intro to craft partners 2016c

INVESTMENT BANKING FOR THE MIDDLE MARKET

15303 Ventura Blvd.Suite 1510Sherman Oaks, CA 91403818.272.8990

Craft Partners, LLC is an investment bank that advises its middle-market

clients on mergers and acquisitions, capital raise transactions, and

financial restructurings. We take our clients’financial and strategic goals

seriously, and we work with enthusiasm and determination to produce

extraordinary results. At Craft Partners, we believe that no two deals are

the same. We tailor our services for each individual client, and provide

senior level attention every step of the way.

For more than twenty years, principals of Craft have advised hundreds of

companies, in a wide variety of industries, with skill, integrity, and

ingenuity, to craft the best possible results for our clients.

Our experience affords us an extensive network of relationships, contacts,

and capital providers.

MERGERS & ACQUISITIONS

FINANCIAL RESTRUCTURING

CAPITAL RAISING

ABOUT USABOUT OUR FIRM

PUT CRAFT PARTNERS TO WORK FOR YOUR BUSINESS.

MERGERS & ACQUISITIONSMERGERS & ACQUISITIONS

If you’re anticipating selling your company, selecting an M&A advisory firm that offers a wealth of transaction experience and senior level attention can make all the difference. Craft has achieved extraordinary results for hundreds of companies in many industries, over more than two decades. The partners at Craft roll up their sleeves for each and every client, guiding every unique sale process expertly and professionally to completion.

“Our company operated in the oil & gas region of South Louisiana which was in a cyclical downturn. We needed an advisor that could communicate the strength of our core onshore industrial markets and attract the right kind of long term investor. Craft was an enthusiastic advocate who worked honestly and diligently on our behalf. They identified the type of buyer we were looking for, negotiated a favorable valuation, and worked the process step-by-step until closing. They certainly earned my respect.”

Terry Gold, President & CEO, RPM Services & Rentals

has been acquired by

Craft Partners served as exclusive

financial advisor to IRPM

WHAT OUR CLIENTS SAY….


Principals of Craft Partners served as

exclusive financial advisor to All

Reach Equipment

"Craft articulated a detailed,credible growth strategy thatattracted both financialinvestors and some of thelargest players in our industry.They managed what became avery competitive process andwe were presented withseveral compelling options.We were ultimately able toachieve a valuation that farexceeded our expectations. Iwould highly recommendCraft to any business ownerconsidering exit alternatives orraising growth capital.“

Joseph Hill, Former President, All Reach Equipment


exclusive financial advisor to Stone

Pump & Trench

has sold certain operating assets

and branch operations to

"Our business carried multipleproduct lines and serveddifferent geographies. Weneeded a financial advisorwith the experience andexpertise to present ourbusiness on a consolidatedbasis and on a diversifiedproduct-by-product andlocation-by-location basis.Craft marketed our business ina creative, professional, andenthusiastic way thatmaximized valuation for theshareholders.“

Badge Stone, Former President, Stone Pump & Trench


a portfolio company of


financial advisor to Le Mans

“LeMans has been in ourfamily for three generationsand we are very proud of ourcompany and our people. Butthe industry is changingrapidly and we felt it was timefor us to pursue otherinterests. Craft Partnersmanaged our sale processexpertly and professionally.They certainly earned ourrespect and we were verypleased with the result.”

Kirk Beetley, President of LeMansAuto Body & Paint

HEALTHY M&AMERGERS & ACQUISITIONS

"I interviewed other investment bankers and was most impressed by Craft Partners’energy and enthusiasm. Craft told our story in a very compelling way and ran a very effective marketing process. We were very satisfied with the result both from a valuation and structure perspective.“

Dan Tumminello, Former President and Shareholder, Midwest Aerials

"We needed a sophisticated financial advisor who had the ability to maneuver through a complex set of issues that included multiple competing stakeholders. Craft Partners ran a comprehensive process and was able to work through the various challenges and ultimately achieved an extraordinary result for our company. Craft brought all the stakeholders together with integrity and great communication, creating a transaction that worked for everybody. I can’t say enough good things about Craft Partners and would highly recommend them as professional representation for any transaction."

Troy Coker, CEO

Commercial Cleaning Systems

Principals of Craft Partners served as exclusive financial advisor to Midwest

Aerials & Equipment, Inc.



financial advisor to Commercial

Cleaning Systems


HEALTHY M&A

MERGERS & ACQUISITIONS

"Craft was a valued advisor during our sale process. They articulated our value proposition in a credible way to potential buyers and

ultimately negotiated an attractive deal with a buyer that shared our culture."

Mark Lancourt, Former President, Milwaukee High Lift, Inc., Madison High Lift, Inc.

"Craft Partners represented our company very well. They helped tell our story in an honest, convincing way and marketed the business very

effectively. We exceeded our expectations. I would recommend them to any business owner interested in a professional sale process."

Mike Rand, Former President,

Independent Aerial Equipment

“I&L Rentals was the largest company of its type on the Hawaiian Islands. We needed an advisor that could communicate the unique but

compelling aspects of doing business in our geography. Craft told our story expertly and professionally and ultimately delivered several high

quality potential buyers. I would highly recommend Craft to any business owner contemplating a professional sale process.”

Ira Mendelsohn, Managing Member

I&L Rentals


Craft Partners served as

exclusive financial advisor to

Milwaukee High Lift


Craft Partners served as

exclusive financial advisor to

Independent Arial Equipment



financial advisor to I&L Rentals

HEALTHY M&AMERGERS & ACQUISITIONS

7

If you are considering raising debt or equity capital, relationships matter. For over 20 years, the principals of Craft have formed and maintained relationships with institutional investors including banks, finance companies, mezzanine debt funds, hedge funds, unitranche investors, and private equity firms. Whether your goal is to refinance existing debt, finance growth or an acquisition, or to provide for partial shareholder liquidity, the principals of Craft will guide you expertly through the process to ensure the lowest cost of capital while maximizing structure and covenant flexibility.

“We are very excited about this acquisition and the prospects for the future of the Company. The acquisition financing was critical to not only getting the deal closed but also positioning the Company for long term growth. Craft Partners identified multiple high quality prospective financing partners and helped us, as the Founders, to negotiate a very compelling capital structure."

Steve Frank, CEO of Pioneer Recycling Services

has acquired certain assets of

Senior debt financing provided by

Subordinated debt and preferred equity provided by

Craft Partners served as financial

advisor to the Founders of Pioneer

Recycling Services

CAPITAL RAISINGCAPITAL RAISING


"Craft was instrumental in getting our transaction completed. They identified a financial buyer, helped negotiate the transaction, and ran a competitive process to raise the debt capital for the buyer. I have and will continue to recommend Craft to other business owners and financial investors."

Robert Schwab, Former President

Schwab Sales

"Our business model is unique and we needed a sophisticated financial advisor to tell our story and to raise the capital we needed. Craft demonstrated the required skill and experience and their relationships with investors got our deal done."

Ken Cleveland, Chairman of the Board of Directors,

Transamerican Auto Parts Company

has obtained a

$35,000,000

Revolving Credit FacilityFrom


financial advisor to Transamerican

has obtained a

Senior Secured Credit Facility

and

DIP Credit Facility

Principals of Craft Partners served

as financial advisor to Fatburger

Corporation

A portfolio company of

has completed the sale of

$10,000,000

In Preferred StockPrincipals of Craft Partners served as

financial advisor to Celerity Partners

has obtained a

$95,000,000Revolving Credit Facility

$23,000,000 Equity Investment

from


financial advisor to the equity sponsor

Craft Partners served as financial

advisor to Above & Beyond

has obtained a

$11,000,000Revolving Credit Facility

From

Cascade Grain


financial advisor to Berggruen Holdings

A portfolio company of

has obtained a

$100,000,000 Senior Secured Credit Facility

from

CAPITAL RAISINGCAPITAL RAISING

If your company is experiencing liquidity issues, it pays to work with a financial advisory firm with the experience and common sense to carefully consider all options. The principals of Craft have decades of experience, advising our clients through the ups and downs of multiple economic cycles. Craft has advised numerous companies with the goal of establishing a more stable capital structure for stakeholders. Our experience includes refinancing existing bank debt, divesting underperforming assets, out-of-court creditor negotiations, and in-court Chapter 11 plans of reorganizations and in-court Section 363 asset sales.

"My client required a sophisticated financial advisor with competency in both financial restructuring and raising capital as well as the flexibility to adapt to a very fluid situation. Craft managed the process very effectively in conjunction with the company’s management, communicating with adverse stakeholders in an effective manner yet insuring the integrity of the process while maximizing value. After a successful acquisition of the senior debt involving the majority shareholder, Craft was instrumental in creating a win-win transaction for the new lender, owner operator, and company management. I would recommend Craft for any client in need of goal oriented complex financial advisory services.“

Chris Reeder, Outside Corporate and Litigation Counsel, Home Organizers and subsidiaries

Home Organizers, Inc. (dba

Closet World) has successfully

emerged from Chapter 11


financial advisor to Home Organizers

RESTRUCTURING, RECAPITALIZATION, DISTRESSED M&A



"I served as bankruptcycounsel to Pacific High Reach,which was a large equipmentleasing company, in what wasa very contentious chapter 11bankruptcy case. Craft did anabsolutely great jobidentifying prospectivebuyers, negotiating the $17.4million sale price with SunbeltRentals, and assisting in theconsummation of that sale. Iwould strongly recommendCraft for any investmentbanking engagement."

Ron Bender, Managing PartnerLevene, Neale, Bender, Yoo & BrillL.L.P

has completed a 363

Chapter 11 bankruptcy

sale to


financial advisor to Pacific High Reach

has converted

$40,000,000of debt into an equity stake

in the company


financial advisor to Proactive

Packaging & Dis[play

has successfully confirmed

a plan of reorganization


financial advisor to Max Equipment

Rental

"We were a fairly experiencedgroup who wanted to growour company and capitalize onsome of our success. Craftwas open and forthright intheir communications, gavesound guidance whenrequired, and produced asolid confidential informationmemorandum that broughtthe right people to the table.We were very happy withwhom we were exposed to, aswell the final outcome. Iwould highly wouldrecommend Craft, becausethey are knowledgeable,reliable, and deliver on theircommitments.“

Harry Hoyer, PresidentPioneer Offroad Rentals


financial advisor to Pioneer Offroad

Rentals

has been recapitalized for

growth by

AURIGA PARTNERS

RECAPITALIZATION


DISTRESSED M&A

Dan Conway is the founder of CraftPartners, LLC. During his career he hasadvised hundreds of middle-marketcompanies with mergers and acquisitions(both healthy and distressed), leveragedtransactions, private placements of debtand/or equity capital, private equityinvesting, and debt restructurings. Prior tofounding Craft Partners, Mr. Conway was ashareholder, managing director, and leadingproducer at FocalPoint Partners, LLC, amiddle-market investment banking firmwith offices in Los Angeles and Chicago.

DAN CONWAY, MANAGING DIRECTOR

[email protected]

OFFICE 818.272.8890

CELL 310.919.8842

UNDERSTANDING GOALS.

ACHIEVING RESULTS.

mailto:[email protected]

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