internet-of-things as a business : 6 iot business strategies

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In this slide, I presented 6 business approaches based on the Internet of Things (IoT) concept.

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Page 1: Internet-of-Things as a Business : 6 IoT Business Strategies

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Page 2: Internet-of-Things as a Business : 6 IoT Business Strategies

Speaker

Hak-Yong KIM Ph.D/IoT Consultant

Author of the Internet-of-Things book

IoT Strategy Labs, Founder and CEO

LG U+, M2M Business Part, BDM

Samsung Networks, New Biz Dev Center

Corecess, R&D Center, Sr. Engineer

GIST UFON Center, Research Prof.

Japan 通信綜合硏究所(CRL) V. Researcher

IEEE Associate Member

Publication Summary

9 SCI Papers including IEEE/ACM ToN

40+ papers published

10+ patents registered 2

Page 3: Internet-of-Things as a Business : 6 IoT Business Strategies

Q1: 사물인터넷 활성화의 계기

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Page 4: Internet-of-Things as a Business : 6 IoT Business Strategies

인간은 외로운 존재

사람들과의 소통 동물들과의 소통

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Page 5: Internet-of-Things as a Business : 6 IoT Business Strategies

끊임없는 시도

사물들과 대화해 볼까??

대화가 가능할까??

어라, 가능하겠는데!!

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Page 6: Internet-of-Things as a Business : 6 IoT Business Strategies

Agenda

Definition / History of the Internet of Things

Driving Force

IoT Service

6 Business Approaches

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Page 8: Internet-of-Things as a Business : 6 IoT Business Strategies

Definition

※ Source : 사물인터넷 – 개념, 구현기술 그리고 비즈니스 (김학용, 홍릉과학출판사)

사물들의

연결

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Page 9: Internet-of-Things as a Business : 6 IoT Business Strategies

Misunderstood

OR

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Page 10: Internet-of-Things as a Business : 6 IoT Business Strategies

Definition

※ Source : 사물인터넷 – 개념, 구현기술 그리고 비즈니스 (김학용, 홍릉과학출판사) 10

Page 11: Internet-of-Things as a Business : 6 IoT Business Strategies

서비스화 (Servitization)

Definition

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Page 12: Internet-of-Things as a Business : 6 IoT Business Strategies

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Page 13: Internet-of-Things as a Business : 6 IoT Business Strategies

The term “Internet of Things” was coined by Kevin Ashton in 1999.

Birth

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Page 14: Internet-of-Things as a Business : 6 IoT Business Strategies

1999

Other devices than computers were connected to the Internet to tell people the status of unknowns remotely located.

History

Xcoffee, Univ. Cambridge

Coke Machine, CMU

Birth of the Internet

1969 1982 1991

Kevin Ashton

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Page 15: Internet-of-Things as a Business : 6 IoT Business Strategies

丹粧(Makeover)

Dr. Mrak Weiser

※ MTC : Machine Type Communication 15

Page 16: Internet-of-Things as a Business : 6 IoT Business Strategies

Boom

2007.6

※ Source : “Internet of Things”와 “사물인터넷”에 대한 Google Trend 결과 16

Page 17: Internet-of-Things as a Business : 6 IoT Business Strategies

왜 갑자기 사물인터넷??

2007.6 17

Page 18: Internet-of-Things as a Business : 6 IoT Business Strategies

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Page 19: Internet-of-Things as a Business : 6 IoT Business Strategies

Miniaturize

MEMS Pressure Sensor module (Murata)

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Page 20: Internet-of-Things as a Business : 6 IoT Business Strategies

Low Power Consumption

※ Source : http://www.rfidjournal.com/

• Typical capacity : 225 mAh

BLE Beacon

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Page 21: Internet-of-Things as a Business : 6 IoT Business Strategies

Declining Price

※ Source : http://hblok.net/

Nordic nRF8001

• $2 (10K) • $1~ (100K)

Lineable BLE band : $5 21

Page 22: Internet-of-Things as a Business : 6 IoT Business Strategies

Economic Vitalization

2008년 글로벌 금융위기

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Page 23: Internet-of-Things as a Business : 6 IoT Business Strategies

Hype

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2013

2011/2012

2014

2015

Diffusion of Innovation Theory, by E.M. Rogers in 196

Gartner Hype Cycle

2014

chasm

2015

Page 24: Internet-of-Things as a Business : 6 IoT Business Strategies

The Reason

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OR

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Page 26: Internet-of-Things as a Business : 6 IoT Business Strategies

서비스 제공 서비스 제공

IoT Architecture

데이터 생성

데이터 전달 데이터 처리

서비스 제공

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Page 27: Internet-of-Things as a Business : 6 IoT Business Strategies

Service Provisioning

인터넷 Cloud Computing

FogComputing

Dew Computing

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Page 28: Internet-of-Things as a Business : 6 IoT Business Strategies

IoT Devices

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Page 29: Internet-of-Things as a Business : 6 IoT Business Strategies

Service

고객이 원하거나 기대하는 것을 먼저 제공함으로써

고객을 만족시키는 것

돈을 (더) 내더라도 쓰고 싶게 만드는 것!!

서비스 업종에서 말하는 Service

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Page 30: Internet-of-Things as a Business : 6 IoT Business Strategies

Dyslexia?

Smart Device라 쓰고, Internet of Things라 읽는다! 30

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Page 32: Internet-of-Things as a Business : 6 IoT Business Strategies

6 Business Approaches

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Page 33: Internet-of-Things as a Business : 6 IoT Business Strategies

XXX in the IoT Era?

IoT는 non-IT 기업을 IT 기업으로 만드는 수단!

최대한 많은 Analogue 기업과 파트너쉽을 맺어라!

기존 제품/솔루션 기반의 플랫폼 사업을 하라.

최대한 많은 Digital 기업과 파트너쉽을 맺어라!

파트너들이 XXX의 제품을 팔게 만들어라.

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For more information, please visit

• IoT Strategy Labs Homepage http://weshare.kr

• 사물인터넷 카페 : http://cafe.naver.com/iotioe

• 김학용 블로그 : http://blog.naver.com/honest72

• https://www.facebook.com/hakyong.kim.12139

or contact me

• phone : 010-4711-1434

• e-mail : [email protected] 34