internet and marketing are not four-letter wrods

copyright 2008 Labyrinth Hill

I think that maybe inside any business,there is someone slowly going crazy.

~ Joseph Heller, Something Happened ~

Internet and Marketing are NOTFour-Letter Words

Susan L. Harrington

CEO (Chief Education Officer)

Labyrinth Hill


Profit in business comes from repeat customers,customers that boast about your project or service,

and that bring friends with them. ~ W. Edwards Deming (1900-1930, American Consultant and Statistician ~

Agenda Using your current customer list to increase traffic online or

in the door

Using free services to discover what your current and potential customers want

Simple ways to increase customer loyalty

List-building techniques whether you’re using email or snail mail


The Pareto Principle…80% of revenue comes from 20% of customers.

~Vilfredo Pareto (1848-1923), Italian economist and sociologist

Current Customers Newsletters - share your expertise

www.ConstantContact.com/index.jsp?pn=labyrinthhill

Postcards

www.OvernightPrints.com

Referrals

Incentives

Potential Customers Chamber of Commerce

Charitable Donations

Garden Club

Schools

Visitor Bureau

Website

Increasing Traffic


Luck is when preparation meets opportunity. ~Seneca - Roman dramatist, philosopher,

& politician (5 BC - 65 AD)


What we have here is a failure to communicate.~ Strother Martin in Cool Hand Luke ~

What do they want?

Three simple rules for successful surveys:

Keep it short

Do not ask personal information

Give an incentive for survey completion www.ConstantContact.com/index.jsp?pn=labyrinthhill

www.SurveyMonkey.com

www.Zoomerang.com


Building Loyalty

Birthday Coupons

Customer Rewards

Frequent Buyers

Newsletters

Tours and Classes

Partnerships

Do what you do so well that they will wantto see it again and bring their friends.

~ Walt Disney ~


Developing PartnershipsNursery Summer Market


If you build it, they will come.~ Field of Dreams ~

Building your contact list: Where do you interact with

customers and prospects?

Email Phone Website Farmers Market Retail storefront


What we become depends on what we readafter all of the professors have finished with us.

The greatest university of all is a collection of books.~ Thomas Carlyle ~

Books: Cheap Web Tricks, Anne Martinez Growing a Business, Paul Hawken The E Myth Revisited, Michael E. Gerber Think and Grow Rich, Napoleon Hill

Resources: Constant Contact, Email Newsletter,

www.constantcontact.com/index.jsp?pn=labyrinthhill Half.com, Used Books, www.half.com Local Library Small Business Center Overnight Prints, Postcards, www.overnightprints.com Survey Monkey, Surveys, www.surveymonkey.com


Four action items to begin next week:1. Use your current customer list to increase traffic

Send your best customers a postcard

2. Use a survey to discover what your customers want Find out how they plan to use your products

3. Increase customer loyalty Begin a quarterly newsletter to share your expertise

4. Build your contact list for a marketing campaign Start taking names now

If we did all the things we were capable of doing,we would literally astound ourselves.

~ Thomas Edison ~


Every morning I awake torn between a desireto save the world and an inclination to savor it.

This makes it hard to plan the day. ~ E.B.White ~

Keynote Addresses - WorkshopsSmall Group Presentations

Lavender is More Than a Color Lavender: From Soil to Sachet

Half-Day Workshop Six-Week Online Course

Labyrinth Design for a Sanctuary Garden The Five-Minute Greenhouse

Susan Harrington [email protected] - 360-638-2642