Introduction to mobile apps and mobile websites

Ryan JonesConnecting Up

So you want to go mobile

But there are different smartphones

Mobile website vs app

App• Installs on the phone• Specific to each

platform• Purchased/

downloaded via App Stores or Markets

• Can send users notifications

• Can use the full phone hardware e.g. camera

Website• Downloads from

internet• Works on all platforms• Typically no purchase

or payment• Users can subscribe to

newsletters/social media

• Usually limited to content

Apps

• Usually need an app developer• Consider something your audience

would want/need– Not another fundraising app

• Consider which platform you wish to develop for

• If you’re going to convert your website into an app – do you need an app?

Mobile websites

• Can be developed by your web developers

• Plugins/themes available for common CMS systems

• Usually HTML5 based• Same as normal websites, but

designed for smaller screens• Responsive design

Online app builders

So app or mobile website?

iModeling

Ask Someone

Ask Someone

Found Pets

Found Pets

Found Pets

World Wildlife Fund

World Wildlife Fund

World Wildlife Fund

Mobile monetisation

We really want an app that helps us raise funds

Need more help?

• Webinars coming up– 18 April: Monetising mobile– 22 April: Seven steps to effectively plan

for mobile app development

• Connecting Up Membership– Free mentoring session

Questions