Business Strategy

An Introduction

Strategy:

I keep six honest serving men

(They taught me all I knew);

Their names are What and Why and When;

And How and Where and Who.

— Rudyard Kipling

ComprehensiveMission Statement

Vision

Clear BusinessVision

STRATEGY

????????

WHAT IS IT ACTUALLY !!!

STRATEGY• S = Spot

• T = Trend

• R = Review

• A = Apply

• T = Tactics

• E = Evaluate

• G = Greater

• Y = Yields.

CORPORATE LEVEL

BUSINESS UNIT

LEVEL

FUNCTIONAL

LEVEL

Levels of Management

STAGES OF STRATEGIC MANAGEMENT

STRATEGY FORMULATION

STRATEGY IMPLEMENTATION

STRATEGY EVALUATION

PerformExternal

Audit

PerformInternal

Audit

EstablishLong-TermObjectives

Generate,Evaluate,

SelectStrategies

ImplementStrategies:

Mgmt Issues

ImplementStrategies:Marketing,Fin/Acct,R&D, CIS

Measure &Evaluate

Performance

Vision&

Mission

Comprehensive strategic management model

Strategy Formulation

Strategy Implementation

Strategy Evaluation

Vision

Goals

Corporate Intent

Mission

Objectives

Tactics

External Audit• DEMOGRAPHIC

• ECONOMIC

• ECOLOGICAL

• POLITICAL

• LEGAL

• INFORMATIONAL

• SOCIAL

• TECHNOLOGICAL

Internal Audit• Resources

• Deficiencies

• Value chains

• Core Competencies

• Marketing

• Production

• Finance

• MIS

• R&D

ADJUST&

ADOPT

The Controllable Variable to the Un-Controllable Variables.

Or

It is the adoption with the external environment and Integration of the

internal environment and

Environment

External(Un-Controllable)

Internal(Controllable)

Micro(Industry/Operating/

Tactical)

Macro(General)

DEEP-LIST 5-Forces

Business PortfoliosBusiness FunctionsResources

SWOT Analysis?

Manage The Portfolios

Levels of Management.

FAUJI FOUNDATION

FAUJI

FERTILIZER

FAUJI

CEMENT

FAUJI

CEREALS

Factory

Manager

Manager

Marketing

Manager

HR

Manager

Operations

REVIEW ALL FUNCTIONS

The Strategy-Formulation Analytical Framework

STAGE 1: THE INPUT STAGE

EFE MATRIX CPM IFE

STAGE 2: THE MATCHING STAGE

SWOTMATRIX

SPACE MATRIX

BCGMATRIX

Internal-External(IE) Matrix

Grand StrategyMatrix

STAGE 3: THE DECISION STAGE

Quantitative Strategic Planning Matrix(QSPM)

Remember

An ITERATIVE ProcessWhich adjusts and adapts

The Controllable variables to The Uncontrollable Variables

And is a Never Ending Process