Investing on Innovation Ana Izquierdo Riezu

@airiezu November 2012

The Startup Lifecycle

1. Concept 2. Validation

3. Launch

STARTUP

GROWTH

IPO ACQUISITION

1. I have an idea, now what?

WRITE SHARE TEAM-UP

Are we solving a REAL problem?

the Kantox example

the beginning of Kantox

Seedrocket

LinktoStart

start-up weekend

Concept Co-founder

Business Plan Mentors

Funding Mentors

Your idea is worth...

NOTHING

2. Is it worth pursuing?

CUSTOMERS PRODUCT $$$

Find the PRODUCT/MARKET fit before running out of money

Adman - Inveready First

Adman Validation

Prototype

Pilot

MVP Beta

Assumptions Users

Funding Mentors

Most Startups fail because they build the WRONG product

or because they take TOO LONG

3. Ready to launch

CUSTOMERS PRODUCT TEAM

Prove & Expand market

SNTalent - Inveready First

SNTalent - Inveready First

SPAIN

GERMANY

BRAZIL

Technology platform

Candidate acquisition

Customer Sales

Partners

Investment players

Venture Capital

Ecosystem players in Spain

Asociación de Business Angels de la Comunidad de Valencia - cvBAN.org

What investors look for

Growth Potential

Business Model

Project Pitch

Team

By Inveready First

Learning from Silicon Valley

Highest number of start-ups

High networking “friendnemies”

The largest investment ecosystem in the world

I can always try

If something goes wrong, it’s OK, learn & move on

Networking is critical, share, find advisors

Learning from Silicon Valley

thank you