intro to fashion merchandising

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Fashion Merchandising at The University of Memphis

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Introduction to Fashion Merchandising degree program at The University of Memphis

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Page 1: Intro To Fashion Merchandising

Fashion Merchandising at The University of Memphis

Page 2: Intro To Fashion Merchandising

Welcome

The Fashion Merchandising degree program is housed in the Family and Consumer Studies unit within University College. The program is accredited by the Association of Family and Consumer Sciences. Students earn a Bachelor of Professional Studies degree with a concentration in Fashion Merchandising and a minor in Marketing Management.

Page 3: Intro To Fashion Merchandising

4 components of the Degree

1. General education (35 – 41 hours)*2. Major and minor courses (54 hours)3. University College courses (15

hours)4. General electives (10 -16 hours)= Total of 120 credit hours

* University College students are exempt from the American Heritage category of general education (6 hours) as long as they completed U.S. History courses in high school.

Page 4: Intro To Fashion Merchandising

General Education courses

English Composition (6 hours)

Oral Communication (3 hours)

Math (3 hours)

Literature (3 hours)

Humanities (6 hours)

Social science (6 hours)

Natural science (8 hours)

Page 5: Intro To Fashion Merchandising

Major Courses

The major courses are divided into three categories:

1. Family and Consumer Studies Core

2. Fashion Merchandising courses

3. Marketing Management minor courses

Page 6: Intro To Fashion Merchandising

Family & Consumer Studies Core

Home Furnishings and Related Arts

Child and Adolescent Development

Trends and Issues in the Profession

Family Resource Management

Textiles

Senior Seminar in Merchandising

Page 7: Intro To Fashion Merchandising

Fashion Merchandising courses

Introduction to Fashion MerchandisingVisual MerchandisingMerchandising SystemsBehavioral Aspects of ClothingReadings in Clothing and Textiles orReadings in Fashion Merchandising

Pictures of window displays created by students in Visual Merchandising class

Page 8: Intro To Fashion Merchandising

Marketing Minor

Accounting I

Microeconomics

Principles of Marketing

Consumer Behavior

Advertising & Sales Promotion

Supply Chain Management

6 hours of pre-approved Marketing electives

Page 9: Intro To Fashion Merchandising

University College courses

Thematic Studies (6 hours)These courses are included in other required groups.

UNIV 4110, Internship (6 hours)An internship must be completed in the student’s professional semester in a fashion merchandising or marketing business.

UNIV 4995, Senior Project (3 hours)The student’s culminating senior project is completed in the professional semester.

Page 10: Intro To Fashion Merchandising

General Electives

Elective courses can be any course (1000 to 4000 level) taught at the University.Some popular elective courses include:

Introduction to the University (a freshman level course)Photography or Ceramics from the Art DepartmentPhysical education courses like yoga or walkingHome furnishings courses

Page 11: Intro To Fashion Merchandising

Professional SemesterThe professional semester is the student’s last semester. The courses are Senior Seminar, Internship, and Senior Project. All other courses must be completed prior to the professional semester.

Team building and communication projects are emphasized in these final courses.

Students attend courses for the first six weeks of the semester and complete their internship and senior project in the remainder of the semester.

Page 12: Intro To Fashion Merchandising

Internships

Students are required to secure an internship in a fashion merchandising or marketing business during the professional semester. Internships can be completed locally or in other parts of the country.Previous internship sites include:

Varsity Spirit Corporation in MemphisSimon mall management in MemphisFossil in DallasDonna Karan in Los AngelesVera Wang in New York

Page 13: Intro To Fashion Merchandising

Career Opportunities

Retail buyer

Retail management

Store/boutique ownership

Visual merchandising

Merchandise planner

Fashion marketing

Textile sales and marketing

Page 14: Intro To Fashion Merchandising

Frequently Asked Questions

Q. Can I finish this degree in 4 years?A. Yes! The degree requires 120 credit hours. If

you average 15 hours per semester, you can graduate in 4 years.

Q. Does this degree program include fashion design courses?

A. No, the courses focus on the merchandising and marketing of fashion, not fashion design. Certainly, you will discuss and learn about fashion designers in some courses.

Q. What can I do with this degree after graduating?A. Oh the places that you can go, as Dr. Seuss

says. Graduates go in many directions with this versatile degree. See specifics on the Career Opportunities page.

Page 15: Intro To Fashion Merchandising

Are you ready to get started?

For more information, visit the University College webpage at www.uc.memphis.edu

Set up an appointment with an academic advisor in University College by calling (901) 678-2716

Prepare yourself for an exciting, challenging adventure

Page 16: Intro To Fashion Merchandising

References

Accreditation seal from The American Association of Family and Consumer Sciences website at http://www.aafcs.org/ Audio file download from walmart.com; “Get Low” from Instrumental Icons, volume 2 albumClip art from Microsoft OfficeCareer opportunities information from the Academic Advising manual for Family and Consumer StudiesUniversity of Memphis, University College logo downloaded from www.memphis.edu Visual Merchandising window display pictures from personal archive