PowerPoint Presentation

Introduction to NitroSell Integrated eCommerceMike Miller, VP Sales, NitroSellDennis Lowe, President, Lion Communications1Mission: To Help Retailers Succeed OnlineNitroSell is committed to your online success. Were all about retailers creating and driving new opportunity. Our passion is helping you to leverage your investment in your RMS or POS 2009 POS system with an ecommerce system thats reliable, flexible, cost-effective and fun!2

NitroSell Global Leader in RMS integrated eCommerce Since 2001RMS ExperienceMicrosoft Gold Certified PartnerGlobal Leader in RMS integrated eCommerce Since 2001Co-founded by a RMS customer and RMS resellerExecutives all have RMS customer, reseller or manufacturer experienceRMS ExperienceCredibleRespectedReliableKnowledgeableOne of most widely installed of any RMS add-onMicrosoft Gold Independent Software Vendor (ISV)MSFT International Retail Developer of the Year 2007MSFT POS 2009 SDK Partner Advisory CouncilHonored in MSFT Worldwide Partner Conference as Software + Services visionary

3Global Leader in Microsoft RMS eCommerceLargest, Most Reputable Partner Community650+ RMS / POS 2009 customersInstallations in 12 Countries

Were not the largest ecommerce company but we are the leader in RMS SMBEvery customer is an integrated POS userLargest, Most Reputable Partner Community650+ RMS / POS 2009 customersInstallations in 12 CountriesMulti-Lingual, Multi-Currency

4Largest RMS / POS 2009 Online Community$1.18M highest monthly sales for single customer8.8M Customers synced with RMS2.2M Unique Products uploaded from RMS42M Product Views/mo.5.5M Unique Visit/mo.Clients Range from One to 300 StoresVerticalsArts & CraftsBags & AccessoriesFashion and ClothingMuseumsBeer/Wine/Liquor/WineryNon-Profit OrganizationsGift ShopsComic BooksHobbyHealth FoodBaby & ChildrensPark Visitor CentersGarden CentersOutfittersParty SupplyGourmet, Cheese & ConfectionaryHardware / DIYSporting Goods & Clothing / BikeTeam and Pro SportsFootwearToys & GamesSchools & CollegesChurchesPet StoresPool and BackyardHome DcorFurnitureOffice SuppliesEmployee StoresComputer & ElectronicsAdultMusicNitroSell is highly configurable and flexible. We are widely installed in virtually every vertical market where RMS or POS 2009 has a presence with the possible exception of food stores which require random weight. Thats not to say were not installed in products that sell food. We have cheese shops, chocolatiers, candy stores and seafood stores. We even integrate to Periship, a shipper who specializes in shipping perishable items such as seafood.

6Impact of eCommerce forSmall & Midsize Retailers

Go Global, Remain LocalBroaden Market and Marketing OptionsUnlimited Marketplace, Always Open for BusinessNitroSell webstores give you more storefronts but no new rent to pay.

Jack Ku, City GroundsGo Global, Remain Local eCommerce is the Great Equalizer Level the Playing Ground New & Dynamic Marketplace Sell to More Customers Sell Wider Product RangeBroaden Market and Marketing Options Enhance Brick & Mortar Store Branding Create Unique Identity to Drive New MarketsUnlimited Marketplace, Always Open for Business

7Impact of eCommerce (cont.)Online Research Empowers Customers

Who Uses Yellow Pages?Stay Connected to Your Customers

Having all your products online boosts in-store sales tremendously. I cant possibly quantify all the new dollars this has brought in. Very often, customers just walk in, pre-sold, ready to buy.

Jack Ku, City Grounds

Online Research Empowers CustomersCustomers know how to find what they want and will overlook retailers who cant provide info they seekWho Uses Yellow Pages?Fundamental shift in how customers have connected to retailers who have what they want to buyStay Connected to Your CustomersIf youre not talking to them, someone else is

8eCommerce Driving Retail GrowthWeb Impact on In-Store Sales2008: 27% of Retail Sales (Deloitte Retail Consulting)Online Sales = 7%Store Sales = 20%2012: 50% (Forrester Research)Online Sales = 8%

2010 US holiday sales grew above the previous year more than twice the rate ONLINE than they did in brick and mortar stores

CNBC said that FedEx forecasts a 12% increase in the 2011 holiday deliveries and is hiring 20,000 seasonal workers9eCommerce Helps Retailers Survive the Downturn

Across the retail industry there is an effort to reduce the size of your stores as purchases increasingly occur online rather than through brick-and-mortar stores.

Retail Analyst Brad ThomasA Retailers Burden65% of Multi-Channel Retailers: Lack of Cross-Channel Integration Results in Lost Sales**From Aberdeen/NRF Session titled Cross Channel Commerce Double work often gets half-done

Chris Odea, ODs Designer Clothing

Retailers attempting to run both channels independently often hit a brick wall:

Issues: Accurate, efficient inventory control Time and accuracy of Duplicate Data Entry Typos (paper shrink) Database latency Labor Cost / Opportunity Cost Stock Availability Issues Separate Reporting Sales Customer Promotion

*From Aberdeen/NRF Session titled Cross Channel Commerce 58% of retailers offer different prices across channels on the same itemOnly 38% of retail make certain that marketing promotions are available across all channels96% cannot access online customer sales history in-store65% of multi-channel retailers say a lack of cross-channel integration results in lost revenues

eCommerce continues to be a great opportunity & complicated challenge!

11The Reality of IntegrationMany online retailers are still struggling to increase sales by integrating order and inventory systems

State of Retailing Online 2008, researched by Forrester and published by Shop.org26% offer in-store product availability online

State of Retailing Online 2008, researched by Forrester and published by Shop.org

The reality of integration is that if it were easy to do then everyone would do it. We hope to help you avoid that painful and costly learning experience of trying to do it on your own or investing on a simple product upload-style integration.

Whether youre using RMS Store Operations or Headquarters, our integration is deep and leverages RMS very cost-effectively; from tax & shipping, to quantity, mix/match, buy X get Y for Z pricingFlawless support of matrix itemsCustomersEven RMS vouchers both online and in an mobile commerce format (more on that later)

A surprising finding from Forrester was that only 26% of retailers offer in-store product online. We not only show your product availability, with flexible and configurable availability rules, but we can show stock levels by matrix dimension.

12Most webstore software only accepts a Microsoft Excel file. It seems easy when youre small but that practice will keep you small.

Rich Bendell, Forbidden PlanetImpact of NSc-Integrated eCommerceOne Version of the Truth Drives Efficiencies

Drive Down Operational and Opportunity Cost

Simplifies RMS MaintenanceIt was amazing to see how quickly and easily everything went online.

Jack Ku, City GroundsNitroSells PAM (Product Attribute Manager) offers a lot of value when working with items in RMS. We use PAM daily to save time making updates to our items even if they are not on the web.

From what I can tell this might be the only product of its kind out there.

Eagle LeatherThe Mantra for retail efficiency is Enter Data Once, Use It Many TimesIntegration Is More Than Just Uploading Product Data To WebDrive Down Multi-Channel Operational and Opportunity Cost And it Simplifies RMS Maintenance weve quoted a customer, here, that prefers to manage his RMS from NitroSell Product Attribute Manager because its so much easier than maintaining RMS screens one at a time. Another retailer who switched from a different integrated ecommerce system loves PAM because she can split up the work among different employees instead of having them rely on her as the RMS expert.

13Impact of NSc-Integrated eCommerceSingle Accurate & Timely View of: CustomersSalesStockPromotionsVouchersSimplifies Store Fulfillment ProcessEliminates Duplicate Customer RecordsNitroSell Integrated eCommerce gives you the ability to manage your business from a single database, its all there! Other integrated ecommerce systems may get pos product data to the web but will still leave you with the need to manage reporting in two different systems with business rules that can break when you start tweaking your initial configuations. Our system is built to adapt while keeping it simple with the single database.

We simplify the store fulfillment process by leveraging the same integration that gets the products, customers, tax, discount codes, vouchers and other data into your RMS. No need to manually key web orders from a standalone cart just to keep your inventory and POS up to date.

And our Get Web Orders button helps prevent duplicate customer records that the native import process is prone to.

14Benefits Attained30,000 (~$49K) saved annually compared to ads in newspapers and flyers ODs Designer ClothingWe used to get 450 to 900 hits per day. Now that's up to 6,300 and growing every month. KiddisaveUnder NitroSell, online sales tripled from 5 percent of total sales to 15 percent TottiniNitroSells integration with RMS cuts everyday maintenance at least 70 percent. Forbidden PlanetNitroSell boosted inventory turnover 15 percent Whitehall Garden CentreDrove down marketing costsIncreased visits and new-customer exposureIncreased salesDrove down operational costsIncreased inventory turns more effective use of your cash flow15What is NitroSell?

On-Premise SoftwareCloud Services+RMS/SQLPAMSyncGWOMailOn Premise Software Microsoft: POS software (RMS or POS 2009), Database (SQL Server) NitroSell: Product Attribute Manager (PAM) Sync Mail Get Web Orders (GWO)

Cloud Services Tested End to EndDelivered in the form of monthly managed services which include webstore and on-premise software support eCommerce Platform WebStore Manager (WSM) NitroSell Partner Portal PCI DSS Credit card protection fulfill PCI 12-point requirement program, physically secured, including recurring tasksQuarterly HW firewall reviewQuarterly Cardholder data flow review.Intrusion detection serverWe manage scan findings for you address on an ongoing basis for you automaticallyWeb application firewall, more than just a hardware firewall Payment Gateways SSL Google Analytics email services MailChimp and Constant Contact Google Product Feed Gift Card Integration Product feed service (option) Fedex/UPS/USPS shipping integrations Content Delivery Network16Benefits of Cloud Computing*Lowers Financial RiskEasy DeploymentHigh SecurityComprehensive SupportRelief for IT StaffAccess from Anywhere* Daniel Chalef, Understanding the Benefits of SaaS for SMBs, Cloud Computing Journal

Content Delivery Network - a NitroSell Plus Fast Page Load Times Drive:Increased ConversionsIncreased Avg Order ValueIncreased Pages/VisitIncreased Avg Time on SiteAccording to Gartner, by 2013,90% of eCommerce sites will use cloud based computing. NitroSells experience working with cloud computingsince 2005 is a key strength.

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Our Dynamic content is maintained on our central servers. A key NitroSell strength is that our static, heavy content such as images, script tags, CSS, graphics and caches on is maintained in edge servers of a Content Delivery Network, literally 10s of thousands of edge servers physically dispersed to be close to a shopper all over the world.We do more than simple hosting. A robust Content Delivery Network is built-in to your NitroSell managed service consisting of 95,000 secure servers on1,900 networks reaching71 countries

Our approach is to:Eliminate long routes whenever possible - by replicating and delivering content from servers close to end users around the world instead of from centralized servers. We call this delivering from "the edges of the Internet."Optimize routes - by mapping paths across the Internet to avoid trouble spots, compressing content, and replicating packets to ensure fast, complete delivery.

17Why NitroSellNitroSell Hides ComplexityWere THE EqualizerNobody Knows RMS BetterRetailers Succeed Online with NitroSellA Solid Solution That WorksOur site looks great

Sales have increased. I like how NitroSell helps me focus to sell on the web.

Our last vendor didnt understand retail.

ChocolopolisNitroSell Hides Complexity and is easy to use Leverage the value of the Cloud on-demand environment No server setup No database server tuning Automatic SEO support 301 Redirects available for customers converting from another system Simplicity of RMS integration Automatic Re-size images Turn RMS options on or off from WSM i.e. RMS discounts, vouchersWere THE Equalizer for Small and Midsize Retailers We level the playing ground so small business can be big business No other investment you make for your RMS or POS 2009 system can have such a profitable ROI Nobody Knows RMS Better CEO RMS customer Co-Founders RMS Customer and RMS reseller VP Sales Microsoft RMS Region Sales Manager VP Services & Support RMS Reseller and RMS Customer

18NitroSell Value PropositionClick, Sync, Sell!Simple Store OperationsSites That SellIf you know how to use RMS, you know how to use NitroSell. Its as simple as Click, Sync, Sell!19Start with POS Data

Web Enable POS Data

21Web Enable POS Data

22Web Enable POS Data

23Click

24Sync

Minutes, not hours

Your POS database is now your ecommerce database25Sell

Simple Store Operations

Simple Store Operations

Secure Store Operations

Sites That Sell

Configurable Availability RulesMulti-Channel Discounts (RMS)Configurable Online PromotionsGift Cards/RMS Vouchers

Configurable Search Engine Friendly URLsOptimal Page Titles and Heading TagsAlt Attributes for Product Images

Integrated E-Mail MarketingConstant Contact & Mail ChimpSocial Bookmarking

Gift RegistryWish ListsMeta Tag GenerationRSS Feeds of Product PanelsGoogle Webmaster Tools Integration

Cultivate Customer RelationshipsIncrease ConversionsDrive Visibility for Your SiteMarket Place Integration to Google ProductsGuest CheckoutSingle Page CheckoutSocial Marketing Support

SEO Configurable Content PagesMultiple Depts &Categories Per ItemAbandonmentTools

30Visibility: Built-in Search Engine Support

Visibility: Built-in RSS Feeds

Your WebStoreTo Your Customers E-mail FolderFrom Your Customers E-mailTo Your Landing PageEasy to Navigate

Conversions: Single Page Checkout

Compared to NitroSells one-page checkout, other webstores are just annoying.

Dean Smith, KiddiSaveCultivate Customer Relationships:Built-in Social Marketing

From Friend Page to Sale in 2 ClicksFacebook LikeTwitterGoogle +1Pinterest, the #3 and fastest growing social media site35Automated Back-in-Stock Notices

Request Notification

From Notification to Sale in 2 ClicksNitroSell Suits Your Personality

Our webstore is the best-looking and easiest-to-use in the industry. We used to be among the Top 10 brand-name baby retailers in the UK, now were reliably number one or two.

Dean Smith, KiddisaveNitroMobile Integrated mCommerce

Nitromobiledemo.com from your Smart PhoneI am very excited to have my site in peoples pockets where they can shop, and buy, instantly.

Having the mobile site linked directly to my existing NitroSell site and RMS database with no extra effort helps me concentrate more on my customers and products.

PM HobbyCraftThe eCommerce Green Thumb

Choose the Right ToolsProvide Proper NourishmentChoose the Right Tools Microsoft RMS NitroSell Integrated eCommerceProvide Nourishment Initial Activity - Basics in your site setup (Do the fundamentals well) Ongoing Activity - Market Your Store SEO PPC Email Blog Newsletter How we can help - Helpful Resources NitroSell Best Practices Guide KB Articles39NitroSell Services SupportImplementationDesign

NitroSell's customer support and knowledge base through their customer portal is a great feature and with regards to their customer support, I give them a grade of A.

Bob Dunkle, Chicagoland Toys and HobbiesSEOSEM / PPCE-Mail

40NitroSell Services SupportImplementationDesign

SEOSEM / PPCE-Mail

41NitroSell Services SupportImplementationDesign

SEOSEM / PPCE-Mail

42Thank You for Attendingwww.nitrosell.com

sales@nitrosell.com43