intro to agn

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AGN Digital Golf Network November 2013 Confidential

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INtroduction the The digital Golf Course Network AGN

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Page 1: Intro to AGN

AGN Digital Golf NetworkNovember 2013

Confidential

Page 2: Intro to AGN

AGN Executive Summary

AGN, LLC. is a forerunner in the emerging generation of interactive digital media companies. The Company creates remarkable communities and cutting edge distribution through our Digital Golf Network that provides global scale, media reach and engagement for products / services and shifts control to consumers.

AGN structures innovative marketing solutions through premium video programming, creative services, social and mobile distribution that leverage the power of consumer’s digital media consumption and purchasing power online and on emerging media platforms to provide an increased value to all parties.

Page 3: Intro to AGN

The opportunity in the marketplace is immediate and compelling. Marketing is changing from a linear environment to a digital model. Historically, traditional one-way marketing like television, radio and print advertising have been used to interrupt audiences in a mass, one-way marketing model.

Marketplace Opportunity

AGN serves the needs of our clients by leveraging the unique characteristics of the digital media universe and assembling our client’s products and services into a unique value proposition for consumers that is anticipated, personal, and relevant. This becomes the perfect place for marketers to reach the consumer and drives our client’s revenue models.

Page 4: Intro to AGN

Digital Media to Reach Tipping Point in 2015

Source: PQ Media

Source: PQ Media

Page 5: Intro to AGN

The key driver behind the exploding demandfor digital marketing is the issue of control:

Consumers have increased their demand forniche products and services whenever theywant them, on multiple digital devices. It is nolonger the marketers but the consumerswho are in control, a shift that is being playedout in the transition to interactive on-demandmedia.

Today consumers must have remarkable niche media that they seek and share.AGN can get them there.

Consumer Control

Page 6: Intro to AGN

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Digital & Mobile: Fastest Growing Media Segments

Page 7: Intro to AGN

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AGN is a fully integrated platform of ad-supported, digital and mobile video content at high traffic golf courses in the US and around the world. The network will consist of:

• LED Screens in strategic locations in theclubhouse / grill room (19th hole)

• Interactive touch screens in the pro shop forspecial offers and data-mining

• Mobile rangefinder mounted on golf cart tablets withad-serving / interactive split screens and data mining

• Proprietary and syndicated data research • Destination and Event Marketing, Ad In The Hole™

and Product Sampling• 4 hour+ dwell time at golf clubs having a minimum

of 30,000 yearly rounds• Relevant, entertaining and informative video content

at multiple touch points• Global expansion potential in 21 countries

AGN Video Platform

Page 8: Intro to AGN

Soft Launch: Q1 2014• Rollout of 100 courses each with 2 LED screens• Recall/engagement/impression delivery for screens only• Launch social branding community

National Rollout Q3 2014 – Q4 2018• Rollout of 20 - 25 courses per month – 250 annually – 1000 cap• Integrate multiple golf cart-mounted tablets • Launch eCommerce platform

Global Expansion 2015The distribution base of AGN is Ad-In-The Hole, a patented and trademarked, global branding concept active in 22 countries. Western Europe is interested in expanding the AGN platform in the following countries:

AGN Timeline & Scale

United Kingdom 400+ CoursesFrance 80 courses around ParisSpain 40 courses in 4 citiesPortugal 60+ courses

Page 9: Intro to AGN

Community – AGN’s website, branded social media and mobile marketing provide personal interaction for our golfer audience 24/7

Content – AGN will create relevant, customizable content and services on our social and digital platform

Culture – Develop a consumer-controlled environment enhanced by loyalty programs, special offers, targeted products and services

Commerce – As AGN’s online, mobile and social platforms grow, we will build an e / m commerce site dedicated to golf and golfer lifestyle

AGN Beyond the Golf Course

Page 10: Intro to AGN

AGN’s hybrid mix of traditional, digital and social media provide multiple revenue opportunities:

AGN Golf Course Network• National Video Ad Sales• Regional / Spot Sales• Local Ad Sales• International Ad Sales• Ad In The Hole, Tee Box Markers• Sponsorship, Promotion, Event Marketing

AGN Community• Loyalty Programs: AGN mobile app• Branded Social Network: Facebook, YouTube, LinkedIn etc

AGN e/m-Commerce

AGN Web site

AGN Revenue Buckets

Page 11: Intro to AGN

SMB Monetization

AGN’s golf course network of global scale and targeted reach transforms into granular engagement and commerce at each member golf course

AGN’s local advertising strategy and mobile loyalty / m-commerce app generates a quick-build revenue stream in the growing SMB (Small/Medium Business) sector.

As AGN signs up each member course, our local sales team can immediately monetizes local restaurants, travel, financial services, auto dealers, luxury goods and retail liquor advertisers

Page 12: Intro to AGN

Affluent Male Consumer “Golfers make up one of the most

well-educated and affluent markets. They are the ultimate consumer; they are professional decision makers, with high levels of disposable income. Possessing these characteristics, golfers are consumers that every company (industry) should target.”

Source: Perfect Approach Media 2011

Ultimate Consumer

Page 13: Intro to AGN

AGN First to Market

Golf Marketplace

• Golf is a $60 billion industry with more than 57 million golfers on 30,000 courses worldwide

• Currently there are no media companies servicing this market in a fully integrated, digital way.

• AGN, working with partner Ad-in-the-Hole™, can scale with a national and global footprint immediately

Page 14: Intro to AGN

AGN remains the first to market a fully integrated, ad-supported, digital and mobile video network in scale. However, the golf industry is starting to deploy digital signage in the US and Canada:

• Zoom Media and IGotcha Media have installed 34 courses in Quebec with clubhouse screens and driving range boards.

• JustOne Golf has rolled out its Teeosk, a video HD recording at Par 3 holes for cash payout. Participants pre-register with a minimum wager.

• Ad in the Hole UK has interest in Golf club roll-out of LED screens in the following countries: United Kingdom, France, Spain & Portugal

Proof of Performance

Page 15: Intro to AGN

MP

Golf Course Acceptance

Why would thegolf coursesplay along?

• Historically golf courses have been responsible for the capital investment associated with on-cart GPS/Range finder equipment, flat screens in the clubhouses as well as selling any advertising to help offset the incurred costs.

• AGN provides the equipment, content and networking while allowing each course to utilize a percentage of the available ad space to promote their own products/services while at the same time adding value to each golfer’s experience.

Page 16: Intro to AGN

AGN is a controlled-risk business model. Initial investment is to attain scale as well as deliver documented engagement measures as a selling tool to generate ad revenue during rollout. Profits will be re-invested in domestic & global expansion, improved products & services, hardware & software upgrades, infrastructure and personnel.

• Create a totally immersive, digital experience over an extended period of time against an affluent male consumer• Concentrate on higher consumer value: targeted niche player attracting higher than average engagement, dwell time and, as a result, sustain a premium CPM• Develop our digital network on a broadcast model basis to compete for migrating network and cable dollars• Demonstrate ROI by the end of Year II.

Risk / Reward

Page 17: Intro to AGN

AGN: Aligned for Success

Hardware: cost of goods declining; attractive long term leasing deals; greater functionality

Technology: high quality transmission particularly mobile video at sliding rates

Media: multi-platform convergence; ad spend shift from traditional to digital media

Target Audience: the ultimate consumer; premium CPM; captive audience

Scale: domestic & global; golf is global business – AITH has global distribution

Proof of Performance: Canadian copy and digital testing on the course and in the clubhouse emerging

First to Market: fully integrated platform of digital video and mobile content with ad messaging on the golf course, in the clubhouse and pro shop for4+ hours of exposure

Page 18: Intro to AGN

Investor Ask:AGN’s 5 year forecast = $100 million business

AGN can launch and monetize at 3 tactical phases / investment levels:

Phase 1: $200,000 equity level• 4 - 5 market roll-out of 20 member golf courses• Install / operate 2 video screens per course• Local ad sales placement• AGN loyalty/commerce mobile appPhase 2: $400,000 equity level• 10 market roll-out of 50 member golf courses• Installation, ad sales placement & mobile app deployment• Benchmark engagement & viewership studyPhase 3: $800,000 equity level• 20 market roll-out of 100 member golf courses• Installation, ad sales, AGN app and benchmark study• Tablet-mounted golf cart test

Page 19: Intro to AGN

AGN: Management Team

Doug Malecki, CEODoug is the owner of Ad In The Hole USA and has through working with golf clubs nationwide accumulated numerous valuable relationships in the golf course ownership/management industry. He is an experienced leader specializing in management challenges faced by start-up and growing companies & brands.

Paul DuCharme, CMOPaul is a career media professional with extensive experience in media planning and buying, brand promotion, advertising sales & marketing and public relations for multinational companies. His expertise encompasses corporate communications, global and domestic advertising sales and consumer marketing.

Brad Heureux, CSOThe 25-year media and advertising industry veteran, Heureux’s prior leadership at Comcast corporate resulted in the development of Interactive Sales platforms that included new business opportunities and advanced advertising and sales models on Comcast owned networks E!, The Golf Channel, Style, Comcast Sportsnet, Comcast.net, ESPN Clubhouse, QVC, as well as TV, internet, iTV, Video On Demand and mobile.

Michael Szczechura, CROMike is a media veteran experienced with strategic design, build out and training of ad sales organizations. Mike's ability to see market opportunities through the national, regional and local prism has maximized ad sales revenue in three different top 25 markets.