Introduction to Nursery/ Landscape Industry

Objective 1.2Objective 1.2 Identify the economic scope of the Nursery/Landscape IndustryIdentify the economic scope of the Nursery/Landscape Industry

Nursery & Greenhouse crops rank 11Nursery & Greenhouse crops rank 11 thth in the state of Arkansas. in the state of Arkansas. 401 operations in Arkansas401 operations in Arkansas $27,176,000 total sales for the state$27,176,000 total sales for the state

1998 1998 23,758 Horticulture Wholesale/Retail 23,758 Horticulture Wholesale/Retail

businessbusiness$10,599,298,000- Annual Wholesale $10,599,298,000- Annual Wholesale

revenue only for the industryrevenue only for the industry• FloricultureFloriculture• Nursery PlantsNursery Plants• Turf grassTurf grass• Dried bulbsDried bulbs• SeedsSeeds• Greenhouse produced food cropsGreenhouse produced food crops

It has been increasing steadily since It has been increasing steadily since 1960’s1960’s

It has generated from under $1 billion It has generated from under $1 billion to over $7 billion within the past 7 to over $7 billion within the past 7 yearsyears

Objective 1.1Define the terms associated with Nursery/Landscape

Aesthetic: the appearance of something; beautyAesthetic: the appearance of something; beauty

Landscape Architect: person training in Landscape Architect: person training in engineering, graphic arts, and architectural engineering, graphic arts, and architectural technology to design landscapes ranging from technology to design landscapes ranging from small gardens to entire citiessmall gardens to entire cities

Landscape Contractor: the person hired to install Landscape Contractor: the person hired to install landscapelandscape

Nursery: place where many different Nursery: place where many different varieties of trees, shrubs, and bedding varieties of trees, shrubs, and bedding plants are grownplants are grown

Ornamental Horticulture: uses plants and Ornamental Horticulture: uses plants and other materials for decorative purposesother materials for decorative purposes

Nursery Industry: area of agriculture Nursery Industry: area of agriculture dealing with the production of horticultural dealing with the production of horticultural plantsplants

Landscape Management: the care and Landscape Management: the care and upkeep of the landscape materials after upkeep of the landscape materials after installationinstallation

Landscape Industry: area of agriculture Landscape Industry: area of agriculture dealing with the design and installation of dealing with the design and installation of horticulturehorticulture

Landscape Designer: a person trained in Landscape Designer: a person trained in the art of design and the science of growing the art of design and the science of growing horticultural plants where work is primarily horticultural plants where work is primarily residential landscape designsresidential landscape designs

Objective 1.3Discuss careers available in the nursery and landscape industry

Landscape Landscape architect/designerarchitect/designer

Landscape Landscape MaintenanceMaintenance

Golf Course EmployeeGolf Course Employee

Landscape GardenerLandscape Gardener

Garden Center EmployeeGarden Center Employee

Horticulture TeacherHorticulture Teacher

Parks System ForemanParks System Foreman

Tree Maintenance Tree Maintenance ForemanForeman

Horticulture Extension Horticulture Extension AgentAgent

Research SpecialistResearch Specialist

Plant BreederPlant Breeder

Objective 1.5ID ways to find a job in the nursery/landscape industry

Yellow PagesYellow Pages

Newspaper Newspaper AdvertisementAdvertisement

Trade JournalsTrade Journals

Word-of-MouthWord-of-Mouth

Employment AgenciesEmployment Agencies

School Guidance or School Guidance or PlacementPlacement

Friends and RelativesFriends and Relatives

Horticulture Firms and Horticulture Firms and BusinessesBusinesses

Objective 1.6Explain how landscaping effects the property of value Increases the beauty of the propertyIncreases the beauty of the property Adds security to the propertyAdds security to the property Is a capital investmentIs a capital investment May help save energy in home heating and May help save energy in home heating and

coolingcooling

Objective 1.4List FFA opportunities available to students interested in Nursery/Landscape Management Nursery/Landscape CDE (Career Development Events)Nursery/Landscape CDE (Career Development Events) Floriculture CDEFloriculture CDE Conservation CampConservation Camp Proficiency AwardsProficiency Awards

Home and/or Community DevelopmentHome and/or Community DevelopmentHorticultureHorticultureLandscape ManagementLandscape ManagementNursery OperationsNursery OperationsSpecialty Crop ProductionSpecialty Crop Production