comment moderation tools enable you to create a blacklistor a profanity filter

• Page Administrators cannot turn off comments; Facebook isabout engaging in social behaviours, not avoiding them

• Wall posts can be turned off, but they are encouraged to fosterengaging dialogue with people who come to your Page

Facebook Tips

Keep it lighthearted

Facebook Tips

▪ Do personal shout-outs to fans.

▪ Encourage fans to upload photos and feature a “fan of the week.”

Feature your fans

Facebook Tips

Encourage fans to tag themselves in notes and photos on your page.

Make it go viral

Facebook Tips

Think about campaigns or activities that people will want to share.

• Make it go viral

Facebook Tips

▪ Page admins get robust insights on fan age, location, gender and

engagement with each post on the page.

▪ Use these insights to guide your content, how often you post, and

how you target posts.

Use pages insights to guide decisions

Facebook Tips

Collect fans contact information

Facebook Tips

Embed an email sign-up on your Page

Facebook Tips

Generate donations through your page

For both individual fundraising activities…..

Facebook Tips

Generate donations through your page

….and as an organisation

LIVE STREAM events for audiences everywhere

Facebook Tips

INTEGRATE Facebook with your website

Facebook Tips

http://developers.facebook.com/plugins

• Run targeted ADS

Facebook Tips

www.facebook.com/advertising

• Tips for successful ad

campaigns:

www.facebook.com/adsmarketing

Add applications to your Page

Facebook Tips

www.facebook.com/apps/directory

CROSS PUBLICISE with your well known supporters or partners

Facebook Tips

Geo-target your status updates

Facebook Tips

Language target your status updates

Facebook Tips

Don’t be afraid of negative comments….

But DO be honest and respond

And how not do to it…..

Safety and Support on Facebook

Use groups for sensitive and private discussions

Recognise that Facebook might not always be the appropriate place for everything

Use the resources on the site

Facebook’s Family Safety Centre: www.facebook.com/safety

Facebook’s Safety Pate: www.facebook.com/fbsafety

Facebook’s Security Page: www.facebook.com/security

Facebook and Privacy Page: www.facebook.com/privacy

Resources at your disposal

Your local Facebook policy team

Elizabeth Linder

[email protected]

Rosa Birch

[email protected]

iof preso facebook

Technology