investors presentation for chefcuisine
TRANSCRIPT
P r i v a t e & C o n f i d e n t i a l – O c t o b e r 2 0 1 6
∼
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Source: https://techcrunch.com/2015/05/07/a-secular-shift-to-online-food-ordering/
GLOBAL TAKE OUT AND DELIVERY MARKET IS MOVING ON-LINE
$70 billion takeout and delivery market Online/Mobile Ordering vs. Offline Ordering ( Based on data gathered from Cowen and Company Research Report.)
Online$9B
Offline$61B
13
22
30
38
47 49
5865
87
78
70
62
53 51
4235
0
10
20
30
40
50
60
70
80
90
100
2012 2014E 2016E 2018E 2020E 2022E 2024E
Online Offline
%
START LAUNCH
CONVENIENCE FOOD DEGRADATION COST
High
Low
Slow
Fast
Low
High
JONATHANCEO
GARYCOO
YANGCFO & SUPPLY CHAIN
NADIAMARKETING
ADELFOOD
TIAGOIS/IT
JACQUEQUALITY
MOHAMEDOPERATIONS
MORGANCHEF
SYLVAINB2B
ALEXANDRAMARKETING
ConsultantSociology & Marketing
HENKSTRATEGY
Former CEO Nespresso
ANNE-SOPHIEFOOD & QUALITY
Chef *** Michelin
EXTERNAL ADVISORS
Invention, Prototyping, Business &
Marketing Plan
Phase I.
Development of Masterplan and
Industrial concept
Phase II.
Industrialization to Launch
Phase III
Post-Launch Improvement & Growth
Phase IV
FinancingCapital
FoundersCHF ~1.0 mn
A-RoundCHF 3.0 mn
B-RoundCHF 21.6 mn
BridgeCHF 8.3 mn
+ CHF 3.5 mn
C-RoundCHF 30 mn
2011 2015
Household appliancedevelopment & manufacturing
Food ManufacturingSorcing, Safety & Quality
Pick & PackCold Chain Distribution
E-CommerceMass media marketing
NUTRESIA HQ LAUSANNEAdministration
NUTRESIA OPERATIONS THIAIS
Pick and pack
STRIXEngineering
ESPRI Restauration
150dedicatedsuppliers
100shared
suppliers
Tai Yu
Tetley
LAPOSTE
CHRONOPOST
CHEF CUISINE PRO
MARKETINGSUPPLY CHAIN / MACHINE
RelaytionCall Center
Heating compartments
Valves
Boiler
Water tank
PCB
Display
RFID readers
10
18
25
29
34
3942
4548
54
61
71
11
21
32
42
53
63
70
76
85
98
112
130
14
11
Cummulative Monthly
Focus on operational improvement, paused marketing campaign
2015
2016
2017
Nu
mb
erin
‘00
0 o
f M
eals
MONTHLY AND CUMMULATIVE MEAL SALES
-
100
200
300
400
500
600
700
800
2017 2018 2019 2020 2021 2022 2023
Rev
enu
e in
Mill
ion
s C
HF
Revenue and Margin outlook
machine sales meal sales profit
29%17%
42%
49%
52%
55%
57%
2016 2017 2018 2019
LE CUISEUR for the USA
110 V
LE CUISEUR B2B Optimized for
business needs
LE CUISEUR II. Reducing
appliance size
FAMILY PACKOptimized for more people
B2B & HOTELSpecific packaging
and machine
ECO RANGEConstant
improvements
France 2015
Switzerland 2015
Belgium 2017
London 2017
New York 2017
USA 2018
7 3
17.35 3.22
16.510
207
22
3
7.5 5
40
16 28
70
45 35
21 30.5
5050
127
35
85
126 135
80
85
0
50
100
150
200
250
300
Hello Fresh Blue Apron DoorDash Postmates Munchery Juicero sprig Plated Freshly June SmartOven
Chef Cuisine
Seed A-Series B-Series C-Series D-Series E-Series
277
194187
5657
91
116
138
332930
in M USD
67
34
A BOOMING START-UP ENVIRONMENTanticipating lower capital needs to break even.
CHF 3.5 M Unique opportunity at “Insider” conditions (estimated 50% already committed)
No Price Risk – Bridge Loan that will convert based on price fixed in next round
25 % Converted into equity at a 25% discount over the future price paid by growth investors
15 % Annualized Interest
automatic Conversion into equity of both nominal and accrued interest
January 2017
Bridge Extension
September 2017
Anticipated pricing and closing ofGrowth Round
40 % Annualized Return for 1st investment year
If you have any questions please contact:
Jonathan PennellaCEO
[email protected]+ 41 79 312 23 26
Shuoyang HeCFO
[email protected]+ 41 79 126 98 26