ADVERTISEMENT

MEANING• The word advertising is derived from

two Latin Words ‘Ad’ and ‘Verto’.• Ad – towards• Verto – I turn• Literally it means to turn the people’s

attention to a specific thing.

• Advertising is any form of paid non-personal presentation of ideas, goods, or services which has an identified sponsor for the purpose of inducing people to buy.

Weeler

D E F I N I T I O N

Functions

To differentiate the product from their competitors

To communicate product information

To urge product used

To expand the product distribution

To increase brand preference and loyalty

To reduce overall sales cost

Creates new demands

To differentiate the product from their competitors

GARNIER FRUCTICS

To communicate product information

PONDS AGE MIRACLE

To urge product used

Fair & Lovely

To expand the product distribution

WATEEN TELECOM

To increase brand preference and loyalty

COLGATE

To reduce overall sales cost

MECCA COLA

ADVANTAGES

Manufacturers&

Advertising

Increases and stabilizes the sales turn-over

Maintains the existing market and explores the new

Controls product prices

Middleman &

Advertising

Guarantees quick sales

Minimum efforts

Makes retail price maintenance possible

Sales forecasting

Publicity

Sales-force &

Advertising

Facilitates selling

Reduces sales-man’s burden of job

Instills self confidence

Consumers &

Advertising

Driving –force in decision making

Ensures better quality products at reasonable prices

Saves good deal of time

Society &

Advertising

Uplifts the living standard

Generates gainful employment opportunities

Provides new horizons of knowledge

Upholds the culture of a nation

LIMITATIONS

Limited capacity Rigid Unbelievable Conditional

TYPES OF ADVERTISING

ADVERTISING

Print Advertising

OutdoorAdvertising

BroadcastAdvertising

CovertAdvertising

Public-serviceAdvertising Surrogate

Advertising

Celebrity Advertising