people

APIs: Where Cloud Avenue and Main Street Meet (Unlocking the value of APIs to the Small Business Market)

Alex Barnett, Group Manager – Developer Relations

@alexbarnett

Intuit – A 30 Year Old Startup

Intuit’s mission: “To improve our customers’ financial lives so profoundly…they can’t imagine going back to the old way”

Just four years ago, about 17 million people used products hosted on Intuit

Today, 45 million customers rely on Intuit’s connected services offerings

Our Connected Services

Small Businesses

Developers

ConsumersFIs

Accountants

Government

Employees

Suppliers

Intuit and Small Business

Payroll

1M Payroll Users#1 Payroll provider in US

QuickBooks Online

360K subscribers28% Annual Growth

Payments

300K Payments Users

QuickBooks

5M QuickBooks Customers

Small Businesses wanted more…

They wanted always on, always connected access

to their business

They wanted their data anywhere

They wanted feature capabilities that QuickBooks didn’t offer

They needed third-party apps that connected

with QuickBooks

Enabling the Ecosystem

1. Data & Platform Services Expose Core Services

2. Developer Delight Services Easy to Consume

3. Customer Acquisition & Monetization Distribution Services & Targeted Access

Intuit Partner Platform

Today’s Developers and Partners

Customer is “Best4YourServices”, a website design company with 2 employees: • 1 sales / finance person• 1 website designer

The company uses 5 apps to run their business:

Manage finances

Capture and manage leads / opportunities / customers / create estimates

Manage project work and collaborate with customers

Create, send and manage invoices to customers

Manage payments and bills to vendors

A Look at Intuit Anywhere

Lead name is “Fishing Supplies”

Lead name is “Fishing Supplies”

Estimate includes items

Lead has “Accepted” Estimate

Lead is now “Customer”

From MethodCRM,I can navigate to QuickBooks Online

Customer name is “Fishing Supplies”

Estimate includes items

From QuickBooks Online,I can navigate to Mavenlink

The widget has let me Single Sign-Oninto Mavenlink

I can create a new project from a

QuickBooks Estimate

Use Estimate from QuickBooks Online: “Fishing Supplies”

Estimate items are used to create deliverables for project

I can manage app data access“Go to My App Center”

App connected via Intuit Anywhereappear in MyApps

Navigate to apps that are Intuit Anywhere enabled

Is how I can revoke app access to my data

How I can discover more apps that work with my data

Customer is “Best4YourServices”, a website design company with 2 employees: • 1 sales / finance person• 1 website designer

The company uses 5 apps to run their business:

Manage finances

Capture and manage leads / opportunities / customers / create estimates

Manage project work and collaborate with customers

Create, send and manage invoices to customers

Manage payments and bills to vendors

A Look at Intuit Anywhere

Get New Customers

Beta Partners

The Latest in APIs: Customer Account Data

External clients

APP

Developers

App Use Cases• PFM• Account Verification• Synchronized Billing and

invoicing solutions• Credit monitoring• Cash management• Revenue Forecasting• Fraud prevention• Debt reduction• And much more!

Bank/CU PFM

• Top US Banks • Community & Regional

Banks/Cus & consumers

Intuit Products

11 million users

Financial

Institutions

Customer Account Data – Powers…

IPP

Millions ofEnd Users

SaveUp Walkthrough

What SaveUp customers are saying…

SaveUp is a great website. The fun games have become a part of my every day routine. My goals are to pay off my student loans and save money. SaveUp lets me see all my account balances in one place. It’s a great way to keep myself honest and on track.

SaveUp is a great way to organize all aspects of my financial life and keep myself on track in one simple spot. The chance to win great prizes only sweetens the deal. Watching all the little steps makes my financial journey that much easier. Thanks SaveUp!

What SaveUp customers are saying…

SaveUp is a great website. The fun games have become a part of my every day routine. My goals are to pay off my student loans and save money. SaveUp lets me see all my account balances in one place. It’s a great way to keep myself honest and on track.

SaveUp is a great way to organize all aspects of my financial life and keep myself on track in one simple spot. The chance to win great prizes only sweetens the deal. Watching all the little steps makes my financial journey that much easier. Thanks SaveUp!

Intuit’s mission: “To improve our customers’ financial lives so profoundly…they can’t imagine going back to the old way”

In conclusion: Enabling the Ecosystem

1. Data & Platform Services Expose Core Services

2. Developer Delight Services Easy to Consume

3. Customer Acquisition & Monetization Distribution Services & Targeted Access

Intuit Partner Platform

people

Thank You!

Alex Barnett, Group Manager – Developer Relations

@alexbarnett