1. Introduction toFacebook MarketingAnalytics Roundtable meetupOctober 8th, 2014

2. What you will learn Today Ad Types Campaign Structure Advanced Targeting Custom Audiences & Remarketing Lookalike audiences Life Events Behaviors Third Party Data Providers The Power Editor Demo 3. Ad Types 4. Page post text ads 5. Mobile App ads (Installs and Re-Engagement)Call to action options include: Install Now, Shop Now, Play Game, Use App, Book Now, ListenNow, Watch Video, Learn More, Sign Up, Download, Watch MoreApp star rating is automatically pulled in from native platform app stores (Apple App Store orGoogle Play) 6. Desktop App ad 7. Domain ads 8. Event ads 9. Page like ads 10. Page post photo ads 11. Link ads 12. Multiproduct ads 13. Offer ads 14. Page post video ads 15. How to share links (if traffic is your goal)Check Jon Loomers blog post about it 16. Campaign Structure 17. Objectives 18. Different ads for different objectives 19. Calls to actions in adsOnly if the objective is:- Clicks to Website- Website ConversionsAvailable call to actions:https://www.facebook.com/business/a/online-sales/calls-to-actions 20. Structure 21. Advanced Targeting(Custom Audiences &Remarketing) 22. Conversion TrackingIf you aren't using Facebook's Conversion Tracking, you may be throwing your moneyaway. Jon Loomer (Facebook Marketing Guru) 23. E-Mail Custom Audiencesie. Target those who did not open your last newsletterhttp://www.jonloomer.com/2012/09/24/facebook-custom-audiences/ 24. Websites Custom Audienceshttp://www.jonloomer.com/2014/01/28/website-custom-audiences-facebook/ 25. Mobile App Custom AudiencesPassed Level 8 in the last 10 days""Used app in the last 7 days but hasn't purchasedanything""Added to cart but not purchased"https://developers.facebook.com/docs/reference/ads-api/custom-audience-mobile 26. Lookalike Audienceshttps://www.facebook.com/help/740305725989187/ 27. Life Events Away from family / hometown Long distance relationship New job / relationship Newly engaged (1 year / 3 months / 6 months) Newlywed (1 year / 3 months / 6 months) Recently moved (last 6 months) Upcoming birthday (this week) 28. Behaviors (mostly U.S. offline data) Car they drive and when they bought it Charitable donations Facebook page admins Photo uploaders (>50 last month) E-Mail domain (gmail / hotmail / yahoo) What do they like to drink or eat? Frequent Travelers / Commuters Returned from trip (1-2 weeks ago) 29. Third Party Data Providers (U.S.) College? New / Soon to be parents? Age of children Homeowner / Renter Job roles Working moms / Corporate executives ESPN / Disney / TNT 30. Facebooks Power Editor 31. Why should you use the power editor?- Campaign Tags- Advanced Ad Schedule- Multiple conversion pixels in one page- Exclude custom audiences- Saved Audiences / Target Groups- Bulk ad editing (Excel or Chrome)- Partner Categories (U.S. only) 32. Where to start? Target your current fans (limited by city or region) Upload the e-mail list of my past customers andtarget them in facebook using E-mail CustomAudiences Remarketing visitors to my website from the previous180 days using facebooks Website CustomAudiences Use a conversion tracking pixel to target people whoadded products to the cart but did not buy Use Facebooks lookalike audiences to target peoplesimilar to your fans or current buyers 33. Demo 34. SourcesFacebookConversion tracking (pixels) and Conversion Measurement OverviewFacebooks official post about new campaign structureJon Loomers blogHow to start with Facebook AdsNew Campaign StructureHow to create ad reportsThis is Why You Must Use Facebook Conversion Tracking (Example)Call to action buttonsFacebooks premium adsFacebooks ad product guideFB Pixel Helper Chrome ExtensionThe beginner guide to facebook advertisingQwayas guide to facebook ads (most ad sizes)