introduction to marketing manager skillset
DESCRIPTION
MBA should learn the difference between marketing and sales. The role of marketing manager as per the Philip Kotler is mentioned here, in addition to it some of the recentdevelopments are mentioned as new role of marketing manager....TRANSCRIPT
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
1
Role of Marketing Manager(Introduction to MBAs on Marketing management)
Delighting the Customers
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
2
• Each slide followed by relevant pictures
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
3
Marketing managerConceptualizing New product
• Product Innovation• Product designing• Conceptualizing the New product• Understanding the pulse of the Market• Exploring the need of the customers• Understanding the market dynamism ,
changing Taste and preferences of Customers
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
4
Marketing Manager as the Rational Dreamer/ Visualizer
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
5
Role of Marketing Manager Determining the Price
• Cost of new product• Price Fixation• Offering Discounts• Price comparison• Sales estimation• Profit estimation• Market Penetration / Price skimming
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
6
Glimpse on Pricing Techniques
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
7
Role of Marketing Manager in Channel Development
• Direct Marketing• Sales and marketing through middlemen• Sales and marketing through the internet• Sales and marketing through company
owned retail outlet• Strategy for domestic market or for the
foreign market• Decision of two tier or three tier ,
middleman network• Marketing through networking
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
8
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
9
Must Have Understanding of E- Business
• Customer relationship management• Database Marketing• E-Commerce• Advertising and communication through the
internet• Interactive adverting• Ordering and Payment settlement through
internet• Security and password issues in e-Business
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
10
An Understanding of E- Business
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
11
Role of Marketing Manager Promotion of a Product
• New product launching strategy• Discounts, offer and timing of
launching• Branding• Advertising• Publicity• Sales promotion• Positioning and Differentiation
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
12
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
13
Act Like HR Executive
• Fixing Sales Target• Manpower requirement for sales• Training and motivation of staff• Appraisal and promotion of the sales
and marketing staff• Motivation and job enrichment of
sales and marketing people• Reward, compensation, promotion
and transfer of the staff
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
14
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
15
Act Like Finance Manager• Cost estimation of new product development,
production and promotion in the market• Profitability , BEP and ratio analysis• Analyzing the Income statement and Balance
sheet in term of receivable, inventory management, bad debt, duties, insurance, assets, productivity and efficiency in business operation.
• Preparing budget• Determine Credit period and expedite
collection• Calculation of Selling through loan and
installment
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
16
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
17
Act Like a Social Server
• Providing employment• Giving value for money• Sponsoring program and events• Serving the Bottom of the pyramid
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
18
Social and Environmental Issues
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
19
Marketing Manager should be comfortable with Statistical Analysis
and Marketing survey
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
20
Prepared bu BK Nilu and pictures are collected from different site sites name are mentioned in the last slide of this presentation
21
• www.pricepointpartners.com/.../diamond_chart.jpg • www.marketingteacher.com/.../pricing_lesson.gif • http://www.starfirehomes.com/jsl/userdata/img/sfh-pricing-strategy.bmp• www.buzzle.com/img/articleImages/58810-5med.jpg • i.ehow.com/images/GlobalPhoto/Articles/486034... • http://marketingmo.com/common/files/pricing.jpg• http://www.hansonmarketing.net/Channel/files/chart-channels2.jpg• http://www.bluemonitor.com/images/graph_03.gif
• www.beegamax.com/.../features/communication.jpg • http://www.masternewmedia.org/images/simple_3D_man_by_alexandro_35
0.jpg• http://www.springwise.com/pix/2006/marketing.jpg• www.training-dev.com/images/IB1827.jpg • http://beyondrewards.ca/Images/Training%20and%20Development.jpg