@ritzotencate

thePowerofcrowds

permanent-ß

[introduction Social Labs, RUG Media & Culture]

questions? ;-)

Brainstorm - series on television

bizarre

cult moviesto

laugh aboutDezelfde oefening heb ik in 2008 ook gedaan met bizarre cultfilms om te lachen - toen niet met 70 man in een zaal, maar online met mijn twitter-vrienden.

Het resultaat: https://spreadsheets.google.com/ccc?key=0ArdlRjWJ9bPTdE0wcXExTEQyYk1RaG5zdHNSMlloYlE&hl=nl

2.5 hours565 co-editors

79 movies(incl torrent link)

Wat nou als niet ik deze vraag had gesteld, maar Marco Derksen of Carice van Houten of Justin Timberlake?

Just an example of using crowds to fund your start-up.

#jan25th

Tahir Square January 2011: SMS, Twitter, FB

6-9-2012 - 9 : 16

Feesjeeee

Invitation of Merthe Weusthuis for her sweet sixteen party.

7-9-2012 - 16 : 31

3.500 attending =project x ? / ! ! !

The invitation of Merthe grew madly and was recognized as a party like in the movie Project X.

New FB-event was created.

Invitational memes on youth platforms like 9Gag and Youtube

Attendancees forwarding the traditional media forwarding the invitation

It lead to this: Project X Haren. A disaster.

latent need among huge groups of young people to have a brutal party

smart hyper-anonymous invitation to convert this need into motion of different sub-crowds

elderly people who didn’t understand a bit of it

a small disaster

shock

The latent need of a huge crowd of young people was addressed by a very smart invitation and elderly people absolutely didn’t know how to take care of it.

power to the

people

crowdsCrowds are less uncontrollable due to anonymity and size and dynamics.

Project X Haren

#inhuldigingsdag

Project XXX :)

8-@

#StorING

Project Maya Project EXIT

Rishi / Hollands Spoor

Project YunusHarlem Shake

Nuclear Security Summit 2014

#stopdetreinenplofkip2.0

#milking

#schiphell

#Shooting071

flashrobbing

“als het je lukt om de latente behoefte van een grote groep mensen weet te richten op één heel klein puntje heb je een ramp.”

(latent) negative energy

address large group

time, spot,action

DIY / DIT

choose TARGET GROUPS / SWARMS

pick POT.NEG.ENERGY (hate, anger, will to riot)

SHARE SHARABLE OPEN INVITATION

PREPARE AN INVITATIONAL t-shirt proof MEME

DISAPPEAR and / or ENCOURAGE it a bit

analyse their SOCIAL INTERACTION and channels

ENJOY the party

PREPARE: Tor-browser, fake-accounts, socialize

DIY / DIT in detail

choose GROUPS / SWARMS of interest

LISTEN, connect, learn to know them, create trust

KEEP LISTENING, ASKING, INVITING

DIFFUSE / ADJUST worrisome invitations / CREATE OWN

analyse their SOCIAL INTERACTION and channels

ENJOY the party

ASK them (for interpretation)

DIY / DIT in detail

“swarms”

klapstoeltjes

huishoudbeursjes1e keer gangers 15-20

Amsterdamgangers 18-30

festivalgangersbootjes huurdersvrijmarkters toeristen ;-)

Amsterdammers

de YoupsRepublikeinen

Corps-ballen

#hetis2013

Occupy-ers

Indymedia

hooligans

zwervers“Marokkanen”

Bijlmerbewoners

medewerkers & vrijwilligers

solistische dreigersterroristen

krakers Hells Angels

Argentijnen

Nw Republikeinen

Protestkanaal

dwaze moeders

Rieu-fans

extreem rechtsSatire-accs

KSU

4Channers

Welke zwermen werden mogelijk actief rondom 30-4?

analysis

‘tags’

beschrijvingomvang

leeftijd

waar komen ze voor? (abstract)

vrolijkheids-risicoprofiel

waar praten ze over?

waar praten ze? kanalen

waar komen ze voor? (concreet)

hoe komen en gaan ze?

infobehoefte?

verwachtingen?

basisenergie?

welke ‘knoppen?

WVTTK

iconen?engagers?

vragen van vredeseenheidmeer

Hoe duid je ‘groundswells’? Wat zouden jullie nog meer willen weten?

murmuration

geen oranje

“100m uitkering” / salaris vd koning“erving is bullshit”“geen onderdaan”

“prins Pils”“opgepakt voor karton!”

“Klaar met die grefo’s”iets met Zorreguieta

linkse rakkers meppen*koningshuis moslimiseert*

witte t-shirts

indiv. mening uitenwaxinelichtjes uitdelen

@RepNL@hetis2013

@protestkanaal

vluchtkerk

Putin

prinses Minima

maskers

#demonstratie#Dutchrevolution#protest

#hetis2013

bodypaintent-shirts, stickers

‘rechten’-bordjes

[extreem rechts]

@VN

gouden koets weggevenIk Willem niet!salaris

@roodamsterdam

Yunus / jeugdzorg

@Geenstijl

energieën, kiemen

Sensation Orange

#hetis2013

Nothing serious happened :-)

1. What do you want?2. Who (swarms) do you need?3. Where do they murmurate?4. How do they murmurate?5. Who are their key influencers?6. What do they do / like / want?7. Which question(s) suits?8. Ask / invite.9. Keep interacting and adjust.

Grouping and communication in the old days

Power belonged to big top-down powers like dictators, governments, large companies, traditional media.

If Coca Cola wanted you to believe that Coke was healthy they just became the main sponsor of the Olympic Games.

People had embodied the social DNA of a football club, religious entity, your employer, (polical) party, or marriage.

People were part of a limited number of social groups for their lifetimes.From a social context of 50-200 family members, friends, colleagues, neighbours,

mainly in your natural habitat.Pushing your product / sending a message to concrete target groups of customers.

Grouping and communication nowadays (4G+ on your cell phone and 3D printers)

Everyone can be a publisher / creator / critic and share products and thoughts world wide. This leads to wider variety of products and shared opinions, more

freedom to choose and... democracy.Everyone has the freedom to choose from many things.

Everyone is hopping on and off on everything / attending Facebook-events / relationships.

More dynamic, more complex, more chaos.To 5000+ contacts on Facebook, LinkedIn, Instagram, Tinder, festivals, one nights

stands. Murmuration of swarms (of Starling or Sardines) to play and co-create with.

Conversations and co-creation.