intra vs entra
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Entrepreneur vs. Intrapreneur
BackgroundEntrepreneur
The Whitewater Group – sold to Symantec Imagination Pilots – became Rollingstones.com Kinesoft Development – sold to Softbank Emmi Solutions – sold to Primus Capital
VC SurePayroll – sold to Paychex Novarra – sold to Nokia
Executive Apple Computer Redbox
Life of An Entrepreneur
Life of an Intrapreneur
Ya Gotta Be Nuts
So What Does It Take?
Achler Rules
Yes, I know they are trite and banal, but somewhere hidden inside the cute pictures are the essence of truth and perhaps even a touch of wisdom, not withstanding that my kids thought I was a complete and total idiot when they were teenagers…
Passion Wins
Focus is Required
Vision Is Required
Team Culture is Vital
Treat Engineers As Kings
<3 Your Customers
Brand = Trust
Simplicity Rules!
Customer Acquisition Is The Only Thing That
Matters
The Speed of Change Accelerates
Adapt or Die
Entrepreneur v. Intrapreneur
The Life of an Entrepreneur
Beg for money
Begin to build product
Build small dedicated team of ninja warriors
Beg for more money
Talk to some customers, pray they will like you
Get on your hands and knees and really beg for more money
Ship version 1
Try to create a viral video that will get people talking about you – preferably with a cat
Rinse and repeat
The Life of an Intrapreneur Do tons of market research, focus groups, and prepare endless power
point presentations
Beg for money
Begin to build product
Build small dedicated team of ninja warriors – and beg, borrow and steal time from everyone else in the company to get them to support your project
Beg for more money
Talk to some customers, pray they will like your product – you already know they like your brand
Get on your hands and knees and really beg for more money
Ship version 1 through your existing distribution channels
Try to create a viral video that will get people talking about you – preferably with a cat
The Key Differences are
The brand already exists – and your customers trust it.
The power of your existing distribution channels
Lessons of an IntrapreneurStarts from the top – Board and C-team must be
aligned.
Lessons of an IntrapreneurProject must be prioritized
Lessons of an IntrepreneurClear communication of priorities across the
entire company
Lessons of an IntrepreneurTalk is cheap – budget must be protected and
everyone throughout the company must be aligned with KPI’s – bonus on the success of the project
Lessons of an IntrepreneurEveryone has a day job – and it doesn’t include
your project. Must over communicate expectations, results and accountability
Send an agenda before every meetingTake meeting notesPublish due dates and who is responsibleStart the next meeting with the follow-up from the
action items of the previous meeting
Lessons of an IntrepreneurFail fast, learn, iterate, and take no prisoners.
And of course, everyone loves a winner!
