Connecting displays. By GSM.

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Who are we ?

Owner of unique technology, and profitable BTL Media Networks

Content

1. Vision

2. Management team

3. Market need

4. The solution

5. Technology & various implementations

6. Marketing strategy

7. Sales. Proof of business model

8. The social network

9. High-tech on-line Media

10.Financial forecast

11. Appendix

Vision

The company will position it self as a leading international

Media company, specialized in creation & management of

BTL media channels, using unique promotion tools that

enables simple installation, rapid action & competitive price.

Management team

Mor Sade-Shadmy. Co-Founder & CEO, QPM (senior operations

manager), BA from the Hebrew university, holds over 15 years of

experience in entrepreneurship & leading organizations through

international transactions facing international corporations

mainly in the advertising segment.

Gary Ghozlan. Co-Founder & Director of Marketing & Sales.

BA from Bar-Ilan, owner & manager of 3 night clubs, holds vast

experience in the night life business world, specified in

entrepreneurship, PR & Media.

The need in the market

Trends in the BTL advertisement business in the recent years:

Advertisers face consumer disappointment during encounter with the product on the shelf, due to crash of image created in the ATL.

Large portion of the budget is paid as commission to the advertisement agency & media planning companies instead of being invested in the solution.

Advertisers understands the need of “purchase experience” creation for achieving increase in sales, and look for sustainable non-consuming solution to deliver an effective digital message.

Research shows that increase in sales is achieved by consumer’s personal involvement in the sale process. Small screen, in eye-level, 100% dedicated to product related media, as part of POS promotion package – is more effective than any other media channel.

There are many digital signage solutions providers, but few understand the relations between POS – Advertiser – Consumer, and comply with the needs of all of them by using ‘tailor made’ technology.

The solution

User interface for content management

Internet

Server

GSM

Files conversion & adjustment

End devices for Media playingLocal SIM Card

Unique Sales Proposition

The offered solution is dramatically cheep, enabled by the revolutionary technology.

The company holds unique ability & knowhow regarding Media networks management in eye-level location.

The company is able to sell Media based on totally wireless & mobile infrastructures (i.e.: taxi cabs, kiosks, refrigerators, promotion carts, exhibition halls, etc.)

Why us ?

• Experience. We directed our vision and R&D procedures based on

knowledge piled up during 30 years of working in BTL environment. We developed designated & unique marketing models.

• Hardware. We offer simple and perfected solution for content management, and outstanding advantages in hardware. End devices (screens as well) controlled & supervised from far but do not require an operating system or internet connectivity infrastructure.

1. Hardware, operations & logistic costs decrease. Wired / Wireless connection is not required.

2. We easily over come preliminary objections & set-backs raised by the POS owners, such as: Complicated & expensive hardware and installation procedures. Technical malfunctions like network connectivity failures simply don’t exist.

3. All end devices are “Plug & Play” and can be activated by any waiter or shop assistant. No need for skilled personnel in activation.

4. Hardware is small. No computers. Can be implemented in any POS display product.

Why us ?

Creating a network

Implementations – Secondary display

Retail

Kiosks, Tobacco industry – Russia

Digital secondary display – Israel

Dan Acadia, HertzeliyaDavid citadel hotel, Jerusalem

Establishment of J.V’s or business partnerships in relevant

territories for Media Networks installations and advertisements

sales. Deployment of 2,000 devices in a specific territory will signal

for moving to this phase in the strategy.

We aim to own at least 50% in as many

significant BTL Media networks as

possible, in main global markets.

Marketing strategy, overview

2011: Media broadcasting network in Israel.

10 POS branches (100 deployed 7”/10.2” devices)

2012: Media broadcasting networks in Israel, Russia & UK.

300 POS branches (3,000 deployed devices)

300 bars (900 deployed devices for 3 Alcohol suppliers)

2013: Media broadcasting networks in Israel, Russia & UK.

500 POS branches (5,000 deployed devices)

20,000 bars (60,000 deployed devices)

Marketing strategy, targets

During 2011 the company signed an exclusive distribution agreement with a

local POPM supplier in USA & in Russia, and started to gain Marketing &

Sales achievements in Israel as well. The company already proofed the

marketing strategy to be applicable by broadcasting advertisements in 30 bars

& 16 retail branches in Israel. The company is directly & indirectly in business

with leaders of various segments in the market:

Israel: H.Stern, Tempo, Sabon, Osem, Coca-Cola, P&G, and more.

Russia: JTI, OTP, Tesco

USA: Microsoft Corp. TWC Corp.

Sales

Bool Media runs an international community connected by facebook. Bars,

Restaurants, advertisers & consumers interact and share opinions &

information – that promote sales of advertisers in the bars. The mini-site

is hot & active day and night, and connect the activity in different

countries.

The social network

Media spots reservation is available on-line, independently, by the

advertiser , the Media company, or IMM Star.

1. Advertisers use real time occupancy chart to order a desired spot at a

specific POP, based on Media channels (deployed screens) that we offer.

2. Value of advertisement is confirmed by the advertiser on-line according

to required period of time & desired location.

3. The server software broadcast pre-approved content automatically.

High tech on-line Media

3 years financial forecast

Excel

Appendix A: Organization scheme

CEO

Artwork Production

studioMarketing

ChainOf supplyManager

CTO

Sales IL

Productionmanager

Global Agents

CFO

Marcom

Advertisers

Programming בקרה

Tech.Support

Projects manager

Partnership / Sub. Contractor

Russia

Advertisers

Operations

R&DUK

Advertisers

Product design

POStechnicians