introduction to lean startup

Introduction to The Lean Startup

Nawras Skhmot Co-‐founder & Lead Organizer Lean Startup Circle Stavanger

Disclaimer: All content is based on Eric Ries book and presentations

Stavanger

THE LEAN STARTUP

-Eric Ries -Steve Blank

Validated Learning

Entrepreneurs are

everywhere

Entrepreneurship is management

Innovation Accounting

Build Measure

Learn

Lean Startup Principles

What is a startup? Entrepreneurs

are everywhere

“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty”

-Eric Ries

STARTUP =

EXPERIMENT

What is a startup? Entrepreneurs

are everywhere

STOP��WASTING ��PEOPLE’S��TIME

Should it be built? Entrepreneurs

are everywhere

Most Startups Fail Entrepreneurs

are everywhere

•  Father of scientific management •  Standardize work into tasks •  Compensate workers based on

performance •  ‘Great Man Theory’

“In the past, the man was first. In the future, the system will be first.” (1911)

Who to Blame? Entrepreneurs

are everywhere

Frederick Winslow Taylor

Validated Learning

Entrepreneurs are

everywhere



Build Measure

Learn


Practices and principles geared to the startup context of extreme uncertainty

Parallel kind of Management Entrepreneurship is management

“A pivot is a change in strategy without a change in vision”

The Pivot Entrepreneurship is management

-Eric Ries

The Pivot: YouTube Entrepreneurship is management

The Pivot: Flickr Entrepreneurship is management

The Premise of Lean Startup: If we can reduce the time between pivots

We can increase our odds of success Before we run out of money

Speed Wins Entrepreneurship is management

Validated Learning

Entrepreneurs are

everywhere



Build Measure

Learn


Not to Justify Failure Validated Learning

”…. is that version of a new product which allows a team to collect the

maximum amount of validated learning about customers with the least effort”

Minimum Viable Product Validated Learning

-Eric Ries

MVP: Buffer Validated Learning

In Lean Startup, the unit of value is learning, and everything else that does not contribute to learning is waste.

Value vs. Waste Validated Learning

Validated Learning

Entrepreneurs are

everywhere



Build Measure

Learn


Minimize TOTAL time through the loop

Build ��Measure ��

Learn

IDEAS

CODEDATA

LEARN BUILD

MEASURE

And much more… Build ��

Measure ��Learn

Learn Faster Split Tests

Customer Development

Five Whys

Customer Advisory Board

Falsifiable Hypotheses

Product Owner

Accountability

Customer Archetypes

Cross-‐funcConal Teams

Semi-‐autonomous Teams

Smoke Tests

Measure Faster Split Tests

ConCnuous Deployment

Usability Tests

Real-‐Cme Monitoring & AlerCng

Customer Liaison

Measure Faster

Funnel Analysis

Cohort Analysis

Net Promoter Score

Search Engine MarkeCng

PredicCve Monitoring

Build Faster

Unit Tests

Usability Tests

ConCnuous IntegraCon

Incremental Deployment

Free & Open-‐Source

Cloud CompuCng

Cluster Immune System

Just-‐in-‐Cme Scalability

Refactoring

Developer Sandbox

Minimum Viable Product

IDEAS

CODEDATA

LEARN BUILD

MEASURE

Validated Learning

Entrepreneurs are

everywhere



Build Measure

Learn


The Three Learning Milestones Innovation Accounting

1. ESTABLISH THE BASELINE

-  Build a MVP -  Measure how

customers behave right now



2. TUNE THE ENGINE



-  Experiment to see if we can improve metrics from the baseline toward the ideal



2. TUNE THE ENGINE

3. PIVOT OR PERSEVERE



-  Experiment to see if we can improve metrics from the baseline toward the ideal

-  When experiments reach diminishing returns, its time to pivot

QuesCons

Stay in touch!

[email protected]

Nawras Skhmot

Lean Startup Circle Stavanger

introduction to lean startup

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