interTrend Communications IncDigital Capabilities

January, 2012

interTrend Digital Capabilities

2

interTrend Communications is an award-winning full-service communication agency specializing in the Asian American market. Founded over 20 years ago, our agency is the most digitally savvy Asian market agency in the industry. We deliver comprehensive web, social, and mobile solutions for our clients, developed in a number of technologies to best match the needs of each project.

Our Capabilities

3

Web:

Digital Strategy

Information Architecture

User Experience Design

Back-end Development (HTML, HTML5, JavaScript, ASP.NET, Python)

Social:

Social Monitoring

Engagement Strategy & Execution

Community Management

Mobile:

iOS & Android App Development

QR Codes Strategy

TXT CRM Solutions

Our Process

4

Discovery:

Research, User Interviews, Content Audit, Digital Strategy, Community Management

Design:

Information Architecture, Content Creation, User Experience Design, Interface Design

Development:

Production, Programming, Database Migration, Mobile Development, Quality Assurance Testing, Deployment

Web

5

Digital Strategy

Information Architecture

User Experience Design

Back-end Development

Purpose

Create engaging user experiences online, delivering relevant content on the most strategically appropriate platforms

Methodology

Research consumer web behavior and map strategy and user interface design to create an engaging experience

Deliverables

Wireframes, User Interface Designs, Database Migration, Back-end Programming (HTML, HTML5, JavaScript, ASP.NET, Python)

Web

6

Pivot site

Challenge: Create a new brand and online presence for a sports marketing agency.

Solution: Pivot Sports Marketing was born. The site design had to speak to the focus on young adults and give the impression of expertise and experience, despite being a brand new entity.

Results: Launched identity and site in conjunction with a 3 on 3 basketball tournament that attracted over 80 teams

Web

7

Toyota Corolla & Camry Sites

Challenge: Create engaging expereinces in English, Chinese, Korean, and Vietnamese to promote new models of the Toyota Corolla and Camry.

Solution: Launched “hub” pages for each, off of toyota.com in order to present a stand-alone experience, while also keeping sales funnel actions, like find a dealer, a click away.

Results: Over 2mm views of videos and 20,000 page likes

Web

8

State Farm Chinese Landing Page

Challenge: Create a one-page site that explains the benefits of State Farm and allows users to quickly find an agent.

Solution: The landing page uses easily scannable copy points and an “agent locator” that stands out, to focus users on the most important actions to take on the page.

Results: 30,000 Monthly Unique Visitors, Driving calls and clicks to Find an Agent

Social

9

Social Monitoring

Engagement Strategy & Execution

Community Management

Purpose

Monitor social channels for conversations about the brand, engage consumers in conversations, accelerate conversations, and build communities on social platforms

Methodology

Listen for conversations online, utilize monitoring and engagement tools and a social “playbook” to begin participating in conversations, build and manage community on social platforms

Deliverables

Monitoring channel setup, Social Playbook, Engagement Decision Guide, Community Strategy Document

Social

10

Bibigo Engagement

Challenge: Help launch the first U.S. location of a Korean restaurant chain using social media to create buzz and build a community.

Solution: We helped build the Twitter and Facebook accounts and created a social media “playbook” to allow community managers to know how and when to respond to people posting about the new restaurant.

Results: Over 500 fans within four weeks of opening

Social

11

Toyota Corolla Miku Facebook Tab

Challenge: Launch a presence on Facebook to promote our Corolla campaign while leveraging and growing the overall Toyota USA Facebook page.

Solution: Built a custom tab that allowed users to contribute a 10 second video clip to be shown at a concert event.

Results: Drove likes of the page and garnered over 2,000 video submissions over a six week period.

Social

12

State Farm I’m Connected Facebook App

Challenge: Create a fun experience in both English and Chinese to drive traffic from banners on Chinese and Asian Indian websites.

Solution: The I’m Connected app shows users their friends’ “likes” and makes a quiz out of guessing which “like” two random friends both share.

Results: In 12 months build over 35,000 installed users and are now expanding to Spanish.

Mobile

13

iOS & Android App Development

QR Codes Strategy

TXT CRM Solutions

Purpose

Develop rich mobile solutions on the most strategically relevant platforms. Leverage QR and TXT to promote downloads and connect consumers to online content

Methodology

Research consumer mobile usage and map strategy and user interface design to create an engaging experience

Deliverables

Wireframes, Screen Designs, Mobile-optimized web pages, Native iOS & Android apps

Mobile

14

Toyota Shopping Tool

Challenge: Help drive downloads of the Toyota Shopping Tool iPhone and Android apps.

Solution: Using the virtual popstar Hatsune Miku from our Corolla campaign, we created an Augmented Reality experience where a user could install the app to see Hatsune dance on their desktop, kitchen table, or where ever they could point their camera phone.

Results: App downloads went up 600% on the day of release and went from average of 40 downloads a day to 800.

Mobile

15

East West Bank Mobile App

Challenge: Create a mobile experience to match their online Facebook game that we also created.

Solution: Leveraging the design and code from the Facebook app, we were able to create a stand-alone, native iOS app, available through the Apple App Store, to extend the game experience from desktop to a mobile phone.

Results: The mobile app is launching in February 2012.

Mobile

16

GO HD iOS App

Challenge: Find a better way for users to share what’s going on around them.

Solution: Created the world’s first location-based video sharing application. Users can, either anonymously or under a username, contribute 30 second video clips to the app. Users can then see where content is being added and browse using a map to view content.

Results: The app was reviewed in techcrunch, PSFK, and ReadWriteWeb in the first week it was launched.

Thank You!

17