Marketing of Services

• Submitted to: Sir Sajjad Mohsin

• Submitted by: • Umar Shahid & • Faisal Naveed

Table of Contents• Introduction• INTERNATIONAL BANKING• DEMAND DRAFTS• PAY ORDER• NBP PAKREMIT• SHORT TERM INVESTMENTS• EQUITY INVESTMENTS

• Islamic banking• NBP Advance salary• NBP Saibaan• NBP Premium savor• Cash Card(ATM + Debit card)• Cash and Gold• NBP Protection Shield

Introduction• National Bank of Pakistan (NBP) is one of the

largest commercial bank operating in Pakistan. It has redefined its role and has moved from a public sector organization into a modern commercial bank.

• It is founded in 1949.• Its Principal Office is located in Karachi

Pakistan.

• It has more then 1250 branches all over the Pakistan.• The bank provides both commercial and public

sector banking services.• The Bank's services are available to individuals,

corporate entities and government.• National Bank of Pakistan has developed a wide

range of consumer services, to enhance business and cater to the different segments of society. Some schemes have been specifically designed for the low to middle income segments of the population. These include NBP Karobar, NBP Advance Salary, NBP Kisan Dost, NBP Cash n Gold.

INTERNATIONAL BANKING• National Bank of Pakistan is at the forefront of international

banking in Pakistan which is proven by the fact that NBP has its branches in all of the major financial capitals of the world.

• They have recently set up the Financial Institution Wing, which is placed under the Risk Management Group.

• To effectively manage NBP's exposure to foreign and domestic correspondence

• Manage the monetary aspect of NBP's relationship with the correspondents to support trade, treasury and other key business areas, thereby contributing to the bank's profitability

• Generation of incremental trade-finance business and revenues

DEMAND DRAFTS

• If you are looking for a safe, speedy and reliable way to transfer money, you can now purchase NBP's Demand Drafts at very reasonable rates. Any person whether an account holder of the bank or not, can purchase a Demand Draft from a bank branch.

PAY ORDER• NBP provides another reason to transfer your

money using our facilities. Our pay orders are a secure and easy way to move your money from one place to another. And, as usual, our charges for this service are extremely competitive.

NBP PAK REMITT• Pakremit is an internet based

Home Remittance Service.• The service is fully secure with

advance encryption application and is available for use 24 hours a day, 7 days a week. Fees and exchange rate have been set at competitive levels and the remitters have the ability to track delivery of funds as well.

• USPs ( Unique Selling Propositions)

1. Convenient and Fast2. Reliable and Secure3. Available 24 x 7

SHORT TERM INVESTMENTS• NBP now offers excellent rates of profit on all

it's short term investment accounts. Whether you are looking to invest for 3 months or 1 year, NBP's rates of profit are extremely attractive, along with the security and service only NBP can provide.

EQUITY INVESTMENTS• NBP has accelerated its activities in the stock market to

improve its economic base and restore investor confidence. The bank is now regarded as the most active and dominant player in the development of the stock market. NBP is involved in the following: Investment into the capital market

• Introduction of capital market accounts (under process)• NBP's involvement in capital markets is expected to

increase its earnings, which would result in better returns offered to account holders

Islamic banking• First Islamic banking branch of NBP

started its operations in Karachi on December 15, 2006.

• Two more branches started operations by the end of 2007 in Peshawar and Lahore.

• At present, eight Islamic banking branches are functional all over Pakistan having Group office at Karachi, Pakistan.

NBP ADVANCE SALARY• Avail financing up to Rs. 1 million against your

salary. • Lowest Mark-up Rate • Easy installments of up to 60 months at your

choice.• Quick processing and fastest disbursement.

NBP Saibaan• Home Purchase• Home Construction• Home Renovation• Purchase of Land +

Construction• Balance Transfer Facility (BTF)

NBP PREMIUM SAVER• Earn up to 8.50% p.a.• Minimum saving balance of Rs. 20,001/-

& a maximum balance of Rs. 1 million.• Free NBP Cash Card (ATM + Debit).• Convenience of NBP Online Aasan

Banking (for online banking customers).• Two debit withdrawals allowed in a

month & no limit on number of deposit transactions.

• Profit calculated on monthly and paid on half yearly basis.

Cash Card • Use it as an ATM in any of the

ATM’s in Pakistan• Use it as Debit Card in any of the outlets. • Cash withdrawal up to Rs. 20,000/- per day• Account Balance Enquiry• Mini Statement (Only at NBP ATM)• PIN Change facility (Only at NBP ATM)

Cash and Gold• Facility of Rs. 40,000/- against each 10 gms of

net weight of Gold Ornaments • No maximum limit of cash • Repayment after one year • Roll over facility • No penalty for each repayment

NBP Protecti on Shield• No documentation• No medical required• Premium Auto Debit facility & choice of deactivation• Coverage includes death due to: Natural Calamities e.g. Earthquake, Flood, Cyclone etc.• Accident• Civil Commotion• Acts of Terrorism