introductory workshop: designing for mobile devices - ga london, 28 march 2013

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www.flickr.com/photos/nrkbeta/3906687294/in/photostream Anna Dahlström founder byflock www.annadahlstrom.com [email protected] annadahlstrom GA Loves London: Mobile - 28 March 2013 Introductory workshop DESIGNING FOR MOBILE DEVICES

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Slides from my introductory workshop at General Assembly in London on the 28th of March about designing for mobile devices.

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Page 1: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/nrkbeta/3906687294/in/photostream

Anna Dahlströmfounder byflock

[email protected]

annadahlstrom

GA Loves London: Mobile - 28 March 2013

Introductory workshopDESIGNING FOR MOBILE DEVICES

Page 2: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

I’m AnnaIA & UX DESIGNER | SWEDISH BUT LONDON BASED

FREELANCING + WORKING ON A STARTUPLOVES QUOTES & CHALLENGES

This is Öresundsbron, the bridge between Sweden & Denmark

www.flickr.com/photos/dahlstroms/4411448782/

Page 3: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jdhancock/4354438814

AGENDA 1. MOBILE USAGE & BEHAVIOUR PATTERNS

2. IMPLICATIONS FOR UX & DESIGN THINKING

3. BESPOKE MOBILE SITE vs. RESPONSIVE vs. APP

4. RESPONSIVE

5. APPS

6. PRACTICE

7. SUMMARY

8. Q & A

Page 4: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/publicenergy/1846375599

1. FIRST UP...MOBILE USAGE & PATTERNS

Page 5: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

http://desktopwallpaper-s.com/19-Computers/-/Future/

DEVICE: a thing defined for a specific purpose or task & which can connect to the internet

Page 6: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

http://desktopwallpaper-s.com/19-Computers/-/Future/

THE FOCUS OF TODAYSMARTPHONES | DESKTOP ( TABLETS) - iOS & ANDROID

Page 7: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/raincitystudios/95234968/

The number of smartphones in use passed the 1 billion mark in Q3 of 2012** Source: http://mobithinking.com/blog/one-billion-smartphones-users-in-the-world

Page 8: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/nasamarshall/6289116940

In 2009 1% of global internet traffic came from mobiles. In 2010 4%. By the end of 2012 it was 13%.** Source: www.forbes.com/sites/parmyolson/2012/12/04/5-eye-opening-stats-that-show-the-world-is-going-mobile

Page 9: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jayfresh/3388253576/

41% of emails are now opened on mobile devices ** Source: http://econsultancy.com/uk/blog/62268-41-of-email-is-now-opened-on-mobile-devices

Page 10: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/nadiya95/7217734288/

62% of 12-15 year olds in the UK own a smartphone. UK average for adults is 45% ** Source: http://thenextweb.com/insider/2012/10/23/children-texting-and-spending-more-time-online-according-to-ofcom/

Page 11: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jorgeq82/4732700819

The average person looks at their phone 150 times a day.** Source: www.textually.org/textually/archives/2012/02/030229.htm

Page 12: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/exlibris/2552107635

40% of people use their phone in the bathroom** Source: http://www.lukew.com/ff/entry.asp?1500

Page 13: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/yahnyahn/2996454839

” The best computer is the one you have with you when you want something done. “- JACOB NIELSEN

MOBILE DEVICES ARE USED ANYWHERE & EVERYWHERE

Page 14: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

USAGE PATTERNS ACROSS DEVICES

www.flickr.com/photos/brandoncwarren/4236278556

“...as devices become more mobile, it’s not only changing where we read, but when. ”- POCKET (formerly Read it Later)

Page 15: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/brandoncwarren/4236278556

POCKET’S STATS - DESKTOP

Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read

Page 16: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/brandoncwarren/4236278556

POCKET’S STATS- iPHONE

Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read

Page 17: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/brandoncwarren/4236278556

POCKET’S STATS- iPAD

Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read

Page 18: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

PEAK TIMES

Source: http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read

•When we get up

•On our way to/ just arrived at work

•Commuting home

•Post dinner

Page 19: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/chicitoloco/8468592748/in/photostream/

“MOBILE USERS ARE RUSHED & ON THE GO”

THIS IS A MYTH

Page 20: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/anniemole/2424372024

A LARGE PROPORTION OF USAGE HAPPENS WHEN WE HAVE TIME TO KILLCOMMUTING, WAITING BUT ALSO AT HOME

Page 21: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/edduddiee/4307943164

THE SAME TASKS ARE CARRIED OUT ON SMARTPHONES AS

ON DESKTOPSAS DEVICES & EXPERIENCE BECOME MORE

OPTIMISED USAGE & TASK EXECUTION IS INCREASING

Page 22: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/stuckincustoms/440157748

Three purchases are made through eBay’s mobile applications every second.*Source: www.juniperresearch.com/reports/mobile_payments_for_digital_&_physical_goods

Page 23: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

2. THIS HAS...IMPLICATIONS FOR UX & DESIGN

http://www.flickr.com/photos/eyesore9/3206408088/

Page 24: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/frantaylor/4296536332

LIMITED DEVICE CAPABILITIES USED TO MEAN LIMITED TASKSE.G. FOCUS ON SEARCH | OPENING HOURS | REVIEWS | MENU

Page 25: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

http://desktopwallpaper-s.com/19-Computers/-/Future/

RESULTED IN MOBILE SPECIFIC WEBSITESLESS CONTENT & LINKS BACK TO THE FULL DESKTOP VERSION

DESKTOP FULL WEBSITE

BESPOKE CUT

DOWN WEBSITE

BESPOKE CUT

DOWN WEBSITE

Page 26: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/demandaj/7287174776

PEOPLE ARE CLICKING THE ‘FULL DESKTOP VERSION’ LINKTHERE IS A REASON FOR THAT

Page 27: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/joachim_s_mueller/7110473339

AN EQUAL & CONTINUOS EXPERIENCE

ACROSS DEVICESTHIS EXPECTATION WILL

ONLY GROW STRONGER

Page 28: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

http://www.flickr.com/photos/young_einstein/74097753/

3. A CLOSER LOOK AT... BESPOKE MOBILE SITES vs. RESPONSIVE SITES vs. APPS

Page 29: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/st3f4n/3476036180

PRIMARY REASONS FOR A BESPOKE MOBILE SITE• REQUIRED FOR THE AUDIENCE

• TECHNICAL LIMITATIONS TO CMS

Page 30: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

http://www.flickr.com/photos/edenandjosh/2892956576/

BEST AVOIDED IF WE CAN

IT CAN CAUSE ALL SORTS OF PROBLEMS

Page 31: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/lastquest/1472794031

BUT WHY?” Today's popular devices are

not tomorrow's so building something which works on any

device is better than building something which works on

today's devices “- COMBINED WISE WORDS FROM @ONEXTRAPIXEL &

@TRENTWALTON

Page 32: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

“ 1,057 different mobile devices accessed The Guardian beta site yesterday (including one person on a zune!)” ** Source: The Guardian

Page 33: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/ericconstantineau/5618576278

THE ALTERNATIVE IS MESSY & COSTLY

MAINTAINING DIFFERENT VERSIONSUSERS HAVING PROBLEMS FINDING

WHAT THEY ARE AFTER (E.G. IN SEARCH)

Page 34: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jmtimages/2883279193

CORE CONTENT SHOULD REMAIN THE SAME BUT THE EXPERIENCE SHOULD BE OPTIMISEDBOTH IN DISPLAY OF CONTENT & REGARDING USING DEVICE CAPABILITIES

Page 35: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/andwhynot/2946734025

MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APPMOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT ITA BIT OF BOTH THEN CONSIDER....

MOBILE PRESENCE vs. APP?USE ANALYTICS FOR GUIDANCE

Page 36: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/31878512@N06/4704140020

WHETHER TO DO AN APP OR NOT COMES DOWN TO...• THE OBJECTIVE (USER & BUSINESS)

• IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE

• IF OFFLINE READING/USAGE IS REQUIRED

• & OF COURSE BUDGET

Page 37: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

DIFFERENT TYPES OF APPSTHE MAIN TWO TYPES

NATIVE APPS (e.g. Instagram)

• MOST OPTIMISED USER EXPERIENCE• ACCESS TO DEVICE CAPABILITIES & APIs• BUT REQUIRES PLATFORM SPECIFIC CODE BASE

HYBRID (e.g. First Facebook)

• USE OF HTML5 & JAVASRIPT• WRAPPER TO PROVIDE NATIVE CAPABILITIES• FEWER “VERSIONS” TO MAINTAIN• BUT CAN BE TIME CONSUMING TO CREATE APP LIKE INTERACTIONS• CAN'T JUST BE WRAPPED. MUST HAVE APP LIKE FUNCTIONALITIES

Page 38: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/cristiano_betta/2909483129

” Money spent developing a pretty but limited iPhone app only benefits...the few, but money spent on the website UI would have benefitted everyone “- Gary Marshall on ‘The app trap’ in .net Magaizine

Page 39: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/taytom/5277657429

4. THERE IS SOMETHING CALLED... RESPONSIVE DESIGN

Page 40: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/adactio/5818096043

“ Design & development should respond to the user’s behaviour & environment based on screen size, platform & orientation. [It’s]...a mix of flexible grids & layouts, images & an intelligent use of media queries. ”- SMASHING MAGAZINE

Page 41: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

http://foundation.zurb.com/docs/layout.php

DEFINE YOUR GRID & BREAK POINTS• USE AS THE BASIS OF

YOUR PAGE LAYOUTS

• CHECKPOINT FOR MODULE SIZES & VARIANTS

• FIXED OR FLUID COLUMNS

• DEFINES HOW CONTENT WILL BEHAVE ACROSS DEVICES

Page 42: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

“ Content needs to be choreographed to ensure the intended message is preserved

on any device and at any width ”- TRENT WALTONwww.flickr.com/photos/theaftershock/2811382400/

Page 43: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

DEFINE YOUR CONTENT STACKING STRATEGYACROSS DEVICES & ORIENTATION

3 Nav

7Related products

2 Header

4Bath

section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1 Logo

5Ad

3 Nav

7Related products

2Header

4Bath section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1Logo

5Ad

Desktop & Tablet

Mobile

Page 44: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

MOBILE VS. DESKTOP FIRST•START LARGE OR SMALL

WHAT EVER WORKS BEST FOR YOU

•ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICES

MOBILE VS. DESKTOP FIRST•START LARGE OR SMALL

WHAT EVER WORKS BEST FOR YOU

•ABOUT CONTENT, PRIORITISING & CONSIDERING HOW IT WILL WORK ACROSS DEVICES

Page 45: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/stephangeyer/

CONSIDER THE MOBILE CONTEXT

THE USE CASE MAY BE THE SAME BUT

USING A MOBILE DEVICE IS DIFFERENT

Page 46: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

LIKE PLAYING REAL LIFE TETRISPRE-DEFINED POCKETS FOR THE CONTENT TO SLOT INTOwww.flickr.com/photos/fritzon/195008860

Page 47: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/adactio/6153481666

80% of traffic in your analytics will often come from 20% of devices…seems a shame not to ensure that the site looks and works especially well on these devices.** Source: www.slideshare.net/yiibu/pragmatic-responsive-design

Page 48: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

THE WEB IS FULL OF EXAMPLESLOOK FOR INSPIRATION & BEST PRACTICE

BUT DON’T BE AFRAID TO CHALLENGE OR COME UP WITH SOMETHING... BETTER.

http://mediaqueri.es/popular/

Page 49: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/tim_norris/2789759648

CONSIDER YOUR NAVIGATIONDIFFERENT WAYS OF OPTIMISING WITH DIFFERENT PROS & CONS

Page 50: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

EXCELLENT READ

‘RESPONSIVE NAVIGATION PATTERNS’by Brad Frost.*Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns

Page 51: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/melodramababs/2766765248/

“ Mobile navigation should be like a good friend: there when you need them but cool enough to give you your space.” ** Source: http://bradfrostweb.com/blog/web/responsive-nav-patterns

Page 53: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

http://www.flickr.com/photos/tomitapio/4053123799/in/photostream/

5. WHAT ABOUT... DOING AN APP?

Page 54: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/elwillo/5247084642

” Small, downloadable chunks of software, they give people access to information in a neatly packaged format “- Apps on tap, The Economist Oct 8th 2011

APPS ARE FOCUSED & PERSONAL

Page 55: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/gadl/3570118243

EVERY PLATFORM IS ITS OWN LITTLE WORLDWITH THEIR OWN UI GUIDELINES THAT USERS ARE USED TO

Page 56: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/nrkbeta/3906687294/in/photostream

NOT AS EASY AS JUST ANDROID OR iOSFRAGMENTATION ACROSS DIFFERENT VERSIONS & BACKWARDS COMPATIBILITY SHOULD BE CONSIDERED

Page 57: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

RELATIVE NUMBER OF ACTIVE ANDROID DEVICES

Source: http://developer.android.com/about/dashboards/index.html

www.flickr.com/photos/blakespot/4773693893

Page 58: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

EXAMPLE OF ADOPTION OF NEW iOS VERSION

Source: http://forums.macrumors.com/showthread.php?t=1347559&forceMobile=1

www.flickr.com/photos/blakespot/4773693893

Page 59: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

KEY DIFFERENCES BETWEEN DESIGNING FOR ANDROID & iOS

iOSCONSISTENCY

CONSISTENCY BETWEEN VERSIONS & HANDSETS

QUICK ADOPTION OF NEW VERSIONS

BACK BUTTON

SETTINGS BUTTON OR 'MORE' TO ACCESS APP WIDE SETTINGS & INFORMATION

ANDROIDFRAGMENTATION

DIFFERENT FOR DIFFERENT VERSIONS & HANDSETS

SLOWER IMPLEMENTATION & UPTAKE OF NEWER VERSIONS

HANDLED WITH EITHER SYSTEM BACK BUTTON (EARLIER VERSIONS) OR BACK & UP BUTTONS (LATEST VERSION)

OPTIONS MENU USED TO HOUSE APP WIDE SETTINGS & INFORMATION

Design

UI elements & principles

Version adoption

Back navigation

Settings etc.

www.flickr.com/photos/nrkbeta/3906687294/in/photostream

Page 60: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

iPHONE RESOURCESHELP & INSPIRATION WELL DOCUMENTED

Page 61: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

ANDROID RESOURCESHELP & INSPIRATION A LITTLE LESS WELL DOCUMENTED FOR EARLIER VERSIONS

Page 62: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

Source: http://developer.android.com/design/patterns/new-4-0.html

BASIC iOS NAVIGATIONCONSISTENT ACROSS VERSIONS

NAVIGATION BAREnables navigation through the app hierarchy. Holds the back button, controls for managing screen content & the title of the screen.

BACK BUTTONShould always take the user one step back from where they came from & be descriptive.

TAB BARCan often be customised. Holds the main sections of the app.

‘MORE’ TAB BAR ITEMUsed to hold & provide access to all other sections of the app that don’t fit in the tab bar.

Content area

MoreItemItemHome Item

iPhone 12:15 PM

APP NAMEMore Customise

IMG

IMG

IMG

IMG

IMG

IMG

IMG

IMG

IMG

Item

Item

Item

Item

Item

Item

Item

Item

MoreItemItemHome Item

Page 63: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

Source: http://developer.android.com/design/patterns/new-4-0.html

ANDROID NAVIGATIONDIFFERENT BETWEEN VERSIONS. IN ICE CREAM SANDWICH:

NAVIGATION BARFor devices that don't have the hardware keys. Holds 'Back', 'Home' and 'Recents'

ACTION BARHolds the most important action buttons for your app (3 + overflow menu)

UP VS. BACK BUTTONThe Up button is used to navigate up one level based on the hierarchical structure of the site.

Back is used to navigate back one step from where you came from & as such works in reverse chronological order.

Page 64: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

START BY SKETCHINGYOUR SCREEN FLOWS, NAVIGATION & CONTENTwww.flickr.com/photos/saucef/7184615025

Page 65: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jojoneil/6359536591

HOW TO TAME THE BEAST?YOU LEARN BY DOING

Page 66: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

6. TIME TOPRACTICE

http://www.flickr.com/photos/kalexanderson/6302660289/

Page 67: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jojoneil/6359536591

BESPOKE MOBILE SITE vs RESPONSIVE vs AN APPCONSIDER THE FOLLOWING:A big retail store has asked you to come up with a Summer campaign across London where offers and give aways are hidden at certain locations. There will only be a certain number of items available each day & they want to be able to notify people when an item has been found.

What do you recommend in terms of their presence, particularly mobile & why?

5 MINUTES

EXERCISE ONE

Page 68: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/andwhynot/2946734025

MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APPMOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT ITA BIT OF BOTH THEN CONSIDER....

MOBILE PRESENCE vs. APP?USE ANALYTICS FOR GUIDANCE

Page 69: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/31878512@N06/4704140020

WHETHER TO DO AN APP OR NOT COMES DOWN TO• THE OBJECTIVE (USER & BUSINESS)

• IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE

• IF OFFLINE READING/USAGE IS REQUIRED

• & OF COURSE BUDGET

Page 70: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jojoneil/6359536591

EXERCISE ONE

BESPOKE MOBILE SITE vs RESPONSIVE vs AN APPCONSIDER THE FOLLOWING:A big retail store has asked you to come up with a Summer campaign across London where offers and give aways are hidden at certain locations. There will only be a certain number of items available each day & they want to be able to notify people when an item has been found.

What do you recommend in terms of their presence, particularly mobile & why?

5 MINUTES

HOW WOULD MOST PEOPLE ACCESS IT?

•MOSTLY DIRECT TRAFFIC POSSIBLE ARGUMENT FOR APP

•MOSTLY VIA SHARED LINKS MOBILE WEB PRESENCE NEEDED. AN APP ALONE WON’T CUT IT

ALSO CONSIDER...

•THE OBJECTIVE (USER & BUSINESS)

• IF THERE ARE SPECIFIC DEVICE CAPABILITIES YOU WANT TO UTILISE

• IF OFFLINE READING/USAGE IS REQUIRED

• & OF COURSE BUDGET

Page 71: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jojoneil/6359536591

BUILDING A RESPONSIVE SITETHEY WANT TO INCLUDE THE FOLLOWING:

• About page• List of offers• Product pages• Notifications

PART 1

Pick either mobile or desktop & do a rough sketch of what the home page should contain & how the content should be prioritised.

PART 2

Using content stacking methodology define how the content should be prioritised on desktop & mobile.

10 MINUTES

EXERCISE TWO

• Share (on FB & Twitter)• Login & registration• Overview of number of found & not found items

Page 72: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

DEFINE YOUR CONTENT STACKING STRATEGYACROSS DEVICES & ORIENTATION

3 Nav

7Related products

2 Header

4Bath

section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1 Logo

5Ad

3 Nav

7Related products

2Header

4Bath section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1Logo

5Ad

Desktop & Tablet

Mobile

“ Content needs to be choreographed to ensure the intended message is preserved on any device and at any width ”- TRENT WALTON

Page 73: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jojoneil/6359536591

EXERCISE TWO

BUILDING A RESPONSIVE SITETHEY WANT TO INCLUDE THE FOLLOWING:

• About page• List of offers• Product pages• Notifications

PART 1

Pick either mobile or desktop & do a rough sketch of what the home page should contain & how the content should be prioritised.

PART 2

Using content stacking methodology define how the content should be prioritised on desktop & mobile.

10 MINUTES

3 Nav

7Related products

2 Header

4Bath

section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1 Logo

5Ad

3 Nav

7Related products

2Header

4Bath section intro

6Types of baths

9 Tools

10Footer

8 Store locator

1Logo

5Ad

Desktop & Tablet

Mobile

• Share (on FB & Twitter)• Login & registration• Overview of number of found & not found items

Page 74: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

www.flickr.com/photos/jojoneil/6359536591

BUILDING AN APPBASED ON THE CONTENT & FUNCTIONALITY REQUIREMENTS, CONSIDER WHAT WOULD BE SUITABLE FOR AN APP:

• About page• List of offers• Product pages• Notifications

PART 1

Define the main sections your app would have.

PART 2

Looking at the navigation how would you structure this if you were to do an iOS app & an Android app? Focus on the Tab bar items respectively Action bar items & what would go in the ‘More’ respectively ‘Overflow menu’.

10 MINUTES

EXERCISE THREE

• Share (on FB & Twitter)• Login & registration• Overview of number of found & not found item

Page 75: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

Source: http://developer.android.com/design/patterns/new-4-0.html

BASIC iOS NAVIGATIONCONSISTENT ACROSS VERSIONS

NAVIGATION BAREnables navigation through the app hierarchy. Holds the back button, controls for managing screen content & the title of the screen.

BACK BUTTONShould always take the user one step back from where they came from & be descriptive.

TAB BARCan often be customised. Holds the main sections of the app.

‘MORE’ TAB BAR ITEMUsed to hold & provide access to all other sections of the app that don’t fit in the tab bar.

Content area

MoreItemItemHome Item

iPhone 12:15 PM

APP NAMEMore Customise

IMG

IMG

IMG

IMG

IMG

IMG

IMG

IMG

IMG

Item

Item

Item

Item

Item

Item

Item

Item

MoreItemItemHome Item

Page 76: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

Source: http://developer.android.com/design/patterns/new-4-0.html

ANDROID NAVIGATIONDIFFERENT BETWEEN VERSIONS. IN ICE CREAM SANDWICH:

NAVIGATION BARFor devices that don't have the hardware keys. Holds 'Back', 'Home' and 'Recents'

ACTION BARHolds the most important action buttons for your app (3 + overflow menu)

UP VS. BACK BUTTONThe Up button is used to navigate up one level based on the hierarchical structure of the site.

Back is used to navigate back one step from where you came from & as such works in reverse chronological order.

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EXERCISE THREE

BUILDING AN APPBASED ON THE CONTENT & FUNCTIONALITY REQUIREMENTS, CONSIDER WHAT WOULD BE SUITABLE FOR AN APP:

• About page• List of offers• Product pages• Notifications

PART 1

Define the main sections your app would have.

PART 2

Looking at the navigation how would you structure this if you were to do an iOS app & an Android app? Focus on the Tab bar items respectively Action bar items & what would go in the ‘More’ respectively ‘Overflow menu’.

10 MINUTES

• Share (on FB & Twitter)• Login & registration• Overview of number of found & not found item

Content area

MoreItemItemHome Item

iPhone 12:15 PM

APP NAMEMore Customise

IMG

IMG

IMG

IMG

IMG

IMG

IMG

IMG

IMG

Item

Item

Item

Item

Item

Item

Item

Item

MoreItemItemHome Item

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7. TOSUMMARISE

Page 79: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

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DEVICE USAGE & PATTERNSFUTURE DEVICESThe number of different devices will only grow & we don’t know what’s coming.USED EVERYWHERE & ANYWHERE And we’re not only using them on the go but increasingly when we have some downtime including the sofa.USE OF MOBILE DEVICESOur use of mobile devices is increasingly replicating that of desktop.

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IMPLICATIONS FOR UX & DESIGN THINKINGAN EQUAL & CONTINUOUS EXPERIENCE ACROSS DEVICESAs they & the services we use become more sophisticated & optimised we expect more from them.KEEP THE CORE BUT OPTIMISEConsider the limitations but also the opportunities with mobile devices.

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WHEN DO WHATBESPOKE MOBILE WEBSITETry to avoid it but do it if necessaryRESPONSIVE DESIGNThe most device & future “proof ” approach right now. Use if possible. But challenge content delivery.APPBase on user & business needs. Strong argument if you require offline reading/functionality & access to device capabilities. Base which type on objectives & stats.

Page 82: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

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FOR RESPONSIVEDEFINE YOUR GRID & BREAKPOINTSThis is the backbone of responsive design & content choreography.DON’T FORGET THE NAVIGATIONConsider the pros & cons of different methods.TEST & COLLABORATEThis is new grounds & we’re all learning so work together & test as you go.

Page 83: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

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FOR APPSREMEMBER PLATFORM SPECIFIC GUIDELINESAdhering to them will make your app easier to use.CONSIDER BACKWARDS COMPATIBILITYNot everyone will be on the latest version. Ensure you cater for the majority.CONSULT THE INTERNETThere are a number of great resources for knowledge & inspiration. Use them.

Page 84: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

8. BEFORE I GO...REMEMBER THAT

www.flickr.com/photos/46355638@N00/4414640784

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IT’S ABOUT THINKING AHEAD

PLAN 5 YEARS AHEAD WITH “FUTURE PROOFING” IN MIND

Page 86: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

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IT DOESN’T HAVE TO BREAK

THE BANKBESIDES CONSIDER LOST

CUSTOMERS & MAINTAINING MULTIPLE VERSIONS

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BE CREATIVE & CHALLENGE WHAT EXISTS TODAYTHAT’S WHAT MOVES US FORWARD

Page 88: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

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CLOSER & MORE REWARDING COLLABORATIONBETWEEN DISCIPLINES & WITH CLIENTS

Page 89: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

- Wilson Minor

“ We’re not just making pretty interfaces. We’re actually in the process of making an environment where we’ll spend most of our time, for the rest of our lives. We’re the designers. We’re the builders. What do we want that environment to feel like? What do we want to feel like.

http://www.flickr.com/photos/funch/4679422945/

BUT ABOVE ALL...

Page 90: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

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9. FOR THE ROADSOME TAKE AWAYS

Page 91: Introductory workshop: Designing for Mobile Devices - GA London, 28 March 2013

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PLATFORM GUIDELINEShttp://developer.apple.com/library/ios/#DOCUMENTATION/UserExperience/Conceptual/MobileHIG/UIElementGuidelines/UIElementGuidelines.htmlhttp://mrgan.tumblr.com/post/10492926111/labeling-the-back-buttonhttp://developer.android.com/design/index.html

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RESPONSIVE DESIGNhttp://mediaqueri.es/popular/http://www.alistapart.com/articles/responsive-web-design/http://designmodo.com/responsive-design-examples/http://jamus.co.uk/demos/rwd-demonstrations/http://bradfrostweb.com/blog/web/responsive-nav-patterns/http://www.gridsetapp.com/http://grid.mindplay.dkhttp://goldengridsystem.com/http://foundation.zurb.com/docs/layout.php