Reference Sheet Interpreting Your Initial Google Ads Performance

After letting your new campaign run for about a week, look over your account and answer the following questions:

1. Are you getting impressions?

2. Are you getting clicks?

3. What is your initial Click Through Rate?

4. Are you spending your full budget each day (on average)?

5. Is your average Cost Per Click at or below your current daily budget?

6. What do you see for your ads’ Impr. (Abs. Top) % and Impr. (Top) %?

7. Do you have any good clicks yet?

Confidential