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Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

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Page 1: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Investors behaving badly

Barbara AlemanniUniversità di Genova e SDA-Bocconi

SIAT conference 26 novembre 2016

Page 2: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

How badly?

Page 3: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

How badly?

Source: Dalbar

Page 4: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

How badly?

Source: Dalbar

Page 5: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

How badly?

Page 6: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Sentiment cycle

Page 7: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Sentiment cycle

Page 8: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Gentlemen prefer....

• Subjects allocate $10,000 among four funds• Eliminate variation in pre-fee returns

– Choose among S&P 500 index funds• Unbundle services from returns

– Experimenters pay out portfolio returns, so no access to investment company services

Page 9: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

$250

$475$525

$250

$59

$80$64

$70

$0

$100

$200

$300

$400

$500

$600

$700

Allegiant Mason Street Morgan Stanley UBS

Expense ratioLoad

Gentlemen prefer…..

Page 10: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Experimental conditions

• Control– Subjects receive only four prospectuses– Prospectuses are often the only information investors

receive from companies• Fees transparency treatment

– Eliminate search costs by also distributing fee summary sheet (repeats information in prospectus)

• Returns treatment– Highlight extraneous information by distributing

summary of funds’ annualized returns since inception (repeats information in prospectus)

Page 11: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Gentlemen prefer…high fees!!!

$421$431

$309

$349

$389

$429

$469

$509

$549

$589

MBA College

Control

MinimumPossible

Fee

MaximumPossible

Fee

N = 83 N = 30

$443: average fee with random fund allocation

0% of College Controls put all funds in minimum-fee fund

6% of MBA Controls put all funds in minimum-fee fund

Page 12: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Ranking of factor importanceMBA controls1. Fees2. 1-year performance3. Performance since inception4. Investment objectives5. Desire to diversify among

funds6. Brand recognition7. Performance over different

horizon8. Past experience with fund

companies9. Quality of prospectus10. Customer service of fund11. Minimum opening balance

College controls1. 1-year performance2. Performance since inception3. Desire to diversify among

funds4. Investment objectives5. Quality of prospectus6. Performance over different

horizon7. Brand recognition8. Fees9. Customer service of fund10. Minimum opening balance11. Past experience with fund

companies

Page 13: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Gentlemen prefer…high fees!!!

$421$431

$366

$410

$309

$349

$389

$429

$469

$509

$549

$589

MBA College

ControlFee treatment

N = 83 N = 30 N = 29N = 85

**

10% of College treatment put all funds in minimum-fee fund

19% of MBA treatment put all funds in minimum-fee fund

Page 14: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Ranking of factor importance

MBA fee treatment1. Fees2. 1-year performance3. Performance since inception

MBA controls1. Fees2. 1-year performance3. Performance since inception

College fee treatment1. Fees2. 1-year performance3. Performance since inception

College controls1. 1-year performance2. Performance since inception3. Desire to diversify among

funds

Page 15: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Gentlemen prefer…historical retuns!!!

$421$431

$440

$486

$309

$349

$389

$429

$469

$509

$549

$589

MBA College

ControlReturns treatment

N = 83 N = 30 N = 28N = 84

**

Page 16: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Ranking of factor importance

MBA return treatment1. 1-year performance2. Performance since inception3. Fees

MBA controls1. Fees2. 1-year performance3. Performance since inception

College return treatment1. Performance since inception2. 1-year performance3. Desire to diversify among

funds

College controls1. 1-year performance2. Performance since inception3. Desire to diversify among

funds

Page 17: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Lack of confidence and fees(all revealed preferences are not

created equal)How likely is it you would change your decision if you consulted a professional investment advisor?

$424

$453

$409

$435

$389 $395

$309

$349

$389

$429

$469

$509

$549

$589

MBA College

Fee

Very likelySomewhat likelyNot at all likely

N = 64 N = 46 N = 36N = 136

t-tests: MBA 1 vs. 2, p=0.2013; MBA 1 vs. 3, p=0.0479; College 1 vs. 2, p=0.2864; College 1 vs. 3, p=0.3335

N = 50 N = 5

*

Page 18: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Fees

• There is arguably an even simpler explanation for why people ignore fees, which is that fees seem very small.

• They are presented in terms of fractions of a percent, rather than in dollar amounts, and, in order to estimate their true cost, people must have a sense of how compound interest works over many years

Page 19: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

The (deadly) seven sins of fundinvestorsNarrow framing

Making decisions without considering all implications

Disposition effectTendency to sell winners too early and hold loser too long

Optimism (overconfidence)Belief that good things happen to me and bad things happen to others...so I can trade a lot

Familiarity or (local bias)Seeking to reduce risk, investing into the backgarden

Lottery stock preferencePreference for investment with low price, high idiosyncratic volatility and skewness

Inattention to earning newsInattention to macroeconomicnews

Tendency to ignore potentially relevant economic news

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Page 20: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Fund Investors’ identikit

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Gambler

He scores high on Disposition Effect, Narrow Framing, and, especially, LotteryStocks Preference.Gambler represents individuals who are lesslikely to use mutual funds, tend to select high expense funds, are more likely to trend-chase, and suffer significantly inferior mutual fund portfolio performance as a consequence. Gambler employs mutual funds less than he probably should, but, when he does, he makes poor use of them

Page 21: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Fund Investors’ identikit

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Smart

He displays negative loadings on several behavioral biasesSmart stereotype is more likely to use mutual funds, more likely to use funds with low expense ratios or loads, less likely to trend-chase, and enjoys significantly positive mutual fund performance

Page 22: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Fund Investors’ identikit

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Overconfident

He has a large positive loading on Overconfidence , lottery stock preferenceand local bias

Overconfident is a poor decision-maker. He avoids participation in mutual funds and trend-chases to an even greater degree than Gambler, and also tends to select high expense, high load, and high turnover funds.

Page 23: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Fund Investors’ identikit

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Narrow framer

He scores high on narrow framing and disposition effect

Narrow Framer’s mutual fundparticipation is about as bad as Gambler’s, though not as bad as Overconfident’s. Small holdings of mutual funds, selection of high expense funds, trend-chasing, and consequent poor performance

Page 24: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Fund Investors’ identikit

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Mature

He has negative loading on behavioralbiases.

Mature participates and holds mutual funds to a greater extent than other stereotypes, and avoids high-expense funds and trend-chasing to an even greater extent than “Smart”, while his performance is not as good

Page 25: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Fund Investors’ identikit

• Behavioral biases are important in driving investors into high front end load funds.

• Investors who are more behaviorally-biased on any of several dimensions or do not pay attention to salient news are more likely to display poor mutual fund investment decisions

• Behavioral proxies detect poor decision-making skills that reduce portfolio performance

• Gambler, Overconfident, and Narrow Framer score negatively on both index fund participation and holdings. – Their lack of interest in these funds is consistent with

a pattern of bad decision-making in their use of other funds and individual stocks

Page 26: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

An anthropological perspective

Source: Hens, Caliskan (2013)

Page 27: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

An anthropological perspective

Source: Hens, Caliskan (2013)

Page 28: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

An anthropological perspective

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Source: Hens, Caliskan (2013)

Page 29: Investors behaving badly Barbara Alemanni - SIAT · Investors behaving badly Barbara Alemanni Università di Genova e SDA-Bocconi SIAT conference 26 novembre 2016

Thank you for your [email protected]

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