Investment Banking for the Middle Market

15303 Ventura Blvd., Suite 1600, Los Angeles, CA 91403, Direct: 310.919.8842

2

Investment Banking for the Middle Market

Mergers & Acquisitions • Capital Raising • Financial Restructurings

About Us Craft Partners, LLC is an investment bank that advises its

middle-market clients on mergers and acquisitions, capital

raise transactions, and financial restructurings. We take our

clients’ financial and strategic goals seriously, and we work

with enthusiasm and determination to produce extraordinary

results. At Craft Partners, we believe that no two deals are the

same. We tailor our services for each individual client, and

provide senior level attention every step of the way.

For more than twenty years, principals of Craft have advised hundreds of companies, in a wide variety of

industries, with skill, integrity, and ingenuity, to craft the best possible results for our clients.

Put Craft Partners to work for your business.

3

Mergers & Acquisitions If you’re anticipating selling your company, selecting an M&A advisory firm that offers a wealth of transaction

experience and senior level attention can make all the difference. Craft has achieved extraordinary results for

hundreds of companies in many industries, over more than two decades. The partners at Craft roll up their sleeves

for each and every client, guiding every unique sale process expertly and professionally to completion.

See what our clients have to say…

Mergers & Acquisitions

Healthy M&A

Commercial Cleaning Systems

"We needed a sophisticated financial advisor who had the ability to maneuver through a

complex set of issues that included multiple competing stakeholders. Craft Partners ran a

comprehensive process and was able to work through the various challenges and ultimately

achieved an extraordinary result for our company. Craft brought all the stakeholders together

with integrity and great communication, creating a transaction that worked for everybody. I

can’t say enough good things about Craft Partners and would highly recommend them as

professional representation for any transaction."

Troy Coker, CEO of Commercial Cleaning Systems

4

Recapitalization

Pioneer Offroad Rentals

"We were a fairly experienced group

who wanted to grow our company and capitalize on some of our success. Craft was open

and forthright in their communications, gave sound guidance when required, and produced a

solid confidential information memorandum that brought the right people to the table. We

were very happy with whom we were exposed to, as well the final outcome. I would highly

would recommend Craft, because they are knowledgeable, reliable, and deliver on their

commitments." Harry Hoyer, President, Pioneer Offroad Rentals

Midwest Aerials Equipment

"I interviewed other investment bankers and was

most impressed by Craft Partners’ energy and

enthusiasm. Craft told our story in a very

compelling way and ran a very effective marketing

process. We were very satisfied with the result both

from a valuation and structure perspective.“

Dan Tumminello,

Former President and Shareholder,

Midwest Aerials Healthy M&A

Stone Pump & Trench

"Our business carried multiple product lines and served different geographies. We needed

a financial advisor with the experience and expertise to present our business on a

consolidated basis and on a diversified product-by-product and location-by-location basis.

Craft marketed our business in a creative, professional, and enthusiastic way that

maximized valuation for the shareholders."

Badge Stone,

Former President,

Stone Pump & Trench Healthy M&A

Mergers & Acquisitions

5

Healthy M&A

Milwaukee High Reach

"Craft was a valued advisor during our sale process. They articulated our value

proposition in a credible way to potential buyers and ultimately negotiated an

attractive deal with a buyer that shared our culture."

Mark Lancourt,

Former President,

Milwaukee High Lift, Inc.

Madison High Lift, Inc.

Healthy M&A

Independent Aerial Equipment

"Craft Partners represented our company very well. They helped tell our story in an

honest, convincing way and marketed the business very effectively. We exceeded

our expectations. I would recommend them to any business owner interested in a

professional sale process."

Mike Rand,

Former President,

Independent Aerial Equipment

Healthy M&A

All Reach Equipment

"Craft articulated a detailed, credible growth strategy that attracted both financial

investors and some of the largest players in our industry. They managed what became

a very competitive process and we were presented with several compelling options. We

were ultimately able to achieve a valuation that far exceeded our expectations.

I would highly recommend Craft to any business owner considering exit alternatives

or raising growth capital."

Joseph Hill,

Former President,

All Reach Equipment

Mergers & Acquisitions

6

Capital Raising If you are considering raising debt or equity capital, relationships matter. For over 20 years, the principals of Craft

have formed and maintained relationships with institutional investors including banks, finance companies,

mezzanine debt funds, hedge funds, unitranche investors, and private equity firms. Whether your goal is to

refinance existing debt, finance growth or an acquisition, or to provide for partial shareholder liquidity, the principals

of Craft will guide you expertly through the process to ensure the lowest cost of capital while maximizing structure

and covenant flexibility.

See what our clients have to say…

Capital Raising

Transamerican Auto Parts

"Our business model is unique and we needed a sophisticated financial advisor to tell our

story and to raise the capital we needed. Craft demonstrated the required skill and

experience and their relationships with investors got our deal done."

Ken Cleveland,

Chairman of the Board of Directors,

Transamerican Auto Parts Company Capital Raising

7

Capital Raising

Schwab Sales

"Craft was instrumental in getting our transaction completed.

They identified a financial buyer, helped negotiate the

transaction, and ran a competitive process to raise the debt

capital for the buyer. I have and will continue to recommend

Craft to other business owners and financial investors."

Robert Schwab,

Former President,

Schwab Sales

Capital Raising Capital Raising Capital Raising Capital Raising

Capital Raising

8

Financial Restructurings

Financial Restructuring If your company is experiencing liquidity issues, it pays to work with a financial advisory firm with the experience and

common sense to carefully consider all options. The principals of Craft have decades of experience, advising our

clients through the ups and downs of multiple economic cycles. Craft has advised numerous companies with the goal

of establishing a more stable capital structure for stakeholders. Our experience includes refinancing existing bank

debt, divesting underperforming assets, out-of-court creditor negotiations, and in-court Chapter 11 plans of

reorganizations and in-court Section 363 asset sales.

See what our clients have to say…

Financial Restructuring

Closet World

"My client required a sophisticated financial advisor with competency in both financial

restructuring and raising capital as well as the flexibility to adapt to a very fluid situation. Craft

managed the process very effectively in conjunction with the company’s management,

communicating with adverse stakeholders in an effective manner yet insuring the integrity of

the process while maximizing value. After a successful acquisition of the senior debt involving

the majority shareholder, Craft was instrumental in creating a win-win transaction for the new

lender, owner operator, and company management. I would recommend Craft for any client in

need of goal oriented complex financial advisory services." Chris Reeder,

Outside Corporate and Litigation Counsel,

Home Organizers and subsidiaries

9

Distressed M&A

Pacific High Reach

"I served as bankruptcy counsel to Pacific High

Reach, which was a large equipment leasing

company, in what was a very contentious chapter 11

bankruptcy case. Craft did an absolutely great job

identifying prospective buyers, negotiating the $17.4

million sale price with Sunbelt Rentals, and assisting

in the consummation of that sale. I would strongly

recommend Craft for any investment banking

engagement." Ron Bender,

Managing Partner ,

Levene, Neale, Bender, Yoo & Brill L.L.P

Financial

Restructuring

Financial

Restructuring

Financial Restructurings

10

Craft Partners, LLC is an investment bank that advises its middle-

market clients on mergers and acquisitions, capital raise

transactions, and financial restructurings. We take our clients’

financial and strategic goals seriously, and we work with enthusiasm

and determination to produce extraordinary results. At Craft

Partners, we believe that no two deals are the same. We tailor our

services for each individual client, and provide senior level attention

every step of the way.

For more than twenty years, principals of Craft have advised

hundreds of companies, in a wide variety of industries, with skill,

integrity, and ingenuity, to craft the best possible results for our

clients. Our experience affords us an extensive network of

relationships, contacts, and capital providers.

We’re committed to detail-oriented planning, strategizing, and

executing successful outcomes for our clients, whether they’re

looking to grow their business, sell their company, or looking to

restructure debt.

Put Craft Partners to work for your business.

Dan Conway is the founder of Craft Partners,

LLC. During his career he has advised hundreds

of middle-market companies with mergers and

acquisitions (both healthy and distressed),

leveraged transactions, private placements of

debt and/or equity capital, private equity

investing, and debt restructurings. Prior to

founding Craft Partners, Mr. Conway was a

shareholder, managing director, and leading

producer at FocalPoint Partners, LLC, a middle-

market investment banking firm with offices in

Los Angeles and Chicago.

Understanding your goals. Achieving results.

11

CRAFT PARTNERS, LLC Daniel S. Conway, Managing Partner

dconway@craftpartnersllc.com

15303 Ventura Blvd., Suite 1600, Los Angeles, CA 91403, Direct: 310.919.8842