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Page 1: Introduction to Malls

Introduction to mallsIntroduction to malls

Paper 580/2.2Paper 580/2.2

Page 2: Introduction to Malls

What’s mall ?What’s mall ?MallMall can refer to either a shopping mall – a place can refer to either a shopping mall – a place

where a collection of where a collection of shopsshops all adjoin a pedestrian area – all adjoin a pedestrian area – or an exclusively pedestrians street that allows shoppers to or an exclusively pedestrians street that allows shoppers to

walk without interference from vehicle traffic.walk without interference from vehicle traffic. MallMall is generally used in is generally used in North AmericaNorth America to refer to a large to refer to a large

shopping area usually composed of a single building which shopping area usually composed of a single building which contains multiple shops, usually "anchored" by one or more contains multiple shops, usually "anchored" by one or more department stores surrounded by a parking lot, while the department stores surrounded by a parking lot, while the

term term arcadearcade is more often used, especially in is more often used, especially in BritainBritain, to refer , to refer to a narrow pedestrian-only street, often covered or between to a narrow pedestrian-only street, often covered or between closely spaced buildings. A larger, often partly covered and closely spaced buildings. A larger, often partly covered and

exclusively pedestrian shopping area is in Britain also termed exclusively pedestrian shopping area is in Britain also termed a a shopping centreshopping centre, , shopping precinctshopping precinct, or , or pedestrian precinctpedestrian precinct..

A shopping mall or shopping centre is one or more A shopping mall or shopping centre is one or more buildings forming a complex of buildings forming a complex of shopsshops representing representing

merchandisers, with interconnecting merchandisers, with interconnecting walkwayswalkways enabling enabling visitors to easily walk from unit to unit, along with a parking visitors to easily walk from unit to unit, along with a parking

area – a modern, indoor version of the traditional area – a modern, indoor version of the traditional marketplace. marketplace.

Page 3: Introduction to Malls

Classes of mallsClasses of malls

► Regional mallsRegional malls A A regional mallregional mall is, per the is, per the International Council of Shopping CentersInternational Council of Shopping Centers, in the , in the

United States, a shopping mall which is designed to service a larger area than a United States, a shopping mall which is designed to service a larger area than a conventional shopping mall. As such, it is typically larger with 400,000 sq ft conventional shopping mall. As such, it is typically larger with 400,000 sq ft (37,000 m2) to 800,000 sq ft (74,000 m2) (37,000 m2) to 800,000 sq ft (74,000 m2) gross leasable areagross leasable area with at least two with at least two anchors and offers a wider selection of stores. Given their wider service area, anchors and offers a wider selection of stores. Given their wider service area, these malls tend to have higher-end stores that need a larger area in order for these malls tend to have higher-end stores that need a larger area in order for their services to be profitable. Regional malls are also found as tourist attractions their services to be profitable. Regional malls are also found as tourist attractions in vacation areas.in vacation areas.

► Super regional mallsSuper regional malls A A super regional mallsuper regional mall is, per the is, per the International Council of Shopping CentersInternational Council of Shopping Centers, in , in

the U.S. a shopping mall with over 800,000 sq ft (74,000 m2) of gross leasable the U.S. a shopping mall with over 800,000 sq ft (74,000 m2) of gross leasable area, and which serves as the dominant shopping venue for the region in which it area, and which serves as the dominant shopping venue for the region in which it is located.is located.

► Outlet mallOutlet mall An outlet mall (or outlet centre) is a type of shopping mall in which manufacturers An outlet mall (or outlet centre) is a type of shopping mall in which manufacturers

sell their products directly to the public through their own stores. Other stores in sell their products directly to the public through their own stores. Other stores in outlet malls are operated by retailers selling returned goods and discontinued outlet malls are operated by retailers selling returned goods and discontinued products, often at heavily reduced prices. Outlet stores were found as early as products, often at heavily reduced prices. Outlet stores were found as early as 1936, but the first multi-store outlet mall, 1936, but the first multi-store outlet mall, Vanity FairVanity Fair, located in , located in Reading, PAReading, PA didn't didn't open until 1974. open until 1974. BelzBelz Enterprises Enterprises opened the first enclosed factory outlet mall in opened the first enclosed factory outlet mall in 1979, in 1979, in Lakeland, TNLakeland, TN, a suburb of , a suburb of MemphisMemphis..[[

Page 4: Introduction to Malls

ComponentsComponents

► Food courtFood court A common feature of shopping malls is a A common feature of shopping malls is a food courtfood court: this : this

typically consists of a number of typically consists of a number of fast foodfast food vendors of various vendors of various types, surrounding a shared seating area.types, surrounding a shared seating area.

► Department storesDepartment stores When the shopping mall format was developed by When the shopping mall format was developed by Victor Victor

GruenGruen in the mid-1950s, signing larger department stores was in the mid-1950s, signing larger department stores was necessary for the financial stability of the projects, and to necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller draw retail traffic that would result in visits to the smaller stores in the mall as well. These larger stores are termed stores in the mall as well. These larger stores are termed anchor storeanchor store or draw tenant. Anchors generally have their or draw tenant. Anchors generally have their rents heavily discounted, and may even receive cash rents heavily discounted, and may even receive cash inducements from the mall to remain open. In physical inducements from the mall to remain open. In physical configuration, anchor stores are normally located as far from configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic from each other as possible to maximize the amount of traffic from one anchor to another.one anchor to another.

Page 5: Introduction to Malls

A Brief History Of Shopping A Brief History Of Shopping Centers Centers

Shopping centers have existed in some form for more than 1,000 Shopping centers have existed in some form for more than 1,000 years as ancient market squares, bazaars and seaport years as ancient market squares, bazaars and seaport

commercial districts. The modern shopping center, which commercial districts. The modern shopping center, which includes everything from small suburban strip centers to the includes everything from small suburban strip centers to the

million-square-foot super regional malls, had its genesis in the million-square-foot super regional malls, had its genesis in the 1920s1920s. .

The concept of developing a shopping district away from a downtown is generally The concept of developing a shopping district away from a downtown is generally attributed to J.C. Nichols of Kansas City, Missouri. His Country Club Plaza, which attributed to J.C. Nichols of Kansas City, Missouri. His Country Club Plaza, which

opened in 1922, was constructed as the business district for a large-scale opened in 1922, was constructed as the business district for a large-scale residential development. It featured unified architecture, paved and lighted parking residential development. It featured unified architecture, paved and lighted parking

lots, and was managed and operated as a single unit. lots, and was managed and operated as a single unit. In the later half of the 1920s, as automobiles began to clog the central business In the later half of the 1920s, as automobiles began to clog the central business

districts of large cities, small strip centers were built on the outskirts. The centers districts of large cities, small strip centers were built on the outskirts. The centers were usually anchored by a supermarket and a drug store, supplemented by other were usually anchored by a supermarket and a drug store, supplemented by other

convenience-type shops. convenience-type shops. The typical design was a straight line of The typical design was a straight line of stores with space for parking in front. Grandview Avenue stores with space for parking in front. Grandview Avenue

Shopping Center in Columbus, Ohio, which opened in 1928, Shopping Center in Columbus, Ohio, which opened in 1928, included 30 shops and parking for 400 cars. included 30 shops and parking for 400 cars.

But But many experts consider Highland Park Shopping Village in Dallasmany experts consider Highland Park Shopping Village in Dallas, Tex., , Tex., developed by Hugh Prather in 1931, developed by Hugh Prather in 1931, to be the first planned shopping center.to be the first planned shopping center. Like Country Club Plaza, its stores were built with a unified image and managed Like Country Club Plaza, its stores were built with a unified image and managed under the control of a single owner, but Highland Park occupied a single site and under the control of a single owner, but Highland Park occupied a single site and

was not bisected by public streets. And its storefronts faced inward, away from the was not bisected by public streets. And its storefronts faced inward, away from the streets, a revolutionary design. streets, a revolutionary design.

Page 6: Introduction to Malls

In the 1930s and 1940s, Sears Roebuck & Co. and Montgomery Ward In the 1930s and 1940s, Sears Roebuck & Co. and Montgomery Ward set up large, freestanding stores with on-site parking, away from the set up large, freestanding stores with on-site parking, away from the

centers of big cities. centers of big cities. Nighttime shopping was inaugurated at Town & CountryNighttime shopping was inaugurated at Town & Country Shopping Center in Columbus, Ohio, when developer Don Casto hired Grandma Carver (a Shopping Center in Columbus, Ohio, when developer Don Casto hired Grandma Carver (a

woman who dived from a 90-foot perch into a 4-foot pool of flaming water), to perform woman who dived from a 90-foot perch into a 4-foot pool of flaming water), to perform her act in the lighted parking lot, bringing shopping center promotion to a new level. her act in the lighted parking lot, bringing shopping center promotion to a new level.

The early 1950s marked the opening of the first two shopping centers The early 1950s marked the opening of the first two shopping centers anchored by full-line branches of downtown department stores. anchored by full-line branches of downtown department stores.

Northgate in Seattle, Wash., (two strip centers face-to-face with a Northgate in Seattle, Wash., (two strip centers face-to-face with a pedestrian walkway in between) opened in 1950, and Shoppers World pedestrian walkway in between) opened in 1950, and Shoppers World

in Framingham, Mass. (the first two-level center), debuted the in Framingham, Mass. (the first two-level center), debuted the following year.following year.

The concept was improved upon The concept was improved upon in 1954 when Northland Center in Detroit, Mich., in 1954 when Northland Center in Detroit, Mich., used a “cluster layout” with a single department store at the center and a ring used a “cluster layout” with a single department store at the center and a ring

of stores around it. The parking lot completely surrounded the center.of stores around it. The parking lot completely surrounded the center. Northland was also the first center to have central air-conditioning as well as Northland was also the first center to have central air-conditioning as well as

heatingheating. . In 1956, South dale Center in Edina, Minn., outside of Minneapolis, In 1956, South dale Center in Edina, Minn., outside of Minneapolis,

opened as the first fully enclosed mall with a two-level design. It had opened as the first fully enclosed mall with a two-level design. It had central air-conditioning and heating, a comfortable common area central air-conditioning and heating, a comfortable common area

and, more importantly, it had two competitive department stores as and, more importantly, it had two competitive department stores as anchors.anchors. South dale is considered by most industry professionals to be the first South dale is considered by most industry professionals to be the first

modern regional mallmodern regional mall..

Page 7: Introduction to Malls

By 1964 there were 7,600 shopping centers in the United StatesBy 1964 there were 7,600 shopping centers in the United States . . Suburban development and population growth after World War II created the need for Suburban development and population growth after World War II created the need for

more housing and more convenient retail shopping. Most of the centers built in the 1950s more housing and more convenient retail shopping. Most of the centers built in the 1950s and 1960s were strip centers serving new housing developments. and 1960s were strip centers serving new housing developments.

By 1972 the number of shopping centers had doubled to 13,174.By 1972 the number of shopping centers had doubled to 13,174. Regional malls like South dale and The Galleria in Houston, Tex., had become a fixture in Regional malls like South dale and The Galleria in Houston, Tex., had become a fixture in

many larger markets, and Americans began to enjoy the convenience and pleasure of many larger markets, and Americans began to enjoy the convenience and pleasure of mall shopping. During the 1970s, a number of new formats and shopping center types mall shopping. During the 1970s, a number of new formats and shopping center types

evolved. evolved. In 1976 The Rouse Co. developed Faneuil Hall Marketplace in Boston, In 1976 The Rouse Co. developed Faneuil Hall Marketplace in Boston, Mass., which was the first of the “festival marketplaces” built in the Mass., which was the first of the “festival marketplaces” built in the

United States. The project, which revived a troubled downtown United States. The project, which revived a troubled downtown market, was centered on food and retail specialty itemsmarket, was centered on food and retail specialty items . Similar projects . Similar projects were built in Baltimore, Md., New York, N.Y., and Miami, Fla., and have been emulated in were built in Baltimore, Md., New York, N.Y., and Miami, Fla., and have been emulated in

a number of urban areas. a number of urban areas. The Bicentennial year also marked the debut of the country’s first urban The Bicentennial year also marked the debut of the country’s first urban

vertical mall, Water Tower Place, which opened in Chicago, Ill., on Michigan vertical mall, Water Tower Place, which opened in Chicago, Ill., on Michigan Avenue. To many experts, Water Tower Place with its tiny stores, hotel, offices, Avenue. To many experts, Water Tower Place with its tiny stores, hotel, offices, condominiums and parking garage, remains the preeminent mixed-use project condominiums and parking garage, remains the preeminent mixed-use project

in the United Statesin the United States. With the opening of Water Tower Place and Faneuil Hall, the . With the opening of Water Tower Place and Faneuil Hall, the shopping center industry had returned to its urban roots. shopping center industry had returned to its urban roots.

The 1980s saw an unparalleled period of growth in the shopping center industry, with The 1980s saw an unparalleled period of growth in the shopping center industry, with more than 16,000 centers built between 1980 and 1990. This was also the period when more than 16,000 centers built between 1980 and 1990. This was also the period when

super regional centers (malls larger than 800,000 square feet) became increasingly super regional centers (malls larger than 800,000 square feet) became increasingly popular with shoppers. In 1990, a Gallup poll found that people shopped most frequently popular with shoppers. In 1990, a Gallup poll found that people shopped most frequently

at super regional malls and neighborhood centers. at super regional malls and neighborhood centers. Americans average four Americans average four

trips to the mall per month.trips to the mall per month.

Page 8: Introduction to Malls

Between 1989 and 1993, new shopping center development dropped nearly 70%, from 1,510 Between 1989 and 1993, new shopping center development dropped nearly 70%, from 1,510 construction starts in 1989 to 451 starts in 1993. The sharp decline in new center starts was attributed construction starts in 1989 to 451 starts in 1993. The sharp decline in new center starts was attributed

to the Savings and Loan crisis, which helped precipitate a severe credit crunch. While overbuilding to the Savings and Loan crisis, which helped precipitate a severe credit crunch. While overbuilding occurred among small centers in some regions of the United States, shopping centers remained the occurred among small centers in some regions of the United States, shopping centers remained the most attractive and best-performing real estate category for investors during this difficult period. most attractive and best-performing real estate category for investors during this difficult period.

The year 1993 was marked by the transition of several privately held, family-The year 1993 was marked by the transition of several privately held, family-run shopping center development companies (Simon, Taubman, etc.) into run shopping center development companies (Simon, Taubman, etc.) into

publicly traded real estate investment trusts (REITspublicly traded real estate investment trusts (REITs). The access to Wall Street capital ). The access to Wall Street capital provided a financial jolt to an industry that still had not fully recovered from the credit crunch. provided a financial jolt to an industry that still had not fully recovered from the credit crunch.

One of the newer retail formats that has become increasingly popular in the One of the newer retail formats that has become increasingly popular in the United States is the power center, which loosely defined is a center between United States is the power center, which loosely defined is a center between

250,000 and 600,000 square feet, with approximately 75% to 90% of its space 250,000 and 600,000 square feet, with approximately 75% to 90% of its space occupied by category killers or destination anchor stores. Power centers are occupied by category killers or destination anchor stores. Power centers are

often located near regional and super regional malls.often located near regional and super regional malls. San Francisco-based Terranomics San Francisco-based Terranomics is credited with pioneering the concept at is credited with pioneering the concept at 280 Metro Center280 Metro Center in Colma, Calif. In 1993, 16 power centers in Colma, Calif. In 1993, 16 power centers

opened in the United States, compared with only four super regional malls. opened in the United States, compared with only four super regional malls. Factory outlet centers were one of the fastest growing segments of the shopping center industry in the Factory outlet centers were one of the fastest growing segments of the shopping center industry in the 1990s. In 1990, there were 183 outlet centers. Today, there are over approximately 312 outlet centers 1990s. In 1990, there were 183 outlet centers. Today, there are over approximately 312 outlet centers in the United States. Outlet malls are tenanted by manufacturers selling their own goods at discounted in the United States. Outlet malls are tenanted by manufacturers selling their own goods at discounted prices. Some large projects combine outlet stores with traditional off-price stores like Marshalls. One prices. Some large projects combine outlet stores with traditional off-price stores like Marshalls. One

such project, such project, Sawgrass MillsSawgrass Mills in Sunrise, Fla., is more than 2 million square feet and features outlets, in Sunrise, Fla., is more than 2 million square feet and features outlets, discounters and retail clearance stores.discounters and retail clearance stores.

The largest mall in the United States is currently The largest mall in the United States is currently Mall of AmericaMall of America in Bloomington, Minn., which includes in Bloomington, Minn., which includes a seven-acre amusement park, nightclubs, restaurants and covers 4.2 million square feet (with about a seven-acre amusement park, nightclubs, restaurants and covers 4.2 million square feet (with about half that total devoted to retailing). The center has been heralded as a bellwether for its innovative half that total devoted to retailing). The center has been heralded as a bellwether for its innovative

mixture of entertainment and retailing. The forerunner to Mall of America, and the largest mall in North mixture of entertainment and retailing. The forerunner to Mall of America, and the largest mall in North

America, is America, is West Edmonton MallWest Edmonton Mall in Alberta, which encompasses 5.5 million square feet. in Alberta, which encompasses 5.5 million square feet.

Page 9: Introduction to Malls

Entertainment quickly became an industry buzzword in the Entertainment quickly became an industry buzzword in the early 1990s as technological advances allowed shopping early 1990s as technological advances allowed shopping

center developments to foster the same magical experiences center developments to foster the same magical experiences that were once only seen in national amusement parks such that were once only seen in national amusement parks such as Disney World. Since the start of the entertainment wave, as Disney World. Since the start of the entertainment wave,

retailers have focused on keeping their presentations exciting retailers have focused on keeping their presentations exciting and shopping center owners have striven to obtain tenant and shopping center owners have striven to obtain tenant mixes that draw traffic from the widest audience possible. mixes that draw traffic from the widest audience possible.

Under one roof or in an outdoor retail format, consumers enjoy Under one roof or in an outdoor retail format, consumers enjoy children’s plays capes, virtual reality games, live shows, children’s plays capes, virtual reality games, live shows,

movies in multiplex cinemas, a variety of food in either the movies in multiplex cinemas, a variety of food in either the food court or themed restaurants, carousel rides, visually food court or themed restaurants, carousel rides, visually

stunning merchandising techniques, robotic animal displays, stunning merchandising techniques, robotic animal displays, and interactive demonstrations. Many shopping centers are and interactive demonstrations. Many shopping centers are also focused on added service-oriented tenants, which offer also focused on added service-oriented tenants, which offer today’s busy consumer an opportunity to complete weekly today’s busy consumer an opportunity to complete weekly errands or to engage in a variety of other activities. Among errands or to engage in a variety of other activities. Among

the many services found in today’s malls are churches, the many services found in today’s malls are churches, schools, postal branches, municipal offices, libraries, and schools, postal branches, municipal offices, libraries, and

museums. museums.

Page 10: Introduction to Malls

Internet and shopping mallsInternet and shopping malls► As the 1990s drew to a close, Internet retailing was heralded as the wave of the future and As the 1990s drew to a close, Internet retailing was heralded as the wave of the future and

a threat to the stability of the shopping center industry. In July of 1998, Time magazine a threat to the stability of the shopping center industry. In July of 1998, Time magazine predicted the demise of the shopping mall. In bold type, Time’s cover advised its readers to, predicted the demise of the shopping mall. In bold type, Time’s cover advised its readers to, “Kiss Your Mall Good-Bye: Online Shopping is Cheaper, Quicker and Better.” While the cover “Kiss Your Mall Good-Bye: Online Shopping is Cheaper, Quicker and Better.” While the cover was purely sensational, the tone was clear. The shopping center industry was under attack, was purely sensational, the tone was clear. The shopping center industry was under attack, yet again, from an alternative shopping format. Several years earlier similar claims were yet again, from an alternative shopping format. Several years earlier similar claims were made about the impact home television shopping would have on the industry. In fact, the made about the impact home television shopping would have on the industry. In fact, the cover of BusinessWeek magazine in July of 1993 read, “Retailing Will Never Be the Same: cover of BusinessWeek magazine in July of 1993 read, “Retailing Will Never Be the Same: The Home Shopping Revolution.” The Home Shopping Revolution.” Unlike home television shopping, Internet retailing quickly captured the attention of the Unlike home television shopping, Internet retailing quickly captured the attention of the public, the media and Wall Street as companies rushed to develop websites that would sell public, the media and Wall Street as companies rushed to develop websites that would sell directly to consumers. In the euphoria it mattered little that many of these Internet directly to consumers. In the euphoria it mattered little that many of these Internet companies had little or no retail experience.companies had little or no retail experience.

► Fearing the cannibalization of store sales, brick-and-mortar retailers at first were hesitant to Fearing the cannibalization of store sales, brick-and-mortar retailers at first were hesitant to sell directly to the public via the Internet. However, when it became apparent that they had sell directly to the public via the Internet. However, when it became apparent that they had some clear advantages over pure Internet retailers (brand name recognition, distribution some clear advantages over pure Internet retailers (brand name recognition, distribution facilities, supplier relationships, ability to accept returns at stores, etc.) brick-and-mortar facilities, supplier relationships, ability to accept returns at stores, etc.) brick-and-mortar retailers launched their own websites. These advantages quickly paid off for brick-and-retailers launched their own websites. These advantages quickly paid off for brick-and-mortar retailers. In fact, in 1998, brick-and-mortar retailers’ websites captured 60% of mortar retailers. In fact, in 1998, brick-and-mortar retailers’ websites captured 60% of online sales.online sales.

In addition to buying online, brick-and-mortar retailers discovered that their consumers In addition to buying online, brick-and-mortar retailers discovered that their consumers were using the web as a research vehicle. Consumers were logging on to retailers’ websites were using the web as a research vehicle. Consumers were logging on to retailers’ websites to search for goods, and services, and armed with product information, were making to search for goods, and services, and armed with product information, were making purchases at stores. Thus the Internet has transformed a large and growing number of purchases at stores. Thus the Internet has transformed a large and growing number of retailers into “multi-channel” retailers with all sales channels (stores, web, and catalog) retailers into “multi-channel” retailers with all sales channels (stores, web, and catalog) working as one to help retailers maximize the value of their brands. working as one to help retailers maximize the value of their brands.

► Understanding that there is great synergy between the Internet and brick-and-mortar Understanding that there is great synergy between the Internet and brick-and-mortar stores, shopping centers owners have created their own websites and are working with their stores, shopping centers owners have created their own websites and are working with their retail tenants to create distribution channels to satisfy the consumer, whether the consumer retail tenants to create distribution channels to satisfy the consumer, whether the consumer decides to shop at a shopping center, on the Internet or both. decides to shop at a shopping center, on the Internet or both.

Page 11: Introduction to Malls

In 1999, Simon Property Group, the nation’s largest shopping center In 1999, Simon Property Group, the nation’s largest shopping center developer, created two separate business units, clixnmortar.com and developer, created two separate business units, clixnmortar.com and

Tenant Connect. Through Tenant Connect, Simon is installing Tenant Connect. Through Tenant Connect, Simon is installing broadband Internet connections inside its own malls and those of broadband Internet connections inside its own malls and those of

other developers, so that stores can have high-speed access to the other developers, so that stores can have high-speed access to the Internet.Internet. Also, retailers at Simon malls can take part in two clixnmortar initiative: Also, retailers at Simon malls can take part in two clixnmortar initiative:

FastFrog.Com and YourSherpa. In both programs, consumers carry handheld scanners FastFrog.Com and YourSherpa. In both programs, consumers carry handheld scanners through the mall, and scan items they are interested in buying. When shoppers are through the mall, and scan items they are interested in buying. When shoppers are

finished, the information is loaded into computer kiosks. finished, the information is loaded into computer kiosks. From the FastFrog kiosk, From the FastFrog kiosk, shoppers can have their list of items forward to friends or relatives. shoppers can have their list of items forward to friends or relatives. At the YourSherpa kiosk, users can type in their credit card number At the YourSherpa kiosk, users can type in their credit card number and check out immediately, or delay the final purchase until they go and check out immediately, or delay the final purchase until they go home. Mall employees pick-up scanned items at stores in the mall home. Mall employees pick-up scanned items at stores in the mall

and customers have the option of picking-up the items at the mall or and customers have the option of picking-up the items at the mall or having them delivered. having them delivered.

General Growth Properties, the nation’s second-largest mall developer is also General Growth Properties, the nation’s second-largest mall developer is also incorporating the Internet into their malls. General Growth’s Mallibu.com website links incorporating the Internet into their malls. General Growth’s Mallibu.com website links

retailers in each of the company’s malls, allowing consumers to buy online directly from retailers in each of the company’s malls, allowing consumers to buy online directly from those retailers and have their purchases delivered to them. those retailers and have their purchases delivered to them.

Other shopping center developers are also working with their retailers to incorporate the Other shopping center developers are also working with their retailers to incorporate the Internet into their businesses model. Many shopping centers have their own websites and Internet into their businesses model. Many shopping centers have their own websites and

have added their web address to their advertising and promotional vehicles. Most have added their web address to their advertising and promotional vehicles. Most shopping center websites have maps and directions to the center, a list of tenants and a shopping center websites have maps and directions to the center, a list of tenants and a calendar of events. Some shopping centers are even providing free Internet access for calendar of events. Some shopping centers are even providing free Internet access for their customers. The center can e-mail the customer information on sales and special their customers. The center can e-mail the customer information on sales and special

events that are taking place at the center. events that are taking place at the center. As we enter the 21st century, shopping centers continue to evolve As we enter the 21st century, shopping centers continue to evolve

and serve communities’ social and economic needs. With the and serve communities’ social and economic needs. With the combination of fashion, food, entertainment, and services, shopping combination of fashion, food, entertainment, and services, shopping

centers have greatly expanded their role in the communities they centers have greatly expanded their role in the communities they serve. serve.

Page 12: Introduction to Malls

There have been three main stages in the There have been three main stages in the development of shopping centers in North development of shopping centers in North

America: the uncovered mall, the enclosed mall America: the uncovered mall, the enclosed mall and the mega mall. Apparently, the mall and the mega mall. Apparently, the mall

experience was first available to shoppers in experience was first available to shoppers in 1922 with the opening of the Country Club Plaza 1922 with the opening of the Country Club Plaza

in Kansas City, Missouri. It wasn't until the in Kansas City, Missouri. It wasn't until the 1950s however that colonnades, plazas, park 1950s however that colonnades, plazas, park and shops, strip malls - whichever name you and shops, strip malls - whichever name you

prefer - started to dot the Canadian landscape. prefer - started to dot the Canadian landscape. At this time, populations began to shift from the At this time, populations began to shift from the cities to suburban areas and car use increased, cities to suburban areas and car use increased,

which also increased traffic congestion and which also increased traffic congestion and parking problems in the urban areas. Shopping parking problems in the urban areas. Shopping centers, constructed for the convenience of the centers, constructed for the convenience of the

new suburban populations, were a way to new suburban populations, were a way to ensure continued patronage from those no ensure continued patronage from those no

longer frequenting the traditional downtown longer frequenting the traditional downtown shopping district. shopping district.

Early Canadian Shopping Centers

Page 13: Introduction to Malls

West Vancouver's Park Royal Shopping Centre has the distinction of West Vancouver's Park Royal Shopping Centre has the distinction of being Canada's first shopping centre. It opened in September 1950 as being Canada's first shopping centre. It opened in September 1950 as

an open-air mall and Woodward's was right there as one of the an open-air mall and Woodward's was right there as one of the original developers and tenants. The following excerpt, from original developers and tenants. The following excerpt, from

Woodward'sWoodward's BeaconBeacon of July 1949, describes the project: of July 1949, describes the project:

Cover of 1950 Woodward's Cover of 1950 Woodward's BeaconBeacon featuring the opening of Park featuring the opening of Park Royal Shopping Centre in Vancouver, British Columbia Royal Shopping Centre in Vancouver, British Columbia "As has been "As has been announced in the local papers, a large shopping centre is planned in announced in the local papers, a large shopping centre is planned in West Vancouver, and again our store leads the way in being the first West Vancouver, and again our store leads the way in being the first downtown department store to have a branch department store in downtown department store to have a branch department store in the suburbs. The store planned in our neighboring community is in the suburbs. The store planned in our neighboring community is in

every sense one of the most modern structures of its kind." every sense one of the most modern structures of its kind." In the fall of 1953, In the fall of 1953, Morgan'sMorgan's opened a branch store in the Boulevard opened a branch store in the Boulevard Shopping Centre in northeast Montreal. It was the largest shopping Shopping Centre in northeast Montreal. It was the largest shopping centre in Canada at the time and with its presence there, Morgan's centre in Canada at the time and with its presence there, Morgan's

expected to "usher in a new era of shopping convenience to expected to "usher in a new era of shopping convenience to thousands of new customers." Features of the new development thousands of new customers." Features of the new development

included covered walks from bus stops to all stores, landscaped park included covered walks from bus stops to all stores, landscaped park areas and rest stations. Expansion into malls in followed for Morgan's areas and rest stations. Expansion into malls in followed for Morgan's with locations such as the Dorval Shopping Centre, Lawrence Plaza in with locations such as the Dorval Shopping Centre, Lawrence Plaza in northwest Toronto and the Greater Hamilton Shopping Centre. other northwest Toronto and the Greater Hamilton Shopping Centre. other

suburban areas quicklysuburban areas quickly

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At around the same time, At around the same time, ZellersZellers also opened a new store in also opened a new store in Lawrence Park in Toronto, a location described as a Park-and-Shop Lawrence Park in Toronto, a location described as a Park-and-Shop Development. In the 1954 annual report, the company noted that Development. In the 1954 annual report, the company noted that while it was too early to tell for sure whether the venture would be while it was too early to tell for sure whether the venture would be

successful, "there is, however, a definite retail trend in this direction, successful, "there is, however, a definite retail trend in this direction, and commitments have been made for the opening of two more and commitments have been made for the opening of two more

stores in similar developments in the Toronto area."stores in similar developments in the Toronto area."It was the beginning of a new era for retailers and customers alike. It was the beginning of a new era for retailers and customers alike.

The trend toward bigger and better centers would eventually lead to The trend toward bigger and better centers would eventually lead to the development of huge malls that draw tourists as well as the development of huge malls that draw tourists as well as

shoppers.shoppers.

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The first significant change to the structure of malls occurred in 1956 The first significant change to the structure of malls occurred in 1956 when they became enclosed structures. This meant not only that when they became enclosed structures. This meant not only that

customers no longer had to brave the elements to get from store to customers no longer had to brave the elements to get from store to store but also that in the summer they were able to take advantage store but also that in the summer they were able to take advantage of the air-conditioned comfort available at the mallof the air-conditioned comfort available at the mall . Many of the older-. Many of the older-

style open malls eventually converted to this more customer-friendly style, often as part style open malls eventually converted to this more customer-friendly style, often as part of a mall expansion. of a mall expansion. For example, Canada's first mall, Park Royal For example, Canada's first mall, Park Royal Shopping Centre in West Vancouver, which opened in 1950, Shopping Centre in West Vancouver, which opened in 1950,

converted to an enclosed mall in 1962. Another example, happening converted to an enclosed mall in 1962. Another example, happening a little later, was the conversion of the Oakridge Shopping Centre. a little later, was the conversion of the Oakridge Shopping Centre.

Built by Woodward's as an open-mall plaza in 1959, it was converted Built by Woodward's as an open-mall plaza in 1959, it was converted to an enclosed mall in 1984.to an enclosed mall in 1984.

Greater comfort was coupled with greater style and convenienceGreater comfort was coupled with greater style and convenience . . Developers began to include elegant and exciting finishes in areas no longer prone to Developers began to include elegant and exciting finishes in areas no longer prone to

weathering and to offer a wider range of stores and services. These included restaurants weathering and to offer a wider range of stores and services. These included restaurants and public spaces for special events. While traditionally malls had been anchored by a and public spaces for special events. While traditionally malls had been anchored by a

single key tenant, the larger malls could sustain internal competition adding further single key tenant, the larger malls could sustain internal competition adding further convenience for its patrons. In 1958, Simpsons and Eatons made history by both signing convenience for its patrons. In 1958, Simpsons and Eatons made history by both signing

on to open stores in the much-hyped new Yorkdale Shopping Centre in North York, on to open stores in the much-hyped new Yorkdale Shopping Centre in North York, Ontario. When it opened it was, according to its promotional literature, "Canada's largest Ontario. When it opened it was, according to its promotional literature, "Canada's largest

Regional Shopping Centre and one of the world's most extensive." It cost 25 million Regional Shopping Centre and one of the world's most extensive." It cost 25 million dollars to build and contained over 100 stores.dollars to build and contained over 100 stores.

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Open air mall, Rexdale, Ontario, 1966

Fairview Centre, Pointe Claire, Quebec, 1965

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As competition between malls grew, developers scrambled As competition between malls grew, developers scrambled to build bigger and better centers until in the late 1970s to build bigger and better centers until in the late 1970s and early 1980s huge mega malls were being opened and early 1980s huge mega malls were being opened

which seemed to be as much about family entertainment which seemed to be as much about family entertainment and tourist dollars as they were about retailing. The and tourist dollars as they were about retailing. The

crowning example of this is the West Edmonton Mall with crowning example of this is the West Edmonton Mall with its lagoon and indoor roller coaster. Its story is an its lagoon and indoor roller coaster. Its story is an

interesting one in terms of Hbc store history.interesting one in terms of Hbc store history.

In 1979 Hbc signed on as a major department store In 1979 Hbc signed on as a major department store tenant in the initial phase of the centre. At the same tenant in the initial phase of the centre. At the same time, taking advantage of the diversity of services time, taking advantage of the diversity of services

supplied at the mall, the company opened a food kiosk supplied at the mall, the company opened a food kiosk in the food court area which they ran as a Malt Stop. in the food court area which they ran as a Malt Stop.

The store opened in 1981. In phase three, Woodward's, The store opened in 1981. In phase three, Woodward's, then an Hbc competitor, opened a store. In 1993, after then an Hbc competitor, opened a store. In 1993, after

Hbc purchased the Hbc purchased the Woodward'sWoodward's chain, the store chain, the store converted to a Bay store meaning that Hbc was converted to a Bay store meaning that Hbc was

operating two Bay stores, the Malt Stop and a Zellers operating two Bay stores, the Malt Stop and a Zellers (opened in 1983) for a total of four properties in the (opened in 1983) for a total of four properties in the

same complex! That's a far cry from the days when two same complex! That's a far cry from the days when two different department stores wouldn't operate in the different department stores wouldn't operate in the

same mall! same mall!

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Since the opening of West Edmonton Mall in the 1980s, there Since the opening of West Edmonton Mall in the 1980s, there has been nothing built to rival it. In fact, malls are receiving has been nothing built to rival it. In fact, malls are receiving

much less attention these days and the whole concept of the much less attention these days and the whole concept of the shopping centre is undergoing another shift. At present, there shopping centre is undergoing another shift. At present, there seems to be three new trends in mass retailing. The first is the seems to be three new trends in mass retailing. The first is the Big Box store, of which Home Outfitters is an example. These Big Box store, of which Home Outfitters is an example. These are often clustered together to form power centres, which in are often clustered together to form power centres, which in

many ways harkens back to the first open-air park-and-shops. many ways harkens back to the first open-air park-and-shops. The second trend is toward town centres. These developments The second trend is toward town centres. These developments

are attempts to fuse the best elements of the enclosed mall are attempts to fuse the best elements of the enclosed mall with the old Main Street retail experience. They often with the old Main Street retail experience. They often

incorporate office and living spaces as well as spaces for incorporate office and living spaces as well as spaces for cultural and civic activities, in effect creating miniature cities. cultural and civic activities, in effect creating miniature cities.

The final trend is toward the virtual mall, where service The final trend is toward the virtual mall, where service providers deliver access to groups of online retailers and offer providers deliver access to groups of online retailers and offer

users access to Internet-commerce applications. We'll just users access to Internet-commerce applications. We'll just have to wait and see which of these trends will survive the have to wait and see which of these trends will survive the

next fifty years of retail.next fifty years of retail.

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Shopping Center Shopping Center TypesTypes

Airport mall:Airport mall: specialty retail, restaurants, and other services concentrated in specialty retail, restaurants, and other services concentrated in airportsairports

Arcade:Arcade: a type of enclosed urban shopping center popular in the 19th a type of enclosed urban shopping center popular in the 19th century, typically with an arched glass roof and two rows of shops either side century, typically with an arched glass roof and two rows of shops either side

of a pedestrian passageway, which often connected two parallel streets of a pedestrian passageway, which often connected two parallel streets Community center:Community center: a shopping center of  100,000 to 350,000 square feet a shopping center of  100,000 to 350,000 square feet

GLA, typically anchored by a one or two discount department, drug, or home GLA, typically anchored by a one or two discount department, drug, or home improvement stores; they are commonly open, one-story, with stores improvement stores; they are commonly open, one-story, with stores

arranged in a single strip, arranged in a single strip, LL- or - or UU-shape -shape Convenience center: Convenience center: an open shopping center with fewer than half-a-dozen an open shopping center with fewer than half-a-dozen with stores offering day-to-day necessities, such as a mini-mart, dry cleaners, with stores offering day-to-day necessities, such as a mini-mart, dry cleaners,

wine and beer, video rentals, and the like wine and beer, video rentals, and the like

Enclosed mall:Enclosed mall: a shopping center entirely inside a roofed structure, so that a shopping center entirely inside a roofed structure, so that entrance to the mall is controlled by a limited number of entrances and most entrance to the mall is controlled by a limited number of entrances and most

stores are accessible only via interior corridorsstores are accessible only via interior corridors

Entertainment complex:Entertainment complex: a shopping center that features theaters, a shopping center that features theaters, restaurants, amusements and related retail storesrestaurants, amusements and related retail stores

Fashion mall:Fashion mall: a shopping center featuring stores that offer stylish clothing, a shopping center featuring stores that offer stylish clothing, posh merchandise, and quality consumer goods  posh merchandise, and quality consumer goods 

Festival (or themed) marketplace:Festival (or themed) marketplace: typically, an urban shopping center, typically, an urban shopping center, featuring restaurant and entertainments, associated with a place of historic or featuring restaurant and entertainments, associated with a place of historic or cultural interest, such as Baltimore's Inner Harbor and Boston’s Faneuil Hall  cultural interest, such as Baltimore's Inner Harbor and Boston’s Faneuil Hall 

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Shopping Center Types Shopping Center Types contd.contd.

► Galleria:Galleria: a glass-roofed mall or mall courtyard, derived from the European a glass-roofed mall or mall courtyard, derived from the European glass-vaulted Victorian-era shopping arcades, especially the design of the glass-vaulted Victorian-era shopping arcades, especially the design of the Galleria Vittorio Emanuele II (built 1867) in Milan, Italy  Galleria Vittorio Emanuele II (built 1867) in Milan, Italy 

► Greyfields: Greyfields: a dying shopping center, specifically (according to Price-a dying shopping center, specifically (according to Price-Waterhouse-Coopers) a center in which annual sales are less than $150 per Waterhouse-Coopers) a center in which annual sales are less than $150 per square foot of retail space square foot of retail space

► Lifestyle center:  Lifestyle center:  typically, an open-air shopping center whose array of typically, an open-air shopping center whose array of retail outlets (such as women's fashion stores, jewelers, leather goods, and retail outlets (such as women's fashion stores, jewelers, leather goods, and restaurants) are designed to appeal to upscale consumers; lifestyle centers restaurants) are designed to appeal to upscale consumers; lifestyle centers usually include attractive landscaping, fountains, outdoor seating, and other usually include attractive landscaping, fountains, outdoor seating, and other features that encourage browsingfeatures that encourage browsing

► Mall:Mall: any large shopping center (usually enclosed) with adjacent parking and any large shopping center (usually enclosed) with adjacent parking and out buildingsout buildings

► Mixed-use center:Mixed-use center: an integrated complex that may contain residences, an integrated complex that may contain residences, offices, restaurants, theaters, a hotel and other services, in addition to retail offices, restaurants, theaters, a hotel and other services, in addition to retail storesstores

► Neighborhood center: Neighborhood center: typically, an open-air shopping center of  30,000 to typically, an open-air shopping center of  30,000 to 150,000 square feet GLA with 3 to 15 stores, anchored by a supermarket150,000 square feet GLA with 3 to 15 stores, anchored by a supermarket

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Open-air:Open-air: a shopping center in which stores are directly accessible to the public; a shopping center in which stores are directly accessible to the public; exterior walkways may be covered, but the stores are not enclosed under a single roofexterior walkways may be covered, but the stores are not enclosed under a single roof

Outlet (or off-price) mall:Outlet (or off-price) mall: a shopping center with national brand-name retailers, a shopping center with national brand-name retailers, factory outlets, or close-out outlets selling discounted merchandise  factory outlets, or close-out outlets selling discounted merchandise 

Power mall:Power mall: a shopping center containing several category-killer stores, such as home- a shopping center containing several category-killer stores, such as home-improvement, discount department, toys, and stationary improvement, discount department, toys, and stationary

Regional center: Regional center: a shopping center with 400,000 to 800,000 square feet GLA, often an a shopping center with 400,000 to 800,000 square feet GLA, often an enclosed mall, with 40 to 100 stores anchored by one or more department storesenclosed mall, with 40 to 100 stores anchored by one or more department stores

Shopping center:Shopping center: a planned group of connected retail stores, usually with an attached a planned group of connected retail stores, usually with an attached parking area, specially developed on a parcel of private property and managed by a parking area, specially developed on a parcel of private property and managed by a

single organization single organization Strip:Strip: a small open-air neighborhood shopping center, typically smaller than 10,000 a small open-air neighborhood shopping center, typically smaller than 10,000

square feet GLA , with at least three stores, arranged in a connected row facing a parking square feet GLA , with at least three stores, arranged in a connected row facing a parking areaarea

Super-regional center: Super-regional center: the largest classification of shopping center; it is usually an the largest classification of shopping center; it is usually an enclosed mall larger than 800,000 square feet GLA with more than 100 stores, including enclosed mall larger than 800,000 square feet GLA with more than 100 stores, including

several department storesseveral department stores

Urban mall:Urban mall: shopping center located within a city, the largest of which may be on shopping center located within a city, the largest of which may be on several levels with adjacent multi-level parking several levels with adjacent multi-level parking

Value-oriented mall:Value-oriented mall: a large shopping center characterized by low-end, discount, and a large shopping center characterized by low-end, discount, and outlet stores outlet stores

Village center: Village center: an open-air shopping center having several wings and often a central an open-air shopping center having several wings and often a central plazaplaza

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General TerminologyGeneral Terminology ► Anchor stores:Anchor stores: the largest retail outlets, usually located at the ends or corners of the largest retail outlets, usually located at the ends or corners of

shopping centers, and chosen in part for their potential to attract customers to the shopping centers, and chosen in part for their potential to attract customers to the shopping center generally; departments stores usually anchor regional and super-shopping center generally; departments stores usually anchor regional and super-regional malls and supermarkets are typical anchors in community centers  regional malls and supermarkets are typical anchors in community centers 

► Arcade:Arcade: an entertainment area offering coin-operated computer games and other an entertainment area offering coin-operated computer games and other amusements amusements

► Back of the house:Back of the house: the office, stock room, and other non-retail areas of a store the office, stock room, and other non-retail areas of a store ► Big box: Big box: a large stand-alone store that specializes in a single line of products, such as a large stand-alone store that specializes in a single line of products, such as

home improvements, toys, or office supplies; no-frills discount stores that sell in volume home improvements, toys, or office supplies; no-frills discount stores that sell in volume and category killers are often big box stores and category killers are often big box stores

► Brownfields: Brownfields: a potential shopping center site contaminated by chemicals, such as a a potential shopping center site contaminated by chemicals, such as a former industrial locationformer industrial location

► Cart:Cart: a wheeled display from which merchandise is sold in pedestrian areas of a mall, a wheeled display from which merchandise is sold in pedestrian areas of a mall, often fitted out with shelves, display racks, and the like often fitted out with shelves, display racks, and the like

► Cash wrap:Cash wrap: the front counter with the cash register and often a wrapping or packing the front counter with the cash register and often a wrapping or packing area area

► Category killer: Category killer: a large national chain store specializing in one line of products, such a large national chain store specializing in one line of products, such as home improvements, office supplies, or toys, that can overwhelm both smaller and as home improvements, office supplies, or toys, that can overwhelm both smaller and more diverse competitors because of its size, variety of merchandise, and prices more diverse competitors because of its size, variety of merchandise, and prices

► Community room: Community room: an area available for public use, ranging from a bare meeting room an area available for public use, ranging from a bare meeting room that can accommodate folding chairs and tables to a more elaborate hall with stage, that can accommodate folding chairs and tables to a more elaborate hall with stage, adjacent kitchen, and other servicesadjacent kitchen, and other services

► Double dumbbell shape:Double dumbbell shape: a cross-shaped shopping center with anchor stores at the a cross-shaped shopping center with anchor stores at the end of each crossend of each cross

► Draw tenant:Draw tenant: a store that attracts a large number of potential customers to a shopping a store that attracts a large number of potential customers to a shopping center, often an anchor storecenter, often an anchor store

► Dumbbell:Dumbbell: a linear shopping center with anchors stores on each end a linear shopping center with anchors stores on each end

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General Terminology contd.General Terminology contd.

► Factory outlet:Factory outlet: a retail store that sells merchandise direct from the a retail store that sells merchandise direct from the manufacturer, usually at reduced pricesmanufacturer, usually at reduced prices

► Food court:Food court: a separate area of a shopping center containing fast-food a separate area of a shopping center containing fast-food outlets and a common seating areaoutlets and a common seating area

► Free-standing store:Free-standing store: a retail outlet not associated with a shopping center, a retail outlet not associated with a shopping center, especially those at a distance from congested shopping areas and downtownsespecially those at a distance from congested shopping areas and downtowns

Greenfields: Greenfields: undeveloped land, particularly a site suitable for a shopping centerundeveloped land, particularly a site suitable for a shopping center

► Gross lease able area (GLA):Gross lease able area (GLA): the total area of floor space (usually cited in square feet) the total area of floor space (usually cited in square feet) leased for retail shops, consumer services, and entertainment, including restaurants. The leased for retail shops, consumer services, and entertainment, including restaurants. The total floor area of any shopping center or mall is inevitably larger than the gross total floor area of any shopping center or mall is inevitably larger than the gross leaseable area; the difference can be accounted for by mall offices, utility areas, storage, leaseable area; the difference can be accounted for by mall offices, utility areas, storage, rest rooms, interior plazas, and other non-revenue producing spaces. Areas that are not rest rooms, interior plazas, and other non-revenue producing spaces. Areas that are not let on long-term leases, such as assembly halls, exhibition space, public meeting rooms, let on long-term leases, such as assembly halls, exhibition space, public meeting rooms, and the like are usually not included in GLA figures, though they may produce some and the like are usually not included in GLA figures, though they may produce some rental revenue.rental revenue.

► Irregulars:Irregulars: salable merchandise with minor imperfections sold a reduced prices salable merchandise with minor imperfections sold a reduced prices

► Junior department store:Junior department store: (1) a small department store offering a limited selection of (1) a small department store offering a limited selection of goods; (2) a scaled-down version of a full-sized department storegoods; (2) a scaled-down version of a full-sized department store

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General Terminology contd.General Terminology contd.► Kiosk:Kiosk: a semi-permanent booth placed in pedestrian areas of a shopping center and a semi-permanent booth placed in pedestrian areas of a shopping center and

used to sell small items or to offer specific services, such as jewelry repair used to sell small items or to offer specific services, such as jewelry repair ►

L-shaped:L-shaped: a shopping center with two linear strips of stores connected at right angles, a shopping center with two linear strips of stores connected at right angles, forming the letter forming the letter LL; anchors are typically located on the two ends or at the apex, with ; anchors are typically located on the two ends or at the apex, with parking inside the apex; parking inside the apex; LL-shaped is a common design for community-sized centers-shaped is a common design for community-sized centers

► Mall manager:Mall manager: the person employed by the owner or a management company to the person employed by the owner or a management company to supervise daily operations of a shopping centersupervise daily operations of a shopping center

► Mall mayor:Mall mayor: the retailer who acts as the informal spokesperson for the tenants of a the retailer who acts as the informal spokesperson for the tenants of a shopping centershopping center

► Mall walker:Mall walker: person who walks in a shopping center for exercise, especially during a person who walks in a shopping center for exercise, especially during a period set aside for this purpose before stores have opened in the morningsperiod set aside for this purpose before stores have opened in the mornings

► Market area:Market area: the geographical area from which a shopping center draws its the geographical area from which a shopping center draws its customerscustomers

► Mall rat:Mall rat: young person who frequents a shopping center primarily for socializing and young person who frequents a shopping center primarily for socializing and entertainment, rather than for shopping entertainment, rather than for shopping

► Off-price center:Off-price center: a retail store that sells brand-name clothing or other goods (often a retail store that sells brand-name clothing or other goods (often with labels removed) at reduced priceswith labels removed) at reduced prices

► Outlot tenant:Outlot tenant: a free-standing retailer or service located on a separate parcel in front a free-standing retailer or service located on a separate parcel in front of a shopping center; also called a of a shopping center; also called a pad tenant Outparcel:pad tenant Outparcel: (1) a physically separate (1) a physically separate store or service, such as a restaurant, bank, office, or motel, included in a shopping store or service, such as a restaurant, bank, office, or motel, included in a shopping center’s property; (2) unoccupied land on a shopping center's propertycenter’s property; (2) unoccupied land on a shopping center's property

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► Shrinkage:Shrinkage: (1) difference between value of inventoried merchandise and (1) difference between value of inventoried merchandise and merchandise book value, attributable to waste, shop wear, carelessness, fraud, theft, merchandise book value, attributable to waste, shop wear, carelessness, fraud, theft, and so on; (2) more specifically, loss of merchandise due to shoplifting, usually and so on; (2) more specifically, loss of merchandise due to shoplifting, usually reported as a percentage of salesreported as a percentage of sales

T-shaped:T-shaped: a shopping center comprising two linear arrays of stores forming the a shopping center comprising two linear arrays of stores forming the shape of the letter shape of the letter TT, with anchor stores at each of the three ends and parking on all , with anchor stores at each of the three ends and parking on all sidessides

Tall-wall stall:Tall-wall stall: a temporary retailing display and counter built against an empty wall a temporary retailing display and counter built against an empty wall

Temporary tenant:Temporary tenant: typically, a retailer that rents space in a common area for a cart, typically, a retailer that rents space in a common area for a cart, kiosk, or tall-wall stall for less than a yearkiosk, or tall-wall stall for less than a year

► U-shaped:U-shaped: a linear array of stores forming the shape of the letter a linear array of stores forming the shape of the letter UU, with anchors , with anchors placed in the center or on the two ends and parking inside the U placed in the center or on the two ends and parking inside the U

General Terminology contd..

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Amusement parkAmusement parkAmusement parkAmusement park and and theme parktheme park are terms for a collection of are terms for a collection of ridesrides and and

other other entertainmententertainment attractions attractions assembled for the purpose of assembled for the purpose of

entertaining a large group of people. entertaining a large group of people. An amusement park is more An amusement park is more

elaborate than a simple city park or elaborate than a simple city park or playgroundplayground, usually providing , usually providing

attractions meant to cater to children, attractions meant to cater to children, teenagers, and adults. teenagers, and adults.

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Amusement parks evolved in Europe from fairs Amusement parks evolved in Europe from fairs and pleasure gardens which were created for and pleasure gardens which were created for

people’s recreation. The oldest amusement park people’s recreation. The oldest amusement park of the world (opened 1583) is Bakken, at of the world (opened 1583) is Bakken, at

Klampenborg, north of Copenhagen, Denmark. In Klampenborg, north of Copenhagen, Denmark. In the United States, world's fairs and expositions the United States, world's fairs and expositions were another influence on development of the were another influence on development of the

amusement park industry.amusement park industry.

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Today's scenario Today's scenario excerpts excerpts

Amusement Parks Amusement Parks in India as:in India as:

Are recreational facilities that offer a Are recreational facilities that offer a varied range of entertainment varied range of entertainment

options ranging from theme parks to options ranging from theme parks to spine chilling roller coaster, 3D spine chilling roller coaster, 3D

theater to giant wheel, in a cluster theater to giant wheel, in a cluster format. These parks provide one-format. These parks provide one-

stop-shop leisure and entertainment stop-shop leisure and entertainment solutions for the entire family at one solutions for the entire family at one place and are a key source of tourist place and are a key source of tourist

attraction (domestic and foreign) attraction (domestic and foreign) and revenue generation for the and revenue generation for the

State. The demand for entertainment State. The demand for entertainment options such as amusement parks, I-options such as amusement parks, I-

max, shopping malls are rapidly max, shopping malls are rapidly increasing across the Country. The increasing across the Country. The

key demand drivers for the segments key demand drivers for the segments are rising base of middle class, are rising base of middle class, increasing disposable income, increasing disposable income,

changing lifestyle, cultural shift and changing lifestyle, cultural shift and increasing emphasis to lead a increasing emphasis to lead a

holistic life with a balance of work holistic life with a balance of work and leisure and leisure

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Recreation industry in Recreation industry in IndiaIndia

Recreation Industry is Recreation Industry is currently one of the most currently one of the most exciting sectors in India. exciting sectors in India. The current market for The current market for leisure is estimated to leisure is estimated to cross USD 1 bn in next cross USD 1 bn in next few years. The leisure few years. The leisure

industry mainly consist of industry mainly consist of amusement park, malls amusement park, malls family entertainment family entertainment centers (FECs) and centers (FECs) and

multiplexes. The present multiplexes. The present consumer base is consumer base is

estimated around 30 estimated around 30 million people million people

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Government SupportGovernment Support

► Government land will be offered with the approval of the Government land will be offered with the approval of the Empowered Committee as equity participation on behalf of Empowered Committee as equity participation on behalf of the Government at current market value for setting up Joint the Government at current market value for setting up Joint Ventures. Ventures.

► New projects shall be exempt from Luxury Tax for ten years New projects shall be exempt from Luxury Tax for ten years from the date of commencement of commercial operations. from the date of commencement of commercial operations.

► New projects shall be exempt from Sales Tax for ten years New projects shall be exempt from Sales Tax for ten years from the date of commencement of commercial operations. from the date of commencement of commercial operations.

► Entertainment Centers will be exempt from Entertainment Entertainment Centers will be exempt from Entertainment Tax for ten years from the date of commencement of Tax for ten years from the date of commencement of commercial operations commercial operations

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Brief positioning of amusement parks in Brief positioning of amusement parks in IndiaIndia

► Given the surge in India's Given the surge in India's middle classesmiddle classes, the family , the family entertainment and amusement sector of the India economy entertainment and amusement sector of the India economy holds out promise for investors, both domestic and foreign. holds out promise for investors, both domestic and foreign.

► As at the start of 2001, this industry incorporated an As at the start of 2001, this industry incorporated an investment of Rs. 1,000 crore (1 crore = 10 million). investment of Rs. 1,000 crore (1 crore = 10 million).

► Between 2001-04, the industry is expected to grow Between 2001-04, the industry is expected to grow three-fold in terms of both number of parks and total three-fold in terms of both number of parks and total investment intake.investment intake.

► Between 2001 and 2005, an estimated 400 new parks Between 2001 and 2005, an estimated 400 new parks in this category are expected to be built all over India.in this category are expected to be built all over India.

► However, as at the start of 2001, there were no rules However, as at the start of 2001, there were no rules specific to the development of amusement parks. specific to the development of amusement parks. Businesses wanting to enter this sector had to get as Businesses wanting to enter this sector had to get as many as 19 renewable no-objection certificates many as 19 renewable no-objection certificates annually.annually.

► Most of the existing and planned or under-Most of the existing and planned or under-construction amusement centres are being developed construction amusement centres are being developed by Indian entrepreneurs using amusement equipment by Indian entrepreneurs using amusement equipment available off-the-shelf in the United States and available off-the-shelf in the United States and Europe.Europe.

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Brief positioning of amusement parks Brief positioning of amusement parks contd.contd.

► There is no legally defined requirement of area for amusement parks in There is no legally defined requirement of area for amusement parks in India. But, the general norm is that a population centre of six million India. But, the general norm is that a population centre of six million people can be served with an a park covering an area of 40-60 acres.people can be served with an a park covering an area of 40-60 acres.

► Foreign direct investment (FDI) in India's amusement parks sector is Foreign direct investment (FDI) in India's amusement parks sector is inhibited by low gate fees (currently varying between Rs 30-250 per inhibited by low gate fees (currently varying between Rs 30-250 per person. In some parks, such as Essel World and Water Kingdom (85 person. In some parks, such as Essel World and Water Kingdom (85 acres) in Mumbai, the gate fee is on the higher side but most games acres) in Mumbai, the gate fee is on the higher side but most games (expect the water games) are covered by it. In contrast, Calcutta's Nicco (expect the water games) are covered by it. In contrast, Calcutta's Nicco Park (40 acres) has a relatively low gate fee but many of the games are Park (40 acres) has a relatively low gate fee but many of the games are separately charged.separately charged.

► Foreign companies reportedly interested in the Indian amusement parks Foreign companies reportedly interested in the Indian amusement parks market include Universal Studios, Time Warner and Disney.market include Universal Studios, Time Warner and Disney.

► According to the Indian Association of Amusement Parks and Industries, According to the Indian Association of Amusement Parks and Industries, a park can be profitable if revenues from gate collections and other a park can be profitable if revenues from gate collections and other sources (such as food, toy memorabilia sales) reach a 50:50 ratio. sources (such as food, toy memorabilia sales) reach a 50:50 ratio. However, in Essel World and Water Kingdom in Mumbai, the ratio still However, in Essel World and Water Kingdom in Mumbai, the ratio still stands at 70:30 in favour of gate collections.stands at 70:30 in favour of gate collections.

► The industry is campaigning for lowering land costs and entertainment The industry is campaigning for lowering land costs and entertainment taxes. Industry spokesmen point at the Ocean Park in Hong Kong which taxes. Industry spokesmen point at the Ocean Park in Hong Kong which was provided free land and soft loans by the government. They also was provided free land and soft loans by the government. They also point at Disney park in the United States where 3,000 acres are being point at Disney park in the United States where 3,000 acres are being reclaimed from the sea for which Disney will pay only 20 per cent of the reclaimed from the sea for which Disney will pay only 20 per cent of the investment. investment.

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Disneyland Park (Anaheim) Disneyland Park (Anaheim)

► Resort Resort Disneyland ResortDisneyland Resort► Opening Day Opening Day July 17, 1955July 17, 1955► Theme Theme Magic KingdomMagic Kingdom► Operator Operator

The Walt Disney CompanThe Walt Disney Companyy

Plaque at the entrance

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Disneyland is an American theme park Disneyland is an American theme park in Anaheim, California, owned and in Anaheim, California, owned and

operated by the Walt Disney Parks and operated by the Walt Disney Parks and Resorts division of The Walt Disney Resorts division of The Walt Disney Company. It was dedicated with a Company. It was dedicated with a

press preview on July 17, 1955, and press preview on July 17, 1955, and opened to the general public July 18, opened to the general public July 18,

1955. Disneyland holds the distinction 1955. Disneyland holds the distinction of being the only theme park to be of being the only theme park to be designed and built under the direct designed and built under the direct

supervision of Walt Disney himself.supervision of Walt Disney himself.

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DedicationDedication"To all who come to this happy place - "To all who come to this happy place -

welcome. Disneyland is your land. Here age welcome. Disneyland is your land. Here age relives fond memories of the past and here relives fond memories of the past and here youth may savor the challenge and promise youth may savor the challenge and promise of the future. Disneyland is dedicated to the of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that ideals, the dreams, and the hard facts that have created America ... with the hope that have created America ... with the hope that it will be a source of joy and inspiration to it will be a source of joy and inspiration to

all the world."all the world."——Walter E. Disney, July 17, 1955 4:43pmWalter E. Disney, July 17, 1955 4:43pm

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Concept and Concept and constructionconstruction

The concept for Disneyland began one Sunday, The concept for Disneyland began one Sunday, when Walt Disney was visiting Griffith Park with when Walt Disney was visiting Griffith Park with his daughters Diane and Sharon. While watching his daughters Diane and Sharon. While watching his daughters ride the Merry-Go-Round he came his daughters ride the Merry-Go-Round he came

up with the idea of a place where adults and up with the idea of a place where adults and their children could go and have fun together. their children could go and have fun together. His dream would lie dormant for many years. His dream would lie dormant for many years.

Walt Disney's father helped build the grounds of Walt Disney's father helped build the grounds of the World's Columbian Exposition of 1893 in the World's Columbian Exposition of 1893 in

Chicago. This perhaps gave Disney the creative Chicago. This perhaps gave Disney the creative spark whence Disneyland originated. spark whence Disneyland originated.

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Walt hired a consultant, Harrison Walt hired a consultant, Harrison Price from Stanford Research Price from Stanford Research

Institute, to gauge the proper area Institute, to gauge the proper area to locate the theme park based on to locate the theme park based on the area's potential growth. With the area's potential growth. With

the report from Price, Disney the report from Price, Disney acquired 160 acres (0.250 sq mi; acquired 160 acres (0.250 sq mi; 0.647 km2) of orange groves and 0.647 km2) of orange groves and

walnut trees in Anaheim, walnut trees in Anaheim, southeast of Los Angeles in southeast of Los Angeles in neighboring Orange County.neighboring Orange County.

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Difficulties in obtaining funding prompted Difficulties in obtaining funding prompted Disney to investigate new methods of Disney to investigate new methods of

fundraising. He decided to use television to fundraising. He decided to use television to get the ideas into people's homes, and so he get the ideas into people's homes, and so he

created a show named Disneyland which created a show named Disneyland which was broadcast on the then-fledgling ABC was broadcast on the then-fledgling ABC television network. In return, the network television network. In return, the network

agreed to help finance the new park. For the agreed to help finance the new park. For the first five years of its operation, Disneyland first five years of its operation, Disneyland was owned by Disneyland, Inc., which was was owned by Disneyland, Inc., which was jointly owned by Walt Disney Productions, jointly owned by Walt Disney Productions,

Walt Disney, Western Publishing and ABC. In Walt Disney, Western Publishing and ABC. In 1960 Walt Disney Productions purchased 1960 Walt Disney Productions purchased

ABC's share (it had earlier bought out ABC's share (it had earlier bought out Western Publishing and Walt Disney).Western Publishing and Walt Disney).

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Construction began on July 18, Construction began on July 18, 1954 and would cost USD$17 1954 and would cost USD$17 million to complete, and was million to complete, and was opened exactly one year lateropened exactly one year later

Page 40: Introduction to Malls

1990s transition: Park 1990s transition: Park becomes Resortbecomes Resort

In the late 1990s, work began to expand on the one-In the late 1990s, work began to expand on the one-park, one-hotel property. Disneyland Park, the park, one-hotel property. Disneyland Park, the

Disneyland Hotel and the site of the original parking lot Disneyland Hotel and the site of the original parking lot as well as acquired surrounding properties were as well as acquired surrounding properties were

earmarked to become part of a greater vacation resort earmarked to become part of a greater vacation resort development. The new components of this resort were development. The new components of this resort were

to be another theme park, Disney's California Adventure to be another theme park, Disney's California Adventure Park; a shopping, dining and entertainment complex, Park; a shopping, dining and entertainment complex,

Downtown Disney; a remodeled Disneyland Hotel; Downtown Disney; a remodeled Disneyland Hotel; Disney's Grand Californian Hotel; and the acquisition of Disney's Grand Californian Hotel; and the acquisition of

the Pan Pacific Hotel (later to be remodeled and the Pan Pacific Hotel (later to be remodeled and renamed Disney's Paradise Pier Hotel). Because the renamed Disney's Paradise Pier Hotel). Because the

existing parking lot (south of Disneyland) was built upon existing parking lot (south of Disneyland) was built upon by these projects, the six-level 10,250 space "Mickey by these projects, the six-level 10,250 space "Mickey and Friends" parking structure was constructed in the and Friends" parking structure was constructed in the

northwest corner of the property, at the time of its northwest corner of the property, at the time of its completion in 2000, it was the largest parking structure completion in 2000, it was the largest parking structure

in the United Statin the United Stat

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Park layoutPark layoutWhen the park initially opened, it When the park initially opened, it consisted of five themed areas:consisted of five themed areas:

•• Main Street, U.S.A., an early Main Street, U.S.A., an early 20th century Midwest town20th century Midwest town

•• Adventure land, featuring Adventure land, featuring jungle-themed adventuresjungle-themed adventures

•• Frontier land, illustrating Frontier land, illustrating western frontierwestern frontier

•• Fantasy land, bringing fantasy Fantasy land, bringing fantasy into a realityinto a reality

•• Tomorrow land, looking into the Tomorrow land, looking into the futurefuture

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Main Street USA. Adventure land

New Orleans Square

Critter Country Fantasyland

Mickey's Toon town.

Tomorrow land

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Leisure industry in India:Leisure industry in India:Amusement park sector Amusement park sector

growth still healthygrowth still healthy

The estimated Rs1,500-crore amusement park The estimated Rs1,500-crore amusement park

sector continues to grow at 10-15%sector continues to grow at 10-15% Indian association of amusement parks and Indian association of amusement parks and

industries (IAAPI )has made representations to industries (IAAPI )has made representations to individual state governments to provide for a individual state governments to provide for a level playing field to the players. IAAPI, which level playing field to the players. IAAPI, which

was set up in 1999, has 180 members, was set up in 1999, has 180 members, including most of the 120 parks in the country, including most of the 120 parks in the country,

Indian and foreign ride manufacturers, Indian and foreign ride manufacturers,

consultants and architects.consultants and architects.

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The amusement parks industry, which is yet to The amusement parks industry, which is yet to enter the take-off stage, is set for healthy growth. enter the take-off stage, is set for healthy growth.

With an investment of around Rs.2,000 crores With an investment of around Rs.2,000 crores already having been made in the industry over the already having been made in the industry over the

last two decades, the Indian Association of last two decades, the Indian Association of Amusement Parks and Industries (IAAPI) expects Amusement Parks and Industries (IAAPI) expects

fresh investments to cross Rs. 4,000 crores over the fresh investments to cross Rs. 4,000 crores over the next five years. Besides Essel World in Mumbai, the next five years. Besides Essel World in Mumbai, the

major players in this industry include Nicco, major players in this industry include Nicco, Fantasyland and Appu Ghar. The amusement parks Fantasyland and Appu Ghar. The amusement parks

business has the potential to generate a lot of business has the potential to generate a lot of economic activity in its location and create better economic activity in its location and create better

traffic flow and tourist revenue.  In India, fun traffic flow and tourist revenue.  In India, fun business, which started slowly some two decades business, which started slowly some two decades

ago, is beginning to take off and pay rich dividends.ago, is beginning to take off and pay rich dividends.

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Essel World, Borivli, MumbaiEssel World, Borivli, MumbaiEssel World is Mumbai's only international-style theme Essel World is Mumbai's only international-style theme

park, situated close to Gorai Beach. Special ferries will take park, situated close to Gorai Beach. Special ferries will take you to the park. This is the largest water theme park in you to the park. This is the largest water theme park in

Asia. The ‘Water Kingdom’ of the park is located at Gorai Asia. The ‘Water Kingdom’ of the park is located at Gorai Creek, west of Borivali. The park is sprawled over 64 acres Creek, west of Borivali. The park is sprawled over 64 acres

and is a refreshing gateway to a whole new world of and is a refreshing gateway to a whole new world of excitement and fun.excitement and fun.

Essel World is India's answer to Disney Land. It is largest Essel World is India's answer to Disney Land. It is largest amusement parks for children, at Gorai, which is one hour from amusement parks for children, at Gorai, which is one hour from

Goregaon Mumbai. It offers more than 45 thrilling and scintillating Goregaon Mumbai. It offers more than 45 thrilling and scintillating rides and games. Essel World Mumbai has something for each and rides and games. Essel World Mumbai has something for each and

every taste - joyrides, water world, excitement, adventure and every taste - joyrides, water world, excitement, adventure and thrill, nothing is left out. The Water Kingdom is said to be the thrill, nothing is left out. The Water Kingdom is said to be the

largest of its kind in Asia. It is an unmatched leisure destination, largest of its kind in Asia. It is an unmatched leisure destination, offering enthralling attractions to the entire family. There are a offering enthralling attractions to the entire family. There are a number of travel agencies which operate daily package tours to number of travel agencies which operate daily package tours to Essel World and Water Kingdom which includes transport, entry Essel World and Water Kingdom which includes transport, entry

charges, all rides with food costs optional. The entrance fee charges, all rides with food costs optional. The entrance fee normally takes care of a fixed number of rides, which include the normally takes care of a fixed number of rides, which include the standard roller coaster and adventure themes, plus a water world standard roller coaster and adventure themes, plus a water world

section where kids can literally run amok. The peak season in section where kids can literally run amok. The peak season in Mumbai is summer when the park is crowded, but Essel World now Mumbai is summer when the park is crowded, but Essel World now offers low budget monsoon packages and special weekend dealsoffers low budget monsoon packages and special weekend deals

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Just recently Essel World, introduced a new attraction at the Just recently Essel World, introduced a new attraction at the amusement park, which became an instant hit with the crowds amusement park, which became an instant hit with the crowds

across all ages - an ice skating rink, "The Arctic Circle". In across all ages - an ice skating rink, "The Arctic Circle". In summer it is an extremely inviting and pleasant way to relax and summer it is an extremely inviting and pleasant way to relax and

have fun among the young and old alike. have fun among the young and old alike.

Essel World Mumbai provides to the public skates in three sizes, Essel World Mumbai provides to the public skates in three sizes, made specifically for artificial ice, and which cannot be used on made specifically for artificial ice, and which cannot be used on natural ice. These were first imported from China, but now are natural ice. These were first imported from China, but now are

assembled at Delhi. And for those who think that fun business is assembled at Delhi. And for those who think that fun business is cheap, "The Arctic Circle" cost the company about Rs.1.5 crores cheap, "The Arctic Circle" cost the company about Rs.1.5 crores ($3571428) to set up. The rink of "The Arctic Circle" measures ($3571428) to set up. The rink of "The Arctic Circle" measures 4000 sq. ft and is flanked on one side by a viewing gallery. An 4000 sq. ft and is flanked on one side by a viewing gallery. An

Australian architectural firm designed the rink based on Australian architectural firm designed the rink based on Scandinavian and Norwegian designs. The "Arctic Circle" is Scandinavian and Norwegian designs. The "Arctic Circle" is

beautiful in its total simplicitybeautiful in its total simplicity..

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Appu Ghar, New Appu Ghar, New DelhiDelhi

International Amusement Ltd International Amusement Ltd (IAL) is the organization (IAL) is the organization holding Appu Ghar and holding Appu Ghar and

Oysters Water Park-India first Oysters Water Park-India first Amusement Park. Pioneer in Amusement Park. Pioneer in

the entertainment and the entertainment and leisure industry, it was Appu leisure industry, it was Appu Ghar that pulled people out Ghar that pulled people out of the staid environment of of the staid environment of conventional pleasure trips conventional pleasure trips and unfolded before them. and unfolded before them.

The exciting new scenario of The exciting new scenario of a complete leisure a complete leisure

destination.destination.

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Appu Ghar cont. :Appu Ghar cont. :Appu Ghar is the first amusement park of Appu Ghar is the first amusement park of

India and is the favorite of all children India and is the favorite of all children because of its exquisite roller coasters because of its exquisite roller coasters

and water slides. The mini-Disneyland of and water slides. The mini-Disneyland of Delhi has rides for people of all ages. The Delhi has rides for people of all ages. The large range of swings and ‘jhoolas’ here large range of swings and ‘jhoolas’ here include the popular Roller Coaster, the include the popular Roller Coaster, the

Big Splash, Dodgem Cars, the Eerie Big Splash, Dodgem Cars, the Eerie Tunnel, Giant Wheel and Columbus Tunnel, Giant Wheel and Columbus

Jhoola. Children love the thrill of riding in Jhoola. Children love the thrill of riding in a Cable Car and the Speeding Cup. Since a Cable Car and the Speeding Cup. Since

there is no snowfall in Delhi, the Ice there is no snowfall in Delhi, the Ice Games at OYSTERS offering winter sports Games at OYSTERS offering winter sports

is quite popular here. is quite popular here.

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Appu Ghar cont.Appu Ghar cont.

Four acres of the Water Park Four acres of the Water Park blanketed with ice offering blanketed with ice offering sledding, skiing, ice boating and sledding, skiing, ice boating and bowling on ice; is a craze among bowling on ice; is a craze among the people from all over the the people from all over the country. People who love to dance country. People who love to dance and romance can access the Rain and romance can access the Rain Dance or the Ice Dance that are Dance or the Ice Dance that are introduced according to the introduced according to the season. This water park is season. This water park is especially preferred by people to especially preferred by people to beat off the scorching heat of the beat off the scorching heat of the

summers.summers.

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Fun and Food Village, Fun and Food Village, Kapashera, New DelhiKapashera, New Delhi

Fun N Food Village is located on Fun N Food Village is located on the Old Delhi - Gurgaon Highway the Old Delhi - Gurgaon Highway

3 kilometers from the 3 kilometers from the international airport in 10 acres international airport in 10 acres of land with wide range of water of land with wide range of water

rides, pools, rain dance, and rides, pools, rain dance, and also many park rides. The rides also many park rides. The rides are suitable for people of all age are suitable for people of all age groups. The wave pool, largest groups. The wave pool, largest of all water parks in Delhi, is a of all water parks in Delhi, is a special attraction of the park. special attraction of the park. The water park also boasts of The water park also boasts of the largest indoor Snow Park the largest indoor Snow Park

over an area of 2500 sq. m. The over an area of 2500 sq. m. The park offers 21 amusement rides, park offers 21 amusement rides, 22 water slides, rain dance, kids’ 22 water slides, rain dance, kids’ water play area and much more. water play area and much more.

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Fantasy Fantasy Land, Land,

MumbaiMumbai

The Fantasy Land The Fantasy Land is one of the is one of the

leading theme leading theme parks in Mumbai. parks in Mumbai. The park, Located The park, Located at Jogeshwari is at Jogeshwari is

rich with all sorts rich with all sorts of new rides, of new rides, which drags which drags

attraction from attraction from people all round people all round

the country. the country.

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Kishkintha is the first theme Kishkintha is the first theme amusement park located 28 amusement park located 28 Km South of Chennai near Km South of Chennai near

Tambaram. It is spread over Tambaram. It is spread over 110 acres, and offers 110 acres, and offers

exciting rides and exciting rides and attractions. Kishkinta is a attractions. Kishkinta is a household name and the household name and the

favorite fun destination for favorite fun destination for all ages ranging from six to all ages ranging from six to

sixty. It is an ideal sixty. It is an ideal destination for family and destination for family and group entertainment. The group entertainment. The amusements, attractions, amusements, attractions, water games and rides, water games and rides, make Kishkinta India's make Kishkinta India's

leading water theme park. leading water theme park.

Kishkintha, Kishkintha, ChennaiChennai

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Athisayam Athisayam Amusement Amusement

Park, MaduraiPark, Madurai

Located in Madurai near the Located in Madurai near the Vaigai River, the Athisayam Vaigai River, the Athisayam

Amusement park is a marvelous Amusement park is a marvelous entertainment center for entertainment center for

children, adults and old. The children, adults and old. The park showcases enough for all park showcases enough for all kinds of people including the kinds of people including the

different rides, which are different rides, which are wonderful. The Athisayam Park wonderful. The Athisayam Park is famous for its cleanliness and is famous for its cleanliness and safety. Athisayam was born on safety. Athisayam was born on

2000. 2000.

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MGM Dizzy MGM Dizzy World, Tamil World, Tamil

NaduNadu

MGM Dizzy World is a 27-acre, children’s MGM Dizzy World is a 27-acre, children’s amusement park situated at Muttukkadu amusement park situated at Muttukkadu

enroute to Mamallapuram. The major attractions enroute to Mamallapuram. The major attractions here are the water chute, parachute tower, here are the water chute, parachute tower, pirate boat and a 110 feet “dizee shake” pirate boat and a 110 feet “dizee shake”

challenger. challenger.

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Bay Watch Park, Bay Watch Park, Kanyakumari, Kanyakumari,

Tamil NaduTamil Nadu

Bay Watch, located in Bay Watch, located in Kanyakumari is unique in Kanyakumari is unique in

many ways. With the recently many ways. With the recently added wax museum, Bay added wax museum, Bay

watch is the only park in Asia watch is the only park in Asia to house one. The wax to house one. The wax

museum being the first of its museum being the first of its kind in this part of the world kind in this part of the world

has caught up with the has caught up with the imagination of the people. imagination of the people. Baywatch at sunset point Baywatch at sunset point

Kanyakumari is also the first Kanyakumari is also the first seaside amusement park in seaside amusement park in

India. India.

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Veega Veega Land, Land,

Cochin, Cochin, KeralaKerala

Veega Land is situated 300 feet Veega Land is situated 300 feet above sea level and is set amongst above sea level and is set amongst 30 acres of surpassingly grand and 30 acres of surpassingly grand and

incomparably idyllic environs, at incomparably idyllic environs, at Pallikara (near to Cochin city). The Pallikara (near to Cochin city). The

park is only 14 kilometers away park is only 14 kilometers away from Cochin the 'Queen of the from Cochin the 'Queen of the

Arabian Sea'. Veega Land's Arabian Sea'. Veega Land's scintillating and tranquil setting is scintillating and tranquil setting is

matched only by the ambitious scale matched only by the ambitious scale and grandeur of the park itself. The and grandeur of the park itself. The architecture expresses nothing less architecture expresses nothing less than the heart and soul of ethnic than the heart and soul of ethnic

Kerala, with a few surprising flashes Kerala, with a few surprising flashes of vintage Chinese architecture as of vintage Chinese architecture as

well. well.

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Aquatica Water ParkAquatica Water ParkLocation: Kochpukur, Location: Kochpukur,

RajarhatRajarhatSpread over: 8 acresSpread over: 8 acresAquatica is the craziest and busiest Aquatica is the craziest and busiest place specially during this hot days place specially during this hot days

we are experience in the city. we are experience in the city. Aquatica water theme park is located Aquatica water theme park is located at Kochpukur, near Rajarhat, 8 kms at Kochpukur, near Rajarhat, 8 kms

from Kestopur on V I P Road. from Kestopur on V I P Road. Aquatica is crafted in line with Aquatica is crafted in line with

Mumbai’s famous “Water Kingdom”. Mumbai’s famous “Water Kingdom”. Aquatica water theme park in Aquatica water theme park in

Kolkata is only 6 km away from the Kolkata is only 6 km away from the famous famous Nicco ParkNicco Park or or NalbanNalban and and contain about 8 acre area. The park contain about 8 acre area. The park was inaugurated on 22nd July, 2000. was inaugurated on 22nd July, 2000. They have a thrilling “rafting” ride They have a thrilling “rafting” ride through artificial mountain river through artificial mountain river which is one of the most famous which is one of the most famous

entertainment at the park. There are entertainment at the park. There are many rides such as ” many rides such as ” To n Fro” , To n Fro” ,

“Surf Racer”, “Drought Shout” “Surf Racer”, “Drought Shout” and “Mississippi rideand “Mississippi ride“. Aqua wave “. Aqua wave

pool is another popular place over pool is another popular place over there. there.

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Most distinctive Shopping Most distinctive Shopping malls in the worldmalls in the world

The Dubai Mall The Dubai Mall LocationLocation Dubai, United Arab Dubai, United Arab

Emirates Opening date Emirates Opening date November 4, 2008November 4, 2008

DeveloperDeveloper Dutco (Balfour Beatty Dutco (Balfour Beatty plc) and AGCCCplc) and AGCCC

Management Management Turner Turner Construction International LLCConstruction International LLC

OwnerOwner Emaar Properties Emaar Properties

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The Dubai Mall is the world's largest shopping mall The Dubai Mall is the world's largest shopping mall based on total area and sixth largest by gross based on total area and sixth largest by gross leasable area. Located in Dubai, United Arab leasable area. Located in Dubai, United Arab

Emirates, it is part of the Burj Khalifa complex, the Emirates, it is part of the Burj Khalifa complex, the 20-billion-dollar project has 1,200 shops.[1][2] 20-billion-dollar project has 1,200 shops.[1][2] Access to the mall is provided via Doha Street, Access to the mall is provided via Doha Street, rebuilt as a double-decker road in April 2009rebuilt as a double-decker road in April 2009

Over 12 million sq ft (equivalent in size to more Over 12 million sq ft (equivalent in size to more than 50 soccer fields), the Dubai Mall has a total than 50 soccer fields), the Dubai Mall has a total

internal floor area of 5.9 million square feet (55 ha) internal floor area of 5.9 million square feet (55 ha) and leasable space of 3.77 million square feet (35 and leasable space of 3.77 million square feet (35

ha), about same as West Edmonton Mallha), about same as West Edmonton Mall

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The Dubai Mall has 10–15 distinct 'malls-The Dubai Mall has 10–15 distinct 'malls-within-a-mall', totaling 9 million ft² (84 ha) of within-a-mall', totaling 9 million ft² (84 ha) of shopping retail space (comprising of a total of shopping retail space (comprising of a total of 1200 stores, when fully operational). Featured 1200 stores, when fully operational). Featured

attractions include: the world's largest Gold attractions include: the world's largest Gold Souk with 220 retailers; the 850,000 sq ft Souk with 220 retailers; the 850,000 sq ft

(79,000 m2) Fashion Catwalk atrium; Fashion (79,000 m2) Fashion Catwalk atrium; Fashion Island (Avenue), with 70 stores dedicated to Island (Avenue), with 70 stores dedicated to

haute couture; the Middle East's first Galleries haute couture; the Middle East's first Galleries Lafayette department store; Oasis Fountain Lafayette department store; Oasis Fountain

Waterfall; and Waterfront Atrium. Other Waterfall; and Waterfront Atrium. Other attractions include the region's first SEGA attractions include the region's first SEGA

indoor theme park, SEGA Republic covering indoor theme park, SEGA Republic covering 76,000 sq ft (7,100 m2); KidZania, a 80,000 sq 76,000 sq ft (7,100 m2); KidZania, a 80,000 sq ft (7,400 m2) children's 'edutainment' centre; a ft (7,400 m2) children's 'edutainment' centre; a 22-screen Cineplex, the largest in Dubai; and 22-screen Cineplex, the largest in Dubai; and

The Grove, an indoor-outdoor streetscape with The Grove, an indoor-outdoor streetscape with fully retractable roof. It also features over 160 fully retractable roof. It also features over 160

food and beverage options, 220 gold & food and beverage options, 220 gold & jewellery outlets; a supermarket and an jewellery outlets; a supermarket and an

organic food mart. Among the shops is British organic food mart. Among the shops is British toy store Hamley's, which opened a 32,000-toy store Hamley's, which opened a 32,000-square foot (3,000 m²) store that includes a square foot (3,000 m²) store that includes a replica of London's Regent Street, with the replica of London's Regent Street, with the

franchise owned by Retail Arabiafranchise owned by Retail Arabia

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Many shops, however, will remain shuttered for a Many shops, however, will remain shuttered for a long while to come. Bloomingdale's might open by long while to come. Bloomingdale's might open by

2010. It also has a 250-room luxury hotel, 22 2010. It also has a 250-room luxury hotel, 22 cinema screens plus 120 restaurants and cafes. The cinema screens plus 120 restaurants and cafes. The

Mall has over 14,000 parking spaces across 3 car Mall has over 14,000 parking spaces across 3 car parks, with valet services and a car locator ticketing parks, with valet services and a car locator ticketing

system.[7] The mall has won five awards - two system.[7] The mall has won five awards - two awards at the Retail Future Project Awards at awards at the Retail Future Project Awards at

MAPIC, Cannes, in 2004, for Best Retail MAPIC, Cannes, in 2004, for Best Retail Development Scheme (Large) and Best Use of Development Scheme (Large) and Best Use of

Lighting in a Retail Environment [8] and the Dubai Lighting in a Retail Environment [8] and the Dubai Mall brochure collected three awards at the Summit Mall brochure collected three awards at the Summit

Creative Awards 2005Creative Awards 2005 in Portland, Oregon - the in Portland, Oregon - the Gold award for Best Art Direction / Graphic Design, Gold award for Best Art Direction / Graphic Design, Silver award for Best 4-colour B2B Brochure, and a Silver award for Best 4-colour B2B Brochure, and a

Judges Special Recognition award.Judges Special Recognition award.

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Dubai Aquarium and Under Water Zoo

The Mall's Dubai Aquarium and Discovery Centre, developed and operated by Oceanis Australia Group, officially earned the Guinness World Record for the world's "Largest Acrylic Panel" (32.88 m wide × 8.3 m high × 750 mm thick and weighing 245,614 kg). The acrylic viewing panel is larger than Japan's Okinawa Churaumi Aquarium (22.5 m wide × 8.2 m high and 600 mm thick). Its 750 mm thick acrylic viewing panel can withstand pressure of 10 million liters of water used in the aquarium, but its transparency gives visitors clear views of over 33,000 marine animals on display.

The Mall adopted an International Standard of Ethics and Animal Welfare Policy in its development and operation

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New South China MallNew South China Mall

New South China MallNew South China MallLocationLocation Dongguan, China Dongguan, China

Opening dateOpening date 2005 2005

No. of stores and servicesNo. of stores and services 15001500

Total retail floor area 659,612 Total retail floor area 659,612 m²m²

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New South China Mall cont..New South China Mall cont..

New South China Mall (formerly New South China Mall (formerly South China Mall) in Dongguan, South China Mall) in Dongguan,

China is the second largest mall in China is the second largest mall in the world after Dubai Mall. It has the world after Dubai Mall. It has the most gross leasable area of the most gross leasable area of any mall in the world; room for any mall in the world; room for

over 1,500 stores in approximately over 1,500 stores in approximately 7.1 million square feet (659,612 7.1 million square feet (659,612 square meters) of leasable space square meters) of leasable space

and 890.000 square meters of and 890.000 square meters of total area.total area.

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New South China Mall cont..New South China Mall cont..

The mall has seven zones modeled on international cities, The mall has seven zones modeled on international cities, nations and regions, including Amsterdam, Paris, Rome, nations and regions, including Amsterdam, Paris, Rome,

Venice, Egypt, the Caribbean, and California.Venice, Egypt, the Caribbean, and California.

Since its opening in 2005, it has suffered from a severe Since its opening in 2005, it has suffered from a severe lack of occupants. Much of the retail space remained lack of occupants. Much of the retail space remained

empty in 2008, with 99.2 percent of the stores vacant. empty in 2008, with 99.2 percent of the stores vacant. Many analysts said that the main reason the mall had Many analysts said that the main reason the mall had

been largely unoccupied was its location in the suburbs of been largely unoccupied was its location in the suburbs of Dongguan, which means that it was only practical to Dongguan, which means that it was only practical to

travel there using a car. The only occupied areas are near travel there using a car. The only occupied areas are near the entrance where several Western fast food chains are the entrance where several Western fast food chains are

located and a parking structure repurposed as a kart located and a parking structure repurposed as a kart racing track The planned Shangri-La Hotel has not been racing track The planned Shangri-La Hotel has not been constructed. The mall's name has been New South China constructed. The mall's name has been New South China

Mall since 2009.Mall since 2009.

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Golden Resources Shopping Mall Golden Resources Shopping Mall Beijing, ChinaBeijing, China

The art-deco Golden The art-deco Golden Resources Mall, located Resources Mall, located

near the Fourth Ring Road near the Fourth Ring Road on Beijing's west side, on Beijing's west side,

opened to great opened to great international fanfare international fanfare October 24, 2004. At October 24, 2004. At

560,000 square meters (6-560,000 square meters (6-million square feet) of total million square feet) of total floor space The mall was floor space The mall was completed on 20 October completed on 20 October 2004 after 20 months of 2004 after 20 months of construction and opened construction and opened

four days later four days later

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West Edmonton Mall West Edmonton Mall West Edmonton, Alberta, CanadaWest Edmonton, Alberta, Canada

          The West Edmonton Mall, The West Edmonton Mall, completed in 1985 at a cost of $750-completed in 1985 at a cost of $750-million, remains the largest enclosed million, remains the largest enclosed shopping mall in North America, but shopping mall in North America, but

several malls open or under several malls open or under construction in China and the United construction in China and the United

Arab Emirates are larger.Arab Emirates are larger.     The mall encompasses 570,000      The mall encompasses 570,000

square meters (5.2-million square feet) square meters (5.2-million square feet) of total floor space, 800 stores of total floor space, 800 stores

(including 8 department stores), a 360-(including 8 department stores), a 360-room hotel, and 110 restaurants and room hotel, and 110 restaurants and eating places. Its list of amusement eating places. Its list of amusement

places is also impressively large. There places is also impressively large. There is a full-scale amusement park with 47 is a full-scale amusement park with 47

different rides, an ocean-wave different rides, an ocean-wave swimming pool with sand beach, an swimming pool with sand beach, an

aquarium, and a miniature golf course.  aquarium, and a miniature golf course.  If all that is too much for you, enjoy If all that is too much for you, enjoy some peace and meditation in the some peace and meditation in the

chapel--so long as a wedding is not in chapel--so long as a wedding is not in progress progress

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West Edmonton West Edmonton

Mall contMall cont....LocationLocation Edmonton, Alberta, Edmonton, Alberta,

CanadaCanada

Opening dateOpening date September 15, September 15, 19811981

DeveloperDeveloper Triple Five Group Triple Five Group

ManagementManagement Stacey Claffey Stacey Claffey

OwnerOwner West Edmonton Mall Properties West Edmonton Mall Properties Inc. Inc.

No. of stores and services 800+ No. of stores and services 800+

No of anchor tenants 8 No of anchor tenants 8 Total retail floor area 350,000 m2 Total retail floor area 350,000 m2

(3,800,000 sq ft)(3,800,000 sq ft)

ParkingParking 20,000+ 20,000+

No. of floors No. of floors 3 3

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West Edmonton Mall contWest Edmonton Mall cont....West Edmonton Mall (WEM), located in Edmonton, West Edmonton Mall (WEM), located in Edmonton,

Alberta, Canada, is the largest shopping mall in North Alberta, Canada, is the largest shopping mall in North America and the fifth largest in the world, founded by America and the fifth largest in the world, founded by

Ghermezian brothers who emigrated from Iran in Ghermezian brothers who emigrated from Iran in 1959. It was the world's largest mall for a 23 year 1959. It was the world's largest mall for a 23 year period from 1981 until 2004 West Edmonton Mall period from 1981 until 2004 West Edmonton Mall

covers a gross area of about 570,000 m2 (well over 6 covers a gross area of about 570,000 m2 (well over 6 million ft2) and cost C$1.2 billion to build. There are million ft2) and cost C$1.2 billion to build. There are over 800 stores and services and parking for more over 800 stores and services and parking for more than 20,000 vehicles. More than 23,000 people are than 20,000 vehicles. More than 23,000 people are employed at the property. The mall receives 28.2 employed at the property. The mall receives 28.2 million visitors per year and between 60,000 and million visitors per year and between 60,000 and 150,000 shoppers daily depending on the day and 150,000 shoppers daily depending on the day and

season. The mall is currently valued at C$926 millionseason. The mall is currently valued at C$926 million

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West Edmonton Mall West Edmonton Mall cont..cont..

History History

West Edmonton Mall first opened its doors to the West Edmonton Mall first opened its doors to the public on September 15, 1981. The mall has been public on September 15, 1981. The mall has been expanded three times since its opening in 1981, expanded three times since its opening in 1981, with these additions completed in 1983 (Phase with these additions completed in 1983 (Phase II), 1985 (Phase III) and 1999 (Phase IV)II), 1985 (Phase III) and 1999 (Phase IV)

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Major attractions:Major attractions:Galaxy landGalaxy land

Galaxyland was originally known as Fantasyland, Galaxyland was originally known as Fantasyland, however, during a court battle with Disney, West however, during a court battle with Disney, West

Edmonton Mall changed the park's name to Edmonton Mall changed the park's name to Galaxyland in July 1995 after completing some minor Galaxyland in July 1995 after completing some minor renovations. It is an indoor amusement park located renovations. It is an indoor amusement park located on the north side of the mall. It is the largest indoor on the north side of the mall. It is the largest indoor amusement park in the world and features 24 rides amusement park in the world and features 24 rides

and attractions. There are 8 beginner rides, 9 and attractions. There are 8 beginner rides, 9 intermediate rides, 7 thrill rides, including the triple intermediate rides, 7 thrill rides, including the triple

loop loop

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World WaterparkWorld WaterparkThe World Waterpark is the world's largest The World Waterpark is the world's largest indoor waterpark, built in 1985, with a size indoor waterpark, built in 1985, with a size of over 20,000 square meters (4.9 acres). of over 20,000 square meters (4.9 acres).

The park has the world's largest indoor The park has the world's largest indoor wave pool and is known for its high-speed wave pool and is known for its high-speed water slide called the Sky Screamer, which water slide called the Sky Screamer, which is often mistaken as the park's tallest slide is often mistaken as the park's tallest slide at 24 meters (79 ft). The highest slide in at 24 meters (79 ft). The highest slide in

the park is the Twister, which is 25.3 meters the park is the Twister, which is 25.3 meters (83 ft) high. The wavepool has six wave (83 ft) high. The wavepool has six wave

bays, each with two panels with a total of bays, each with two panels with a total of 1,500 horsepower (1.1 MW) generating 1,500 horsepower (1.1 MW) generating

waves up to two meters high.waves up to two meters high.

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Sea Life Caverns Sea Life Caverns / Sea Lions Rock/ Sea Lions RockWest Edmonton Mall has an indoor lake West Edmonton Mall has an indoor lake which contains a salt-water habitat with which contains a salt-water habitat with four sea lions and a replica of the Santa four sea lions and a replica of the Santa

María, built during the 1986 World María, built during the 1986 World Exposition in Vancouver. The Santa Exposition in Vancouver. The Santa María has been used for an annual María has been used for an annual

Christmas fundraiser, raising toys for Christmas fundraiser, raising toys for underprivileged children. Also, the underprivileged children. Also, the

submarines, a long time favorite, had submarines, a long time favorite, had been replaced with the Deep-Sea been replaced with the Deep-Sea

Derby, a bumper boat ride with squirt Derby, a bumper boat ride with squirt guns Deep Sea Adventure is also home guns Deep Sea Adventure is also home to the mall's aquatic life, most of which to the mall's aquatic life, most of which are housed beneath the main floor in are housed beneath the main floor in

the "Sea Life Caverns". Today, what was the "Sea Life Caverns". Today, what was once the Dolphin's Lagoon is now the once the Dolphin's Lagoon is now the

Sea Lions' Rock, with two sea lions Sea Lions' Rock, with two sea lions (Banny and Jazz) providing the (Banny and Jazz) providing the entertainment for the current entertainment for the current

presentation labeled "Swim, Slide, and presentation labeled "Swim, Slide, and Splash!".Splash!".

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Ice PalaceIce Palace Ice Palace is a scaled down Ice Palace is a scaled down

version of a National Hockey version of a National Hockey League (NHL) regulation League (NHL) regulation

sized ice rink located in the sized ice rink located in the center of the mall. The center of the mall. The

Edmonton Oilers occasionally Edmonton Oilers occasionally practiced at the Ice Palace. practiced at the Ice Palace.

This drew huge crowds This drew huge crowds during the Wayne Gretzky during the Wayne Gretzky years in the 1980s. The years in the 1980s. The

Oilers' contract for using the Oilers' contract for using the rink, however, has since rink, however, has since

expired. The rink is used for expired. The rink is used for various hockey and other various hockey and other

sporting tournaments, sporting tournaments, including a facility for the including a facility for the

Annual Edmonton Corporate Annual Edmonton Corporate Challenge.Challenge.

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Professor WEM's Professor WEM's

Adventure GolfAdventure Golf

Professor WEM's Adventure Golf is an 18-hole Professor WEM's Adventure Golf is an 18-hole miniature golf course. The miniature golf course miniature golf course. The miniature golf course was originally known as Pebble Beach Mini Golf, was originally known as Pebble Beach Mini Golf, and was designed to be a mini golf version of and was designed to be a mini golf version of

Pebble Beach Golf Links. The course was Pebble Beach Golf Links. The course was refurbished and given the Professor WEM theme refurbished and given the Professor WEM theme

in the mid-1990sin the mid-1990s

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GalleryGallery

Europa Boulevard Food courts

Masks at Bourbon Street Bourbon Street

Chinatown

Europa Boulevard

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Cevahir MallCevahir Mall LocationLocation Istanbul, Istanbul,

Turkey Turkey Address Büyükdere CadAddress Büyükdere Cad No. 22 Şişli- No. 22 Şişli-

IstanbulIstanbul

Opening date Opening date 15 October 15 October 20052005

DeveloperDeveloper Cevahirler Cevahirler GroupGroup

ManagementManagement Jones Lang Jones Lang LaSalleLaSalle

Owner St Martins Owner St Martins Property GroupProperty Group

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Cevahir Shopping Centre, opened on 15 October 2005, is a Cevahir Shopping Centre, opened on 15 October 2005, is a modern shopping and entertainment centre located in the modern shopping and entertainment centre located in the

Şişli district of Istanbul, Turkey. Called also ŞişliŞişli district of Istanbul, Turkey. Called also Şişli Cevahir Mall Cevahir Mall is the largest shopping centre in Europe, and the sixth largest is the largest shopping centre in Europe, and the sixth largest

in the worldin the world..

The project, originally a trade The project, originally a trade complex including retail centers complex including retail centers

and three skyscrapers with 40 and and three skyscrapers with 40 and 48 floors to replace one of the 48 floors to replace one of the

city's old bus depots, was city's old bus depots, was designed in 1987 by American designed in 1987 by American architects Minoru Yamasaki & architects Minoru Yamasaki &

Associates. The foundation stone Associates. The foundation stone was laid in 1997; however, it took was laid in 1997; however, it took eight years to complete only the eight years to complete only the shopping centre section due to shopping centre section due to

numerous delays and suspensions numerous delays and suspensions of construction. One of the other of construction. One of the other major architects who took part in major architects who took part in the creation of this mall was Can the creation of this mall was Can Yavuzarslan, a Turkish/British dual Yavuzarslan, a Turkish/British dual

citizencitizen

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Cevahir Mall cont..Cevahir Mall cont..Cevahir Shopping Centre has a total Cevahir Shopping Centre has a total gross area of 420,000 square metres gross area of 420,000 square metres

(4,521,000 sq ft) on six floors and (4,521,000 sq ft) on six floors and cost US$250 million to build. There cost US$250 million to build. There are 343 shops, some of which are are 343 shops, some of which are the first in Turkey to sell certain the first in Turkey to sell certain

international brands; 34 fast food international brands; 34 fast food restaurants and 14 exclusive restaurants and 14 exclusive

restaurants in the shopping centre. restaurants in the shopping centre. Other facilities include a large stage Other facilities include a large stage

for shows and other events; 12 for shows and other events; 12 cinemas including a private theatre cinemas including a private theatre and a cinema for children; a bowling and a cinema for children; a bowling

hall; a small roller coaster; and hall; a small roller coaster; and several other entertainment several other entertainment

facilities. The building's 2,500 m2 facilities. The building's 2,500 m2 (26,910 sq ft) glass roof carries the (26,910 sq ft) glass roof carries the

biggest clock in the world, with biggest clock in the world, with three-metre (10 ft) high digits.three-metre (10 ft) high digits.

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Berjaya Times SquareBerjaya Times Square Location Location Imbi, Kuala Lumpur, MalaysiaImbi, Kuala Lumpur, Malaysia

Opening date Opening date October 2003 October 2003

DeveloperDeveloper Berjaya Group Berjaya Group

ManagementManagement Berjaya Group Berjaya GroupOwnerOwner Berjaya Group Berjaya Group

No. of stores and servicesNo. of stores and services 1,000+ 1,000+

No. of anchor tenants 3, Cold No. of anchor tenants 3, Cold Storage, Storage, Borders Group Borders Group and Golden and Golden Screen Screen CinemasCinemas

Total retail floor area Total retail floor area 700,000 m² 700,000 m²

No. of floorsNo. of floors 13 (mall area) 13 (mall area)

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Berjaya Times Square KL is a twin tower complex containing a Berjaya Times Square KL is a twin tower complex containing a shopping centre and two five star hotels located in Kuala shopping centre and two five star hotels located in Kuala

Lumpur, Malaysia. It was opened in October 2003 by the then Lumpur, Malaysia. It was opened in October 2003 by the then Prime Minister of Malaysia, YAB Datuk Seri Dr Mahathir bin Prime Minister of Malaysia, YAB Datuk Seri Dr Mahathir bin Mohamad. Both towers are 203 meters (666 ft) tall, with 48 Mohamad. Both towers are 203 meters (666 ft) tall, with 48

floors. It is currently the fifth largest building in the world and floors. It is currently the fifth largest building in the world and has also been tagged as the "world’s largest building ever has also been tagged as the "world’s largest building ever

built in a single phase", with 7.5 million square feet (700,000 built in a single phase", with 7.5 million square feet (700,000 m²) of built up floor area. It offers shopping, luxury m²) of built up floor area. It offers shopping, luxury

accommodation, business, food and entertainment. Currently, accommodation, business, food and entertainment. Currently, it has space for more than 1,000 retail shops, 1,200 luxury it has space for more than 1,000 retail shops, 1,200 luxury

service suites, 65 food outlets to suit many tastes and service suites, 65 food outlets to suit many tastes and entertainment attractions such as Asia’s largest indoor theme entertainment attractions such as Asia’s largest indoor theme park, Cosmo's World and Malaysia’s first-ever IMAX 2D & 3D park, Cosmo's World and Malaysia’s first-ever IMAX 2D & 3D

theatre which is located on the 10th Floor. In April 2005, theatre which is located on the 10th Floor. In April 2005, Borders Group opened its first franchise store here. Currently, Borders Group opened its first franchise store here. Currently,

the store has the largest Borders store in the world.the store has the largest Borders store in the world.

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Mall of AmericaMall of America

Location Location Bloomington, Bloomington,

Minnesota, United Minnesota, United StatesStates

Opening date August 11, 1992Opening date August 11, 1992

Developer Melvin Simon & Developer Melvin Simon &

Associates &Triple Five Associates &Triple Five

GroupGroup

Management Triple Five GroupManagement Triple Five Group

Architect HGA, KKE Architects,Architect HGA, KKE Architects,

Inc., Jerde PartnershipInc., Jerde Partnership

No. of stores and services 520+No. of stores and services 520+

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Mall of America Founded by (John Mall of America Founded by (John Scott & Wesley Webb) has a gross Scott & Wesley Webb) has a gross

area of 4.2 million sq ft(390,000 m²), area of 4.2 million sq ft(390,000 m²), with 2.5 million sq ft. (230,000 m²) with 2.5 million sq ft. (230,000 m²)

available as retail space.[5] The mall is available as retail space.[5] The mall is a nearly symmetrical building, with a a nearly symmetrical building, with a roughly rectangular floor plan. Over roughly rectangular floor plan. Over 520 stores are arranged along three 520 stores are arranged along three levels of pedestrian walkways on the levels of pedestrian walkways on the sides of the rectangle, with a fourth sides of the rectangle, with a fourth

level on the East side. Also on the East level on the East side. Also on the East side there is an 'S' level, which is the side there is an 'S' level, which is the service level, which is the basement. service level, which is the basement. You can access it in the East parking You can access it in the East parking garage elevator and the big elevator garage elevator and the big elevator

right next to the entrance. Down there right next to the entrance. Down there is a freight elevator. An addition is a freight elevator. An addition

planned north of the mall will allow for planned north of the mall will allow for up to 900 stores. Four "anchor" up to 900 stores. Four "anchor"

department stores are located at the department stores are located at the corners. The Mall is organized into four corners. The Mall is organized into four

different zones, each with its own different zones, each with its own decorative styledecorative style

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Mall of America cont..Mall of America cont..Nickelodeon Universe Nickelodeon Universe Nickelodeon Universe is an indoor Nickelodeon Universe is an indoor theme park in the center of the mall, theme park in the center of the mall, formerly known as Knott's Camp formerly known as Knott's Camp Snoopy, Camp Snoopy, and The Park Snoopy, Camp Snoopy, and The Park at MOA. The park features roller at MOA. The park features roller coasters, among numerous other rides coasters, among numerous other rides and attractions, and is the largest and attractions, and is the largest indoor theme park in the United indoor theme park in the United States. Unlike many indoor States. Unlike many indoor amusement parks, Nickelodeon amusement parks, Nickelodeon Universe has a great deal of natural Universe has a great deal of natural foliage in and about the park, and its foliage in and about the park, and its floor has a wide variance in height - floor has a wide variance in height - the highest ground level in the park is the highest ground level in the park is 15 feet above the lowest. This allows 15 feet above the lowest. This allows for a far more naturalistic experience for a far more naturalistic experience than would normally occur in an indoor than would normally occur in an indoor amusement park.amusement park.

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Malls and Retail factorMalls and Retail factorRetail in IndiaRetail in India : :

Getting organized to drive growthGetting organized to drive growthIndia’s shopping center industryIndia’s shopping center industry spurred by a spurred by a rapidly growing middle class in this country of rapidly growing middle class in this country of more than 1 billion, developers began building more than 1 billion, developers began building the Indian subcontinent’s first Western-style the Indian subcontinent’s first Western-style shopping centers less than three years ago. Now shopping centers less than three years ago. Now there’s a flood of new projects, with nearly 25 there’s a flood of new projects, with nearly 25 million square feet of additional retail space million square feet of additional retail space expected by the end of next year, according to a expected by the end of next year, according to a report published last fall by Knight Frank, a report published last fall by Knight Frank, a London-based real estate consulting firm. London-based real estate consulting firm.

““This whole industry has just leapfrogged This whole industry has just leapfrogged forward,” said Tariq Vaidya, head of advisory forward,” said Tariq Vaidya, head of advisory services at Knight Frank India. “In 1996 there services at Knight Frank India. “In 1996 there was no form of organized retail in India at allwas no form of organized retail in India at all

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Malls and Retail factor cont..Malls and Retail factor cont..

India’s shopping center sales reached India’s shopping center sales reached $4.24 billion in 2002, according to the $4.24 billion in 2002, according to the

study. At an expected 8.5 percent annual study. At an expected 8.5 percent annual growth rate, shopping center retail will growth rate, shopping center retail will

increase from 2 percent of the country’s increase from 2 percent of the country’s total retail industry to 20 percent by the total retail industry to 20 percent by the end of the decade, the report projects .end of the decade, the report projects .

““Retail is now being Retail is now being recognized as a serious recognized as a serious industry,” said Amitabh industry,” said Amitabh

Taneja, editor in chief and Taneja, editor in chief and publisher of publisher of ImagesImages

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Retail industry impact on Retail industry impact on mall developmentmall development

It was felt that the retail It was felt that the retail journey from traditional journey from traditional

bazaars to supermalls, with a bazaars to supermalls, with a detour towardsdetour towards

luxury retail spaces within luxury retail spaces within high-end hotels, had seen an high-end hotels, had seen an unprecedented evolution over unprecedented evolution over

the last decade. Malls had the last decade. Malls had emerged as present day emerged as present day

adaptations of India's adaptations of India's unorganized bazaars; changing unorganized bazaars; changing the way Indians' shop foreverthe way Indians' shop forever

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Factors contribute to India retail Factors contribute to India retail target market. Or Growth of target market. Or Growth of

malls malls ►An increase in disposable incomes with An increase in disposable incomes with

people people ►Young and richYoung and rich►UrbanizationUrbanization►Financing optionsFinancing options►Availability of spaceAvailability of space

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Store formatsStore formats

►Specialty store: Specialty store: Catering to a particular specific Catering to a particular specific categorycategory

►Department store/ supermarket/ Department store/ supermarket/ hypermarket : hypermarket : Catering two or more categories Catering two or more categories of retail. The distinction between set of products of retail. The distinction between set of products carried.carried.

►Mall : Mall : An agglomeration of department stores, An agglomeration of department stores, hypermarkets and specialty stores. In addition, this hypermarkets and specialty stores. In addition, this would have restaurants and food courts, would have restaurants and food courts, entertainment zones and multiplexes along with huge entertainment zones and multiplexes along with huge parking plazas.parking plazas.

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Mushrooming of malls Mushrooming of malls in citiesin cities

Mall growth is clear indicator of economic Mall growth is clear indicator of economic prosperity in India .prosperity in India .

There were 158 operational malls in 2005 with There were 158 operational malls in 2005 with the figure expected to reach 600 by 2010. the figure expected to reach 600 by 2010.

“Retail is now being recognized as a serious “Retail is now being recognized as a serious industry,” said Amitabh Taneja, editor in chief industry,” said Amitabh Taneja, editor in chief and publisher of Images, a New Delhi-based and publisher of Images, a New Delhi-based

fashion and retailing magazine. fashion and retailing magazine.

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Growth of malls industry pathGrowth of malls industry pathGrowth has been concentrated in India’s Growth has been concentrated in India’s

largest cities — Mumbai (formerly Bombay), largest cities — Mumbai (formerly Bombay), New Delhi, Bangalore and Pune , in declining New Delhi, Bangalore and Pune , in declining

order of size. But retailers are starting to set up order of size. But retailers are starting to set up in the smaller cities too — Chandigarh, Cochin, in the smaller cities too — Chandigarh, Cochin,

Indore, Jaipur, Lucknow and Nagpur among Indore, Jaipur, Lucknow and Nagpur among them.them. As per survey As per survey done by Knight Frank done by Knight Frank India, the current available retail space is India, the current available retail space is pegged at 30 million sq. ft. and is likely to pegged at 30 million sq. ft. and is likely to

increase 100 million sq. ft. by 2010. A increase 100 million sq. ft. by 2010. A whopping 75% of this space , will be in the whopping 75% of this space , will be in the major cities of Mumbai , Pune ,Bangalore , major cities of Mumbai , Pune ,Bangalore ,

Hyderabad and NCR with the balance in Tier II Hyderabad and NCR with the balance in Tier II and Tier III cities like Nagpur, Ahmedabad , and Tier III cities like Nagpur, Ahmedabad ,

Chandigarh and Ludhiana.Chandigarh and Ludhiana.

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Growth of malls industry Growth of malls industry path cont:path cont:

A report by Merrill Lynch on A report by Merrill Lynch on real estate trends to indicates real estate trends to indicates

that of 300 malls to be that of 300 malls to be developed in the country by developed in the country by

the year 2010, 250 will be the year 2010, 250 will be located in the cities of located in the cities of Mumbai , Bangluru , Mumbai , Bangluru ,

Hyderabad , New Delhi and Hyderabad , New Delhi and Pune.Pune.

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Percentage distribution of retail Percentage distribution of retail space major cities by 2007space major cities by 2007

City City Distribution of Mall Distribution of Mall SpaceSpace

Mumbai Mumbai 27%27%

Delhi Delhi 30%30%

Bangluru Bangluru 5%5%

Hyderabad Hyderabad 7%7%

Pune Pune 5%5%

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The trend is likely to continue with future The trend is likely to continue with future growth also slated to be highest in the growth also slated to be highest in the Delhi ,NCR and Mumbai. On all – India Delhi ,NCR and Mumbai. On all – India

basis ,mall growth is estimated to be around basis ,mall growth is estimated to be around 300%. Surprisingly conservative Pune has 300%. Surprisingly conservative Pune has

significant mall – perhaps an indication that significant mall – perhaps an indication that the IT sector’s presence and the influx of the IT sector’s presence and the influx of software professionals from other parts of software professionals from other parts of

the country have made a mark in this sector.the country have made a mark in this sector.

Growth of malls industry path cont:

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Trends in Mall Growth Trends in Mall Growth A distinct trend is the development A distinct trend is the development

of specialty malls, which are of specialty malls, which are differentiated on the basis of their differentiated on the basis of their product mix, Gurgaon has its own product mix, Gurgaon has its own

specialized “ Gold Souk” and specialized “ Gold Souk” and “Wedding Mall” an exclusive “Wedding Mall” an exclusive

Automobile mall is set to come up.Automobile mall is set to come up.

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Specialty Malls in Specialty Malls in IndiaIndia

► Gold SoukGold Souk► Wedding MallWedding Mall► IshanyaIshanya► Haldiram Food City–Haldiram Food City–

Kolkata 600,000 sq.ft.Kolkata 600,000 sq.ft. Another interesting Another interesting

phenomenon taking shape is phenomenon taking shape is the development of highway the development of highway malls. A number of developers malls. A number of developers are considering setting up are considering setting up highway malls, as the rates of highway malls, as the rates of land acquisition are lower and land acquisition are lower and the potential of footfalls high. the potential of footfalls high. Almost 10-15 such highway Almost 10-15 such highway malls are expected to come up malls are expected to come up in the next three to five years.in the next three to five years.

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Gold Souk MallGold Souk Mall

The Gold Souk Mall is a specialty mall, the first of specialty The Gold Souk Mall is a specialty mall, the first of specialty malls in New Delhi and NCR. Their primary specialization is malls in New Delhi and NCR. Their primary specialization is

jewelries for women and men. Gold Souk has famous jewelries for women and men. Gold Souk has famous jewelers from India, jewelers who have been into this line of jewelers from India, jewelers who have been into this line of

business since generations as family business, jewelers business since generations as family business, jewelers who are new into this stream and some world famous who are new into this stream and some world famous

jewelers from outside India. Its located pretty far from all jewelers from outside India. Its located pretty far from all other malls, it is hard to reach there if you do not have your other malls, it is hard to reach there if you do not have your

own conveyance. They are open since 2002, it has been own conveyance. They are open since 2002, it has been more than 4 years now but the status of transportation is more than 4 years now but the status of transportation is still the same. May be because they were sure about who still the same. May be because they were sure about who they want into Gold Souk mall. However, the number of they want into Gold Souk mall. However, the number of

stores selling jewelry has increased considerably in the last stores selling jewelry has increased considerably in the last 4 years and it does not look they are doing bad.4 years and it does not look they are doing bad.

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IshanyaIshanya

Ishanya! India's largest Design Centre and Ishanya! India's largest Design Centre and Specialty Mall. The perfect, pan-India Specialty Mall. The perfect, pan-India

destination for consumers shopping for destination for consumers shopping for the home or the office, the specialty the home or the office, the specialty

retailers, the architect,  space designer, or retailers, the architect,  space designer, or the builder / developer. Ishanya is the the builder / developer. Ishanya is the

place to buy, plan, design and inspire, and place to buy, plan, design and inspire, and be inspired be inspired

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Ishanya Ishanya

contd. :contd. :

With 5,50,000 square feet of retail and services With 5,50,000 square feet of retail and services space, Ishanya is a single sourcing point for space, Ishanya is a single sourcing point for over 52 categories of products and services, over 52 categories of products and services, materials and knowledge, drawn from across materials and knowledge, drawn from across

the best in India and across the globe. It offers the best in India and across the globe. It offers over 100 outlets, over 5,000 brands and over 100 outlets, over 5,000 brands and

services plus a knowledge and research centre, services plus a knowledge and research centre, mock up and simulation centers and a mock up and simulation centers and a

creativity centre creativity centre It is the only design centre endorsed by the It is the only design centre endorsed by the

Institute of Indian Interior Designers (IIID) and Institute of Indian Interior Designers (IIID) and the Confederation of Construction Products and the Confederation of Construction Products and

Services (CCPS).Services (CCPS).

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MARRIED TO THE MALLMARRIED TO THE MALLWedding MallWedding Mall

In India, weddings are big business. Big enough, in fact, to In India, weddings are big business. Big enough, in fact, to support entire shopping centers that sell everything from support entire shopping centers that sell everything from

gowns to honeymoonsgowns to honeymoons

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Tapping on Indian weddings Tapping on Indian weddings economyeconomy

Indians spend about $1.08 billion a Indians spend about $1.08 billion a year on weddings, and this is growing year on weddings, and this is growing rapidly with the economy, says Divya rapidly with the economy, says Divya Gurwara, CEO of the bridal trade show Gurwara, CEO of the bridal trade show Bridal Asia. So perhaps it was only a Bridal Asia. So perhaps it was only a

matter of time before some mall matter of time before some mall developer smelled an opportunity. To developer smelled an opportunity. To capture some of this revenue, Delhi-capture some of this revenue, Delhi-

based Omaxe Construction is building based Omaxe Construction is building wedding malls — enclosed shopping wedding malls — enclosed shopping

centers offering everything needed for centers offering everything needed for an elaborate ceremony, all under one an elaborate ceremony, all under one roof. Omaxe opened wedding malls in roof. Omaxe opened wedding malls in Gurgaon in 2005, near Delhi; and at Gurgaon in 2005, near Delhi; and at Patiala, in Punjab. These malls were Patiala, in Punjab. These malls were

packed during November and packed during November and December, India’s peak wedding December, India’s peak wedding

season. The 275,000-square-foot malls season. The 275,000-square-foot malls each contain about 110 shops and cost each contain about 110 shops and cost about $16 million each to build. Omaxe about $16 million each to build. Omaxe is opening a similar mall in July in the is opening a similar mall in July in the

city of Agra. city of Agra.

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Mall development in Mall development in IndiaIndia

As the modern shopping centre As the modern shopping centre phenomenon continues to impact phenomenon continues to impact

India’s urban landscape , with about India’s urban landscape , with about 500 malls expected to be operational by 500 malls expected to be operational by year 2010 , the chances of over supply year 2010 , the chances of over supply of retail space is also becoming a cause of retail space is also becoming a cause of worry for most developers . The need of worry for most developers . The need

of the hour clearly is a concept and of the hour clearly is a concept and design differentiator.design differentiator.

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Design denominatorsDesign denominatorsApart from matters aesthetic, design is also a function Apart from matters aesthetic, design is also a function of practicality and astute planning. From frontage to the of practicality and astute planning. From frontage to the

flooring , the lighting to play of colors ,the common flooring , the lighting to play of colors ,the common space to the parking lot, the visibility to the branding – space to the parking lot, the visibility to the branding – the design is what defines , differentiates and works.the design is what defines , differentiates and works.

The idea is , attracting not only prospective occupants of The idea is , attracting not only prospective occupants of space at the shopping centre , but end – customers as space at the shopping centre , but end – customers as

well; attracting the right tenant mix, commensurate with well; attracting the right tenant mix, commensurate with the positioning of the centre; using each design element the positioning of the centre; using each design element to inspire a psychological situation wherein the casual to inspire a psychological situation wherein the casual wanderer becomes a shopper and in general putting wanderer becomes a shopper and in general putting

together the whole experience of being present at and together the whole experience of being present at and shopping at a mall.shopping at a mall.

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Developers in India have recognized that their Developers in India have recognized that their challenge lies in concocting a blend of learning from challenge lies in concocting a blend of learning from international experiences along with local ‘Made in international experiences along with local ‘Made in

India’ solutions.India’ solutions.It is a hugely competitive market out there for It is a hugely competitive market out there for

developers and retailers a like creating over supply developers and retailers a like creating over supply condition of retail spaces ; but India still has the condition of retail spaces ; but India still has the

benefit of learning from the experiences in shopping benefit of learning from the experiences in shopping centre design and development from the many centre design and development from the many

other countries around the globe who have already other countries around the globe who have already passed through this cycle.passed through this cycle.

Apart from the functional convenience, the novelty Apart from the functional convenience, the novelty of the mall concept continues to stand it in good of the mall concept continues to stand it in good stead in India , like it did in the other countries.stead in India , like it did in the other countries.

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Famous Shopping Malls in Famous Shopping Malls in

IndiaIndia

The tremendous hike in the number of shopping The tremendous hike in the number of shopping malls in India is the direct result of globalization. malls in India is the direct result of globalization.

India is basically a shopper's paradise. Be it India is basically a shopper's paradise. Be it handicrafts or herbs, paintings or antiques, handicrafts or herbs, paintings or antiques,

traditional garments or modern fashion traditional garments or modern fashion statements, India has everything to offer. statements, India has everything to offer.

Nowadays, shopping Malls are emerging in Nowadays, shopping Malls are emerging in every city and they offer you an array of various every city and they offer you an array of various national and international brands at one place.national and international brands at one place.

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Alankar PlazaAlankar PlazaAlankar Plaza is situated on Kempegowda Road in Alankar Plaza is situated on Kempegowda Road in Bangalore. The place offers ample parking space Bangalore. The place offers ample parking space for the cars as well as two wheelers. There are for the cars as well as two wheelers. There are

many lifts and escalators in the mall. It is fully air- many lifts and escalators in the mall. It is fully air- conditioned and has regular power supply.conditioned and has regular power supply.

The place offers many branded outlets. You can The place offers many branded outlets. You can easily buy the things that you require, like easily buy the things that you require, like

clothing, footwear, watches, jewellery, perfumes, clothing, footwear, watches, jewellery, perfumes, toys, furnishing and what not. There is also a food toys, furnishing and what not. There is also a food

court in Alankar plaza. Many national and court in Alankar plaza. Many national and international cuisines are offered at that place. international cuisines are offered at that place. There is a nice sweet shop just at the entrance There is a nice sweet shop just at the entrance where you can satisfy your taste buds. There is where you can satisfy your taste buds. There is

also a children zone where the kids can play and also a children zone where the kids can play and enjoy.enjoy.

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Amprapali MallAmprapali Mall Amprapali Multiplex Mall is located at Bareilly. It is a Amprapali Multiplex Mall is located at Bareilly. It is a commercial project and is developed by Amprapali commercial project and is developed by Amprapali

Group. It is located on the national highway Group. It is located on the national highway connecting Lucknow. It is situated in the Lohia Vihar connecting Lucknow. It is situated in the Lohia Vihar

residential colony.residential colony.Amprapali mall is one of its kinds. It has many Amprapali mall is one of its kinds. It has many

features in it. It has 3 multiplexes and also has a 3 features in it. It has 3 multiplexes and also has a 3 star hotel with multi- cuisine restaurants. There are star hotel with multi- cuisine restaurants. There are many branded fashion stores, bookstores and toy many branded fashion stores, bookstores and toy

shops. One can also purchase jewellery and shops. One can also purchase jewellery and cosmetics. If you are fond of electronic gizmos then cosmetics. If you are fond of electronic gizmos then the Amprapali mall is the right place to buy them.the Amprapali mall is the right place to buy them.

Amprapali mall has ample parking space and also Amprapali mall has ample parking space and also offers windowed lifts and escalators.offers windowed lifts and escalators.

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Ansal Plaza MallAnsal Plaza Mall Ansal Plaza is the first world-class shopping Ansal Plaza is the first world-class shopping

mall in Delhi at Hudco Place, Khel Gaon. mall in Delhi at Hudco Place, Khel Gaon. Ansal Plaza is a magnificent piece of Ansal Plaza is a magnificent piece of

contemporary architecture beautifully contemporary architecture beautifully landscaped with greenery and fountains.landscaped with greenery and fountains.

Designer items are easily available at Ansal Designer items are easily available at Ansal Plaza. The multiplex mall is also famous for Plaza. The multiplex mall is also famous for its branded clothes and quality jewelry that its branded clothes and quality jewelry that

it offers to its customers. Ansal Plaza at it offers to its customers. Ansal Plaza at Delhi offers a complete family experience. Delhi offers a complete family experience.

You can easily find the stores of all the You can easily find the stores of all the major brands in Ansal Plaza like, Marks and major brands in Ansal Plaza like, Marks and

Spencer, Shoppers Stop, Adidas, Archies Spencer, Shoppers Stop, Adidas, Archies Gallery, Guess, Nike, Lacoste, Levis, Music Gallery, Guess, Nike, Lacoste, Levis, Music

World and many more.World and many more.Ansal Plaza offers a twin level parking and is Ansal Plaza offers a twin level parking and is

one of the most popular shopping one of the most popular shopping destinations in the city. Many restaurants destinations in the city. Many restaurants

are opened inside the complex only.are opened inside the complex only.

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Centre Stage MallCentre Stage Mall The Centre Stage Mall is one of its The Centre Stage Mall is one of its

kinds and has risen to one of the best kinds and has risen to one of the best in South East Asia. The mall is built in South East Asia. The mall is built

over 7 acres of land and it lies in the over 7 acres of land and it lies in the commercial hub of Noida. This mall is commercial hub of Noida. This mall is

one of the most visited places in Noida. one of the most visited places in Noida. The mall has eleven floors which have The mall has eleven floors which have

various shopping vistas and eating various shopping vistas and eating joints.joints.

In the mall, there is also a speciality of In the mall, there is also a speciality of the Wave Cinema complex which has a the Wave Cinema complex which has a

great luxury tag attached to their great luxury tag attached to their name. Also, international brands like name. Also, international brands like Reebok, Westside, Titan, Catmoss, Reebok, Westside, Titan, Catmoss,

Habibs, Levis, Adidas, Freelook, Plamet Habibs, Levis, Adidas, Freelook, Plamet M, Ruby Tuesday can be seen in the M, Ruby Tuesday can be seen in the

Centre Stage MallCentre Stage Mall

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City Centre MallCity Centre Mall Located on the Mehrauli-Gurgaon road near Located on the Mehrauli-Gurgaon road near Delhi, the City Centre Mall has been Delhi, the City Centre Mall has been

constructed by the DLF Group. The mall is a constructed by the DLF Group. The mall is a perfect example of good architecture and perfect example of good architecture and great ambience. Inaugurated in 2001, the great ambience. Inaugurated in 2001, the mall is a four-storey complex which has mall is a four-storey complex which has

around 127 different stores in the building. around 127 different stores in the building. The mall also has DT Cinemas multiplex The mall also has DT Cinemas multiplex

with 4 screens which feature both Hindi and with 4 screens which feature both Hindi and

English films.English films. Lifestyle Stores and Lifestyle Stores and Mehrasons Jewellers are the main Mehrasons Jewellers are the main

attraction in the shops of the mall. The attraction in the shops of the mall. The mall has a great reputation and gives a mall has a great reputation and gives a

taste of American mall culture which taste of American mall culture which has changed the outlook of people in has changed the outlook of people in

India. Singers and Orchestra is the India. Singers and Orchestra is the latest addition to the attractions in the latest addition to the attractions in the

DLF City Centre Mall.DLF City Centre Mall.

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Cross Road MallCross Road Mall The Cross Road Mall is located in The Cross Road Mall is located in

Nariman Point in Mumbai. It is the first Nariman Point in Mumbai. It is the first full-fledged mall in Mumbai and is one full-fledged mall in Mumbai and is one

of the most sought after places for of the most sought after places for shopping and hanging out. The mall is shopping and hanging out. The mall is a large departmental store which has a large departmental store which has a multiplex in it called the INOX. The a multiplex in it called the INOX. The

mall is equipped with latest mall is equipped with latest technology and the latest trends. technology and the latest trends.

Many world famed brands like Mango, Many world famed brands like Mango, Marks and Spencer, Morgan, TAG, Marks and Spencer, Morgan, TAG, McDonalds, Swarovski, Pallazio, McDonalds, Swarovski, Pallazio,

Shopper Stop etc. The mall also has a Shopper Stop etc. The mall also has a state of the art parking lot and car state of the art parking lot and car lifts for roof parking. Also, there are lifts for roof parking. Also, there are food courts which offer all cuisines food courts which offer all cuisines

from Indian to Chinese.from Indian to Chinese.

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DLF MallDLF Mall

DLF Mall is located on the Mehrauli- Gurgaon road junction. This DLF Mall is located on the Mehrauli- Gurgaon road junction. This mall has three levels for stores. There are around 32 stores in this mall has three levels for stores. There are around 32 stores in this

complex. complex. The DLF Mall also has a huge book store called The DLF Mall also has a huge book store called Landmark; the book store has a great ambiance and the wide Landmark; the book store has a great ambiance and the wide

range of options for books and stationary. Diwan Sahib is another range of options for books and stationary. Diwan Sahib is another well known store that has set its foot in DLF Mall, Gurgaon. You well known store that has set its foot in DLF Mall, Gurgaon. You can easily get everything that you require in this mall. All the can easily get everything that you require in this mall. All the

major brands have their showrooms in this mall. One of the major major brands have their showrooms in this mall. One of the major attractions of the DLF Mall is its food court which offers a variety attractions of the DLF Mall is its food court which offers a variety

of international cuisines.of international cuisines.

The DLF Mall offers a great and fully computerized parking facilityThe DLF Mall offers a great and fully computerized parking facility

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Garuda MallGaruda Mall

The Guruda Mall is a new entrant in the mall circuit of The Guruda Mall is a new entrant in the mall circuit of Bangalore, South India. It houses several major national as well Bangalore, South India. It houses several major national as well

as international brands such as Marks & Spencer, Shoppers as international brands such as Marks & Spencer, Shoppers Stop, Westside, Planet Sport, Adidas, Reebok, Fabindia, Stop, Westside, Planet Sport, Adidas, Reebok, Fabindia,

Swarovski and Titan. The mall is spread over six floors with a Swarovski and Titan. The mall is spread over six floors with a huge parking space with a capacity to accommodate up to huge parking space with a capacity to accommodate up to

thousand of cars. Apart from being a shopping mall, Guruda thousand of cars. Apart from being a shopping mall, Guruda also comes with entertainment options including the six-screen also comes with entertainment options including the six-screen INOX Multiplex with capacity to hold 1,150 viewers and various INOX Multiplex with capacity to hold 1,150 viewers and various activity centre for children. There are also more than 20 food activity centre for children. There are also more than 20 food

counters where the shoppers can enjoy a wide variety of counters where the shoppers can enjoy a wide variety of cuisines cuisines

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Gaur Gravity MallGaur Gravity Mall

Gaur Gravity Mall is located in Indirapuram in Gaur Gravity Mall is located in Indirapuram in Ghaziabad. It is beautifully planned and has Ghaziabad. It is beautifully planned and has

great interiors. Many shoppers get attracted to great interiors. Many shoppers get attracted to this mall as it offers plenty of branded this mall as it offers plenty of branded

showrooms. It is built by the Gaur Group.showrooms. It is built by the Gaur Group.The mall has everything to offer. It has a wide The mall has everything to offer. It has a wide range of variety in terms of clothes, footwear, range of variety in terms of clothes, footwear, jewellery, cosmetics, home furnishings etc. it jewellery, cosmetics, home furnishings etc. it also offers a food court where many types of also offers a food court where many types of

cuisines are offered.cuisines are offered.

Gaur Gravity Mall is fully air- conditioned and Gaur Gravity Mall is fully air- conditioned and has 24 hour power supply. Lifts and escalators has 24 hour power supply. Lifts and escalators are there for the benefit of its visitors. All the are there for the benefit of its visitors. All the

basic facilities are available in this mall.basic facilities are available in this mall.

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I P Mall & MultiplexI P Mall & Multiplex I P Mall & Multiplex is a famous mall built I P Mall & Multiplex is a famous mall built in Varanasi. The place is fully equipped in Varanasi. The place is fully equipped and one can easily fulfill the needs and and one can easily fulfill the needs and requirements. The customers get a safe requirements. The customers get a safe environment to shop, relax and enjoy as environment to shop, relax and enjoy as

the place is fully guarded. In I P Mall the place is fully guarded. In I P Mall complex, you can easily find all the complex, you can easily find all the

leading brand names like Globus, Koutons, leading brand names like Globus, Koutons, Provogue, Nike, Adidas, Mc. Donald’s, Provogue, Nike, Adidas, Mc. Donald’s,

United Colors of Benton, Titan, Planet M United Colors of Benton, Titan, Planet M and many more The I P Multiplex is an and many more The I P Multiplex is an added feature to the mall. It has three added feature to the mall. It has three

screens. The place is also famous for its screens. The place is also famous for its food court. You can enjoy any food of your food court. You can enjoy any food of your

choice. This mall is centrally air choice. This mall is centrally air conditioned, has escalators and many conditioned, has escalators and many

famous brands to look forward to. The I P famous brands to look forward to. The I P Mall provides ample parking space and is Mall provides ample parking space and is

a great place to enjoy a great place to enjoy

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Iskon MallIskon Mall Iskon Mall is located in the West Iskon Mall is located in the West

Ahmedabad. It is one of the most Ahmedabad. It is one of the most popular and famous mall of popular and famous mall of

Ahmedabad. It comprises of all the Ahmedabad. It comprises of all the famous international and domestic famous international and domestic brands in categories of garments, brands in categories of garments,

electronics, cosmetics, accessories, electronics, cosmetics, accessories, shoes etc under one roof. The Iskon shoes etc under one roof. The Iskon

Mall offers all the comforts like, Mall offers all the comforts like, central air conditioning, smoothly central air conditioning, smoothly moving escalators, lifts and a big moving escalators, lifts and a big

parking area which can parking area which can accommodate many vehicles. The accommodate many vehicles. The

mall also has a food court where you mall also has a food court where you can relish the food of your choice.can relish the food of your choice.

Reliance and Westside are the major Reliance and Westside are the major anchors of Iskon Mall. The mall is anchors of Iskon Mall. The mall is opened throughout the week. The opened throughout the week. The shoppers feel good as they can get shoppers feel good as they can get everything they want at one place everything they want at one place

only. only.

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Mega MallMega Mall The Mega Mall is a popular entertainment center The Mega Mall is a popular entertainment center

situated in Gurgaon. It is a three-storied mall situated in Gurgaon. It is a three-storied mall possessing two basements. The mall contains the possessing two basements. The mall contains the first proper internationally designed food court. It first proper internationally designed food court. It covers about 30,000 square feet of area. There covers about 30,000 square feet of area. There are many national and international branded are many national and international branded

outlets are opened in the mall.outlets are opened in the mall.

There are three-screen multiplexes in the Mega There are three-screen multiplexes in the Mega mall. The mall possesses more than 110 stores mall. The mall possesses more than 110 stores

with interior designers, women and men's with interior designers, women and men's fashion, shoes and a variety of other stores.fashion, shoes and a variety of other stores.

The mall offers parking at two levels. There is The mall offers parking at two levels. There is basement as well as front parking. It is one of the basement as well as front parking. It is one of the

most popular shopping destinations in the city most popular shopping destinations in the city and is a favorite hang out zone for the and is a favorite hang out zone for the

youngsters.youngsters.

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Oasis MallOasis MallOasis Mall is located in Bangaluru. It boasts of a Oasis Mall is located in Bangaluru. It boasts of a

200,000 sq.feet of shopping and office space. There is 200,000 sq.feet of shopping and office space. There is ample space to move around. It has all the basic ample space to move around. It has all the basic

amenities like 24 hour power supply, lifts and amenities like 24 hour power supply, lifts and escalators. The mall offers ample parking space also.escalators. The mall offers ample parking space also.

The mall boasts of a variety of exclusive showrooms The mall boasts of a variety of exclusive showrooms like Calvin Klein and FCUK. The SPAR supermarket is like Calvin Klein and FCUK. The SPAR supermarket is

also a must see. The Oasis mall specializes in also a must see. The Oasis mall specializes in designer products ranging from watches to designer products ranging from watches to

sunglasses and clothing from some of the top fashion sunglasses and clothing from some of the top fashion houses in the world. It offers a wide range of watches houses in the world. It offers a wide range of watches

from brands such as Dolce & Gabbana, Emporio from brands such as Dolce & Gabbana, Emporio Armani and Frederick Stein, Perfumes from Ghost, Armani and Frederick Stein, Perfumes from Ghost, Calvin Klein and Burberry. One can also purchase Calvin Klein and Burberry. One can also purchase branded perfumes, jewellery, handbags, branded branded perfumes, jewellery, handbags, branded

clothes and many such more things. clothes and many such more things.

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Pacific MallPacific Mall

The Pacific Mall is located in Ghaziabad in Uttar Pradesh The Pacific Mall is located in Ghaziabad in Uttar Pradesh and has been constructed by the Bansal Group of and has been constructed by the Bansal Group of

Companies. The Pacific Mall is a great place where you can Companies. The Pacific Mall is a great place where you can have fun and frolic and have a totally new shopping have fun and frolic and have a totally new shopping

experience. There is novelty in dining and entertainment experience. There is novelty in dining and entertainment options that are available here. The Pacific Mall is an options that are available here. The Pacific Mall is an

architectural wonder laid down on 500000 sq. ft. and has architectural wonder laid down on 500000 sq. ft. and has been designed by Hafeez Contractor. A place simply been designed by Hafeez Contractor. A place simply

throbbing with life, this is a one-stop place for the whole throbbing with life, this is a one-stop place for the whole family. The mall has been constructed in such a manner family. The mall has been constructed in such a manner

that it has become a super regional mall and extends that it has become a super regional mall and extends beyond the tertiary zone. beyond the tertiary zone.

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Sahara Ganj MallSahara Ganj Mall

Sahara Ganj Mall is located in Lucknow. Sahara Ganj Mall was opened Sahara Ganj Mall is located in Lucknow. Sahara Ganj Mall was opened in November 2005 to provide the city with the best entertainment in November 2005 to provide the city with the best entertainment

arena. It has the built up area of around 525 thousand sq. ft. It has in arena. It has the built up area of around 525 thousand sq. ft. It has in total 4 floors. Sahara Ganj has been crafted by W.S. Atkins and the total 4 floors. Sahara Ganj has been crafted by W.S. Atkins and the

construction work was carried by a renowned company called construction work was carried by a renowned company called Nagarjuna Construction Company Ltd The customers get a safe Nagarjuna Construction Company Ltd The customers get a safe

environment to shop, relax and enjoy as the place is fully guarded. environment to shop, relax and enjoy as the place is fully guarded. Big Bazaar and Pantaloons are the anchors along with the other Big Bazaar and Pantaloons are the anchors along with the other occupants who are in the sections of garments, entertainment, occupants who are in the sections of garments, entertainment,

furniture etc. The food chain McDonald is an integral part of the Mall. furniture etc. The food chain McDonald is an integral part of the Mall. The attached 4 screen multiplex by PVR is a value added attraction of The attached 4 screen multiplex by PVR is a value added attraction of

its own kind. its own kind.

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Shipra MallShipra Mall

Shipra Mall is the largest mall in Shipra Mall is the largest mall in the National Capital Region (NCR) the National Capital Region (NCR)

of Delhi. The mall is basically of Delhi. The mall is basically situated at the junction of situated at the junction of

Ghaziabad, Noida and Delhi Ghaziabad, Noida and Delhi borders. The mall, which is borders. The mall, which is located in east of Delhi at located in east of Delhi at

Indrapuram, has a built-up area of Indrapuram, has a built-up area of 4.5 lakh sq ft. It has been 4.5 lakh sq ft. It has been

constructed in Classical Roman-constructed in Classical Roman-style architecture. It comprises of style architecture. It comprises of

many famous and big brand many famous and big brand stores, three new generation stores, three new generation cinema halls, kids zone, food cinema halls, kids zone, food

court, an amphitheatre and has a court, an amphitheatre and has a parking space for around 1000 parking space for around 1000

cars.cars.

It has four anchor stores namely, It has four anchor stores namely, Shoppers Stop, Globus, Food Shoppers Stop, Globus, Food Bazaar and Fashion Station to Bazaar and Fashion Station to

provide an all together different provide an all together different experience to its shoppers. experience to its shoppers.

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Sigma Mall Sigma Mall Sigma Mall is situated on the Cunningham Road in Sigma Mall is situated on the Cunningham Road in

Bangalore. It is one of the best hang out place. It’s very big Bangalore. It is one of the best hang out place. It’s very big on the inside with 4 levels.on the inside with 4 levels.

The mall will offer an exhilarating environment that caters The mall will offer an exhilarating environment that caters to a wide spectrum of markets- from leisure and to a wide spectrum of markets- from leisure and

entertainment to F&B and shopping. On the ground level entertainment to F&B and shopping. On the ground level there is a bread bazaar and Café Coffee Day. On level 1 there is a bread bazaar and Café Coffee Day. On level 1 there are many branded clothing outlets like Pantaloons, there are many branded clothing outlets like Pantaloons, Louis Philippe, Reebok, Nike, Levi’s, Pepe, Provogue, etc. Louis Philippe, Reebok, Nike, Levi’s, Pepe, Provogue, etc. On level 2, there are many gadget stores. You can easily On level 2, there are many gadget stores. You can easily

buy laptops, computers and various other tech accessories. buy laptops, computers and various other tech accessories. On level 3, there is a food court which offers a variety of On level 3, there is a food court which offers a variety of food services. A wide range of cuisines are offered in the food services. A wide range of cuisines are offered in the

food court of Sigma Mall.food court of Sigma Mall.

The Mall has plenty of parking space. Around 320 cars can The Mall has plenty of parking space. Around 320 cars can be parked in its parking zone.be parked in its parking zone.

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Spencer MallSpencer Mall

Spencer Mall is one of Chennai's finest and largest shopping Spencer Mall is one of Chennai's finest and largest shopping mall and covers an area of over a million square feet. In mall and covers an area of over a million square feet. In

Spencer Mall complex, you can easily find all the leading brand Spencer Mall complex, you can easily find all the leading brand names like food world, music world, health & glow, vummidiars, names like food world, music world, health & glow, vummidiars,

van heusen, proline, arrow, American express, Allen solly. van heusen, proline, arrow, American express, Allen solly. Besides, a lot of retailers dealing with jewellery, domestic Besides, a lot of retailers dealing with jewellery, domestic

appliances, leather goods and handicrafts are also housed there appliances, leather goods and handicrafts are also housed there The shopping area spreads across ground, first and second The shopping area spreads across ground, first and second floors. Office units are spread between fourth and seventh floors. Office units are spread between fourth and seventh

floors. The place also offers a food court where you can relish floors. The place also offers a food court where you can relish the food of your choice. There is ample space for parking also the food of your choice. There is ample space for parking also

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Shoprix MallShoprix Mall

Located in sector 62, Noida in Located in sector 62, Noida in Uttar Pradesh, the Shoprix Mall Uttar Pradesh, the Shoprix Mall

is a great place to be. A is a great place to be. A happening and upcoming happening and upcoming surrounding area helps in surrounding area helps in

making this mall a very hip making this mall a very hip place. Beautifully structured place. Beautifully structured and with great interiors, the and with great interiors, the

mall has a very good inflow of mall has a very good inflow of shoppers and buyers who are shoppers and buyers who are

attracted by the variety of attracted by the variety of stores present in the mall. A stores present in the mall. A

very fine dining experience can very fine dining experience can be had once you are in this be had once you are in this mall. There is something for mall. There is something for everyone in the family in the everyone in the family in the

mall. A great collection of mall. A great collection of fashion wear, accessories, fashion wear, accessories,

jewellery can be seen in the jewellery can be seen in the Shoprix Mall. Shoprix Mall.

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The EsplanadeThe Esplanade The Esplanade Mall is located in Cochin. It is The Esplanade Mall is located in Cochin. It is

located near Saint Teresa College, Ernakulum in located near Saint Teresa College, Ernakulum in Cochin. The mall has all the basic facilities. Cochin. The mall has all the basic facilities.

Throughout the mall one can find many escalators, Throughout the mall one can find many escalators, lifts and parking space.lifts and parking space.

The specialty of the mall is exclusive Esplanade The specialty of the mall is exclusive Esplanade signature goods including memorial coins, a signature goods including memorial coins, a

variety of clothing items, soft-toys, post-cards, variety of clothing items, soft-toys, post-cards, stationery and books on Esplanade. There are stationery and books on Esplanade. There are many music stores also that are opened in the many music stores also that are opened in the

mall. One can buy CD sets also. Book stores are mall. One can buy CD sets also. Book stores are also there and you can easily get the book of your also there and you can easily get the book of your

choice. Whatever you want, everything is choice. Whatever you want, everything is available in this mall.available in this mall.

The Esplanade has achieved lot of name and fame The Esplanade has achieved lot of name and fame and is also a favorite hang out place for everyone.and is also a favorite hang out place for everyone.

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The Great India PlaceThe Great India Place The Great India Place is one of The Great India Place is one of the biggest shopping mall of the biggest shopping mall of

north India located in Delhi NCR north India located in Delhi NCR area in Noida. Designed by area in Noida. Designed by

Callison Inc. the theme of the Callison Inc. the theme of the mall is "shoppertainment” that mall is "shoppertainment” that integrated entertainment and integrated entertainment and

shopping in the same premises. shopping in the same premises. It was developed by the It was developed by the

Unitech group. It is one of the Unitech group. It is one of the largest retail developments in largest retail developments in

India that spans around India that spans around 1,500,000 sqft. The main 1,500,000 sqft. The main

highlight of The Great Indian highlight of The Great Indian Place is the entertainment Place is the entertainment

complex with multiple theme complex with multiple theme park, restaurants and 6-screen park, restaurants and 6-screen

multiplex cinema. It houses multiplex cinema. It houses several big retail outlets as well several big retail outlets as well as international brands such as as international brands such as

Big Bazaar, Home Town, Big Bazaar, Home Town, Globus, Pantaloons, Lifestyle, Globus, Pantaloons, Lifestyle,

Adidas, Nike, Guess and Marks Adidas, Nike, Guess and Marks

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To demystify the relation of mall To demystify the relation of mall development & Indian retail in Indiadevelopment & Indian retail in India

..

The Indian Retail Sector is booming and mall growth is being seen The Indian Retail Sector is booming and mall growth is being seen asas

a clear indicator of the economic prosperity in India. These a clear indicator of the economic prosperity in India. These shoppingshopping

cum entertainment options are getting bigger and better, sportingcum entertainment options are getting bigger and better, sportingmultiplexes and food courts to woo shoppers. multiplexes and food courts to woo shoppers. Dominant retail Dominant retail

activityactivityis visible in the top cities but tier II and III cities are also is visible in the top cities but tier II and III cities are also

witnessing changewitnessing change..

Read about the huge investments in malls and what the futureRead about the huge investments in malls and what the futureholds for themholds for them Malls are springing up in every city and are fast Malls are springing up in every city and are fast

becoming sought afterbecoming sought afterentertainment hotspots, with shopping as the by-product. From aentertainment hotspots, with shopping as the by-product. From a

situation where there were no malls about a decade ago, the situation where there were no malls about a decade ago, the countrycountry

will have over 300 malls translating to over 100 million sq.ft. will have over 300 malls translating to over 100 million sq.ft. in2007 andin2007 and

goes up to 500 malls in 2010.goes up to 500 malls in 2010.

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The Indian Government’s initiatives to aid growth in the retail The Indian Government’s initiatives to aid growth in the retail sector aresector are

showing very visible results. Investment in world-class showing very visible results. Investment in world-class infrastructure isinfrastructure is

expected to be close to USD 150 bn.expected to be close to USD 150 bn.

► The hitherto restricted retail real estate sector was opened up for The hitherto restricted retail real estate sector was opened up for Foreign Direct Investment in 2005. As a result, malls of Foreign Direct Investment in 2005. As a result, malls of international scale and quality are expected to come up;international scale and quality are expected to come up;

► Mall growth is being seen as a clear indicator of the economic Mall growth is being seen as a clear indicator of the economic prosperity in India. Significantly, the number of malls in the country prosperity in India. Significantly, the number of malls in the country has increased at a fast pace. And they are doing brisk business. A has increased at a fast pace. And they are doing brisk business. A trip to the local mall (there will be one in every locality soon!) will trip to the local mall (there will be one in every locality soon!) will bear this out;bear this out;

► From almost no malls existing in the country over a decade ago, From almost no malls existing in the country over a decade ago, there were 96 operational malls in August 2005;there were 96 operational malls in August 2005;

► Here’s more good news. This phenomenon is not restricted to Here’s more good news. This phenomenon is not restricted to major cities of the country alone. It has percolated to the “Tier II” major cities of the country alone. It has percolated to the “Tier II” and “Tier III’ cities as well. The contribution of Tier II cities in and “Tier III’ cities as well. The contribution of Tier II cities in organized retail sales is expected to be about 20 – 25%.organized retail sales is expected to be about 20 – 25%.

► Mumbai, Bangalore, Hyderabad, Pune and New Delhi are expected Mumbai, Bangalore, Hyderabad, Pune and New Delhi are expected to have nearly 75% of the retail space in the countryto have nearly 75% of the retail space in the country

► Niche, specialty malls, discount malls, highway malls are the new Niche, specialty malls, discount malls, highway malls are the new trendstrends

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Jones Lang Lasalle Meghraj Identifies "India Jones Lang Lasalle Meghraj Identifies "India 50" — the Emerging Cities for50" — the Emerging Cities for

Retail ActivityRetail Activity

"The Geography of Opportunity - The India 50" paper "The Geography of Opportunity - The India 50" paper highlights that India's retail sector is evolving at a swift pace, highlights that India's retail sector is evolving at a swift pace, fuelled by a strong economy, favorable demographics, rising fuelled by a strong economy, favorable demographics, rising wealth levels and rapidly changing lifestyles and consumer wealth levels and rapidly changing lifestyles and consumer

aspirations of an ever burgeoning middle class. The real aspirations of an ever burgeoning middle class. The real estate sector has responded well to this retail growth. The estate sector has responded well to this retail growth. The total retail mall stock has been doubling every year, from a total retail mall stock has been doubling every year, from a meager one million square feet in 2002 to a staggering 40 meager one million square feet in 2002 to a staggering 40

million square feet by end of 2007 and an estimated 60 million million square feet by end of 2007 and an estimated 60 million square feet by end of 2008.square feet by end of 2008.

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Jones Lang LaSalle Meghraj's research identifies 50 cities across India that are Jones Lang LaSalle Meghraj's research identifies 50 cities across India that are ideallyideally

positioned to benefit from the booming retail sector. The report launches a new positioned to benefit from the booming retail sector. The report launches a new retail cityretail city

classification based on socio-economic characteristics, retailer activity and classification based on socio-economic characteristics, retailer activity and shopping mallshopping mall

development. development. The research identifies five types of cities (Maturing, The research identifies five types of cities (Maturing, Transitional, HighTransitional, High

Growth, Emerging and NascentGrowth, Emerging and Nascent), each of which is at a different stage in its ), each of which is at a different stage in its retail marketretail market

evolution and offers different types of opportunities for retailers and the property evolution and offers different types of opportunities for retailers and the property sector.sector.

Organised retail activity is still overwhelmingly concentrated in Organised retail activity is still overwhelmingly concentrated in Delhi and Delhi and Mumbai (theMumbai (the

Maturing Cities)Maturing Cities) and considerable opportunities still exist in these two vast and and considerable opportunities still exist in these two vast and diversediverse

metros. We expect these two metros to contribute 40% of national organised metros. We expect these two metros to contribute 40% of national organised retailing byretailing by

year 2008. Delhi and Mumbai lead the Indian mall culture with estimated total mall year 2008. Delhi and Mumbai lead the Indian mall culture with estimated total mall stockstock

of 22 million and 15 million sq ft respectively by 2008-09. Nonetheless, the reportof 22 million and 15 million sq ft respectively by 2008-09. Nonetheless, the reportconcludes that increasing competition in the NCR and Mumbai markets, combined concludes that increasing competition in the NCR and Mumbai markets, combined

withwithgrowing opportunities in India's regional markets, is encouraging both retailers growing opportunities in India's regional markets, is encouraging both retailers

andandproperty developers to move into new and potentially more rewarding markets property developers to move into new and potentially more rewarding markets

further afield.further afield.Organised retailing in India's other main cities, Organised retailing in India's other main cities, such as Bangalore, Kolkata,such as Bangalore, Kolkata,Hyderabad, Pune and Chennai (the Transitional Cities)Hyderabad, Pune and Chennai (the Transitional Cities) is growing rapidly is growing rapidly

however suchhowever suchis the pace of change, that many smaller Tier III cities are now firmly on the radar is the pace of change, that many smaller Tier III cities are now firmly on the radar

of theof theretail sector and mall developersretail sector and mall developers

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The report highlights tertiary cities such The report highlights tertiary cities such as as Chandigarh, Ludhiana, Jaipur , Chandigarh, Ludhiana, Jaipur ,

Lucknow and Kochi (the High Lucknow and Kochi (the High Growth Cities)Growth Cities) as leading the pack, as leading the pack,

attracting considerable retailer interest attracting considerable retailer interest due to high incomes and strong brand due to high incomes and strong brand

awarenessawareness..

The "next retail destinations" over a three year The "next retail destinations" over a three year horizon arehorizon are

likely to be "Emerging Cities" such as Nagpur, likely to be "Emerging Cities" such as Nagpur, Coimbatore and Thiruvananthapuram, where IT/ITES Coimbatore and Thiruvananthapuram, where IT/ITES companies are expanding their workforces, which in companies are expanding their workforces, which in

turn is stimulatingturn is stimulatingretailing activity. The more pioneering retailers and retailing activity. The more pioneering retailers and

mall developers are now seeking to benefit from mall developers are now seeking to benefit from first mover advantage and are moving into first mover advantage and are moving into

"Nascent Cities" such as"Nascent Cities" such asAurangabad and Rajkot, which are likely to provide Aurangabad and Rajkot, which are likely to provide

good long term opportunitiesgood long term opportunities

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About Jones Lang LaSalle About Jones Lang LaSalle MeghrajMeghraj

Jones Lang LaSalle Meghraj is the Indian operations of Jones Jones Lang LaSalle Meghraj is the Indian operations of Jones Lang LaSalle's Asia Pacific business, which established over 45 Lang LaSalle's Asia Pacific business, which established over 45

years ago and currently has 60 offices across 13 countries. years ago and currently has 60 offices across 13 countries. Globally, Jones Lang LaSalle Inc. (NYSE: JLL), the only real Globally, Jones Lang LaSalle Inc. (NYSE: JLL), the only real estate money management and services firm named to estate money management and services firm named to

FORTUNE magazine's "100 Best Companies toFORTUNE magazine's "100 Best Companies toWork For" and Forbes magazine's "400 Best Big Companies," Work For" and Forbes magazine's "400 Best Big Companies,"

has approximately 160 offices worldwide and operates in more has approximately 160 offices worldwide and operates in more than 450 cities in over 50 countries. With 2006 revenue of over than 450 cities in over 50 countries. With 2006 revenue of over USD2 billion, the company provides comprehensive integrated USD2 billion, the company provides comprehensive integrated real estate and investment management expertise on a local, real estate and investment management expertise on a local,

regional and global level to owner, occupier and investor regional and global level to owner, occupier and investor clients. clients. Jones Lang LaSalle is an industry leader in Jones Lang LaSalle is an industry leader in

property and corporate facility management services, property and corporate facility management services, with a portfolio of over 1 billion square feet worldwide. with a portfolio of over 1 billion square feet worldwide. In 2006, the firm completed Capital Market sales and In 2006, the firm completed Capital Market sales and

acquisitions, debt financing, and equity placements on acquisitions, debt financing, and equity placements on assets and portfolios valued at USD 70.9 billion. LaSalle assets and portfolios valued at USD 70.9 billion. LaSalle

Investment Management, the company's investment Investment Management, the company's investment management business, is one of the world's largest and management business, is one of the world's largest and most diverse real estate money management firms, with most diverse real estate money management firms, with

approximately USD44.3 billion of assets under approximately USD44.3 billion of assets under management.management.

Page 134: Introduction to Malls

Thank youThank you