Intex Bangladesh Social Media Scan

What is the purpose of the audit?

• A detailed study of the social media presence of Intex Bangladesh

• To map the basic opportunity areas

Facebook Presence

The First Impression

The cover picture is fairly simple, ye t it serves it’s purpose – It highlights the brand objective and the brand color palette

The number of ‘likes’ generated within such a short span is very impressive

The Basics

• The ‘About’ section is too short, it doesn’t provide much information about the brand

• Intex Bangladesh doesn’t moderate spam/negative

comments. They do not interact with the audience

Content Calendar

Intex Bangladesh has a somewhat irregular post pattern

Let’s break it up –

Feb 2 – 1 post – Aqua i5 Mini

Jan 29 – 2 posts – Cover change, Matrabhasha App

Jan 28 – 1 post – Matrabhasha App

Jan 24 – 1 post – Aqua i5 Mini

Jan 23 – 1 post – Aqua i5 Mini

Jan 21– 1 post – Aqua i5 Mini

Jan 20– 1 post – Matrabhasha App

Content Ideas & Reception

Point to be noted : The communication language is English, which can be switched to Bengali to suit the needs of the TG

Their content plan is to push the latest product and it’s features

No sharing content

Content Ideas & Reception

The content pieces are crisp and to-the-point The reception is fairly good

Matrabhasha App

Content Ideas & Reception

They do not use hashtags They use same content over and over again, while they do not share anything new or

different except their newest product

Similar images for cover and FB wall post are used during New Year

Content Ideas & Reception

(If) they use any third party images, they do not give pic courtesy

The special occasion posts are not Bangladesh-centric, only an Eid Mubarak post has been uploaded

No need for ‘Intex Bangladesh’ part

Content Ideas & Reception

Sharing their own photo should be ideally avoided They sometimes highlight news or interesting events from Bangladesh

Content Ideas and Reception

In the past, Intex Bangladesh used to write content pieces in Bengali. The reception was low then

Key Takeaways

• None of the content leads back to the website

• There isn’t any definitive content plan

• The post frequency and timing require serious attention

• They sometimes use images from Goggle, they can use purchased images instead

• They do not host any contests or campaign to draw young people in

Basic Opportunity Areas

• Studies have shown that Facebook is the most popular social networking site in Bangladesh. So logically, Facebook is the best place to concentrate all social media efforts in Bangladesh.

• Twitter and Pinterest can still be considered as they support Bangla language but those platforms not

being popular, campaign effectiveness on those platforms cannot be guaranteed.

• 94% of the users access the internet via mobile devices, so redirecting the audience to other 3rd party sites for more information is unadvisable.

• Posts should be taken up at an optimal time, based on the audience demographic study to attain

maximum exposure. For example, Monday mornings clock peak internet usage in Bangladesh. So the most important post content should go up at that time.

• Video content should be avoided as internet connection in Bangladesh is 10 times slower compared

to global average.

• Intex Bangladesh requires a solid content strategy to draw more people in and to exemplify brand awareness.