Introducing Microblogging

Delhi K-Community Learning Session 2

INFORMATIONIS

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Some basics…

Interesting Tidbits

• Microblogging is social networking in 140 characters

• It is the SMS service on the Internet• Started on March 1, 2006 with Facebook!• It was all about what are you doing?• It cannot replace blogging• During 26/11 microblogs helped compile

the list of dead and wounded. Helped broadcast emergency no. and blood requirements.

The timeline!

ENTERPRISE MICROBLOGGING

Social trivia!

What can you do?

• Share everything you find!• Read top and latest news• Send stuff to your friends• Share your life-stream (The Truman

effect!)• Post questions, receive answers• Answer questions, receive thanks!• Drive traffic to your (fav.) site

The Business bit

• Brand management• Promote and Cover Events• Product Support• Instant Feedback• Instant Search• Drive Website Traffic• Capture Customer Views• Promote offers

How is microblogging useful at workplace?

• Share status updates among work groups • Inform employees of urgent developments • Gather thoughts on a business problem • Get quick answers to a client query • Obtain real-time feedback on product features and services • Provide live coverage of company meetings, executive

presentation, etc. • Notifying co-workers of completed tasks • Train/Brief colleagues on the fly • Mentor new employees • Report deadlines, milestones• Create weekly status reports • Locate experts

Microblogging in…

Learning– Session scheduling, Live knowledge stream, Real-

time discussion boards, Just-in-Time support, Expert guidance, Knowledge repository, CoPs, Collaborative exercises, Feedback gathering, Course enhancement

• Project Management– Instant team collaboration, Share documents,

Improved reporting and task tracking, Speedy knowledge sharing, Integrated solution

Reduced ‘Performance management’ flaws!

Get creative!• Ask for donations• Political updates• Event reminders and registrations• Roadshow updates/alerts• Get your work reviewed• Audio/Video microblogs• Launch petitions• Sale/Purchase• Contests• Invites

Daily MENU, headlines, RECIPES, Jokes, HOROSCOPE, Weather, GAMES, Deals, WORDS, TV guide, Artist, SCORE, Exercise, QUOTES, Job openings, TRAININGS, Traffic updates, FLIGHT

STATUS, Movie reviews

Microblogging Glossary (Twerminology)

Follow/UnfollowHashtagsRetweet/Like/Reply

TW--eet-eeple-eeps

OPEN HOUSE