introductory to customer experience design
TRANSCRIPT
We are stars now
brief look into history
design isn‘t appearance
weapons of influence
secret ingredient
your turn
Jezevec
a peek into history
experience
service
industrial
agrarian
stage
deliver
make
extract
personal
customized
standardized
natural
guest
client
user
market
stager
provider
manufacturer
trader
management for machines
design for people
?
art design
industrial design
urban design
human centered design
purpose not exact goal
getting insight
sketching prototypes
overtaking obstacles through testing
delivering of results for voyage
...and thousands of elephants ;).
service design is neverending story
the path is the goal
sledování vs. angažování
management for machines
design for people
Experience economy
staging experience
interest
attractiveness
aesthetic
engage all senses
be emotional
what customer expects to get
-
what customer perceives he gets
satisfaction
what customer gets to percieve
-
what customer expects to get
surprise
what customer wants exactly
-
what customer settles for
sacrifice
consuming vs. engagement
catharsis
they are who they fell they are
heureka!
branding
gamification
CX
service design
* this underline note is important
inhuman centered company
happiness management Czech way
holding out for a hero
before you make a deal
nobody said it won‘t hurt a bit
impuls from above
[ ]
it‘s your choice
Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly